We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse App
However, one of the names that gets floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has actually been around considering that permanently however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its main strengths and weak points.
By the end, you must have the ability to identify if GetResponse is powerful enough to utilize for your business.
What is GetResponse? GetResponse App
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, basic division, and more. Their complimentary forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise provide a generous 50% discount to NGOs.
GetResponse pricing
There are six rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an unrestricted variety of e-mails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for up to 1,000 subscribers.
- Max – customized pricing
- Max2 – custom rates.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide advanced functions (more on these in a moment). With these plans, precise pricing depends on requirements and list size –if you‘re interested in using either of them, you‘ll need to call GetResponse to set up a demo, discuss your needs and negotiate prices.
GetResponse ‘Max‘ plans
Decent discounts are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days for free, through a trial that you can access here.
Secret distinctions between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which permits you to build complex autoresponder sequences based on user behaviour) is only fully offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the rates ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery feature (which immediately sends out suggestion emails to your website visitors who don’t complete an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The very same opts for order confirmation emails.
- SMS marketing – the option to send out marketing text is just readily available on the ‘Max‘ plans.
- Support – phone assistance is only available on the Max2 plan, on which you also get a dedicated account supervisor (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I progress through the evaluation– however initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically differed from some of its key competitors‘ offerings because unlike a few of them significantly Mailchimp and AWeber it didn’t provide an completely complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the alternative of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse includes some lovely good features – the plan lets you access core email marketing functions, the full series of design templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list need to be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not be able to use any autoresponders or automation features on this plan at all.
{ However nevertheless, the complimentary plan represents a good way to try the item out and to start with email marketing especially if you have a small list and just want to send out newsletters periodically to it. | Even so, the totally free plan represents a great method to try the item out and to get going with email marketing especially if you have a small list and simply want to send out newsletters occasionally to it.
GetResponse‘s most important features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Creating marketing emails and newsletters is simple. Drag content blocks on the canvas and edit them straight. Add unique aspects like images, video and products to your e-mails.
- Email templates: GetResponse comes with 120+ email templates. You can save design templates for future use, style in HTML, or construct your own design from scratch.
- Funnel builder: Create total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically utilize the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Customer support: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to establish my first email within 10 minutes and it felt really intuitive.
Design your very first email with GetResponse.
Once you create a free account, you can straight start creating your actual email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email templates. For example, you can ‘ inform, promote, invite‘ your clients. Say you like an email template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later.
After you pick a design template, you begin customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the editing options are shown when you require them. So it‘s all really instinctive.
Traditional HTML code enthusiasts can begin based on an HTML style or code it from scratch, but that isn’t required at all. It is excellent to know that there is also an alternative for customized HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout area, you decide the structure and appearance of your email. Set up the number of columns you desire, standard colors, and so on. The primary editing is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I constantly use the same components for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online store. Offered you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested products‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you develop the whole email. Include subject lines, sender email address, and select the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, but likewise deals with a Google Analytics combination.
With eCommerce tracking you understand which projects drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email similar to regular newsletter designs, but then activate them to be sent out as an autoresponder.
The scheduling gives you manage over email delivery. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to go out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are examining, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to produce automation to welcome my new clients. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I understand, it looks impressive. When you focus on the automation flow, you understand GetResponse has actually done half the work for you. It‘s simple to alter everything like you want it.
The automation editor has conditions and actions. When a customer buys something from you (condition), you set off an email (action). My first action is sending a welcome email. You can include as many emails and conditions as you want.
For this email project, I have actually created a flow where my new consumers get two emails in two days. Then, for my convenience, I separate customers who clicked my email. When the project begins, GetResponse monitors all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. When you do, you have the power to construct total customer journeys. Create your own automation, develop client profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse offers. As soon as you have actually selected your lead magnet, you can develop out your funnel.
The entire funnel structure process is guided. You get ideas of what to do at each step and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and directly uses a thank you page design template. Smart!
How to produce a conversion funnel
As your first step, you‘ll produce a signup landing page. Pick the template, modify your copy and style, and release the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital statistics to monitor your campaign‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll have to choose higher plans.
I love that I can develop a whole funnel in one control panel, all with the capability to track important stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will immediately produce a individualized website.
Other website structure options consist of:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Including logos and images
After adjusting the builder for just 5 minutes, I was able to develop a decent homepage with minimal effort.
The builder lets you edit whatever on the page. You can alter fonts, text sizes, add/remove images, rearrange aspects, change padding and more.
There‘s a different menu for adding and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals additional modification when you choose a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After selecting your title, you include time, date, and duration of the webinar. Then you select which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and keep an eye on webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you want to show a function or item you can live-share your screen. If I‘m wanting to offer a item, I can add a call to action straight in the webinar.
People who are already using email marketing and webinars in various platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder currently provides 198 templates. To be honest, I ‘d stick to the most recent 100 design templates, some of the older ones … look actually old.
After choosing a landing page design template you can begin editing. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be identified. After playing around a bit you‘ll rapidly know what is what and get the ideal components.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The top left corner of the page lets you create as many variations as you want, in addition to forms and thank-you pages. GetResponse App
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What comes next is most likely my preferred part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Naturally, some specialized landing page software application has more expensive features. If GetResponse can provide their builder a little a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up total funnels to transform visitors into clients. The story does not end here. To evaluate an email marketing platform you have to take a look at client assistance and pricing plans.
GetResponse: The Good and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a premium solution for a great deal of people, however diving into its virtues and defects will help expose whether it is a excellent suitable for your company in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you create and perform impactful email marketing projects in line with your sales strategy. The tool is rich in functions while still being easy to use for individuals with differing skill levels.
Ease of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its dashboard and user interface are simple to browse and distraction-free. What‘s more, the platform has actually an excellent assisted onboarding process, walking you through the procedure of constructing your first email project with handy videos. Plus, its design templates and drag-and-drop builder make developing e-mails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are well-informed, handy, and fast to react to requests. Newbies and advanced users alike can get help in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become far more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is crucial if you want to utilize customization at scale.
GetResponse‘s tactical, sequential method to email marketing has many advantages for users. Nurture and convert leads with highly targeted campaigns. Build engagement and customer commitment through relevant messaging. And create landing pages to gather tons of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that practically anybody can set up an advanced automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation features likewise enable sophisticated segmentation. Create lists of customers with similar qualities or behaviors, then send individualized messaging at the recipient‘s chosen time. Naturally, this level of personalization indicates that receivers are most likely to react and act.
Freedom to develop: GetResponse permits you to create professional-looking e-mails with ease. Users love the large variety of email design templates available, but you can likewise use the extremely smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to find and reuse style aspects from emails that have actually achieved success in the past. In either case, it‘s easy to make your e-mails stand out, even with restricted or no design abilities.
Solid reporting: GetResponse has first-rate analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be very comprehensive, all the way down to the actions of individual customers. The tool even builds up detailed profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your company.
Integration restrictions: When you execute a new tool, you desire something that suits your existing tech stack quickly. This is an location where GetResponse falls brief. While it can connect with over 120 various apps and pieces of software application, there are some noteworthy omissions, especially with task management platforms. And some key integrations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as reliable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a huge help, but GetResponse‘s tool does not immediately develop mobile-friendly variations. Hence, you need to design the landing page view for mobile visitors independently. This seems like a huge miss, considered that many of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile problems: Moreover, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, basic changes, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you development and analysis of your projects.
Plan restrictions: GetResponse‘s basic plan used to include more automation functions, however eventually made those only available on higher-cost plans. took this away, much to the discouragement of veteran consumers. To unlock innovative automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional support alternatives and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick question, you usually don’t wish to have to phone somebody or complete a kind and await an answer. That‘s why live chat is such a useful tool for software support. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk with a genuine human who can resolve more complex issues.
Assist Center
While live chat is the primary assistance choice on offer, a fast click of the enigma button on the homepage takes you to the extra assistance options. You can select to:
- Complete a quick form to email GetResponse
- Browse material in the Aid
There is no apparent way to phone GetResponse, although you do get a dedicated account manager if you pick the Enterprise plan.
Aside from video tours, the Help Center, and all the consumer support options, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials do not simply help you get the most out of GetResponse, they likewise assist you enhance your total marketing skills. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Vital Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is fantastic.
Its marketing automation feature is advanced than most other options on the market. Its email marketing, reporting, and landing page/form home builders are also rather effective. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat alternative and while terrific, lots of company owner would still like to be able to call.
This program likewise has a standard limit of 500 participants for its webinars include. This puts a substantial restraint on numerous businesses, but specifically big ones. They are most likely to have a large audience that far surpasses 500 individuals.
Although not a huge problem, the truth that numerous of the GetResponse combinations rely on Zapier is hardly ideal.
We suggest offering the free trial a spin. The platform has a lot to offer if you pick the right plan for you. GetResponse App