We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Review Of GetResponse
However, among the names that gets drifted around when discussing email marketing software application is GetResponse.
It‘s one of those tools that has actually been around given that forever however continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you should have the ability to figure out if GetResponse is effective enough to utilize for your company.
What is GetResponse? Review Of GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic segmentation, and more. Their complimentary permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise use a generous 50% discount rate to NGOs.
GetResponse rates
There are six prices plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an limitless number of e-mails to up to 1,000 subscribers
- Marketing Automation –starting at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 monthly for as much as 1,000 customers.
- Max – custom-made pricing
- Max2 – custom-made pricing.
As you include more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide sophisticated features (more on these in a moment). With these plans, specific rates depends on requirements and list size –if you‘re interested in using either of them, you‘ll require to get in touch with GetResponse to set up a demo, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Decent discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month for free, by means of a trial that you can access here.
Key differences between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which enables you to develop complex autoresponder series based upon user behaviour) is only totally readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery feature (which immediately sends out reminder emails to your site visitors who do not complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The very same chooses order verification emails.
- SMS marketing – the alternative to send marketing text messages is just readily available on the ‘Max‘ plans.
- Assistance – phone support is only readily available on the Max2 plan, on which you also get a dedicated account manager (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I advance through the evaluation– however first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally differed from a few of its essential rivals‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t offer an totally totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the option of using the platform totally free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse includes some beautiful decent features – the plan lets you gain access to core email marketing features, the complete variety of design templates, a website builder and a landing page builder.
However, to use this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t have the ability to use any autoresponders or automation functions on this plan at all.
{ However however, the totally free plan represents a good way to try the product out and to start with email marketing specifically if you have a little list and simply wish to send out newsletters periodically to it. | Even so, the complimentary plan represents a good method to attempt the product out and to get going with email marketing especially if you have a little list and just want to send newsletters periodically to it.
GetResponse‘s essential features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag material blocks on the canvas and modify them directly. Include unique aspects like images, video and items to your emails.
- Email templates: GetResponse comes with 120+ email templates. You can conserve templates for future usage, style in HTML, or build your own style from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Develop drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and instantly utilize the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Consumer assistance: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the details
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually thought about the user experience. I was able to establish my first email within 10 minutes and it felt truly intuitive.
Design your first email with GetResponse.
Once you create a totally free account, you can straight start developing your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, invite‘ your consumers. Say you like an email template, press “save“ and it appears in ‘My design templates‘ tab to reuse later.
After you pick a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the editing alternatives are revealed when you need them. So it‘s all extremely intuitive.
Old-fashioned HTML code lovers can start based upon an HTML design or code it from scratch, however that isn’t needed at all. It is great to understand that there is also an option for custom-made HTML blocks inside the drag and drop template builder.
Drag & drop email editor choices.
In the layout section, you decide the structure and look of your email. Establish how many columns you want, fundamental colors, and so on. The primary modifying is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and areas. I always utilize the very same aspects for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include products into your email from your online store. Provided you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested products‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and pick the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, but also deals with a Google Analytics combination.
With eCommerce tracking you understand which projects drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email similar to typical newsletter styles, however then trigger them to be sent as an autoresponder.
The scheduling gives you control over email delivery. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to develop automation to welcome my new customers. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I understand, it looks impressive. When you focus on the automation flow, you understand GetResponse has actually done half the work for you. It‘s easy to change whatever like you want it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you activate an email (action). My first action is sending a welcome email. You can include as many emails and conditions as you desire.
For this email campaign, I have actually developed a flow where my brand-new customers get two e-mails in two days. For my benefit, I separate customers who clicked on my email. As soon as the project begins, GetResponse monitors all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to construct complete customer journeys. Produce your own automation, build consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can construct your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse offers. As soon as you have actually selected your lead magnet, you can build out your funnel.
The entire funnel structure process is assisted. You get ideas of what to do at each action and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and straight offers a thank you page template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll produce a signup landing page. Choose the template, modify your copy and style, and publish the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital statistics to monitor your campaign‘s progress. Monitor signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll have to opt for higher plans.
I adore that I can design a entire funnel in one control panel, all with the capability to track crucial statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will instantly produce a personalized website.
Other website structure alternatives consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Adding logos and images
After fiddling with the builder for simply 5 minutes, I was able to develop a good homepage with minimal effort.
The builder lets you edit everything on the page. You can alter font styles, text sizes, add/remove images, rearrange elements, change cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows more personalization when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After selecting your title, you add time, date, and period of the webinar. You choose which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you wish to reveal a function or product you can live-share your screen. If I‘m wanting to sell a item, I can include a call to action directly in the webinar.
Individuals who are already using email marketing and webinars in various platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to provide your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently uses 198 templates. To be truthful, I ‘d stick to the newest 100 templates, some of the older ones … look truly old.
After selecting a landing page design template you can start modifying. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll quickly know what is what and get the best components.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The top left corner of the page lets you create as many variations as you want, together with forms and thank-you pages. Review Of GetResponse
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. As with your emails, you set up analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Of course, some specialized landing page software has more fancy functions. If GetResponse can offer their builder a little a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up total funnels to transform visitors into clients. The story does not end here though. To review an email marketing platform you need to look at customer support and rates plans.
GetResponse: The Excellent and the Bad
There are lots of aspects to judge email marketing platforms on. GetResponse is a high-quality solution for a great deal of people, however diving into its virtues and flaws will help reveal whether it is a excellent fit for your company in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you develop and carry out impactful email marketing campaigns in line with your sales method. The tool is abundant in functions while still being easy to use for individuals with differing ability levels.
Relieve of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has actually an exceptional guided onboarding process, strolling you through the procedure of constructing your first email campaign with handy videos. Plus, its templates and drag-and-drop builder make creating e-mails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat support. Its associates are educated, practical, and fast to react to demands. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become a lot more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is crucial if you wish to use personalization at scale.
GetResponse‘s tactical, sequential approach to email marketing has many advantages for users. Nurture and transform leads with extremely targeted campaigns. Construct engagement and client commitment through relevant messaging. And produce landing pages to collect tons of interested customers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that almost any person can set up an sophisticated automation tree in minutes. Adapt pre-built series or build your own from scratch.
The automation functions likewise allow for advanced segmentation. Produce lists of customers with comparable qualities or behaviors, then send out personalized messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that receivers are more likely to react and do something about it.
Flexibility to design: GetResponse permits you to produce professional-looking e-mails with ease. Users like the large variety of email templates available, but you can also use the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to find and reuse style components from emails that have succeeded in the past. Either way, it‘s easy to make your emails stick out, even with restricted or no design skills.
Strong reporting: GetResponse has top-notch analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way down to the actions of specific subscribers. The tool even develops in-depth profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some notable shortcomings. Let‘s take a look at those so you can judge if any of these are offer breakers for your organization.
Integration limitations: When you carry out a brand-new tool, you desire something that suits your existing tech stack quickly. Unfortunately, this is an location where GetResponse fails. While it can get in touch with over 120 different apps and pieces of software application, there are some noteworthy omissions, particularly with job management platforms. And some essential combinations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as reliable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a big help, however GetResponse‘s tool does not instantly develop mobile-friendly variations. Hence, you have to create the landing page view for mobile visitors independently. This seems like a big miss out on, considered that so many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile concerns: Furthermore, the drag-and-drop editor is challenging to use on mobile. Aside from making small, rudimentary modifications, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you development and analysis of your campaigns.
Plan constraints: GetResponse‘s fundamental plan utilized to consist of more automation features, but eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time clients. To open innovative automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding support choices and – notably you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick question, you usually do not want to need to phone someone or fill out a form and await an answer. That‘s why live chat is such a helpful tool for software application support. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can speak to a real human who can solve more complex problems.
Help
While live chat is the main support alternative on offer, a quick click of the enigma button on the homepage takes you to the extra help options. You can select to:
- Submit a fast kind to email GetResponse
- Browse material in the Assistance Center
There is no apparent way to phone GetResponse, although you do get a devoted account manager if you select the Enterprise plan.
Aside from video trips, the Assistance Center, and all the customer assistance alternatives, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials don’t just help you get the most out of GetResponse, they likewise assist you improve your total marketing skills. Existing course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Vital Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is fantastic.
Its marketing automation function is more advanced than many other choices on the marketplace. Its email marketing, reporting, and landing page/form builders are likewise rather effective. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone support. We evaluated the 24/7 live chat option and while excellent, numerous entrepreneur would still like to be able to call.
This program also has a basic limitation of 500 guests for its webinars feature. This puts a big constraint on lots of services, but specifically big ones. They are most likely to have a large audience that far goes beyond 500 individuals.
Although not a huge problem, the truth that numerous of the GetResponse integrations rely on Zapier is hardly perfect.
We recommend giving the totally free trial a spin. The platform has a lot to provide if you select the right plan for you. Review Of GetResponse