We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse How Are Contacts Counted
Nevertheless, among the names that gets drifted around when speaking about email marketing software is GetResponse.
It‘s one of those tools that has been around given that forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you ought to be able to figure out if GetResponse is powerful enough to use for your service.
What is GetResponse? GetResponse How Are Contacts Counted
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic segmentation, and more. Their totally free forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise use a generous 50% discount to NGOs.
GetResponse pricing
There are 6 rates plans:
- Getresponse Free –this totally free plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an unlimited number of emails to up to 1,000 subscribers
- Marketing Automation –starting at $59 each month for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 per month for up to 1,000 subscribers.
- Max – custom pricing
- Max2 – customized prices.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer sophisticated functions (more on these in a moment). With these plans, precise rates depends upon requirements and list size –if you‘re interested in using either of them, you‘ll require to contact GetResponse to arrange a demo, discuss your requirements and work out prices.
GetResponse ‘Max‘ plans
Decent discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month free of charge, through a trial that you can access here.
Secret distinctions between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which allows you to construct intricate autoresponder sequences based upon user behaviour) is only completely readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which immediately sends out tip emails to your site visitors who don’t complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The very same opts for order verification e-mails.
- SMS marketing – the alternative to send out marketing text is just readily available on the ‘Max‘ plans.
- Assistance – phone support is only readily available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I advance through the evaluation– however first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from a few of its essential rivals‘ offerings because unlike some of them significantly Mailchimp and AWeber it didn’t provide an entirely complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the option of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse includes some pretty good features – the plan lets you access core email marketing functions, the complete variety of templates, a website builder and a landing page builder.
To utilize this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you won’t be able to utilize any autoresponders or automation functions on this plan at all.
{ However nevertheless, the totally free plan represents a good way to attempt the product out and to start with email marketing particularly if you have a little list and simply wish to send out newsletters occasionally to it. | Even so, the free plan represents a great method to attempt the item out and to get going with email marketing especially if you have a little list and simply desire to send newsletters sometimes to it.
GetResponse‘s crucial features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Developing marketing emails and newsletters is simple. Drag material blocks on the canvas and edit them directly. Include unique components like images, video and products to your e-mails.
- Email design templates: GetResponse features 120+ email design templates. You can save templates for future usage, design in HTML, or construct your own design from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Create drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically utilize the very best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Customer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve considered the user experience. I was able to establish my very first email within 10 minutes and it felt actually intuitive.
Design your very first email with GetResponse.
When you create a free account, you can straight start designing your actual email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Great!
GetResponse has 7 categories of email templates. For example, you can ‘ inform, promote, welcome‘ your consumers. State you like an email design template, press “save“ and it appears in ‘My templates‘ tab to recycle later on.
After you pick a design template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never frustrating. All the modifying choices are shown when you require them. So it‘s all very user-friendly.
Old-fashioned HTML code lovers can start based upon an HTML style or code it from scratch, but that isn’t required at all. It is good to understand that there is likewise an choice for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the design section, you choose the structure and look of your email. Establish how many columns you want, standard colors, etc. The main modifying is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and areas. I constantly utilize the same aspects for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online shop. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ advised products‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you create the whole email. Include subject lines, sender email address, and select the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, however likewise deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email just like regular newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling gives you control over email delivery. You can pick to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not desire the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to create automation to welcome my new clients. I start with pre-made automation design template. And after a couple of clicks I already have this:
I know, it looks outstanding. When you focus on the automation flow, you understand GetResponse has actually done half the work for you. It‘s simple to alter whatever like you desire it.
The automation editor has conditions and actions. For instance, when a customer purchases something from you (condition), you activate an email (action). My first action is sending a welcome email. You can add as lots of e-mails and conditions as you desire.
For this email project, I‘ve created a flow where my brand-new customers get two e-mails in two days. Then, for my benefit, I separate consumers who clicked my email. When the campaign starts, GetResponse tracks all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to develop complete consumer journeys. Develop your own automation, develop client profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can build your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse deals. Once you have actually chosen your lead magnet, you can develop out your funnel.
The whole funnel building procedure is directed. You get ideas of what to do at each step and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll create a signup landing page. Pick the template, fine-tune your copy and design, and publish the page.
Then you‘ll develop the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential statistics to monitor your project‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll have to go with higher plans.
I adore that I can design a whole funnel in one control panel, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will instantly produce a customized website.
Other website structure choices include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and styles
Including logo designs and images
After fiddling with the builder for just 5 minutes, I had the ability to create a good homepage with very little effort.
The builder lets you modify whatever on the page. You can change typefaces, text sizes, add/remove images, reposition elements, change padding and more.
There‘s a different menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows more modification when you choose a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After choosing your title, you add time, date, and duration of the webinar. Then you pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to sign up for your webinars.
Now you can send invites to your contact list, handle other webinars, and track webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you wish to reveal a function or product you can live-share your screen. If I‘m seeking to sell a item, I can add a call to action directly in the webinar.
Individuals who are currently using email marketing and webinars in different platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently offers 198 design templates. Although to be sincere, I ‘d stay with the most recent 100 templates, some of the older ones … look really old.
After choosing a landing page design template you can start editing. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be labeled. But after playing around a bit you‘ll quickly know what is what and get the ideal components.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The leading left corner of the page lets you produce as many variations as you desire, in addition to forms and thank-you pages. GetResponse How Are Contacts Counted
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Obviously, some specialized landing page software has more elegant features. If GetResponse can offer their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up total funnels to convert visitors into customers. The story doesn’t end here. To evaluate an email marketing platform you have to look at client assistance and rates plans.
GetResponse: The Great and the Bad
There are many factors to evaluate email marketing platforms on. GetResponse is a top quality option for a great deal of individuals, but diving into its virtues and defects will help reveal whether it is a excellent fit for your business in particular.
What GetResponse Is Good At
GetResponse is developed to assist you create and carry out impactful email marketing campaigns in line with your sales method. The tool is abundant in functions while still being easy to use for individuals with differing skill levels.
Reduce of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and user interface are easy to browse and distraction-free. What‘s more, the platform has actually an exceptional guided onboarding procedure, strolling you through the process of developing your first email campaign with valuable videos. Plus, its design templates and drag-and-drop builder make creating emails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its associates are experienced, handy, and quick to respond to demands. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is essential if you wish to utilize customization at scale.
GetResponse‘s tactical, consecutive method to email marketing has various benefits for users. Support and transform leads with extremely targeted campaigns. Construct engagement and consumer commitment through pertinent messaging. And produce landing pages to collect lots of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that almost anybody can set up an advanced automation tree in minutes. Adapt pre-built sequences or construct your own from scratch.
The automation features also enable advanced division. Produce lists of subscribers with comparable qualities or behaviors, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of personalization indicates that receivers are most likely to respond and do something about it.
Liberty to develop: GetResponse permits you to create professional-looking e-mails with ease. Users like the vast number of email templates offered, however you can also use the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to find and reuse design components from emails that have actually achieved success in the past. In any case, it‘s simple to make your emails stand apart, even with restricted or no style skills.
Strong reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way down to the actions of individual subscribers. The tool even develops detailed profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on project efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some notable shortcomings. Let‘s analyze those so you can evaluate if any of these are offer breakers for your company.
Integration limitations: When you implement a brand-new tool, you want something that fits into your existing tech stack easily. Unfortunately, this is an location where GetResponse falls short. While it can connect with over 120 various apps and pieces of software, there are some significant omissions, particularly with task management platforms. And some essential combinations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as trustworthy as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a big assistance, but GetResponse‘s tool does not immediately produce mobile-friendly variations. Therefore, you have to develop the landing page view for mobile visitors separately. This seems like a big miss, given that so many of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile issues: In addition, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, primary changes, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s fundamental plan utilized to consist of more automation features, however eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time clients. To open sophisticated automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent assistance alternatives and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a quick concern, you typically do not want to need to phone someone or fill out a kind and wait on an answer. That‘s why live chat is such a helpful tool for software application support. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can speak to a genuine human who can fix more complicated problems.
Assist Center
While live chat is the primary support alternative available, a fast click of the enigma button on the homepage takes you to the additional aid alternatives. You can pick to:
- Submit a fast kind to email GetResponse
- Search product in the Aid Center
There is no apparent way to phone GetResponse, although you do get a devoted account manager if you select the Business plan.
Aside from video trips, the Aid Center, and all the client support alternatives, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials don’t just help you get the most out of GetResponse, they likewise help you improve your general marketing skills. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Essential Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is excellent.
Its marketing automation feature is more advanced than many other choices on the marketplace. Its email marketing, reporting, and landing page/form builders are likewise quite efficient. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We evaluated the 24/7 live chat alternative and while excellent, many entrepreneur would still like to be able to call.
This program likewise has a standard limit of 500 participants for its webinars feature. This puts a substantial restraint on lots of companies, however specifically huge ones. They are most likely to have a large audience that far surpasses 500 individuals.
Finally, although not a big problem, the fact that a number of the GetResponse integrations count on Zapier is barely perfect.
We suggest providing the free trial a spin. The platform has a lot to offer if you select the right plan for you. GetResponse How Are Contacts Counted