We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Leadpages GetResponse
One of the names that get floated around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around because permanently but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you must be able to determine if GetResponse is effective enough to utilize for your service.
What is GetResponse? Leadpages GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental segmentation, and more. Their complimentary forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise offer a generous 50% discount rate to NGOs.
Attempt GetResponse totally free
GetResponse rates
There are 6 rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send out an unrestricted variety of emails to as much as 1,000 customers
- Marketing Automation –starting at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 monthly for up to 1,000 subscribers.
- Max – custom prices
- Max2 – customized rates.
As you include more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer sophisticated features (more on these in a moment). With these plans, exact rates depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to get in touch with GetResponse to schedule a demo, discuss your needs and negotiate prices.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month free of charge, via a trial that you can access here.
Key distinctions between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a series of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which permits you to develop complex autoresponder series based upon user behaviour) is only totally available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the rates ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing feature (which automatically sends tip emails to your website visitors who don’t finish an order) is only offered on the ‘Ecommerce Marketing‘ plan or greater.
The same goes for order confirmation e-mails.
- SMS marketing – the alternative to send marketing text is just readily available on the ‘Max‘ plans.
- Support – phone assistance is just available on the Max2 plan, on which you also get a devoted account supervisor (or ‘ Client Experience Manager‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I advance through the evaluation– but initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from a few of its crucial competitors‘ offerings because unlike a few of them especially Mailchimp and AWeber it didn’t offer an entirely complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the option of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse includes some beautiful decent features – the plan lets you gain access to core email marketing features, the full series of design templates, a website builder and a landing page builder.
To utilize this plan your list must be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t have the ability to use any autoresponders or automation features on this plan at all.
{ But nevertheless, the totally free plan represents a good way to try the item out and to start with email marketing particularly if you have a little list and simply wish to send newsletters sometimes to it. | Even so, the totally free plan represents a great way to try the item out and to get going with email marketing specifically if you have a little list and simply desire to send newsletters occasionally to it.
GetResponse‘s most important functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Creating marketing emails and newsletters is easy. Drag content blocks on the canvas and modify them directly. Add special elements like images, video and products to your e-mails.
- Email templates: GetResponse includes 120+ email templates. You can save design templates for future use, style in HTML, or develop your own design from scratch.
- Funnel builder: Develop complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically use the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Customer assistance: GetResponse has a responsive support team. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the information
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually considered the user experience. I was able to establish my very first email within 10 minutes and it felt actually user-friendly.
Design your first email with GetResponse.
As soon as you produce a free account, you can directly start developing your real email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email templates. Nice!
GetResponse has 7 classifications of email templates. You can ‘educate, promote, welcome‘ your customers. State you like an email template, press “ conserve“ and it appears in ‘My templates‘ tab to reuse later on.
After you choose a design template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never overwhelming. All the modifying choices are shown when you need them. So it‘s all really user-friendly.
Old-fashioned HTML code enthusiasts can begin based on an HTML style or code it from scratch, but that isn’t needed at all. It is good to know that there is also an alternative for custom HTML obstructs inside the drag and drop template builder.
Drag & drop email editor choices.
In the design section, you choose the structure and appearance of your email. Establish the number of columns you desire, basic colors, etc. The primary modifying is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I constantly utilize the exact same components for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested products‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and pick the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however likewise deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive profits and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email similar to normal newsletter styles, however then activate them to be sent as an autoresponder.
The scheduling offers you manage over email shipment. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are examining, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to produce automation to welcome my brand-new consumers. I start with pre-made automation template. And after a couple of clicks I already have this:
I know, it looks remarkable. When you focus on the automation flow, you understand GetResponse has done half the work for you. It‘s easy to alter everything like you desire it.
The automation editor has conditions and actions. For example, when a customer buys something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can add as numerous emails and conditions as you want.
For this email project, I‘ve created a circulation where my new clients get 2 e-mails in 2 days. Then, for my benefit, I separate clients who clicked my email. Once the campaign begins, GetResponse keeps an eye on all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to build total consumer journeys. Develop your own automation, construct consumer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse deals. As soon as you have actually chosen your lead magnet, you can develop out your funnel.
The entire funnel structure procedure is guided. You get tips of what to do at each action and do not forget anything. GetResponse for example informs you not to forget a thank you page, and directly provides a thank you page template. Smart!
How to create a conversion funnel
As your initial step, you‘ll develop a signup landing page. Choose the template, fine-tune your copy and style, and publish the page.
Then you‘ll produce the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your crucial stats to monitor your campaign‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll need to opt for greater plans.
I love that I can develop a whole funnel in one control panel, all with the ability to track important statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will automatically produce a personalized website.
Other website building alternatives include:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Adding logo designs and images
After fiddling with the builder for just 5 minutes, I was able to develop a good homepage with very little effort.
The builder lets you edit everything on the page. You can change font styles, text sizes, add/remove images, reposition components, change cushioning and more.
There‘s a different menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows additional personalization when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After choosing your title, you add time, date, and duration of the webinar. You choose which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to register for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and monitor webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you want to show a function or product you can live-share your screen. If I‘m aiming to offer a item, I can add a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in various platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder presently offers 198 design templates. Although to be sincere, I ‘d stick to the newest 100 design templates, some of the older ones … look truly old.
After picking a landing page design template you can start modifying. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be identified. However after playing around a bit you‘ll rapidly understand what is what and get the right elements.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The leading left corner of the page lets you create as lots of variations as you desire, together with forms and thank-you pages. Leadpages GetResponse
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What follows is most likely my preferred part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Obviously, some specialized landing page software application has more expensive features. If GetResponse can offer their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into consumers. The story doesn’t end here. To review an email marketing platform you have to look at client support and pricing plans.
GetResponse: The Great and the Bad
There are many factors to evaluate email marketing platforms on. GetResponse is a premium service for a great deal of individuals, however diving into its virtues and defects will assist expose whether it is a good fit for your organization in particular.
What GetResponse Is Good At
GetResponse is developed to assist you develop and perform impactful email marketing projects in line with your sales technique. The tool is abundant in features while still being easy to use for individuals with varying ability levels.
Relieve of use: GetResponse is especially kind to beginners to the world of email marketing. Its dashboard and user interface are simple to browse and distraction-free. What‘s more, the platform has an outstanding directed onboarding procedure, strolling you through the process of constructing your first email project with practical videos. Plus, its templates and drag-and-drop builder make creating emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its associates are experienced, practical, and fast to respond to requests. Newbies and advanced users alike can receive support in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you want to utilize personalization at scale.
GetResponse‘s strategic, consecutive approach to email marketing has many advantages for users. Nurture and convert leads with highly targeted projects. Construct engagement and client commitment through relevant messaging. And create landing pages to gather tons of interested customers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that practically anyone can establish an advanced automation tree in minutes. Adapt pre-built sequences or construct your own from scratch.
The automation functions also enable innovative division. Develop lists of customers with comparable qualities or behaviors, then send customized messaging at the recipient‘s preferred time. Naturally, this level of personalization suggests that recipients are most likely to react and act.
Flexibility to create: GetResponse allows you to develop professional-looking e-mails with ease. Users enjoy the large variety of email templates readily available, however you can likewise use the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to discover and reuse style elements from emails that have achieved success in the past. In any case, it‘s easy to make your emails stand apart, even with limited or no design abilities.
Solid reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be very in-depth, all the way down to the actions of specific customers. The tool even develops detailed profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some significant shortcomings. Let‘s examine those so you can evaluate if any of these are offer breakers for your company.
Integration restrictions: When you execute a brand-new tool, you desire something that fits into your existing tech stack easily. Unfortunately, this is an area where GetResponse falls short. While it can connect with over 120 various apps and pieces of software application, there are some noteworthy omissions, particularly with job management platforms. And some key combinations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as reliable as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a huge aid, however GetResponse‘s tool does not instantly develop mobile-friendly variations. Hence, you need to create the landing page view for mobile visitors individually. This seems like a huge miss, considered that so many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: Moreover, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, primary modifications, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you progress and analysis of your projects.
Plan limitations: GetResponse‘s fundamental plan used to consist of more automation features, however eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time customers. To unlock advanced automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent assistance options and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you typically don’t wish to need to phone someone or fill out a form and await an answer. That‘s why live chat is such a beneficial tool for software support. GetResponse supplies 24/7 live chat support. And it‘s not just a chatbot, you can speak with a genuine human who can fix more complex issues.
Help
While live chat is the main assistance choice available, a fast click of the question mark button on the homepage takes you to the extra aid options. You can select to:
- Submit a fast type to email GetResponse
- Browse material in the Aid Center
There is no apparent way to phone GetResponse, although you do get a dedicated account manager if you choose the Enterprise plan.
Aside from video tours, the Aid Center, and all the client assistance choices, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials don’t just assist you get the most out of GetResponse, they also help you improve your overall marketing abilities. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Important Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is great.
Its marketing automation feature is more advanced than many other options on the market. Its email marketing, reporting, and landing page/form contractors are likewise quite effective. It also lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We checked the 24/7 live chat choice and while terrific, numerous entrepreneur would still like to be able to call.
This program also has a standard limit of 500 attendees for its webinars include. This positions a huge restraint on many organizations, however especially big ones. They are most likely to have a large audience that far surpasses 500 individuals.
Although not a big problem, the fact that many of the GetResponse combinations rely on Zapier is hardly ideal.
We recommend offering the totally free trial a spin. The platform has a lot to offer if you pick the best plan for you. Leadpages GetResponse