We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Enterprise
Nevertheless, one of the names that gets floated around when talking about email marketing software application is GetResponse.
It is among those tools that has been around since forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you must have the ability to determine if GetResponse is powerful enough to use for your business.
What is GetResponse? GetResponse Enterprise
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic segmentation, and more. Their totally free forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise use a generous 50% discount rate to NGOs.
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GetResponse prices
There are six rates plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an endless number of e-mails to as much as 1,000 subscribers
- Marketing Automation –starting at $59 monthly for approximately 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for as much as 1,000 customers.
- Max – customized pricing
- Max2 – custom-made pricing.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer advanced features (more on these in a moment). With these plans, precise rates depends on requirements and list size –if you have an interest in using either of them, you‘ll require to call GetResponse to schedule a demo, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days for free, via a trial that you can access here.
Key distinctions between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which allows you to build complicated autoresponder series based on user behaviour) is just completely offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which instantly sends tip emails to your website visitors who don’t finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The exact same opts for order verification e-mails.
- SMS marketing – the alternative to send out marketing text is only readily available on the ‘Max‘ plans.
- Assistance – phone assistance is just offered on the Max2 plan, on which you likewise get a dedicated account manager (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the review– but initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has traditionally differed from a few of its essential rivals‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t use an totally complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the choice of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse comes with some beautiful decent features – the plan lets you access core email marketing features, the complete series of design templates, a website builder and a landing page builder.
However, to use this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you won’t be able to use any autoresponders or automation features on this plan at all.
{ However nevertheless, the free plan represents a excellent way to attempt the product out and to get going with email marketing specifically if you have a little list and just wish to send newsletters periodically to it. | Even so, the free plan represents a good method to attempt the product out and to get going with email marketing especially if you have a small list and just desire to send out newsletters occasionally to it.
GetResponse‘s most important features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag material blocks on the canvas and modify them straight. Include special components like images, video and items to your e-mails.
- Email templates: GetResponse comes with 120+ email design templates. You can conserve templates for future usage, design in HTML, or construct your own style from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately utilize the very best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Client assistance: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you‘ve been awaiting. We‘re going to review the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to set up my first email within 10 minutes and it felt actually intuitive.
Design your first email with GetResponse.
As soon as you produce a complimentary account, you can directly begin developing your actual email. Click ‘ Style message‘, and you‘re greeted by over 120+ email templates. Nice!
GetResponse has 7 categories of email templates. For instance, you can ‘ inform, promote, welcome‘ your customers. State you like an email template, press “ conserve“ and it appears in ‘My design templates‘ tab to reuse later.
After you pick a template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever frustrating. All the modifying choices are shown when you need them. So it‘s all extremely instinctive.
Old-fashioned HTML code enthusiasts can start based on an HTML design or code it from scratch, however that isn’t required at all. It is good to understand that there is likewise an choice for custom HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout section, you decide the structure and appearance of your email. Establish how many columns you want, basic colors, etc. The main editing is done with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I constantly utilize the very same components for headers, footers, and some text/images combos. So in my next email, I conserve a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll show up ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online store. Offered you link with your ecommerce platform like Shopify the items are right there. And even include a ‘ suggested products‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you create the whole email. Include subject lines, sender email address, and choose the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, however also deals with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email similar to typical newsletter styles, however then trigger them to be sent out as an autoresponder.
The scheduling provides you manage over email shipment. You can pick to send the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to produce automation to welcome my brand-new clients. I start with pre-made automation template. And after a couple of clicks I already have this:
I understand, it looks excellent. When you focus on the automation flow, you realize GetResponse has actually done half the work for you. It‘s easy to alter everything like you want it.
The automation editor has conditions and actions. For instance, when a client buys something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can add as lots of e-mails and conditions as you want.
For this email project, I have actually developed a flow where my new clients get 2 e-mails in two days. Then, for my convenience, I separate clients who clicked on my email. As soon as the project starts, GetResponse tracks all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to develop complete customer journeys. Create your own automation, build client profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can build your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse deals. As soon as you‘ve chosen your lead magnet, you can construct out your funnel.
The entire funnel structure procedure is assisted. You get suggestions of what to do at each action and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and directly offers a thank you page template. Smart!
How to create a conversion funnel
As your primary step, you‘ll create a signup landing page. Select the design template, fine-tune your copy and design, and publish the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential statistics to monitor your project‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll need to go with higher plans.
I adore that I can design a entire funnel in one control panel, all with the capability to track vital statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will immediately produce a personalized website.
Other website structure choices include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and styles
Including logos and images
After adjusting the builder for just 5 minutes, I had the ability to develop a decent homepage with minimal effort.
The builder lets you edit everything on the page. You can change font styles, text sizes, add/remove images, rearrange elements, adjust padding and more.
There‘s a different menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further modification when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After picking your title, you add time, date, and duration of the webinar. Then you select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send invites to your contact list, manage other webinars, and monitor webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you want to show a function or item you can live-share your screen. If I‘m looking to offer a product, I can include a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in various platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to provide your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently offers 198 design templates. To be sincere, I ‘d stick to the latest 100 design templates, some of the older ones … look really old.
After picking a landing page design template you can start editing. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be labeled. But after messing around a bit you‘ll quickly understand what is what and get the ideal elements.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The leading left corner of the page lets you develop as numerous variants as you desire, along with forms and thank-you pages. GetResponse Enterprise
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What follows is most likely my preferred part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Naturally, some specialized landing page software has more elegant features. If GetResponse can give their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish complete funnels to convert visitors into clients. The story does not end here however. To examine an email marketing platform you need to look at client support and pricing plans.
GetResponse: The Great and the Bad
There are lots of aspects to evaluate email marketing platforms on. GetResponse is a high-quality service for a great deal of individuals, however diving into its virtues and defects will help expose whether it is a great suitable for your organization in particular.
What GetResponse Is Proficient at
GetResponse is created to help you create and carry out impactful email marketing projects in line with your sales technique. The tool is abundant in functions while still being easy to use for individuals with differing skill levels.
Ease of use: GetResponse is especially kind to newcomers to the world of email marketing. Its control panel and interface are easy to navigate and distraction-free. What‘s more, the platform has actually an exceptional assisted onboarding process, walking you through the procedure of constructing your first email project with practical videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are knowledgeable, handy, and fast to react to requests. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has become much more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you want to use personalization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has many advantages for users. Nurture and convert leads with extremely targeted campaigns. Construct engagement and customer loyalty through relevant messaging. And produce landing pages to gather lots of interested subscribers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that nearly any person can set up an innovative automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation features likewise permit innovative segmentation. Develop lists of subscribers with similar qualities or habits, then send customized messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that recipients are most likely to respond and do something about it.
Flexibility to create: GetResponse permits you to develop professional-looking emails with ease. Users love the huge variety of email templates offered, however you can likewise utilize the super smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise easy to discover and reuse style elements from emails that have succeeded in the past. In any case, it‘s simple to make your emails stand apart, even with minimal or no design skills.
Strong reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way down to the actions of private subscribers. The tool even develops in-depth profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some notable imperfections. Let‘s analyze those so you can judge if any of these are offer breakers for your organization.
Integration constraints: When you implement a brand-new tool, you want something that suits your existing tech stack easily. This is an location where GetResponse falls short. While it can connect with over 120 different apps and pieces of software, there are some notable omissions, particularly with project management platforms. And some crucial integrations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as trustworthy as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a huge assistance, however GetResponse‘s tool doesn’t immediately create mobile-friendly versions. Thus, you have to create the landing page view for mobile visitors individually. This appears like a huge miss out on, considered that numerous of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile problems: Furthermore, the drag-and-drop editor is tough to use on mobile. Aside from making small, fundamental modifications, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s basic plan used to include more automation features, however eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time customers. To open innovative automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding support alternatives and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you generally don’t want to have to phone somebody or fill out a type and await an response. That‘s why live chat is such a helpful tool for software support. GetResponse supplies 24/7 live chat assistance. And it‘s not just a chatbot, you can speak to a genuine human who can solve more complicated problems.
Help Center
While live chat is the main assistance alternative on offer, a quick click of the question mark button on the homepage takes you to the additional assistance alternatives. You can choose to:
- Submit a fast kind to email GetResponse
- Search material in the Aid
There is no apparent way to phone GetResponse, although you do get a devoted account supervisor if you choose the Business plan.
Aside from video tours, the Assistance Center, and all the client assistance choices, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products do not just assist you get the most out of GetResponse, they likewise assist you improve your total marketing abilities. Present course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Essential Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is excellent.
Its marketing automation feature is more advanced than most other alternatives on the marketplace. Its email marketing, reporting, and landing page/form home builders are also rather efficient. It also lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We checked the 24/7 live chat option and while excellent, numerous entrepreneur would still like to be able to call.
This program likewise has a basic limit of 500 guests for its webinars feature. This puts a substantial restriction on lots of organizations, however especially huge ones. They are more likely to have a large audience that far surpasses 500 people.
Although not a huge concern, the reality that many of the GetResponse combinations rely on Zapier is hardly ideal.
We suggest offering the totally free trial a spin. The platform has a lot to provide if you select the right plan for you. GetResponse Enterprise