We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Aweber Vs GetResponse Vs Mailchimp
One of the names that get floated around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around because forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you must have the ability to figure out if GetResponse is powerful enough to utilize for your service.
What is GetResponse? Aweber Vs GetResponse Vs Mailchimp
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, fundamental segmentation, and more. Their totally free forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise use a generous 50% discount to NGOs.
GetResponse rates
There are 6 prices plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send an unlimited number of emails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 each month for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for up to 1,000 customers.
- Max – custom prices
- Max2 – custom rates.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide sophisticated features (more on these in a moment). With these plans, precise prices depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to call GetResponse to set up a demonstration, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month for free, through a trial that you can access here.
Secret differences between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which allows you to develop complicated autoresponder series based on user behaviour) is only fully offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the pricing ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which instantly sends out reminder emails to your website visitors who do not finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same opts for order verification e-mails.
- SMS marketing – the alternative to send marketing text is just offered on the ‘Max‘ plans.
- Assistance – phone support is only available on the Max2 plan, on which you also get a devoted account supervisor (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I advance through the review– however initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from some of its crucial competitors‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t offer an entirely totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has altered – you now have the choice of using the platform totally free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse includes some beautiful decent features – the plan lets you access core email marketing features, the complete variety of templates, a website builder and a landing page builder.
To use this plan your list must be smaller than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not have the ability to utilize any autoresponders or automation features on this plan at all.
{ But even so, the totally free plan represents a good way to try the product out and to start with email marketing particularly if you have a little list and just want to send out newsletters periodically to it. | Even so, the totally free plan represents a good way to try the item out and to get going with email marketing particularly if you have a small list and simply want to send newsletters occasionally to it.
GetResponse‘s most important functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Include unique elements like images, video and products to your emails.
- Email design templates: GetResponse features 120+ email templates. You can save design templates for future usage, design in HTML, or build your own design from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Produce drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically utilize the best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Customer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the information
Now to the part you‘ve been awaiting. We‘re going to review the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually considered the user experience. I was able to establish my first email within 10 minutes and it felt really instinctive.
Style your first email with GetResponse.
When you create a totally free account, you can straight start creating your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email templates. You can ‘educate, promote, welcome‘ your clients. State you like an email design template, press “ conserve“ and it appears in ‘My design templates‘ tab to recycle later on.
After you select a template, you begin tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never frustrating. All the editing choices are shown when you require them. So it‘s all extremely user-friendly.
Old school HTML code enthusiasts can start based upon an HTML style or code it from scratch, but that isn’t needed at all. It is excellent to understand that there is likewise an option for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the design area, you choose the structure and appearance of your email. Set up how many columns you want, standard colors, and so on. The main editing is finished with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and areas. I constantly utilize the same components for headers, footers, and some text/images combos. So in my next email, I save a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online shop. Offered you link with your ecommerce platform like Shopify the items are right there. And even add a ‘recommended products‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and pick the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, but also works with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email much like typical newsletter styles, but then activate them to be sent as an autoresponder.
The scheduling provides you manage over email shipment. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to develop automation to welcome my new consumers. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I understand, it looks excellent. When you focus on the automation circulation, you recognize GetResponse has actually done half the work for you. It‘s simple to alter whatever like you want it.
The automation editor has conditions and actions. For instance, when a customer purchases something from you (condition), you set off an email (action). My first action is sending a welcome email. You can include as numerous emails and conditions as you want.
For this email campaign, I have actually produced a flow where my new customers get two e-mails in 2 days. For my convenience, I separate customers who clicked on my email. As soon as the project starts, GetResponse monitors all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. When you do, you have the power to develop complete consumer journeys. Create your own automation, construct consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse offers. When you‘ve chosen your lead magnet, you can build out your funnel.
The whole funnel building procedure is guided. You get recommendations of what to do at each step and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and straight uses a thank you page design template. Smart!
How to create a conversion funnel
As your primary step, you‘ll create a signup landing page. Choose the template, fine-tune your copy and design, and publish the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential stats to monitor your campaign‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to go with greater plans.
I adore that I can develop a whole funnel in one control panel, all with the ability to track important stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few questions and GetResponse will instantly create a personalized website.
Other website structure choices consist of:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Adding logos and images
After adjusting the builder for just 5 minutes, I had the ability to develop a decent homepage with very little effort.
The builder lets you edit everything on the page. You can change font styles, text sizes, add/remove images, rearrange elements, change cushioning and more.
There‘s a different menu for including and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals additional modification when you choose a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After choosing your title, you include time, date, and duration of the webinar. Then you choose which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and track webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to reveal a feature or product you can live-share your screen. If I‘m looking to sell a product, I can include a call to action directly in the webinar.
People who are already using email marketing and webinars in various platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently offers 198 design templates. Although to be sincere, I ‘d stay with the most recent 100 design templates, some of the older ones … look really old.
After selecting a landing page design template you can start modifying. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be labeled. After playing around a bit you‘ll rapidly know what is what and get the best elements.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The leading left corner of the page lets you produce as lots of variants as you desire, in addition to forms and thank-you pages. Aweber Vs GetResponse Vs Mailchimp
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Obviously, some specialized landing page software application has more expensive features. If GetResponse can give their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish complete funnels to convert visitors into customers. The story doesn’t end here. To review an email marketing platform you need to look at client support and pricing plans.
GetResponse: The Great and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a premium solution for a lot of individuals, however delving into its virtues and defects will help expose whether it is a great fit for your service in particular.
What GetResponse Is Good At
GetResponse is created to assist you develop and perform impactful email marketing projects in line with your sales technique. The tool is rich in functions while still being easy to use for individuals with varying ability levels.
Alleviate of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and user interface are easy to navigate and distraction-free. What‘s more, the platform has actually an exceptional directed onboarding process, walking you through the process of building your first email project with helpful videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat support. Its representatives are experienced, helpful, and fast to react to demands. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has ended up being a lot more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is essential if you wish to use customization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has various benefits for users. Support and transform leads with highly targeted projects. Develop engagement and consumer commitment through appropriate messaging. And create landing pages to collect tons of interested subscribers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that almost any person can set up an sophisticated automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation features also permit sophisticated segmentation. Produce lists of customers with comparable qualities or behaviors, then send out tailored messaging at the recipient‘s preferred time. Naturally, this level of personalization suggests that recipients are more likely to react and take action.
Liberty to develop: GetResponse allows you to produce professional-looking emails with ease. Users like the large number of email templates readily available, but you can also use the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to discover and reuse design components from emails that have succeeded in the past. In either case, it‘s simple to make your e-mails stick out, even with minimal or no style abilities.
Solid reporting: GetResponse has first-rate analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way down to the actions of private subscribers. The tool even builds up comprehensive profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable drawbacks. Let‘s examine those so you can evaluate if any of these are offer breakers for your company.
Combination constraints: When you carry out a new tool, you want something that suits your existing tech stack quickly. Unfortunately, this is an area where GetResponse fails. While it can get in touch with over 120 various apps and pieces of software, there are some notable omissions, especially with task management platforms. And some essential combinations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as trusted as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a big aid, however GetResponse‘s tool doesn’t automatically develop mobile-friendly versions. Hence, you need to design the landing page view for mobile visitors separately. This appears like a big miss out on, considered that many of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile concerns: Furthermore, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, rudimentary modifications, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your projects.
Plan limitations: GetResponse‘s standard plan used to consist of more automation functions, however eventually made those only available on higher-cost plans. took this away, much to the dismay of long-time consumers. To open advanced automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent support choices and – notably you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick question, you usually don’t wish to need to phone somebody or submit a kind and wait on an answer. That‘s why live chat is such a helpful tool for software assistance. GetResponse offers 24/7 live chat support. And it‘s not simply a chatbot, you can talk with a real human who can solve more complex issues.
Help
While live chat is the main assistance option on offer, a quick click of the enigma button on the homepage takes you to the extra assistance alternatives. You can choose to:
- Fill out a quick kind to email GetResponse
- Search material in the Aid
There is no apparent way to phone GetResponse, although you do get a devoted account supervisor if you choose the Business plan.
Aside from video tours, the Aid Center, and all the client support choices, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products don’t simply assist you get the most out of GetResponse, they also assist you improve your general marketing skills. Present course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Vital Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is fantastic.
Its marketing automation feature is advanced than the majority of other options on the market. Its email marketing, reporting, and landing page/form builders are also rather effective. It also lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone assistance. We evaluated the 24/7 live chat alternative and while excellent, many business owners would still like to be able to call.
This program also has a basic limit of 500 attendees for its webinars feature. This positions a huge restraint on numerous services, however specifically big ones. They are most likely to have a large audience that far goes beyond 500 people.
Finally, although not a huge concern, the reality that much of the GetResponse combinations depend on Zapier is barely ideal.
We recommend giving the free trial a spin. The platform has a lot to use if you select the best plan for you. Aweber Vs GetResponse Vs Mailchimp