We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse \”Slider\” App
Nevertheless, one of the names that gets drifted around when discussing email marketing software is GetResponse.
It‘s one of those tools that has been around given that forever but continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you should have the ability to figure out if GetResponse is powerful enough to use for your business.
What is GetResponse? GetResponse \”Slider\” App
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental division, and more. Their complimentary forever plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and endless email sends.They also provide a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse pricing
There are 6 pricing plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send an unrestricted variety of emails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 per month for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for as much as 1,000 customers.
- Max – customized rates
- Max2 – custom pricing.
As you include more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply advanced functions (more on these in a moment). With these plans, specific prices depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to get in touch with GetResponse to schedule a demo, discuss your needs and negotiate prices.
GetResponse ‘Max‘ plans
Decent discounts are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days free of charge, by means of a trial that you can access here.
Key differences in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which allows you to construct intricate autoresponder sequences based on user behaviour) is just fully offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which immediately sends out tip emails to your website visitors who don’t complete an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The very same chooses order verification emails.
- SMS marketing – the option to send marketing text messages is just offered on the ‘Max‘ plans.
- Assistance – phone assistance is only available on the Max2 plan, on which you also get a dedicated account supervisor (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I advance through the evaluation– however initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from a few of its essential rivals‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t provide an totally complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the choice of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse includes some lovely decent functions – the plan lets you access core email marketing features, the full variety of templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t be able to use any autoresponders or automation features on this plan at all.
{ However nevertheless, the totally free plan represents a great way to attempt the item out and to start with email marketing specifically if you have a small list and just want to send out newsletters sometimes to it. | Even so, the free plan represents a excellent method to try the product out and to get going with email marketing especially if you have a small list and simply desire to send out newsletters sometimes to it.
GetResponse‘s most important functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag material blocks on the canvas and modify them directly. Include special elements like images, video and items to your e-mails.
- Email design templates: GetResponse includes 120+ email templates. You can save templates for future use, design in HTML, or develop your own style from scratch.
- Funnel builder: Produce complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip campaigns, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and instantly utilize the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Customer support: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the details
Now to the part you‘ve been awaiting. We‘re going to review the core GetResponse features and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve thought of the user experience. I had the ability to set up my first email within 10 minutes and it felt really intuitive.
Style your first email with GetResponse.
When you produce a free account, you can directly begin developing your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, invite‘ your consumers. Say you like an email design template, press “save“ and it appears in ‘My templates‘ tab to recycle later.
After you pick a template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever overwhelming. All the editing choices are shown when you need them. It‘s all very user-friendly.
Traditional HTML code fans can begin based on an HTML design or code it from scratch, but that isn’t needed at all. It is great to understand that there is also an alternative for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout area, you choose the structure and look of your email. Set up how many columns you desire, standard colors, etc. The main modifying is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and sections. I always use the very same components for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll appear ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online store. Provided you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ advised items‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and select the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, but likewise works with a Google Analytics combination.
With eCommerce tracking you know which projects drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email just like regular newsletter designs, however then activate them to be sent as an autoresponder.
The scheduling provides you control over email shipment. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to develop automation to invite my new customers. I start with pre-made automation template. And after a couple of clicks I currently have this:
I understand, it looks outstanding. When you focus on the automation circulation, you realize GetResponse has done half the work for you. It‘s easy to change everything like you desire it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can include as lots of e-mails and conditions as you desire.
For this email project, I have actually produced a circulation where my brand-new consumers get two emails in 2 days. Then, for my benefit, I separate consumers who clicked on my email. As soon as the project starts, GetResponse tracks all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to construct complete client journeys. Produce your own automation, develop consumer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can build your own automation with precision.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse deals. When you‘ve selected your lead magnet, you can construct out your funnel.
The entire funnel building procedure is directed. You get suggestions of what to do at each action and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and directly uses a thank you page template. Smart!
How to create a conversion funnel
As your initial step, you‘ll develop a signup landing page. Pick the template, modify your copy and style, and release the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your important statistics to monitor your project‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll have to opt for greater plans.
I love that I can develop a whole funnel in one control panel, all with the capability to track essential stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will immediately create a tailored website.
Other website structure alternatives consist of:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Including logos and images
After adjusting the builder for just 5 minutes, I had the ability to develop a good homepage with very little effort.
The builder lets you edit whatever on the page. You can alter typefaces, text sizes, add/remove images, reposition aspects, change cushioning and more.
There‘s a separate menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals additional modification when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After choosing your title, you include time, date, and duration of the webinar. Then you select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send invites to your contact list, manage other webinars, and monitor webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you want to reveal a feature or item you can live-share your screen. If I‘m looking to sell a product, I can include a call to action directly in the webinar.
Individuals who are currently using email marketing and webinars in various platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently offers 198 design templates. Although to be honest, I ‘d stick to the most recent 100 design templates, a few of the older ones … look really old.
After selecting a landing page design template you can start editing. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. But after messing around a bit you‘ll rapidly know what is what and get the best elements.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The leading left corner of the page lets you produce as many variations as you want, along with forms and thank-you pages. GetResponse \”Slider\” App
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Naturally, some specialized landing page software has more elegant functions. If GetResponse can provide their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push notices, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to transform visitors into clients. The story does not end here. To evaluate an email marketing platform you have to take a look at customer assistance and prices plans.
GetResponse: The Excellent and the Bad
There are numerous elements to judge email marketing platforms on. GetResponse is a high-quality option for a lot of people, however diving into its virtues and flaws will assist reveal whether it is a excellent suitable for your organization in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you develop and carry out impactful email marketing campaigns in line with your sales technique. The tool is rich in features while still being easy to use for individuals with varying skill levels.
Alleviate of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and user interface are simple to browse and distraction-free. What‘s more, the platform has actually an exceptional guided onboarding process, walking you through the process of constructing your first email campaign with practical videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are knowledgeable, handy, and fast to respond to demands. Newbies and advanced users alike can get support in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become far more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is crucial if you want to use customization at scale.
GetResponse‘s tactical, consecutive method to email marketing has various advantages for users. Nurture and convert leads with extremely targeted projects. Construct engagement and customer loyalty through pertinent messaging. And produce landing pages to gather lots of interested subscribers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that practically any person can set up an advanced automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation features likewise permit innovative division. Develop lists of subscribers with similar qualities or habits, then send out tailored messaging at the recipient‘s chosen time. Naturally, this level of customization implies that receivers are most likely to respond and do something about it.
Liberty to create: GetResponse allows you to develop professional-looking emails with ease. Users like the large variety of email templates readily available, however you can likewise use the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise easy to discover and reuse style components from emails that have actually achieved success in the past. Either way, it‘s easy to make your emails stand out, even with limited or no style abilities.
Solid reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way to the actions of specific subscribers. The tool even develops comprehensive profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some significant imperfections. Let‘s analyze those so you can evaluate if any of these are deal breakers for your organization.
Integration limitations: When you execute a new tool, you want something that suits your existing tech stack quickly. Unfortunately, this is an location where GetResponse fails. While it can get in touch with over 120 various apps and pieces of software, there are some noteworthy omissions, especially with task management platforms. And some key integrations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as reliable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a big assistance, however GetResponse‘s tool does not automatically produce mobile-friendly versions. Thus, you have to design the landing page view for mobile visitors independently. This looks like a huge miss, given that many of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile issues: Furthermore, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, primary modifications, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s basic plan utilized to include more automation functions, but ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time customers. To unlock innovative automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has exceptional support alternatives and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a quick question, you generally don’t wish to need to phone somebody or fill out a form and wait on an answer. That‘s why live chat is such a beneficial tool for software support. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can talk with a real human who can fix more complex problems.
Help Center
While live chat is the primary assistance alternative on offer, a quick click of the question mark button on the homepage takes you to the extra aid options. You can select to:
- Complete a fast type to email GetResponse
- Search product in the Assistance Center
There is no obvious method to phone GetResponse, although you do get a devoted account manager if you choose the Business plan.
Aside from video trips, the Assistance Center, and all the client assistance choices, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products do not just help you get the most out of GetResponse, they likewise assist you enhance your general marketing skills. Present course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Important Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is excellent.
Its marketing automation feature is advanced than the majority of other choices on the market. Its email marketing, reporting, and landing page/form home builders are likewise rather efficient. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone assistance. We tested the 24/7 live chat alternative and while excellent, numerous entrepreneur would still like to be able to call.
This program likewise has a standard limit of 500 participants for its webinars feature. This puts a huge constraint on lots of businesses, however especially big ones. They are more likely to have a large audience that far goes beyond 500 individuals.
Although not a huge concern, the reality that numerous of the GetResponse integrations rely on Zapier is barely ideal.
We recommend giving the complimentary trial a spin. The platform has a lot to offer if you choose the right plan for you. GetResponse \”Slider\” App