We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Free Trial Includes Webinar
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has actually been around since forever but continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you ought to have the ability to determine if GetResponse is effective enough to utilize for your business.
What is GetResponse? GetResponse Free Trial Includes Webinar
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, standard division, and more. Their complimentary forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and endless email sends.They also offer a generous 50% discount rate to NGOs.
GetResponse prices
There are six prices plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an limitless variety of emails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for approximately 1,000 customers.
- Max – custom-made rates
- Max2 – custom rates.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply sophisticated features (more on these in a moment). With these plans, specific rates depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll require to call GetResponse to arrange a demo, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 1 month free of charge, through a trial that you can access here.
Key differences in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which allows you to construct intricate autoresponder sequences based on user behaviour) is only completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery feature (which immediately sends out suggestion emails to your website visitors who don’t finish an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The same goes for order verification emails.
- SMS marketing – the option to send out marketing text messages is only available on the ‘Max‘ plans.
- Assistance – phone assistance is only offered on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Consumer Experience Manager‘, to utilize the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the review– however first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from a few of its key rivals‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t offer an completely totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has actually altered – you now have the option of using the platform totally free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse comes with some lovely good features – the plan lets you access core email marketing features, the full range of templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list need to be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not be able to use any autoresponders or automation features on this plan at all.
{ But even so, the complimentary plan represents a good way to try the item out and to start with email marketing specifically if you have a little list and just want to send out newsletters occasionally to it. | Even so, the complimentary plan represents a excellent way to try the item out and to get going with email marketing particularly if you have a small list and simply want to send newsletters sometimes to it.
GetResponse‘s essential functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag content blocks on the canvas and edit them straight. Add unique components like images, video and items to your e-mails.
- Email design templates: GetResponse features 120+ email design templates. You can conserve design templates for future usage, style in HTML, or develop your own style from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Develop drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically use the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Consumer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you have actually been awaiting. We‘re going to evaluate the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to establish my very first email within 10 minutes and it felt really user-friendly.
Design your very first email with GetResponse.
When you create a complimentary account, you can straight begin developing your actual email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 categories of email templates. For instance, you can ‘educate, promote, welcome‘ your customers. Say you like an email template, press “ conserve“ and it shows up in ‘My templates‘ tab to reuse later on.
After you select a design template, you start customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never overwhelming. All the editing alternatives are shown when you require them. It‘s all very intuitive.
Old school HTML code fans can start based upon an HTML design or code it from scratch, but that isn’t needed at all. It is excellent to know that there is likewise an choice for custom HTML blocks inside the drag and drop template builder.
Drag & drop email editor options.
In the design section, you choose the structure and appearance of your email. Establish the number of columns you desire, fundamental colors, etc. The main editing is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and areas. I constantly utilize the same components for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online store. Provided you link with your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested items‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and pick the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, but likewise works with a Google Analytics integration.
With eCommerce tracking you understand which projects drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like typical newsletter designs, however then activate them to be sent as an autoresponder.
The scheduling provides you control over email shipment. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are examining, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to produce automation to welcome my brand-new clients. I begin with pre-made automation template. And after a few clicks I currently have this:
I understand, it looks outstanding. When you focus on the automation flow, you understand GetResponse has done half the work for you. It‘s easy to alter whatever like you desire it.
The automation editor has conditions and actions. When a client buys something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can add as numerous emails and conditions as you want.
For this email project, I have actually produced a circulation where my brand-new clients get two emails in 2 days. For my benefit, I separate consumers who clicked on my email. When the campaign starts, GetResponse keeps track of all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. Once you do, you have the power to build total consumer journeys. Create your own automation, construct client profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can develop your own automation with precision.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse offers. When you‘ve chosen your lead magnet, you can construct out your funnel.
The entire funnel building procedure is guided. You get recommendations of what to do at each step and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and directly offers a thank you page design template. Smart!
How to produce a conversion funnel
As your first step, you‘ll create a signup landing page. Choose the design template, fine-tune your copy and style, and release the page.
Then you‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential statistics to monitor your campaign‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll need to choose higher plans.
I adore that I can create a entire funnel in one control panel, all with the ability to track vital stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will instantly create a individualized website.
Other website structure options consist of:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Adding logos and images
After adjusting the builder for simply 5 minutes, I was able to produce a decent homepage with minimal effort.
The builder lets you modify everything on the page. You can alter fonts, text sizes, add/remove images, reposition aspects, adjust cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals more personalization when you pick a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After picking your title, you add time, date, and period of the webinar. Then you select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send invites to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to show a feature or item you can live-share your screen. If I‘m wanting to sell a item, I can include a call to action directly in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder currently provides 198 design templates. To be sincere, I ‘d stick to the most recent 100 design templates, some of the older ones … look truly old.
After picking a landing page design template you can begin modifying. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be labeled. However after messing around a bit you‘ll rapidly know what is what and get the best components.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you produce as numerous versions as you desire, together with forms and thank-you pages. GetResponse Free Trial Includes Webinar
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is most likely my preferred part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software application has more expensive functions. If GetResponse can offer their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to transform visitors into customers. The story does not end here. To review an email marketing platform you need to take a look at customer support and prices plans.
GetResponse: The Good and the Bad
There are lots of factors to judge email marketing platforms on. GetResponse is a premium solution for a great deal of people, however diving into its virtues and defects will help reveal whether it is a great suitable for your company in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you develop and carry out impactful email marketing projects in line with your sales technique. The tool is rich in functions while still being easy to use for individuals with differing skill levels.
Relieve of use: GetResponse is especially kind to beginners to the world of email marketing. Its dashboard and user interface are simple to navigate and distraction-free. What‘s more, the platform has actually an outstanding assisted onboarding process, strolling you through the procedure of developing your first email project with handy videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its reps are experienced, practical, and fast to react to demands. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has ended up being far more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is key if you want to utilize personalization at scale.
GetResponse‘s tactical, sequential approach to email marketing has numerous advantages for users. Support and transform leads with highly targeted campaigns. Construct engagement and consumer commitment through appropriate messaging. And develop landing pages to gather tons of interested subscribers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that nearly any person can set up an sophisticated automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation functions also enable sophisticated segmentation. Create lists of subscribers with comparable qualities or behaviors, then send tailored messaging at the recipient‘s preferred time. Naturally, this level of customization indicates that receivers are most likely to react and do something about it.
Flexibility to create: GetResponse allows you to create professional-looking e-mails with ease. Users love the large variety of email templates available, but you can also use the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to discover and recycle style elements from emails that have succeeded in the past. In either case, it‘s simple to make your emails stand out, even with restricted or no style abilities.
Solid reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be very comprehensive, all the way down to the actions of individual customers. The tool even builds up in-depth profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some notable shortcomings. Let‘s examine those so you can evaluate if any of these are deal breakers for your company.
Combination limitations: When you execute a new tool, you want something that suits your existing tech stack easily. Unfortunately, this is an location where GetResponse fails. While it can get in touch with over 120 various apps and pieces of software, there are some notable omissions, especially with task management platforms. And some crucial integrations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as trustworthy as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a big assistance, but GetResponse‘s tool does not automatically create mobile-friendly variations. Therefore, you need to develop the landing page view for mobile visitors independently. This appears like a huge miss out on, considered that many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile problems: In addition, the drag-and-drop editor is difficult to use on mobile. Aside from making small, primary changes, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your campaigns.
Plan constraints: GetResponse‘s fundamental plan used to consist of more automation features, however eventually made those only available on higher-cost plans. took this away, much to the dismay of long-time consumers. To unlock advanced automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding support alternatives and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast question, you usually do not want to have to phone somebody or fill out a kind and wait on an answer. That‘s why live chat is such a beneficial tool for software support. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can talk with a real human who can solve more complex problems.
Help
While live chat is the primary support alternative on offer, a quick click of the enigma button on the homepage takes you to the extra assistance alternatives. You can select to:
- Complete a quick kind to email GetResponse
- Browse material in the Help Center
There is no apparent way to phone GetResponse, although you do get a dedicated account supervisor if you select the Business plan.
Aside from video tours, the Aid Center, and all the consumer support choices, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials don’t simply help you get the most out of GetResponse, they likewise assist you improve your general marketing skills. Current course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Necessary Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is excellent.
Its marketing automation feature is more advanced than many other options on the market. Its email marketing, reporting, and landing page/form builders are also rather efficient. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We checked the 24/7 live chat choice and while excellent, numerous company owner would still like to be able to call.
This program also has a basic limit of 500 attendees for its webinars feature. This places a substantial restriction on lots of businesses, however especially big ones. They are more likely to have a big audience that far surpasses 500 individuals.
Lastly, although not a huge problem, the fact that a lot of the GetResponse combinations count on Zapier is barely perfect.
We suggest offering the free trial a spin. The platform has a lot to provide if you select the right plan for you. GetResponse Free Trial Includes Webinar