We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse David Woodbury
However, among the names that gets floated around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around since permanently however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weak points.
By the end, you must be able to identify if GetResponse is effective enough to utilize for your organization.
What is GetResponse? GetResponse David Woodbury
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, basic segmentation, and more. Their complimentary permanently plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise use a generous 50% discount to NGOs.
Try GetResponse free of charge
GetResponse pricing
There are 6 pricing plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an unlimited variety of e-mails to approximately 1,000 customers
- Marketing Automation –starting at $59 each month for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for as much as 1,000 customers.
- Max – custom rates
- Max2 – custom-made rates.
As you add more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply innovative features (more on these in a moment). With these plans, specific rates depends on requirements and list size –if you‘re interested in using either of them, you‘ll require to contact GetResponse to arrange a demo, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Good discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for thirty days free of charge, via a trial that you can access here.
Key distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which allows you to build complex autoresponder sequences based on user behaviour) is just completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which immediately sends out pointer emails to your site visitors who do not finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same chooses order verification emails.
- SMS marketing – the alternative to send marketing text messages is only offered on the ‘Max‘ plans.
- Assistance – phone assistance is only offered on the Max2 plan, on which you also get a devoted account manager (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the evaluation– however initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from a few of its key rivals‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t offer an entirely complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the alternative of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse features some pretty good features – the plan lets you access core email marketing functions, the complete variety of templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you won’t have the ability to utilize any autoresponders or automation features on this plan at all.
{ But however, the free plan represents a great way to attempt the product out and to start with email marketing especially if you have a little list and just want to send out newsletters occasionally to it. | Even so, the totally free plan represents a good way to attempt the item out and to get going with email marketing especially if you have a little list and simply want to send newsletters periodically to it.
GetResponse‘s crucial functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is simple. Drag content blocks on the canvas and modify them straight. Add special components like images, video and products to your emails.
- Email templates: GetResponse comes with 120+ email templates. You can save design templates for future use, design in HTML, or develop your own design from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation features. Develop drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly use the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Consumer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting on. We‘re going to evaluate the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought about the user experience. I had the ability to set up my very first email within 10 minutes and it felt truly user-friendly.
Design your first email with GetResponse.
When you develop a totally free account, you can straight begin creating your actual email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Great!
GetResponse has 7 categories of email design templates. You can ‘ inform, promote, invite‘ your customers. Say you like an email template, press “save“ and it shows up in ‘My templates‘ tab to reuse later on.
After you pick a template, you begin customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever overwhelming. All the modifying options are shown when you require them. So it‘s all extremely intuitive.
Traditional HTML code fans can begin based upon an HTML design or code it from scratch, but that isn’t required at all. It is excellent to know that there is also an choice for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the design section, you decide the structure and appearance of your email. Set up how many columns you want, fundamental colors, etc. The main modifying is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can save blocks and sections. I constantly utilize the very same elements for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online store. Provided you link with your ecommerce platform like Shopify the items are right there. And even include a ‘ advised products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and select the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, however also deals with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive income and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email similar to typical newsletter styles, however then trigger them to be sent out as an autoresponder.
The scheduling offers you control over email delivery. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to develop automation to welcome my new customers. I begin with pre-made automation design template. And after a couple of clicks I currently have this:
I understand, it looks outstanding. When you focus on the automation flow, you understand GetResponse has done half the work for you. It‘s simple to alter everything like you desire it.
The automation editor has conditions and actions. For instance, when a customer buys something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can include as lots of emails and conditions as you want.
For this email campaign, I have actually produced a flow where my brand-new consumers get two emails in 2 days. For my convenience, I separate customers who clicked on my email. When the campaign begins, GetResponse monitors all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. But once you do, you have the power to construct total consumer journeys. Develop your own automation, develop customer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse deals. When you‘ve selected your lead magnet, you can develop out your funnel.
The entire funnel building process is guided. You get ideas of what to do at each action and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and straight offers a thank you page design template. Smart! GetResponse David Woodbury
How to develop a conversion funnel
As your primary step, you‘ll develop a signup landing page. Pick the template, tweak your copy and style, and release the page.
Then you‘ll develop the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important stats to monitor your campaign‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to select higher plans.
I love that I can develop a entire funnel in one dashboard, all with the ability to track vital stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will instantly create a personalized website.
Other website building options include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Adding logo designs and images
After fiddling with the builder for simply 5 minutes, I had the ability to develop a good homepage with minimal effort.
The builder lets you modify everything on the page. You can change fonts, text sizes, add/remove images, reposition elements, adjust padding and more.
There‘s a separate menu for including and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals further modification when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After selecting your title, you add time, date, and period of the webinar. You pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send invites to your contact list, handle other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you wish to reveal a function or item you can live-share your screen. If I‘m aiming to offer a item, I can include a call to action straight in the webinar.
People who are currently using email marketing and webinars in different platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder currently provides 198 templates. Although to be truthful, I ‘d stay with the most recent 100 design templates, a few of the older ones … look really old.
After picking a landing page template you can start modifying. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be identified. But after playing around a bit you‘ll rapidly know what is what and grab the ideal aspects.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The leading left corner of the page lets you produce as many variants as you want, together with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Of course, some specialized landing page software application has more elegant features. If GetResponse can give their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish complete funnels to convert visitors into clients. The story doesn’t end here though. To examine an email marketing platform you need to look at client support and prices plans.
GetResponse: The Good and the Bad
There are numerous elements to judge email marketing platforms on. GetResponse is a high-quality option for a lot of people, but delving into its virtues and defects will help reveal whether it is a good fit for your business in particular.
What GetResponse Is Good At
GetResponse is developed to help you create and carry out impactful email marketing projects in line with your sales method. The tool is rich in functions while still being easy to use for people with varying ability levels.
Alleviate of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and user interface are simple to browse and distraction-free. What‘s more, the platform has an exceptional assisted onboarding process, strolling you through the procedure of building your first email campaign with helpful videos. Plus, its templates and drag-and-drop builder make creating emails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are well-informed, handy, and fast to react to demands. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has become much more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is key if you want to utilize personalization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has many benefits for users. Nurture and transform leads with highly targeted projects. Construct engagement and consumer commitment through pertinent messaging. And develop landing pages to collect tons of interested customers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that nearly anybody can set up an innovative automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation functions also permit innovative segmentation. Create lists of customers with similar qualities or habits, then send personalized messaging at the recipient‘s chosen time. Naturally, this level of personalization means that recipients are most likely to respond and act.
Liberty to create: GetResponse enables you to create professional-looking emails with ease. Users enjoy the large number of email templates offered, but you can also use the incredibly smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise easy to discover and reuse style components from emails that have actually been successful in the past. Either way, it‘s easy to make your e-mails stand out, even with restricted or no style skills.
Solid reporting: GetResponse has top-notch analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be very comprehensive, all the way down to the actions of specific customers. The tool even develops in-depth profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some notable shortcomings. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your organization.
Combination constraints: When you implement a brand-new tool, you desire something that fits into your existing tech stack easily. This is an location where GetResponse falls short. While it can connect with over 120 different apps and pieces of software, there are some noteworthy omissions, particularly with project management platforms. And some key combinations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as reputable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a big help, but GetResponse‘s tool does not automatically develop mobile-friendly variations. Hence, you have to create the landing page view for mobile visitors separately. This seems like a huge miss out on, given that a lot of of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile problems: Additionally, the drag-and-drop editor is hard to use on mobile. Aside from making small, basic changes, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s fundamental plan used to include more automation features, however eventually made those only available on higher-cost plans. took this away, much to the discouragement of veteran clients. To open advanced automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding assistance alternatives and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you normally do not wish to have to phone somebody or submit a form and await an response. That‘s why live chat is such a beneficial tool for software support. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can talk to a genuine human who can solve more complex problems.
Assist Center
While live chat is the primary assistance option on offer, a fast click of the enigma button on the homepage takes you to the extra help options. You can choose to:
- Submit a fast type to email GetResponse
- Search material in the Assistance
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you choose the Business plan.
Aside from video tours, the Aid Center, and all the consumer assistance alternatives, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products do not simply help you get the most out of GetResponse, they likewise assist you enhance your overall marketing skills. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is fantastic.
Its marketing automation function is more advanced than the majority of other options on the market. Its email marketing, reporting, and landing page/form home builders are also quite effective. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We checked the 24/7 live chat alternative and while great, lots of company owner would still like to be able to call.
This program likewise has a basic limit of 500 guests for its webinars include. This places a huge restraint on lots of companies, however particularly huge ones. They are most likely to have a large audience that far surpasses 500 individuals.
Lastly, although not a huge issue, the truth that a lot of the GetResponse integrations rely on Zapier is barely perfect.
We recommend giving the complimentary trial a spin. The platform has a lot to provide if you pick the ideal plan for you.GetResponse David Woodbury