We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. How To Send An Email On GetResponse
One of the names that get floated around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around considering that forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you need to have the ability to determine if GetResponse is powerful enough to utilize for your service.
What is GetResponse? How To Send An Email On GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, standard segmentation, and more. Their free forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They also offer a generous 50% discount to NGOs.
GetResponse rates
There are six pricing plans:
- Getresponse Free –this totally free plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an limitless number of e-mails to as much as 1,000 customers
- Marketing Automation –starting at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 subscribers.
- Max – customized rates
- Max2 – custom rates.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply innovative features (more on these in a moment). With these plans, exact rates depends on requirements and list size –if you have an interest in using either of them, you‘ll require to call GetResponse to arrange a demonstration, discuss your needs and negotiate prices.
GetResponse ‘Max‘ plans
Good discount rates are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 1 month free of charge, by means of a trial that you can access here.
Secret distinctions in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which permits you to develop complicated autoresponder sequences based on user behaviour) is just fully available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing function (which automatically sends out suggestion emails to your website visitors who do not finish an order) is only offered on the ‘Ecommerce Marketing‘ plan or higher.
The exact same opts for order confirmation emails.
- SMS marketing – the alternative to send out marketing text is just offered on the ‘Max‘ plans.
- Support – phone assistance is just available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Client Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the review– however first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically differed from some of its essential competitors‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t offer an completely complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the alternative of using the platform for free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse comes with some lovely decent functions – the plan lets you gain access to core email marketing functions, the complete series of design templates, a website builder and a landing page builder.
However, to use this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you will not have the ability to use any autoresponders or automation features on this plan at all.
{ But nevertheless, the totally free plan represents a great way to try the item out and to get going with email marketing specifically if you have a little list and just wish to send newsletters sometimes to it. | Even so, the complimentary plan represents a good way to attempt the product out and to get going with email marketing specifically if you have a small list and just desire to send out newsletters sometimes to it.
GetResponse‘s most important features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag material blocks on the canvas and edit them straight. Include special aspects like images, video and items to your e-mails.
- Email design templates: GetResponse comes with 120+ email templates. You can save templates for future use, design in HTML, or develop your own design from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Create drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly utilize the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Consumer assistance: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually thought about the user experience. I had the ability to establish my first email within 10 minutes and it felt actually intuitive.
Style your first email with GetResponse.
Once you produce a complimentary account, you can straight start designing your real email. Click ‘Design message‘, and you‘re greeted by over 120+ email design templates. Good!
GetResponse has 7 categories of email templates. For instance, you can ‘ inform, promote, invite‘ your clients. State you like an email design template, press “ conserve“ and it appears in ‘My templates‘ tab to reuse later.
After you select a template, you begin personalizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the editing options are revealed when you need them. It‘s all extremely user-friendly.
Old school HTML code enthusiasts can begin based on an HTML design or code it from scratch, however that isn’t needed at all. It is good to know that there is also an option for custom HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout area, you decide the structure and appearance of your email. Set up the number of columns you want, fundamental colors, and so on. The main editing is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and areas. I constantly utilize the exact same aspects for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add products into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the items are right there. And even include a ‘ suggested items‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and choose the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, but also deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive profits and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email much like regular newsletter styles, but then trigger them to be sent as an autoresponder.
The scheduling gives you manage over email delivery. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t want the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to create automation to welcome my brand-new clients. I begin with pre-made automation design template. And after a few clicks I currently have this:
I understand, it looks outstanding. When you focus on the automation flow, you recognize GetResponse has done half the work for you. It‘s easy to alter everything like you desire it.
The automation editor has conditions and actions. For instance, when a client buys something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can include as many emails and conditions as you desire.
For this email project, I‘ve created a circulation where my new clients get two emails in 2 days. For my benefit, I separate clients who clicked on my email. When the campaign begins, GetResponse monitors all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. But once you do, you have the power to develop complete client journeys. Develop your own automation, develop client profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can construct your own automation with precision.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse offers. When you‘ve chosen your lead magnet, you can develop out your funnel.
The whole funnel building procedure is directed. You get suggestions of what to do at each step and do not forget anything. GetResponse for example informs you not to forget a thank you page, and straight provides a thank you page design template. Smart! How To Send An Email On GetResponse
How to create a conversion funnel
As your primary step, you‘ll produce a signup landing page. Choose the template, fine-tune your copy and style, and release the page.
You‘ll produce the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital stats to monitor your project‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll have to choose higher plans.
I adore that I can design a entire funnel in one control panel, all with the ability to track crucial stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will instantly generate a personalized website.
Other website building options include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Including logo designs and images
After adjusting the builder for simply 5 minutes, I was able to produce a decent homepage with very little effort.
The builder lets you modify whatever on the page. You can change typefaces, text sizes, add/remove images, rearrange components, adjust padding and more.
There‘s a different menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further customization when you select a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After selecting your title, you include time, date, and duration of the webinar. Then you pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and keep an eye on webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you want to show a function or item you can live-share your screen. If I‘m seeking to offer a item, I can include a call to action directly in the webinar.
People who are already utilizing email marketing and webinars in different platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder currently uses 198 design templates. To be sincere, I ‘d stick to the most recent 100 templates, some of the older ones … look actually old.
After picking a landing page design template you can begin editing. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be labeled. But after messing around a bit you‘ll rapidly understand what is what and get the best aspects.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as lots of variations as you want, together with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What follows is probably my preferred part. As with your emails, you set up analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Naturally, some specialized landing page software application has more expensive functions. If GetResponse can offer their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story doesn’t end here. To examine an email marketing platform you have to look at consumer assistance and prices plans.
GetResponse: The Good and the Bad
There are lots of elements to judge email marketing platforms on. GetResponse is a premium option for a great deal of people, however delving into its virtues and defects will help expose whether it is a excellent suitable for your organization in particular.
What GetResponse Is Good At
GetResponse is created to assist you develop and perform impactful email marketing projects in line with your sales method. The tool is abundant in features while still being easy to use for people with varying skill levels.
Relieve of use: GetResponse is especially kind to newbies to the world of email marketing. Its dashboard and user interface are easy to navigate and distraction-free. What‘s more, the platform has actually an exceptional directed onboarding process, strolling you through the procedure of building your very first email project with valuable videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat support. Its reps are educated, valuable, and quick to respond to requests. Newbies and advanced users alike can receive help in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become a lot more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is crucial if you wish to use customization at scale.
GetResponse‘s tactical, sequential approach to email marketing has numerous benefits for users. Nurture and transform leads with highly targeted projects. Develop engagement and client commitment through relevant messaging. And create landing pages to collect lots of interested subscribers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that almost any person can establish an advanced automation tree in minutes. Adapt pre-built sequences or construct your own from scratch.
The automation functions likewise permit innovative segmentation. Develop lists of customers with similar qualities or behaviors, then send out tailored messaging at the recipient‘s chosen time. Naturally, this level of personalization indicates that receivers are more likely to react and act.
Freedom to create: GetResponse permits you to develop professional-looking e-mails with ease. Users enjoy the large number of email templates offered, however you can also utilize the very smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to discover and recycle design elements from emails that have actually achieved success in the past. In either case, it‘s simple to make your emails stick out, even with minimal or no design abilities.
Strong reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way to the actions of individual subscribers. The tool even builds up detailed profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some significant imperfections. Let‘s take a look at those so you can judge if any of these are deal breakers for your company.
Integration restrictions: When you carry out a brand-new tool, you want something that fits into your existing tech stack easily. This is an location where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software, there are some notable omissions, especially with task management platforms. And some crucial integrations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as reliable as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a big aid, but GetResponse‘s tool does not instantly create mobile-friendly variations. Thus, you need to develop the landing page view for mobile visitors separately. This looks like a huge miss out on, considered that so many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile concerns: In addition, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, simple changes, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s basic plan used to consist of more automation features, however eventually made those only available on higher-cost plans. took this away, much to the dismay of long-time clients. To unlock advanced automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding assistance choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a fast question, you usually don’t wish to have to phone someone or fill out a type and await an answer. That‘s why live chat is such a beneficial tool for software application support. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak to a real human who can solve more complicated issues.
Help
While live chat is the main assistance choice on offer, a fast click of the question mark button on the homepage takes you to the extra aid alternatives. You can choose to:
- Submit a quick kind to email GetResponse
- Search product in the Aid Center
There is no apparent method to phone GetResponse, although you do get a devoted account manager if you choose the Business plan.
Aside from video trips, the Assistance Center, and all the client assistance choices, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products do not just help you get the most out of GetResponse, they also help you enhance your general marketing skills. Present course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Necessary Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is great.
Its marketing automation function is more advanced than the majority of other choices on the market. Its email marketing, reporting, and landing page/form builders are likewise quite efficient. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We checked the 24/7 live chat choice and while fantastic, lots of business owners would still like to be able to call.
This program also has a basic limitation of 500 guests for its webinars include. This places a huge restriction on many companies, however particularly huge ones. They are more likely to have a large audience that far surpasses 500 people.
Lastly, although not a big issue, the reality that many of the GetResponse combinations depend on Zapier is hardly perfect.
We suggest offering the complimentary trial a spin. The platform has a lot to offer if you choose the right plan for you.How To Send An Email On GetResponse