We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Mad Mimi Vs GetResponse
However, one of the names that gets drifted around when discussing email marketing software application is GetResponse.
It is among those tools that has actually been around since forever however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you need to be able to determine if GetResponse is effective enough to use for your organization.
What is GetResponse? Mad Mimi Vs GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic division, and more. Their free forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise use a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse rates
There are 6 rates plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send an unrestricted number of e-mails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for as much as 1,000 subscribers.
- Max – custom-made prices
- Max2 – custom prices.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer sophisticated features (more on these in a moment). With these plans, exact prices depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll need to contact GetResponse to arrange a demonstration, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 30 days free of charge, via a trial that you can access here.
Key distinctions in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which permits you to develop complex autoresponder sequences based on user behaviour) is just completely offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the rates ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing function (which automatically sends tip emails to your site visitors who do not finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The same chooses order verification e-mails.
- SMS marketing – the choice to send marketing text messages is only offered on the ‘Max‘ plans.
- Support – phone assistance is just offered on the Max2 plan, on which you also get a devoted account manager (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I progress through the evaluation– however first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from some of its key rivals‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t offer an entirely totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the alternative of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse includes some lovely good functions – the plan lets you gain access to core email marketing features, the complete range of design templates, a website builder and a landing page builder.
However, to utilize this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t have the ability to utilize any autoresponders or automation functions on this plan at all.
{ However however, the complimentary plan represents a great way to try the product out and to start with email marketing particularly if you have a small list and simply want to send newsletters occasionally to it. | Even so, the free plan represents a excellent way to try the product out and to get going with email marketing specifically if you have a little list and simply desire to send newsletters occasionally to it.
GetResponse‘s crucial features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is simple. Drag material blocks on the canvas and edit them directly. Add unique elements like images, video and items to your e-mails.
- Email design templates: GetResponse includes 120+ email templates. You can save templates for future usage, style in HTML, or construct your own style from scratch.
- Funnel builder: Develop complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Develop drip projects, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and instantly utilize the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Customer support: GetResponse has a responsive support group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you have actually been awaiting. We‘re going to examine the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to establish my very first email within 10 minutes and it felt truly intuitive.
Design your first email with GetResponse.
Once you produce a totally free account, you can straight begin designing your actual email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email templates. Nice!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, invite‘ your clients. Say you like an email template, press “save“ and it shows up in ‘My templates‘ tab to reuse later on.
After you select a design template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the modifying choices are shown when you need them. It‘s all very intuitive.
Old-fashioned HTML code enthusiasts can start based upon an HTML design or code it from scratch, but that isn’t required at all. It is good to know that there is likewise an alternative for customized HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the design area, you decide the structure and look of your email. Establish the number of columns you desire, fundamental colors, etc. The main modifying is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I constantly use the same components for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can include products into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘recommended items‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and choose the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, however likewise works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive income and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email just like normal newsletter styles, but then activate them to be sent out as an autoresponder.
The scheduling offers you control over email shipment. You can select to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to go out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to develop automation to welcome my brand-new consumers. I begin with pre-made automation template. And after a few clicks I already have this:
I understand, it looks impressive. When you focus on the automation flow, you realize GetResponse has done half the work for you. It‘s easy to change whatever like you want it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you activate an email (action). My very first action is sending out a welcome email. You can add as numerous e-mails and conditions as you want.
For this email campaign, I have actually produced a circulation where my brand-new customers get 2 e-mails in 2 days. For my convenience, I separate consumers who clicked on my email. As soon as the campaign begins, GetResponse keeps an eye on all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. When you do, you have the power to build complete client journeys. Develop your own automation, build consumer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a bit of tweaking, you can build your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse offers. Once you have actually chosen your lead magnet, you can construct out your funnel.
The whole funnel structure process is directed. You get recommendations of what to do at each step and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and directly offers a thank you page template. Smart! Mad Mimi Vs GetResponse
How to create a conversion funnel
As your primary step, you‘ll develop a signup landing page. Select the design template, fine-tune your copy and design, and publish the page.
You‘ll produce the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your project‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll need to choose greater plans.
I adore that I can design a whole funnel in one dashboard, all with the capability to track essential stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of questions and GetResponse will automatically produce a tailored website.
Other website structure options consist of:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and themes
Adding logo designs and images
After adjusting the builder for just 5 minutes, I was able to produce a good homepage with minimal effort.
The builder lets you modify everything on the page. You can alter typefaces, text sizes, add/remove images, rearrange components, adjust padding and more.
There‘s a separate menu for including and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows additional modification when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After selecting your title, you include time, date, and period of the webinar. Then you select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive individuals to sign up for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you want to reveal a feature or item you can live-share your screen. If I‘m aiming to offer a item, I can add a call to action straight in the webinar.
Individuals who are already utilizing email marketing and webinars in different platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder currently uses 198 design templates. To be honest, I ‘d stick to the latest 100 templates, some of the older ones … look actually old.
After selecting a landing page template you can begin modifying. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be labeled. But after messing around a bit you‘ll rapidly know what is what and get the right components.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The leading left corner of the page lets you produce as numerous versions as you want, together with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Obviously, some specialized landing page software has more elegant functions. If GetResponse can provide their builder a little a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a mention are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up complete funnels to transform visitors into consumers. The story does not end here though. To review an email marketing platform you need to take a look at consumer support and prices plans.
GetResponse: The Good and the Bad
There are numerous factors to judge email marketing platforms on. GetResponse is a premium solution for a great deal of individuals, but diving into its virtues and defects will assist reveal whether it is a great suitable for your service in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you produce and carry out impactful email marketing campaigns in line with your sales method. The tool is abundant in functions while still being easy to use for people with differing ability levels.
Relieve of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and user interface are easy to navigate and distraction-free. What‘s more, the platform has an exceptional directed onboarding process, walking you through the process of building your first email campaign with valuable videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its associates are educated, valuable, and quick to respond to requests. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become much more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is crucial if you wish to utilize personalization at scale.
GetResponse‘s strategic, consecutive method to email marketing has many advantages for users. Support and convert leads with highly targeted projects. Develop engagement and consumer commitment through relevant messaging. And create landing pages to collect lots of interested subscribers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that practically anyone can set up an innovative automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation functions also permit sophisticated division. Produce lists of subscribers with similar qualities or behaviors, then send personalized messaging at the recipient‘s chosen time. Naturally, this level of personalization indicates that receivers are most likely to respond and act.
Liberty to develop: GetResponse enables you to create professional-looking e-mails with ease. Users enjoy the huge variety of email design templates available, but you can also use the extremely smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to find and recycle design aspects from emails that have actually succeeded in the past. Either way, it‘s easy to make your e-mails stand out, even with restricted or no design abilities.
Strong reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be very comprehensive, all the way to the actions of specific customers. The tool even develops comprehensive profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on project performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s analyze those so you can judge if any of these are deal breakers for your organization.
Integration restrictions: When you implement a brand-new tool, you want something that suits your existing tech stack quickly. Regrettably, this is an area where GetResponse fails. While it can connect with over 120 different apps and pieces of software, there are some noteworthy omissions, especially with project management platforms. And some essential integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as reputable as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a big help, but GetResponse‘s tool does not instantly develop mobile-friendly variations. Thus, you need to develop the landing page view for mobile visitors individually. This looks like a big miss, considered that many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile problems: Furthermore, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, simple modifications, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s standard plan used to include more automation features, but eventually made those only available on higher-cost plans. took this away, much to the discouragement of long-time customers. To open advanced automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding support choices and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast question, you typically do not wish to have to phone someone or complete a form and wait for an response. That‘s why live chat is such a useful tool for software application assistance. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can talk with a real human who can fix more complex problems.
Assist
While live chat is the primary assistance alternative on offer, a fast click of the question mark button on the homepage takes you to the extra aid alternatives. You can choose to:
- Complete a quick form to email GetResponse
- Search material in the Help
There is no apparent method to phone GetResponse, although you do get a dedicated account manager if you choose the Enterprise plan.
Aside from video trips, the Help Center, and all the client support options, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials don’t simply assist you get the most out of GetResponse, they also assist you improve your total marketing abilities. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Vital Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is fantastic.
Its marketing automation feature is advanced than the majority of other alternatives on the market. Its email marketing, reporting, and landing page/form home builders are likewise quite efficient. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We checked the 24/7 live chat option and while terrific, lots of entrepreneur would still like to be able to call.
This program likewise has a basic limit of 500 attendees for its webinars include. This positions a huge constraint on numerous companies, however especially big ones. They are more likely to have a big audience that far surpasses 500 individuals.
Finally, although not a big issue, the reality that a number of the GetResponse integrations depend on Zapier is barely ideal.
We recommend providing the free trial a spin. The platform has a lot to offer if you pick the ideal plan for you.Mad Mimi Vs GetResponse