We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Automation Segmentation
However, one of the names that gets floated around when speaking about email marketing software application is GetResponse.
It‘s one of those tools that has actually been around because forever but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you ought to have the ability to determine if GetResponse is effective enough to utilize for your company.
What is GetResponse? GetResponse Automation Segmentation
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, standard segmentation, and more. Their free forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also offer a generous 50% discount to NGOs.
GetResponse prices
There are six rates plans:
- Getresponse Free –this complimentary plan lets you use a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send an unlimited number of e-mails to up to 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for approximately 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 monthly for approximately 1,000 customers.
- Max – custom-made prices
- Max2 – customized pricing.
As you include more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer innovative functions (more on these in a moment). With these plans, specific rates depends on requirements and list size –if you have an interest in using either of them, you‘ll require to contact GetResponse to arrange a demonstration, discuss your needs and work out pricing.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for one month totally free, by means of a trial that you can access here.
Secret distinctions between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which permits you to build intricate autoresponder series based on user behaviour) is just completely offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which automatically sends out tip emails to your site visitors who don’t complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or greater.
The very same goes for order confirmation e-mails.
- SMS marketing – the alternative to send out marketing text messages is just available on the ‘Max‘ plans.
- Support – phone support is only readily available on the Max2 plan, on which you also get a dedicated account supervisor (or ‘ Client Experience Manager‘, to use the GetResponse term).
I‘ll go over these features in more depth as I progress through the review– however initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally differed from a few of its crucial competitors‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t offer an totally complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the alternative of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse comes with some lovely good features – the plan lets you gain access to core email marketing functions, the complete variety of templates, a website builder and a landing page builder.
To use this plan your list must be smaller than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not be able to use any autoresponders or automation features on this plan at all.
{ But nevertheless, the totally free plan represents a good way to try the product out and to start with email marketing particularly if you have a little list and just wish to send out newsletters periodically to it. | Even so, the free plan represents a great method to attempt the item out and to get going with email marketing specifically if you have a small list and simply desire to send newsletters occasionally to it.
GetResponse‘s crucial functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them straight. Add special elements like images, video and items to your emails.
- Email design templates: GetResponse includes 120+ email templates. You can save templates for future use, style in HTML, or develop your own design from scratch.
- Funnel builder: Develop complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Develop drip projects, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately utilize the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Client support: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting on. We‘re going to examine the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought of the user experience. I was able to set up my very first email within 10 minutes and it felt really instinctive.
Style your first email with GetResponse.
As soon as you produce a totally free account, you can directly start creating your real email. Click ‘Design message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 categories of email design templates. For example, you can ‘educate, promote, invite‘ your customers. Say you like an email design template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later on.
After you choose a design template, you begin customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever overwhelming. All the modifying choices are revealed when you need them. It‘s all extremely intuitive.
Old-fashioned HTML code lovers can start based on an HTML design or code it from scratch, however that isn’t needed at all. It is good to know that there is also an option for custom HTML blocks inside the drag and drop template builder.
Drag & drop email editor options.
In the design section, you decide the structure and look of your email. Set up how many columns you want, basic colors, etc. The main editing is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always use the very same components for headers, footers, and some text/images combinations. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online store. Provided you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘recommended items‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and select the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, however likewise deals with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email much like normal newsletter designs, however then activate them to be sent as an autoresponder.
The scheduling offers you manage over email delivery. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to produce automation to invite my brand-new clients. I begin with pre-made automation design template. And after a couple of clicks I currently have this:
I understand, it looks excellent. When you zoom in on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s easy to change everything like you want it.
The automation editor has conditions and actions. For example, when a customer purchases something from you (condition), you trigger an email (action). My very first action is sending out a welcome email. You can add as lots of e-mails and conditions as you want.
For this email campaign, I‘ve produced a circulation where my new consumers get two e-mails in two days. Then, for my convenience, I separate customers who clicked on my email. Once the project starts, GetResponse monitors all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to build total consumer journeys. Produce your own automation, build client profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little tweaking, you can build your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse offers. Once you have actually selected your lead magnet, you can build out your funnel.
The whole funnel building procedure is guided. You get suggestions of what to do at each action and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and straight uses a thank you page template. Smart! GetResponse Automation Segmentation
How to produce a conversion funnel
As your initial step, you‘ll produce a signup landing page. Pick the template, modify your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your important stats to monitor your project‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll need to go with greater plans.
I love that I can create a entire funnel in one control panel, all with the ability to track essential stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will automatically generate a customized website.
Other website structure options consist of:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and styles
Including logo designs and images
After adjusting the builder for simply 5 minutes, I was able to develop a good homepage with very little effort.
The builder lets you modify everything on the page. You can change typefaces, text sizes, add/remove images, rearrange elements, adjust padding and more.
There‘s a different menu for adding and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows additional modification when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After selecting your title, you include time, date, and period of the webinar. Then you select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will create a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and keep track of webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to show a feature or product you can live-share your screen. If I‘m seeking to sell a product, I can add a call to action straight in the webinar.
People who are currently using email marketing and webinars in various platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently offers 198 design templates. To be sincere, I ‘d stick to the latest 100 design templates, some of the older ones … look really old.
After picking a landing page design template you can start editing. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be identified. After playing around a bit you‘ll rapidly understand what is what and grab the best elements.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The top left corner of the page lets you develop as many versions as you want, along with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What follows is most likely my preferred part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Naturally, some specialized landing page software has more fancy features. If GetResponse can provide their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish complete funnels to convert visitors into consumers. The story does not end here though. To examine an email marketing platform you need to take a look at client support and prices plans.
GetResponse: The Great and the Bad
There are many elements to evaluate email marketing platforms on. GetResponse is a high-quality solution for a great deal of individuals, but diving into its virtues and defects will assist expose whether it is a good fit for your organization in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you develop and perform impactful email marketing projects in line with your sales strategy. The tool is rich in features while still being easy to use for people with differing ability levels.
Reduce of use: GetResponse is especially kind to beginners to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has actually an excellent assisted onboarding process, walking you through the process of constructing your first email project with handy videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are well-informed, valuable, and fast to react to demands. Newbies and advanced users alike can receive support in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being far more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is key if you want to utilize personalization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has numerous advantages for users. Nurture and convert leads with extremely targeted projects. Develop engagement and consumer loyalty through appropriate messaging. And create landing pages to collect tons of interested subscribers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that almost anybody can set up an advanced automation tree in minutes. Adjust pre-built series or construct your own from scratch.
The automation functions likewise permit sophisticated segmentation. Develop lists of subscribers with similar qualities or habits, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of personalization suggests that recipients are most likely to react and take action.
Flexibility to design: GetResponse allows you to produce professional-looking emails with ease. Users love the large variety of email design templates available, but you can also utilize the incredibly smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to discover and reuse style components from emails that have actually been successful in the past. Either way, it‘s easy to make your emails stand out, even with minimal or no design skills.
Solid reporting: GetResponse has first-rate analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way down to the actions of individual customers. The tool even builds up in-depth profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some notable shortcomings. Let‘s examine those so you can judge if any of these are deal breakers for your company.
Integration limitations: When you implement a brand-new tool, you desire something that suits your existing tech stack easily. Unfortunately, this is an area where GetResponse fails. While it can connect with over 120 different apps and pieces of software application, there are some notable omissions, especially with job management platforms. And some key combinations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as trusted as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a substantial help, but GetResponse‘s tool doesn’t automatically create mobile-friendly versions. Thus, you have to create the landing page view for mobile visitors separately. This seems like a huge miss out on, considered that numerous of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile problems: Moreover, the drag-and-drop editor is challenging to use on mobile. Aside from making small, rudimentary modifications, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan utilized to include more automation features, however eventually made those only available on higher-cost plans. took this away, much to the dismay of veteran clients. To unlock innovative automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has excellent support options and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you normally don’t wish to need to phone someone or fill out a form and wait for an answer. That‘s why live chat is such a helpful tool for software application support. GetResponse offers 24/7 live chat support. And it‘s not simply a chatbot, you can talk to a real human who can resolve more complex problems.
Assist
While live chat is the main support choice on offer, a fast click of the question mark button on the homepage takes you to the additional aid options. You can pick to:
- Submit a quick type to email GetResponse
- Browse product in the Assistance Center
There is no obvious way to phone GetResponse, although you do get a devoted account supervisor if you pick the Enterprise plan.
Aside from video tours, the Assistance Center, and all the consumer support options, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t simply help you get the most out of GetResponse, they likewise assist you enhance your total marketing abilities. Existing course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Essential Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is terrific.
Its marketing automation feature is more advanced than a lot of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form home builders are also rather efficient. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We evaluated the 24/7 live chat choice and while fantastic, numerous business owners would still like to be able to call.
This program likewise has a basic limitation of 500 guests for its webinars include. This puts a huge constraint on lots of companies, however specifically huge ones. They are most likely to have a large audience that far exceeds 500 individuals.
Although not a huge issue, the truth that numerous of the GetResponse integrations rely on Zapier is barely perfect.
We recommend offering the totally free trial a spin. The platform has a lot to use if you choose the ideal plan for you.GetResponse Automation Segmentation