We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Form Rules
However, among the names that gets drifted around when discussing email marketing software is GetResponse.
It is among those tools that has been around given that permanently but continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you need to be able to identify if GetResponse is powerful enough to utilize for your business.
What is GetResponse? GetResponse Form Rules
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard segmentation, and more. Their complimentary permanently plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise offer a generous 50% discount rate to NGOs.
GetResponse pricing
There are six pricing plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an unlimited number of e-mails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 monthly for approximately 1,000 customers.
- Max – customized pricing
- Max2 – custom pricing.
As you include more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 each month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer advanced features (more on these in a moment). With these plans, precise pricing depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll require to call GetResponse to set up a demo, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for thirty days totally free, by means of a trial that you can access here.
Key differences between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a series of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which permits you to construct complex autoresponder sequences based upon user behaviour) is just totally offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing feature (which automatically sends suggestion emails to your site visitors who don’t complete an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The very same opts for order confirmation emails.
- SMS marketing – the option to send out marketing text is just available on the ‘Max‘ plans.
- Support – phone support is just readily available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘Customer Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I progress through the review– however initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has traditionally differed from a few of its key competitors‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t provide an entirely complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the alternative of using the platform totally free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse comes with some beautiful decent features – the plan lets you gain access to core email marketing features, the complete series of templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not have the ability to utilize any autoresponders or automation features on this plan at all.
{ But nevertheless, the free plan represents a good way to attempt the product out and to start with email marketing especially if you have a little list and just wish to send newsletters sometimes to it. | Even so, the free plan represents a great method to attempt the item out and to get going with email marketing particularly if you have a small list and just desire to send out newsletters sometimes to it.
GetResponse‘s most important functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag material blocks on the canvas and edit them directly. Add unique aspects like images, video and items to your e-mails.
- Email templates: GetResponse comes with 120+ email design templates. You can conserve templates for future use, design in HTML, or develop your own design from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Create drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and instantly use the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Consumer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the information
Now to the part you have actually been waiting for. We‘re going to evaluate the core GetResponse features and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually considered the user experience. I was able to establish my very first email within 10 minutes and it felt truly intuitive.
Style your first email with GetResponse.
When you develop a totally free account, you can directly begin designing your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Good!
GetResponse has 7 categories of email design templates. You can ‘ inform, promote, invite‘ your consumers. State you like an email template, press “save“ and it appears in ‘My templates‘ tab to reuse later on.
After you select a design template, you start customizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never overwhelming. All the modifying choices are shown when you require them. So it‘s all very user-friendly.
Old school HTML code fans can start based upon an HTML design or code it from scratch, but that isn’t needed at all. It is great to know that there is also an alternative for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout section, you choose the structure and appearance of your email. Set up how many columns you desire, standard colors, etc. The main modifying is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I always utilize the very same elements for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online store. Supplied you link with your ecommerce platform like Shopify the items are right there. And even include a ‘recommended items‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and choose the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, however also works with a Google Analytics combination.
With eCommerce tracking you know which projects drive earnings and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email much like regular newsletter styles, however then trigger them to be sent as an autoresponder.
The scheduling provides you control over email shipment. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t want the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to create automation to invite my new clients. I begin with pre-made automation design template. And after a few clicks I already have this:
I understand, it looks excellent. When you zoom in on the automation circulation, you recognize GetResponse has done half the work for you. It‘s simple to alter whatever like you want it.
The automation editor has conditions and actions. For example, when a client purchases something from you (condition), you activate an email (action). My very first action is sending out a welcome email. You can add as lots of emails and conditions as you desire.
For this email project, I‘ve produced a flow where my brand-new clients get 2 e-mails in two days. Then, for my convenience, I separate customers who clicked on my email. Once the project starts, GetResponse keeps track of all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. Once you do, you have the power to build complete consumer journeys. Create your own automation, develop consumer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can develop your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. Once you have actually selected your lead magnet, you can build out your funnel.
The entire funnel building process is guided. You get ideas of what to do at each action and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and straight offers a thank you page template. Smart!
How to create a conversion funnel
As your initial step, you‘ll create a signup landing page. Pick the design template, tweak your copy and design, and release the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital statistics to monitor your project‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll have to go with higher plans.
I love that I can develop a entire funnel in one control panel, all with the ability to track important statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will automatically generate a personalized website.
Other website building choices include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Adding logos and images
After adjusting the builder for simply 5 minutes, I had the ability to create a good homepage with minimal effort.
The builder lets you edit whatever on the page. You can alter font styles, text sizes, add/remove images, rearrange aspects, adjust padding and more.
There‘s a different menu for including and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows additional personalization when you pick a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After selecting your title, you include time, date, and period of the webinar. You select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and monitor webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you wish to show a function or item you can live-share your screen. If I‘m looking to sell a item, I can add a call to action straight in the webinar.
People who are currently using email marketing and webinars in different platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder presently offers 198 design templates. Although to be truthful, I ‘d adhere to the latest 100 design templates, a few of the older ones … look truly old.
After choosing a landing page template you can begin modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be labeled. After playing around a bit you‘ll rapidly understand what is what and grab the right elements.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as many versions as you want, in addition to forms and thank-you pages. GetResponse Form Rules
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What follows is probably my favorite part. Just like your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Obviously, some specialized landing page software application has more fancy features. If GetResponse can give their builder a bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a mention are:
SMS marketing, Web push notices, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up complete funnels to transform visitors into customers. The story does not end here. To review an email marketing platform you need to take a look at customer support and pricing plans.
GetResponse: The Great and the Bad
There are many aspects to judge email marketing platforms on. GetResponse is a high-quality solution for a lot of individuals, however delving into its virtues and defects will assist reveal whether it is a excellent fit for your service in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you develop and carry out impactful email marketing campaigns in line with your sales strategy. The tool is rich in features while still being easy to use for individuals with differing skill levels.
Ease of use: GetResponse is especially kind to newcomers to the world of email marketing. Its control panel and user interface are easy to navigate and distraction-free. What‘s more, the platform has an outstanding directed onboarding process, walking you through the procedure of constructing your first email campaign with useful videos. Plus, its templates and drag-and-drop builder make creating e-mails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its reps are educated, helpful, and quick to react to demands. Newbies and advanced users alike can receive help in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is key if you want to use customization at scale.
GetResponse‘s tactical, sequential technique to email marketing has many benefits for users. Nurture and convert leads with extremely targeted projects. Construct engagement and client loyalty through pertinent messaging. And create landing pages to gather tons of interested subscribers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that practically any person can set up an advanced automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation functions likewise allow for innovative segmentation. Develop lists of customers with comparable qualities or behaviors, then send customized messaging at the recipient‘s chosen time. Naturally, this level of customization implies that receivers are more likely to respond and take action.
Liberty to create: GetResponse permits you to create professional-looking e-mails with ease. Users enjoy the large variety of email templates available, however you can likewise use the very smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to discover and recycle design aspects from emails that have achieved success in the past. In either case, it‘s simple to make your emails stand apart, even with minimal or no style skills.
Solid reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way down to the actions of individual customers. The tool even builds up in-depth profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some significant shortcomings. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your company.
Combination constraints: When you execute a brand-new tool, you want something that fits into your existing tech stack easily. Sadly, this is an location where GetResponse falls short. While it can connect with over 120 various apps and pieces of software application, there are some notable omissions, particularly with task management platforms. And some key combinations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as trustworthy as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a big aid, but GetResponse‘s tool doesn’t immediately create mobile-friendly versions. Hence, you need to design the landing page view for mobile visitors individually. This seems like a big miss, given that many of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile issues: Additionally, the drag-and-drop editor is difficult to use on mobile. Aside from making small, rudimentary modifications, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s fundamental plan utilized to include more automation functions, however ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of veteran consumers. To open sophisticated automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has exceptional support alternatives and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a fast question, you typically don’t wish to have to phone somebody or fill out a form and await an response. That‘s why live chat is such a beneficial tool for software application assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak to a real human who can fix more complicated issues.
Assist
While live chat is the main support alternative available, a fast click of the question mark button on the homepage takes you to the additional help choices. You can choose to:
- Submit a quick type to email GetResponse
- Browse product in the Assistance
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you pick the Business plan.
Aside from video trips, the Aid Center, and all the consumer support alternatives, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials do not just assist you get the most out of GetResponse, they likewise help you enhance your total marketing skills. Current course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is terrific.
Its marketing automation function is more advanced than many other choices on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise quite efficient. It also lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone support. We evaluated the 24/7 live chat alternative and while great, numerous business owners would still like to be able to call.
This program also has a basic limit of 500 guests for its webinars feature. This positions a huge constraint on numerous companies, however particularly big ones. They are most likely to have a large audience that far exceeds 500 individuals.
Lastly, although not a big issue, the truth that many of the GetResponse combinations rely on Zapier is hardly perfect.
We suggest offering the free trial a spin. The platform has a lot to provide if you choose the best plan for you. GetResponse Form Rules