We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Web Response
However, among the names that gets floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around since permanently but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you need to be able to identify if GetResponse is effective enough to use for your service.
What is GetResponse? GetResponse Web Response
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, fundamental segmentation, and more. Their free permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also use a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse rates
There are six prices plans:
- Getresponse Free –this totally free plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send an unlimited number of emails to up to 1,000 customers
- Marketing Automation – beginning at $59 monthly for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for as much as 1,000 customers.
- Max – custom prices
- Max2 – custom-made prices.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer innovative functions (more on these in a moment). With these plans, specific rates depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to contact GetResponse to schedule a demonstration, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Good discounts are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 1 month totally free, through a trial that you can access here.
Key differences in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to develop intricate autoresponder series based on user behaviour) is just completely readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery function (which automatically sends out tip emails to your website visitors who don’t finish an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same goes for order confirmation e-mails.
- SMS marketing – the option to send marketing text is just available on the ‘Max‘ plans.
- Assistance – phone support is only available on the Max2 plan, on which you also get a devoted account manager (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I progress through the review– however first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has typically varied from some of its crucial competitors‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t offer an totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the choice of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse includes some beautiful good functions – the plan lets you access core email marketing functions, the full range of templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ However even so, the free plan represents a good way to attempt the item out and to get going with email marketing specifically if you have a small list and just want to send out newsletters periodically to it. | Even so, the free plan represents a great method to try the product out and to get going with email marketing particularly if you have a small list and just want to send newsletters sometimes to it.
GetResponse‘s essential functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Creating marketing emails and newsletters is simple. Drag material blocks on the canvas and modify them directly. Include unique elements like images, video and products to your e-mails.
- Email templates: GetResponse includes 120+ email design templates. You can save design templates for future usage, style in HTML, or develop your own style from scratch.
- Funnel builder: Create total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically utilize the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client support: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting for. We‘re going to review the core GetResponse functions and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually considered the user experience. I was able to establish my first email within 10 minutes and it felt truly user-friendly.
Style your first email with GetResponse.
When you create a totally free account, you can directly begin creating your actual email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Good!
GetResponse has 7 classifications of email templates. You can ‘ inform, promote, invite‘ your consumers. State you like an email design template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later.
After you choose a template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never overwhelming. All the editing alternatives are shown when you require them. So it‘s all really intuitive.
Old-fashioned HTML code fans can begin based upon an HTML style or code it from scratch, but that isn’t needed at all. It is excellent to know that there is likewise an option for custom HTML blocks inside the drag and drop template builder.
Drag & drop email editor options.
In the design section, you decide the structure and look of your email. Set up the number of columns you desire, standard colors, and so on. The main editing is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I constantly use the same aspects for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll show up ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ advised items‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you produce the whole email. Include subject lines, sender email address, and pick the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however likewise deals with a Google Analytics integration.
With eCommerce tracking you know which projects drive revenue and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email similar to regular newsletter styles, however then trigger them to be sent out as an autoresponder.
The scheduling provides you manage over email delivery. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to create automation to welcome my new customers. I start with pre-made automation template. And after a couple of clicks I already have this:
I know, it looks outstanding. When you zoom in on the automation flow, you realize GetResponse has done half the work for you. It‘s easy to alter whatever like you desire it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can include as many e-mails and conditions as you desire.
For this email project, I have actually created a circulation where my new clients get 2 emails in two days. Then, for my benefit, I separate consumers who clicked my email. Once the campaign begins, GetResponse keeps track of all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. As soon as you do, you have the power to develop complete customer journeys. Develop your own automation, construct customer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can build your own automation with accuracy.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse offers. Once you have actually picked your lead magnet, you can develop out your funnel.
The entire funnel building process is guided. You get tips of what to do at each action and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll develop a signup landing page. Pick the design template, modify your copy and style, and publish the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential stats to monitor your campaign‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll need to opt for higher plans.
I adore that I can design a whole funnel in one control panel, all with the ability to track crucial statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will automatically generate a individualized website.
Other website building alternatives include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Adding logos and images
After fiddling with the builder for simply 5 minutes, I had the ability to create a good homepage with very little effort.
The builder lets you edit whatever on the page. You can alter fonts, text sizes, add/remove images, reposition elements, change padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals additional customization when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After selecting your title, you add time, date, and duration of the webinar. Then you choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to reveal a function or product you can live-share your screen. If I‘m looking to offer a item, I can include a call to action directly in the webinar.
People who are already utilizing email marketing and webinars in various platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently provides 198 design templates. Although to be sincere, I ‘d stick to the most recent 100 design templates, a few of the older ones … look actually old.
After choosing a landing page design template you can begin editing. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. However after playing around a bit you‘ll quickly know what is what and grab the ideal components.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The leading left corner of the page lets you produce as numerous variants as you want, in addition to forms and thank-you pages. GetResponse Web Response
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What comes next is probably my favorite part. As with your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Naturally, some specialized landing page software has more expensive functions. If GetResponse can offer their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to transform visitors into clients. The story doesn’t end here. To review an email marketing platform you need to take a look at customer assistance and prices plans.
GetResponse: The Excellent and the Bad
There are lots of elements to judge email marketing platforms on. GetResponse is a premium solution for a great deal of people, but delving into its virtues and flaws will help expose whether it is a great suitable for your business in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you develop and perform impactful email marketing campaigns in line with your sales method. The tool is abundant in functions while still being easy to use for people with varying skill levels.
Relieve of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and user interface are simple to browse and distraction-free. What‘s more, the platform has actually an exceptional directed onboarding procedure, strolling you through the process of constructing your first email campaign with practical videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat support. Its associates are experienced, handy, and quick to respond to demands. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become a lot more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is key if you want to utilize personalization at scale.
GetResponse‘s tactical, consecutive method to email marketing has numerous benefits for users. Nurture and convert leads with highly targeted campaigns. Build engagement and consumer commitment through pertinent messaging. And create landing pages to collect tons of interested subscribers and turn one-time visitors into loyal clients.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that nearly any person can set up an sophisticated automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation functions also enable advanced segmentation. Create lists of subscribers with comparable qualities or behaviors, then send out tailored messaging at the recipient‘s preferred time. Naturally, this level of personalization suggests that recipients are more likely to respond and take action.
Liberty to create: GetResponse enables you to produce professional-looking e-mails with ease. Users love the huge number of email design templates readily available, however you can also use the very smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to find and reuse style elements from emails that have achieved success in the past. Either way, it‘s simple to make your emails stand out, even with restricted or no design abilities.
Strong reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be very comprehensive, all the way down to the actions of private subscribers. The tool even develops comprehensive profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s examine those so you can judge if any of these are deal breakers for your company.
Combination limitations: When you execute a brand-new tool, you desire something that suits your existing tech stack easily. Sadly, this is an location where GetResponse fails. While it can connect with over 120 different apps and pieces of software application, there are some notable omissions, especially with project management platforms. And some essential integrations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as dependable as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a big assistance, however GetResponse‘s tool does not instantly create mobile-friendly versions. Thus, you need to develop the landing page view for mobile visitors independently. This seems like a big miss out on, considered that so many of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile problems: Furthermore, the drag-and-drop editor is tough to use on mobile. Aside from making small, primary changes, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you development and analysis of your projects.
Plan restrictions: GetResponse‘s basic plan utilized to include more automation functions, however ultimately made those only available on higher-cost plans. took this away, much to the dismay of veteran customers. To unlock advanced automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent support options and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick concern, you typically don’t want to have to phone somebody or complete a form and wait for an response. That‘s why live chat is such a beneficial tool for software support. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can speak with a real human who can solve more complicated problems.
Help
While live chat is the main assistance option available, a quick click of the question mark button on the homepage takes you to the additional aid options. You can select to:
- Submit a quick kind to email GetResponse
- Search material in the Help Center
There is no apparent way to phone GetResponse, although you do get a dedicated account supervisor if you select the Enterprise plan.
Aside from video trips, the Help Center, and all the customer support options, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not just help you get the most out of GetResponse, they likewise assist you enhance your overall marketing skills. Present course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Essential Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is terrific.
Its marketing automation function is advanced than the majority of other options on the market. Its email marketing, reporting, and landing page/form contractors are also quite efficient. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We tested the 24/7 live chat choice and while excellent, many business owners would still like to be able to call.
This program likewise has a standard limitation of 500 attendees for its webinars feature. This places a huge constraint on many businesses, however specifically huge ones. They are more likely to have a big audience that far exceeds 500 individuals.
Lastly, although not a huge concern, the truth that a number of the GetResponse combinations count on Zapier is barely perfect.
We recommend offering the totally free trial a spin. The platform has a lot to offer if you choose the right plan for you. GetResponse Web Response