We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. 10% For Life GetResponse
Nevertheless, one of the names that gets floated around when discussing email marketing software is GetResponse.
It is among those tools that has actually been around given that forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you ought to have the ability to figure out if GetResponse is effective enough to utilize for your company.
What is GetResponse? 10% For Life GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic division, and more. Their complimentary forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise provide a generous 50% discount to NGOs.
GetResponse rates
There are 6 rates plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an endless number of emails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for up to 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 monthly for as much as 1,000 subscribers.
- Max – custom pricing
- Max2 – custom-made prices.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer advanced functions (more on these in a moment). With these plans, exact prices depends on requirements and list size –if you have an interest in using either of them, you‘ll need to call GetResponse to arrange a demonstration, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Decent discounts are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 30 days for free, via a trial that you can access here.
Secret differences in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a series of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which permits you to develop intricate autoresponder sequences based on user behaviour) is just totally available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery function (which immediately sends out pointer emails to your site visitors who don’t complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The same goes for order verification e-mails.
- SMS marketing – the option to send marketing text is just offered on the ‘Max‘ plans.
- Assistance – phone assistance is only available on the Max2 plan, on which you also get a dedicated account manager (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the review– however first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from some of its key rivals‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t use an entirely free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the alternative of using the platform totally free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse includes some pretty decent features – the plan lets you access core email marketing features, the complete variety of design templates, a website builder and a landing page builder.
To use this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ However even so, the totally free plan represents a excellent way to attempt the item out and to get going with email marketing specifically if you have a small list and just want to send out newsletters occasionally to it. | Even so, the free plan represents a great way to attempt the product out and to get going with email marketing specifically if you have a small list and simply want to send out newsletters sometimes to it.
GetResponse‘s most important features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag material blocks on the canvas and modify them directly. Include unique components like images, video and items to your emails.
- Email templates: GetResponse features 120+ email templates. You can conserve design templates for future use, design in HTML, or build your own design from scratch.
- Funnel builder: Produce complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly utilize the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Customer support: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the details
Now to the part you‘ve been waiting on. We‘re going to evaluate the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually thought of the user experience. I was able to establish my very first email within 10 minutes and it felt actually instinctive.
Design your very first email with GetResponse.
As soon as you create a totally free account, you can straight begin creating your real email. Click ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Great!
GetResponse has 7 categories of email templates. For example, you can ‘educate, promote, welcome‘ your consumers. Say you like an email design template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later.
After you pick a design template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever overwhelming. All the modifying options are shown when you need them. It‘s all extremely intuitive.
Old-fashioned HTML code fans can start based on an HTML design or code it from scratch, however that isn’t required at all. It is excellent to know that there is likewise an option for custom HTML blocks inside the drag and drop template builder.
Drag & drop email editor options.
In the design section, you decide the structure and look of your email. Set up the number of columns you want, basic colors, and so on. The primary editing is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I constantly utilize the very same elements for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add products into your email from your online store. Offered you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested products‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you produce the entire email. Include subject lines, sender email address, and select the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, but also deals with a Google Analytics integration.
With eCommerce tracking you understand which projects drive revenue and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email just like normal newsletter designs, however then activate them to be sent out as an autoresponder.
The scheduling gives you control over email shipment. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t want the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are examining, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to create automation to welcome my brand-new customers. I start with pre-made automation design template. And after a few clicks I currently have this:
I know, it looks excellent. When you zoom in on the automation circulation, you recognize GetResponse has done half the work for you. It‘s simple to alter whatever like you desire it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can include as lots of e-mails and conditions as you desire.
For this email project, I have actually produced a flow where my brand-new consumers get 2 e-mails in two days. Then, for my benefit, I separate consumers who clicked on my email. Once the project starts, GetResponse keeps track of all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to construct total consumer journeys. Develop your own automation, develop client profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can build your own automation with precision.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. When you have actually picked your lead magnet, you can construct out your funnel.
The whole funnel structure process is directed. You get suggestions of what to do at each action and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll produce a signup landing page. Choose the template, fine-tune your copy and design, and release the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important stats to monitor your campaign‘s development. Screen signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to opt for greater plans.
I adore that I can create a whole funnel in one dashboard, all with the capability to track important statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will instantly generate a tailored website.
Other website structure choices consist of:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and themes
Adding logos and images
After fiddling with the builder for simply 5 minutes, I was able to create a decent homepage with minimal effort.
The builder lets you modify everything on the page. You can alter typefaces, text sizes, add/remove images, rearrange aspects, change cushioning and more.
There‘s a different menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows additional customization when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After picking your title, you add time, date, and period of the webinar. You select which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send invites to your contact list, handle other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you want to reveal a feature or item you can live-share your screen. If I‘m looking to sell a product, I can include a call to action directly in the webinar.
Individuals who are currently using email marketing and webinars in different platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can use to provide your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently uses 198 templates. To be sincere, I ‘d stick to the latest 100 design templates, some of the older ones … look actually old.
After choosing a landing page design template you can start modifying. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be identified. However after messing around a bit you‘ll rapidly know what is what and grab the right components.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The leading left corner of the page lets you create as numerous variants as you desire, in addition to forms and thank-you pages. 10% For Life GetResponse
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What comes next is most likely my favorite part. As with your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Naturally, some specialized landing page software has more expensive features. If GetResponse can provide their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish total funnels to transform visitors into customers. The story doesn’t end here. To examine an email marketing platform you have to look at consumer assistance and rates plans.
GetResponse: The Good and the Bad
There are lots of aspects to evaluate email marketing platforms on. GetResponse is a top quality service for a great deal of individuals, but delving into its virtues and defects will help expose whether it is a great fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you create and perform impactful email marketing projects in line with your sales method. The tool is abundant in features while still being easy to use for individuals with varying ability levels.
Ease of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and user interface are easy to navigate and distraction-free. What‘s more, the platform has actually an exceptional directed onboarding procedure, strolling you through the procedure of constructing your first email campaign with practical videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its reps are experienced, handy, and quick to react to requests. Newbies and advanced users alike can receive assistance in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being far more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is crucial if you wish to utilize personalization at scale.
GetResponse‘s tactical, sequential method to email marketing has many advantages for users. Nurture and transform leads with extremely targeted campaigns. Construct engagement and customer loyalty through relevant messaging. And create landing pages to collect tons of interested subscribers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that nearly any person can establish an advanced automation tree in minutes. Adapt pre-built sequences or construct your own from scratch.
The automation functions likewise allow for innovative segmentation. Develop lists of subscribers with similar qualities or habits, then send tailored messaging at the recipient‘s chosen time. Naturally, this level of customization means that receivers are more likely to respond and act.
Freedom to create: GetResponse allows you to produce professional-looking emails with ease. Users love the huge variety of email design templates offered, but you can likewise utilize the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to find and reuse style elements from emails that have achieved success in the past. Either way, it‘s simple to make your emails stand apart, even with limited or no design skills.
Strong reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way to the actions of specific customers. The tool even develops in-depth profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s analyze those so you can evaluate if any of these are offer breakers for your organization.
Integration constraints: When you implement a brand-new tool, you desire something that suits your existing tech stack quickly. Regrettably, this is an location where GetResponse fails. While it can get in touch with over 120 various apps and pieces of software application, there are some notable omissions, particularly with task management platforms. And some essential integrations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as trusted as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a big aid, however GetResponse‘s tool does not instantly create mobile-friendly variations. Hence, you need to develop the landing page view for mobile visitors individually. This seems like a huge miss, given that so many of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile problems: Additionally, the drag-and-drop editor is challenging to use on mobile. Aside from making small, basic modifications, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you development and analysis of your projects.
Plan restrictions: GetResponse‘s basic plan utilized to consist of more automation functions, but eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran customers. To unlock innovative automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has excellent support alternatives and – notably you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick question, you usually do not want to need to phone someone or complete a type and await an answer. That‘s why live chat is such a helpful tool for software application support. GetResponse offers 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak with a real human who can fix more complicated problems.
Assist
While live chat is the main assistance option available, a quick click of the enigma button on the homepage takes you to the extra aid choices. You can choose to:
- Fill out a fast form to email GetResponse
- Browse product in the Help Center
There is no apparent way to phone GetResponse, although you do get a devoted account manager if you pick the Enterprise plan.
Aside from video tours, the Aid Center, and all the customer support alternatives, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products don’t just help you get the most out of GetResponse, they likewise assist you enhance your general marketing skills. Current course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Essential Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is excellent.
Its marketing automation function is more advanced than many other alternatives on the market. Its email marketing, reporting, and landing page/form home builders are likewise quite effective. It also lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat option and while excellent, many company owner would still like to be able to call.
This program likewise has a basic limit of 500 attendees for its webinars feature. This places a substantial constraint on many businesses, however specifically big ones. They are more likely to have a large audience that far goes beyond 500 people.
Lastly, although not a big concern, the truth that a lot of the GetResponse combinations depend on Zapier is barely ideal.
We suggest providing the free trial a spin. The platform has a lot to offer if you pick the ideal plan for you. 10% For Life GetResponse