We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse List Building Program
Nevertheless, one of the names that gets floated around when talking about email marketing software application is GetResponse.
It is among those tools that has been around since permanently however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its main strengths and weak points.
By the end, you must have the ability to determine if GetResponse is powerful enough to use for your business.
What is GetResponse? GetResponse List Building Program
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, standard segmentation, and more. Their totally free forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise provide a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse pricing
There are 6 pricing plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an limitless variety of e-mails to as much as 1,000 customers
- Marketing Automation – beginning at $59 each month for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 monthly for as much as 1,000 customers.
- Max – customized rates
- Max2 – customized pricing.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply innovative features (more on these in a moment). With these plans, specific pricing depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to contact GetResponse to arrange a demo, discuss your needs and work out pricing.
GetResponse ‘Max‘ plans
Decent discounts are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days free of charge, through a trial that you can access here.
Secret distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which permits you to construct intricate autoresponder sequences based on user behaviour) is just completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery feature (which immediately sends suggestion emails to your site visitors who do not finish an order) is only offered on the ‘Ecommerce Marketing‘ plan or greater.
The exact same opts for order confirmation emails.
- SMS marketing – the alternative to send out marketing text messages is only offered on the ‘Max‘ plans.
- Assistance – phone support is just available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Client Experience Manager‘, to use the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the review– however first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from a few of its essential rivals‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t offer an totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the choice of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse features some lovely good functions – the plan lets you gain access to core email marketing features, the complete range of design templates, a website builder and a landing page builder.
However, to use this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t have the ability to use any autoresponders or automation features on this plan at all.
{ But however, the complimentary plan represents a excellent way to try the item out and to start with email marketing particularly if you have a little list and just wish to send out newsletters occasionally to it. | Even so, the totally free plan represents a good way to attempt the item out and to get going with email marketing particularly if you have a small list and simply desire to send out newsletters periodically to it.
GetResponse‘s essential features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Add unique components like images, video and items to your emails.
- Email templates: GetResponse features 120+ email design templates. You can save design templates for future use, style in HTML, or construct your own style from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Create drip projects, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately utilize the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Customer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the details
Now to the part you‘ve been awaiting. We‘re going to evaluate the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to establish my first email within 10 minutes and it felt truly instinctive.
Style your first email with GetResponse.
Once you create a totally free account, you can directly begin creating your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 categories of email design templates. You can ‘ inform, promote, welcome‘ your clients. State you like an email template, press “ conserve“ and it shows up in ‘My templates‘ tab to reuse later.
After you select a design template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever overwhelming. All the editing alternatives are shown when you need them. It‘s all extremely user-friendly.
Traditional HTML code fans can begin based on an HTML design or code it from scratch, but that isn’t needed at all. It is excellent to know that there is likewise an option for customized HTML blocks inside the drag and drop template builder.
Drag & drop email editor choices.
In the layout section, you decide the structure and appearance of your email. Establish the number of columns you desire, basic colors, and so on. The primary editing is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and sections. I always use the same elements for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online store. Supplied you link with your ecommerce platform like Shopify the items are right there. And even include a ‘recommended products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and pick the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, however also works with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email similar to regular newsletter styles, but then trigger them to be sent out as an autoresponder.
The scheduling gives you control over email shipment. You can choose to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to go out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to create automation to invite my brand-new customers. I start with pre-made automation template. And after a few clicks I already have this:
I understand, it looks impressive. When you focus on the automation flow, you understand GetResponse has actually done half the work for you. It‘s easy to change everything like you desire it.
The automation editor has conditions and actions. When a client buys something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can include as numerous e-mails and conditions as you desire.
For this email project, I have actually developed a flow where my brand-new consumers get 2 emails in two days. For my benefit, I separate consumers who clicked on my email. When the project begins, GetResponse keeps an eye on all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to construct complete consumer journeys. Create your own automation, construct consumer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can develop your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse deals. When you have actually chosen your lead magnet, you can build out your funnel.
The entire funnel building procedure is directed. You get tips of what to do at each step and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and straight provides a thank you page design template. Smart! GetResponse List Building Program
How to develop a conversion funnel
As your primary step, you‘ll produce a signup landing page. Choose the design template, fine-tune your copy and style, and release the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your crucial stats to monitor your campaign‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll have to select higher plans.
I adore that I can develop a whole funnel in one dashboard, all with the ability to track crucial stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of questions and GetResponse will immediately create a personalized website.
Other website structure choices include:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Adding logo designs and images
After fiddling with the builder for just 5 minutes, I was able to create a good homepage with very little effort.
The builder lets you edit everything on the page. You can change typefaces, text sizes, add/remove images, rearrange aspects, change padding and more.
There‘s a separate menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals additional modification when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After choosing your title, you include time, date, and period of the webinar. Then you pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and monitor webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to show a feature or item you can live-share your screen. If I‘m looking to sell a product, I can include a call to action directly in the webinar.
Individuals who are currently utilizing email marketing and webinars in various platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder currently provides 198 design templates. To be sincere, I ‘d stick to the newest 100 templates, some of the older ones … look actually old.
After choosing a landing page template you can begin editing. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be labeled. But after messing around a bit you‘ll rapidly understand what is what and grab the best elements.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you produce as numerous variations as you desire, together with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. As with your emails, you set up analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Naturally, some specialized landing page software application has more fancy features. If GetResponse can give their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a reference are:
SMS marketing, Web push notices, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish complete funnels to convert visitors into consumers. The story does not end here though. To review an email marketing platform you have to look at client support and rates plans.
GetResponse: The Excellent and the Bad
There are numerous aspects to judge email marketing platforms on. GetResponse is a top quality solution for a lot of people, however diving into its virtues and flaws will assist reveal whether it is a good suitable for your business in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you produce and carry out impactful email marketing projects in line with your sales strategy. The tool is abundant in functions while still being easy to use for individuals with varying skill levels.
Relieve of use: GetResponse is especially kind to beginners to the world of email marketing. Its dashboard and interface are easy to navigate and distraction-free. What‘s more, the platform has an excellent assisted onboarding procedure, strolling you through the process of developing your first email project with handy videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its associates are well-informed, practical, and quick to react to requests. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being far more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is essential if you want to use customization at scale.
GetResponse‘s tactical, sequential approach to email marketing has numerous advantages for users. Nurture and convert leads with highly targeted projects. Construct engagement and consumer loyalty through pertinent messaging. And develop landing pages to collect tons of interested customers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that almost any person can set up an sophisticated automation tree in minutes. Adjust pre-built sequences or develop your own from scratch.
The automation features also permit sophisticated segmentation. Develop lists of customers with comparable qualities or habits, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that receivers are most likely to respond and do something about it.
Liberty to design: GetResponse permits you to create professional-looking e-mails with ease. Users like the huge number of email templates readily available, however you can likewise use the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to discover and reuse style components from emails that have succeeded in the past. In either case, it‘s easy to make your emails stand out, even with limited or no style skills.
Strong reporting: GetResponse has first-rate analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly detailed, all the way to the actions of individual subscribers. The tool even builds up in-depth profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some notable shortcomings. Let‘s examine those so you can judge if any of these are deal breakers for your organization.
Combination restrictions: When you execute a new tool, you desire something that fits into your existing tech stack quickly. This is an location where GetResponse falls short. While it can connect with over 120 various apps and pieces of software application, there are some notable omissions, especially with project management platforms. And some crucial integrations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as reliable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a big help, but GetResponse‘s tool doesn’t immediately create mobile-friendly variations. Therefore, you need to create the landing page view for mobile visitors separately. This appears like a huge miss, given that so many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile issues: Moreover, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, simple modifications, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you development and analysis of your projects.
Plan constraints: GetResponse‘s basic plan used to consist of more automation features, however eventually made those only available on higher-cost plans. took this away, much to the discouragement of veteran consumers. To open advanced automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding support alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you typically do not wish to have to phone somebody or complete a form and wait on an response. That‘s why live chat is such a beneficial tool for software assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk with a real human who can resolve more complex issues.
Help
While live chat is the primary support option available, a fast click of the question mark button on the homepage takes you to the extra assistance options. You can pick to:
- Fill out a quick type to email GetResponse
- Search product in the Help
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you choose the Enterprise plan.
Aside from video trips, the Help Center, and all the customer assistance alternatives, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products don’t simply help you get the most out of GetResponse, they likewise help you improve your total marketing abilities. Current course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Decision
In general, GetResponse is fantastic.
Its marketing automation feature is more advanced than the majority of other options on the market. Its email marketing, reporting, and landing page/form home builders are also rather effective. It also lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We checked the 24/7 live chat alternative and while terrific, numerous company owner would still like to be able to call.
This program also has a basic limit of 500 participants for its webinars include. This positions a big constraint on lots of services, but specifically big ones. They are most likely to have a big audience that far goes beyond 500 individuals.
Lastly, although not a big problem, the fact that a number of the GetResponse integrations rely on Zapier is hardly ideal.
We suggest offering the totally free trial a spin. The platform has a lot to use if you choose the ideal plan for you.GetResponse List Building Program