We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Mailchimp Vs Aweber Vs Constant Contact Vs GetResponse Vs Campaign Monitor
However, one of the names that gets floated around when discussing email marketing software is GetResponse.
It‘s one of those tools that has been around considering that forever but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you need to be able to identify if GetResponse is powerful enough to use for your organization.
What is GetResponse? Mailchimp Vs Aweber Vs Constant Contact Vs GetResponse Vs Campaign Monitor
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental segmentation, and more. Their totally free permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise provide a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse rates
There are 6 pricing plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send out an unrestricted number of emails to up to 1,000 subscribers
- Marketing Automation –starting at $59 monthly for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 subscribers.
- Max – custom rates
- Max2 – custom prices.
As you include more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply sophisticated features (more on these in a moment). With these plans, precise pricing depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll require to call GetResponse to arrange a demonstration, discuss your requirements and work out prices.
GetResponse ‘Max‘ plans
Decent discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 1 month totally free, by means of a trial that you can access here.
Secret distinctions between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a series of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which allows you to construct complex autoresponder series based on user behaviour) is only fully offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery function (which instantly sends out tip emails to your website visitors who do not complete an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same chooses order confirmation e-mails.
- SMS marketing – the option to send marketing text messages is just offered on the ‘Max‘ plans.
- Assistance – phone support is just offered on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Consumer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the review– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from a few of its essential rivals‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t provide an entirely complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the choice of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse includes some beautiful decent functions – the plan lets you access core email marketing functions, the full series of design templates, a website builder and a landing page builder.
To use this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ But however, the totally free plan represents a good way to try the item out and to get going with email marketing particularly if you have a little list and simply want to send out newsletters sometimes to it. | Even so, the free plan represents a excellent method to try the product out and to get going with email marketing particularly if you have a little list and just desire to send out newsletters periodically to it.
GetResponse‘s most important functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them directly. Include unique elements like images, video and items to your emails.
- Email templates: GetResponse includes 120+ email design templates. You can conserve design templates for future use, style in HTML, or build your own design from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically use the very best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Client support: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Review: the information
Now to the part you‘ve been waiting on. We‘re going to review the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to set up my first email within 10 minutes and it felt truly intuitive.
Design your very first email with GetResponse.
Once you create a free account, you can directly begin creating your real email. Click ‘ Style message‘, and you‘re greeted by over 120+ email templates. Great!
GetResponse has 7 classifications of email templates. You can ‘ inform, promote, welcome‘ your consumers. Say you like an email template, press “save“ and it shows up in ‘My templates‘ tab to reuse later on.
After you pick a design template, you start customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the editing choices are revealed when you need them. So it‘s all really instinctive.
Traditional HTML code fans can start based on an HTML style or code it from scratch, however that isn’t needed at all. It is great to know that there is also an choice for custom-made HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout area, you decide the structure and look of your email. Set up how many columns you desire, fundamental colors, and so on. The primary editing is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and sections. I always use the very same components for headers, footers, and some text/images combinations. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll appear ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can add products into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ advised products‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and pick the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, however likewise works with a Google Analytics combination.
With eCommerce tracking you know which projects drive profits and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email similar to normal newsletter styles, however then trigger them to be sent out as an autoresponder.
The scheduling provides you control over email shipment. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t want the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to develop automation to welcome my new clients. I start with pre-made automation design template. And after a couple of clicks I already have this:
I know, it looks impressive. When you zoom in on the automation flow, you realize GetResponse has done half the work for you. It‘s easy to alter everything like you desire it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can add as many emails and conditions as you want.
For this email project, I have actually produced a flow where my new consumers get 2 emails in two days. For my convenience, I separate consumers who clicked on my email. As soon as the campaign starts, GetResponse monitors all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to develop total client journeys. Produce your own automation, construct customer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can build your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse offers. When you have actually picked your lead magnet, you can build out your funnel.
The entire funnel building process is assisted. You get suggestions of what to do at each step and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to develop a conversion funnel
As your first step, you‘ll develop a signup landing page. Choose the design template, modify your copy and design, and publish the page.
You‘ll produce the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial stats to monitor your project‘s progress. Display signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll need to go with greater plans.
I adore that I can design a whole funnel in one dashboard, all with the capability to track vital stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will automatically generate a personalized website.
Other website structure choices include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and themes
Including logo designs and images
After fiddling with the builder for simply 5 minutes, I had the ability to produce a decent homepage with very little effort.
The builder lets you modify everything on the page. You can change fonts, text sizes, add/remove images, rearrange components, adjust cushioning and more.
There‘s a different menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals more customization when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After selecting your title, you include time, date, and duration of the webinar. You choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, handle other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you wish to show a function or product you can live-share your screen. If I‘m wanting to offer a product, I can include a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can use to provide your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder currently uses 198 templates. To be truthful, I ‘d stick to the latest 100 design templates, some of the older ones … look really old.
After choosing a landing page design template you can begin editing. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be labeled. However after messing around a bit you‘ll rapidly understand what is what and get the ideal elements.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The top left corner of the page lets you produce as lots of variants as you want, in addition to forms and thank-you pages. Mailchimp Vs Aweber Vs Constant Contact Vs GetResponse Vs Campaign Monitor
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What comes next is probably my preferred part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Naturally, some specialized landing page software application has more fancy functions. If GetResponse can provide their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up total funnels to transform visitors into customers. The story does not end here. To examine an email marketing platform you have to take a look at client support and pricing plans.
GetResponse: The Excellent and the Bad
There are many elements to judge email marketing platforms on. GetResponse is a premium solution for a great deal of individuals, but delving into its virtues and flaws will help expose whether it is a good suitable for your business in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you develop and carry out impactful email marketing campaigns in line with your sales technique. The tool is abundant in features while still being easy to use for individuals with varying ability levels.
Reduce of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding process, strolling you through the procedure of constructing your first email project with valuable videos. Plus, its design templates and drag-and-drop builder make designing e-mails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its representatives are experienced, handy, and quick to respond to requests. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become far more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is crucial if you wish to use customization at scale.
GetResponse‘s tactical, consecutive method to email marketing has various benefits for users. Nurture and transform leads with extremely targeted projects. Build engagement and customer loyalty through pertinent messaging. And develop landing pages to collect tons of interested customers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that nearly any person can set up an sophisticated automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation features likewise enable sophisticated division. Produce lists of subscribers with comparable qualities or behaviors, then send out individualized messaging at the recipient‘s preferred time. Naturally, this level of personalization suggests that recipients are more likely to respond and take action.
Flexibility to create: GetResponse enables you to create professional-looking e-mails with ease. Users enjoy the vast variety of email templates available, however you can likewise use the very smooth drag-and-drop editor to customize emails to match your branding. It‘s also easy to find and reuse style aspects from emails that have achieved success in the past. In any case, it‘s simple to make your emails stand apart, even with limited or no design abilities.
Strong reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way to the actions of specific subscribers. The tool even builds up detailed profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on project efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your organization.
Integration constraints: When you carry out a new tool, you desire something that suits your existing tech stack easily. This is an location where GetResponse falls short. While it can connect with over 120 different apps and pieces of software application, there are some noteworthy omissions, especially with task management platforms. And some essential integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as dependable as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a big aid, but GetResponse‘s tool does not immediately produce mobile-friendly versions. Hence, you have to create the landing page view for mobile visitors individually. This seems like a huge miss, given that numerous of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile problems: In addition, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, simple changes, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your projects.
Plan constraints: GetResponse‘s fundamental plan utilized to consist of more automation features, but ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran customers. To open sophisticated automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding support options and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast question, you usually don’t want to have to phone someone or fill out a type and await an answer. That‘s why live chat is such a useful tool for software application support. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can speak to a real human who can resolve more complex issues.
Help Center
While live chat is the main assistance option on offer, a quick click of the question mark button on the homepage takes you to the extra help choices. You can select to:
- Fill out a fast type to email GetResponse
- Browse product in the Assistance Center
There is no apparent way to phone GetResponse, although you do get a devoted account supervisor if you select the Business plan.
Aside from video tours, the Assistance Center, and all the client support choices, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials don’t simply help you get the most out of GetResponse, they also help you improve your general marketing skills. Present course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Essential Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is great.
Its marketing automation function is more advanced than the majority of other options on the marketplace. Its email marketing, reporting, and landing page/form builders are likewise rather effective. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We tested the 24/7 live chat choice and while terrific, many business owners would still like to be able to call.
This program likewise has a standard limitation of 500 participants for its webinars feature. This positions a huge constraint on numerous companies, however specifically big ones. They are more likely to have a large audience that far exceeds 500 individuals.
Finally, although not a big concern, the fact that much of the GetResponse combinations count on Zapier is hardly ideal.
We suggest giving the complimentary trial a spin. The platform has a lot to provide if you select the right plan for you. Mailchimp Vs Aweber Vs Constant Contact Vs GetResponse Vs Campaign Monitor