We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Form Popup
However, among the names that gets drifted around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around since permanently but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you must have the ability to identify if GetResponse is effective enough to use for your business.
What is GetResponse? GetResponse Form Popup
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic division, and more. Their complimentary permanently plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They also offer a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse prices
There are six prices plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send out an limitless variety of emails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 monthly for as much as 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for as much as 1,000 customers.
- Max – custom pricing
- Max2 – customized pricing.
As you include more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply sophisticated functions (more on these in a moment). With these plans, specific rates depends upon requirements and list size –if you‘re interested in using either of them, you‘ll need to call GetResponse to set up a demo, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Decent discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days totally free, via a trial that you can access here.
Secret differences between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which allows you to build complex autoresponder sequences based upon user behaviour) is just totally available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the rates ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which immediately sends out suggestion emails to your site visitors who don’t complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same goes for order confirmation e-mails.
- SMS marketing – the alternative to send marketing text is just offered on the ‘Max‘ plans.
- Assistance – phone assistance is only offered on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Client Experience Manager‘, to use the GetResponse term).
I‘ll go over these features in more depth as I progress through the evaluation– however initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from some of its crucial competitors‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t offer an entirely totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually altered – you now have the choice of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse comes with some lovely good functions – the plan lets you access core email marketing features, the full variety of design templates, a website builder and a landing page builder.
To use this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not be able to utilize any autoresponders or automation features on this plan at all.
{ However nevertheless, the totally free plan represents a excellent way to attempt the product out and to start with email marketing especially if you have a little list and simply wish to send newsletters occasionally to it. | Even so, the complimentary plan represents a excellent method to attempt the product out and to get going with email marketing specifically if you have a small list and just want to send newsletters occasionally to it.
GetResponse‘s crucial functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and edit them straight. Add unique components like images, video and products to your emails.
- Email design templates: GetResponse comes with 120+ email design templates. You can save templates for future use, style in HTML, or build your own design from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip projects, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and instantly use the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Customer support: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the details
Now to the part you‘ve been awaiting. We‘re going to examine the core GetResponse features and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to establish my first email within 10 minutes and it felt really intuitive.
Design your first email with GetResponse.
When you produce a totally free account, you can directly begin developing your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 classifications of email templates. You can ‘educate, promote, invite‘ your clients. State you like an email template, press “ conserve“ and it shows up in ‘My templates‘ tab to reuse later on.
After you pick a design template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever frustrating. All the modifying choices are shown when you require them. So it‘s all extremely instinctive.
Old school HTML code enthusiasts can start based upon an HTML design or code it from scratch, however that isn’t needed at all. It is excellent to understand that there is likewise an alternative for customized HTML blocks inside the drag and drop template builder.
Drag & drop email editor choices.
In the layout section, you choose the structure and appearance of your email. Set up the number of columns you want, basic colors, and so on. The main modifying is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I constantly use the same components for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll show up ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘recommended products‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and pick the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however likewise deals with a Google Analytics integration.
With eCommerce tracking you understand which projects drive revenue and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email much like typical newsletter styles, but then trigger them to be sent out as an autoresponder.
The scheduling offers you control over email shipment. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not want the autoresponder to head out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to create automation to invite my new clients. I start with pre-made automation design template. And after a few clicks I already have this:
I know, it looks remarkable. When you zoom in on the automation circulation, you realize GetResponse has done half the work for you. It‘s easy to change whatever like you want it.
The automation editor has conditions and actions. For instance, when a consumer buys something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can add as many emails and conditions as you want.
For this email campaign, I‘ve created a flow where my new clients get two emails in two days. For my benefit, I separate consumers who clicked on my email. When the project starts, GetResponse keeps an eye on all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. When you do, you have the power to build complete customer journeys. Develop your own automation, build client profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can develop your own automation with precision.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse deals. Once you‘ve chosen your lead magnet, you can construct out your funnel.
The entire funnel building procedure is guided. You get recommendations of what to do at each action and do not forget anything. GetResponse for example tells you not to forget a thank you page, and directly uses a thank you page template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll produce a signup landing page. Select the template, fine-tune your copy and style, and release the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your campaign‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll have to choose greater plans.
I adore that I can create a whole funnel in one control panel, all with the ability to track important stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will immediately generate a personalized website.
Other website building options include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Including logos and images
After fiddling with the builder for simply 5 minutes, I had the ability to develop a good homepage with very little effort.
The builder lets you edit whatever on the page. You can change fonts, text sizes, add/remove images, reposition elements, adjust padding and more.
There‘s a different menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further customization when you pick a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After selecting your title, you add time, date, and duration of the webinar. Then you choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and monitor webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to reveal a function or product you can live-share your screen. If I‘m aiming to offer a product, I can include a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently provides 198 templates. Although to be honest, I ‘d stay with the most recent 100 templates, a few of the older ones … look actually old.
After selecting a landing page design template you can start editing. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be labeled. But after messing around a bit you‘ll rapidly know what is what and get the ideal aspects.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The leading left corner of the page lets you develop as many versions as you want, together with forms and thank-you pages. GetResponse Form Popup
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What comes next is most likely my preferred part. As with your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software application has more elegant features. If GetResponse can give their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a reference are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up complete funnels to transform visitors into consumers. The story does not end here. To examine an email marketing platform you need to look at consumer support and prices plans.
GetResponse: The Excellent and the Bad
There are numerous factors to judge email marketing platforms on. GetResponse is a premium solution for a lot of people, but diving into its virtues and flaws will assist expose whether it is a excellent fit for your company in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you create and carry out impactful email marketing campaigns in line with your sales method. The tool is abundant in functions while still being easy to use for people with varying skill levels.
Relieve of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and user interface are easy to navigate and distraction-free. What‘s more, the platform has an outstanding directed onboarding process, walking you through the process of building your very first email campaign with helpful videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat support. Its representatives are educated, valuable, and fast to react to requests. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually become far more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you wish to use customization at scale.
GetResponse‘s strategic, sequential method to email marketing has various benefits for users. Nurture and transform leads with highly targeted campaigns. Construct engagement and consumer loyalty through pertinent messaging. And develop landing pages to gather lots of interested subscribers and turn one-time visitors into loyal clients.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that nearly any person can set up an advanced automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation features likewise allow for innovative division. Create lists of customers with similar qualities or habits, then send tailored messaging at the recipient‘s preferred time. Naturally, this level of personalization implies that recipients are more likely to react and take action.
Freedom to develop: GetResponse permits you to produce professional-looking e-mails with ease. Users like the huge number of email templates available, but you can also utilize the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to discover and recycle design components from emails that have actually been successful in the past. In any case, it‘s easy to make your e-mails stand out, even with restricted or no design skills.
Strong reporting: GetResponse has first-rate analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way down to the actions of specific customers. The tool even builds up comprehensive profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some notable imperfections. Let‘s examine those so you can judge if any of these are offer breakers for your company.
Combination restrictions: When you execute a brand-new tool, you want something that fits into your existing tech stack easily. This is an area where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software application, there are some notable omissions, especially with task management platforms. And some essential integrations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as dependable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a huge help, however GetResponse‘s tool doesn’t instantly develop mobile-friendly versions. Hence, you have to develop the landing page view for mobile visitors independently. This seems like a huge miss out on, given that numerous of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile concerns: Furthermore, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, primary changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your campaigns.
Plan constraints: GetResponse‘s standard plan utilized to include more automation features, but eventually made those only available on higher-cost plans. took this away, much to the discouragement of long-time customers. To unlock sophisticated automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding assistance choices and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a fast question, you typically don’t want to have to phone somebody or complete a type and wait on an answer. That‘s why live chat is such a beneficial tool for software assistance. GetResponse supplies 24/7 live chat support. And it‘s not just a chatbot, you can speak to a genuine human who can fix more complicated problems.
Help
While live chat is the primary assistance option available, a fast click of the enigma button on the homepage takes you to the additional help alternatives. You can pick to:
- Submit a quick form to email GetResponse
- Search material in the Help Center
There is no obvious method to phone GetResponse, although you do get a dedicated account manager if you choose the Enterprise plan.
Aside from video tours, the Aid Center, and all the client support choices, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products don’t simply assist you get the most out of GetResponse, they also assist you improve your general marketing skills. Existing course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is terrific.
Its marketing automation function is advanced than most other alternatives on the market. Its email marketing, reporting, and landing page/form home builders are likewise quite efficient. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We checked the 24/7 live chat option and while terrific, many entrepreneur would still like to be able to call.
This program also has a standard limit of 500 participants for its webinars feature. This puts a substantial restriction on many businesses, however specifically huge ones. They are more likely to have a big audience that far goes beyond 500 people.
Finally, although not a big problem, the fact that a lot of the GetResponse integrations rely on Zapier is hardly perfect.
We suggest giving the complimentary trial a spin. The platform has a lot to use if you choose the ideal plan for you. GetResponse Form Popup