We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Certified Partner
One of the names that get floated around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around considering that permanently but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its main strengths and weak points.
By the end, you should be able to figure out if GetResponse is effective enough to use for your organization.
What is GetResponse? GetResponse Certified Partner
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard division, and more. Their free permanently plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also use a generous 50% discount to NGOs.
GetResponse prices
There are 6 rates plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an unlimited variety of emails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for approximately 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for as much as 1,000 subscribers.
- Max – custom-made prices
- Max2 – custom-made prices.
As you include more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer advanced features (more on these in a moment). With these plans, exact prices depends upon requirements and list size –if you‘re interested in using either of them, you‘ll require to contact GetResponse to set up a demonstration, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days free of charge, by means of a trial that you can access here.
Secret differences between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which permits you to develop complicated autoresponder sequences based on user behaviour) is only completely readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which immediately sends out suggestion emails to your website visitors who do not finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The same chooses order verification e-mails.
- SMS marketing – the option to send out marketing text is only offered on the ‘Max‘ plans.
- Support – phone assistance is only readily available on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Client Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these features in more depth as I advance through the evaluation– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from a few of its crucial rivals‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t provide an totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has changed – you now have the option of using the platform for free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse comes with some lovely good features – the plan lets you access core email marketing functions, the complete range of templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t be able to utilize any autoresponders or automation functions on this plan at all.
{ However however, the complimentary plan represents a great way to attempt the product out and to get going with email marketing especially if you have a little list and just wish to send out newsletters sometimes to it. | Even so, the totally free plan represents a good way to try the product out and to get going with email marketing specifically if you have a little list and simply want to send out newsletters periodically to it.
GetResponse‘s essential functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them straight. Add special components like images, video and products to your emails.
- Email design templates: GetResponse comes with 120+ email design templates. You can conserve templates for future usage, style in HTML, or build your own design from scratch.
- Funnel builder: Create total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Develop drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically utilize the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client support: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the details
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to set up my very first email within 10 minutes and it felt actually intuitive.
Design your first email with GetResponse.
When you develop a complimentary account, you can directly begin developing your actual email. Click on ‘Design message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, invite‘ your customers. State you like an email design template, press “save“ and it appears in ‘My design templates‘ tab to reuse later.
After you select a design template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never overwhelming. All the editing alternatives are shown when you need them. It‘s all very user-friendly.
Traditional HTML code enthusiasts can begin based upon an HTML design or code it from scratch, however that isn’t needed at all. It is good to understand that there is likewise an option for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor choices.
In the layout section, you choose the structure and appearance of your email. Set up how many columns you desire, fundamental colors, etc. The primary modifying is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and sections. I constantly use the very same elements for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can include products into your email from your online store. Provided you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘ advised items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and select the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, but likewise works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive earnings and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like typical newsletter designs, however then activate them to be sent out as an autoresponder.
The scheduling provides you control over email delivery. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not want the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to produce automation to welcome my new customers. I begin with pre-made automation design template. And after a few clicks I already have this:
I understand, it looks impressive. When you zoom in on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s easy to change everything like you want it.
The automation editor has conditions and actions. When a client buys something from you (condition), you trigger an email (action). My very first action is sending out a welcome email. You can include as lots of emails and conditions as you desire.
For this email campaign, I‘ve produced a circulation where my brand-new consumers get two emails in 2 days. Then, for my benefit, I separate clients who clicked on my email. Once the project starts, GetResponse monitors all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. When you do, you have the power to construct complete consumer journeys. Produce your own automation, develop client profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little tweaking, you can develop your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse deals. Once you‘ve selected your lead magnet, you can develop out your funnel.
The entire funnel structure procedure is assisted. You get tips of what to do at each action and do not forget anything. GetResponse for example informs you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to create a conversion funnel
As your primary step, you‘ll create a signup landing page. Select the template, modify your copy and style, and release the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your project‘s development. Screen signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll need to opt for greater plans.
I love that I can create a whole funnel in one control panel, all with the capability to track vital statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few questions and GetResponse will automatically generate a customized website.
Other website building alternatives include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Including logo designs and images
After adjusting the builder for just 5 minutes, I was able to develop a decent homepage with minimal effort.
The builder lets you edit whatever on the page. You can alter font styles, text sizes, add/remove images, rearrange elements, change padding and more.
There‘s a separate menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals more modification when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After selecting your title, you include time, date, and period of the webinar. Then you pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and monitor webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you want to show a feature or item you can live-share your screen. If I‘m aiming to offer a item, I can add a call to action directly in the webinar.
Individuals who are currently utilizing email marketing and webinars in various platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently provides 198 design templates. To be sincere, I ‘d stick to the newest 100 design templates, some of the older ones … look actually old.
After selecting a landing page design template you can begin modifying. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. However after messing around a bit you‘ll quickly know what is what and get the ideal aspects.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The top left corner of the page lets you develop as lots of versions as you want, in addition to forms and thank-you pages. GetResponse Certified Partner
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What follows is most likely my preferred part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Naturally, some specialized landing page software has more elegant features. If GetResponse can provide their builder a little a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story does not end here. To review an email marketing platform you have to look at consumer support and rates plans.
GetResponse: The Great and the Bad
There are lots of aspects to evaluate email marketing platforms on. GetResponse is a top quality solution for a lot of individuals, however delving into its virtues and defects will assist reveal whether it is a good fit for your organization in particular.
What GetResponse Is Good At
GetResponse is created to assist you develop and perform impactful email marketing campaigns in line with your sales strategy. The tool is abundant in functions while still being easy to use for people with varying ability levels.
Ease of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has an outstanding guided onboarding procedure, strolling you through the process of developing your first email project with useful videos. Plus, its design templates and drag-and-drop builder make creating emails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are knowledgeable, useful, and quick to respond to demands. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become far more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is essential if you want to utilize personalization at scale.
GetResponse‘s strategic, sequential technique to email marketing has numerous benefits for users. Nurture and transform leads with extremely targeted projects. Develop engagement and client commitment through relevant messaging. And produce landing pages to collect tons of interested subscribers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that almost anyone can establish an sophisticated automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation features likewise enable innovative segmentation. Produce lists of customers with similar qualities or habits, then send tailored messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that recipients are more likely to respond and act.
Flexibility to create: GetResponse permits you to create professional-looking e-mails with ease. Users like the huge variety of email templates offered, however you can also utilize the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to discover and recycle design elements from emails that have been successful in the past. In any case, it‘s simple to make your emails stick out, even with limited or no style abilities.
Strong reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way to the actions of specific customers. The tool even builds up detailed profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some significant shortcomings. Let‘s take a look at those so you can judge if any of these are offer breakers for your company.
Integration limitations: When you carry out a brand-new tool, you desire something that suits your existing tech stack easily. Regrettably, this is an location where GetResponse fails. While it can connect with over 120 different apps and pieces of software, there are some significant omissions, especially with job management platforms. And some crucial integrations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as trustworthy as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a substantial aid, but GetResponse‘s tool does not instantly create mobile-friendly variations. Hence, you need to develop the landing page view for mobile visitors independently. This appears like a huge miss, given that so many of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile problems: In addition, the drag-and-drop editor is tough to use on mobile. Aside from making small, basic modifications, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s fundamental plan used to include more automation features, however eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran customers. To open advanced automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has excellent support choices and – notably you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you usually don’t want to have to phone someone or submit a type and wait for an answer. That‘s why live chat is such a beneficial tool for software application support. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can speak with a genuine human who can fix more complicated issues.
Assist
While live chat is the primary assistance alternative on offer, a fast click of the question mark button on the homepage takes you to the additional help choices. You can pick to:
- Submit a quick kind to email GetResponse
- Browse product in the Help
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you pick the Enterprise plan.
Aside from video tours, the Aid Center, and all the customer support choices, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products do not simply help you get the most out of GetResponse, they also assist you improve your total marketing abilities. Existing course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Vital Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is great.
Its marketing automation feature is more advanced than many other alternatives on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise rather efficient. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone support. We checked the 24/7 live chat choice and while excellent, numerous company owner would still like to be able to call.
This program also has a standard limitation of 500 guests for its webinars feature. This positions a huge restriction on lots of companies, but specifically huge ones. They are more likely to have a big audience that far exceeds 500 individuals.
Although not a huge concern, the fact that numerous of the GetResponse integrations rely on Zapier is barely ideal.
We suggest offering the totally free trial a spin. The platform has a lot to offer if you select the best plan for you. GetResponse Certified Partner