We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Integrate Webflow With GetResponse
Nevertheless, one of the names that gets floated around when talking about email marketing software is GetResponse.
It is among those tools that has been around since permanently but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you need to have the ability to figure out if GetResponse is effective enough to utilize for your business.
What is GetResponse? Integrate Webflow With GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, basic division, and more. Their free forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also provide a generous 50% discount to NGOs.
GetResponse prices
There are 6 prices plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send out an unlimited variety of e-mails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 each month for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for as much as 1,000 customers.
- Max – customized pricing
- Max2 – custom pricing.
As you add more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply innovative features (more on these in a moment). With these plans, precise pricing depends on requirements and list size –if you have an interest in using either of them, you‘ll require to get in touch with GetResponse to schedule a demo, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Good discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for thirty days for free, through a trial that you can access here.
Key differences between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which permits you to develop complex autoresponder sequences based on user behaviour) is just fully offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which instantly sends reminder emails to your website visitors who don’t finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The very same opts for order confirmation emails.
- SMS marketing – the choice to send marketing text messages is only available on the ‘Max‘ plans.
- Assistance – phone assistance is just available on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Client Experience Supervisor‘, to use the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the evaluation– however initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from a few of its crucial competitors‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t provide an completely totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the alternative of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse includes some lovely good functions – the plan lets you gain access to core email marketing functions, the complete series of templates, a website builder and a landing page builder.
To utilize this plan your list must be smaller than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you won’t be able to use any autoresponders or automation features on this plan at all.
{ But nevertheless, the complimentary plan represents a excellent way to attempt the item out and to get going with email marketing particularly if you have a little list and just wish to send out newsletters sometimes to it. | Even so, the complimentary plan represents a great method to try the product out and to get going with email marketing specifically if you have a small list and just desire to send newsletters sometimes to it.
GetResponse‘s essential functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag material blocks on the canvas and modify them directly. Include unique components like images, video and items to your emails.
- Email templates: GetResponse comes with 120+ email design templates. You can save design templates for future usage, design in HTML, or build your own design from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Create drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and instantly utilize the very best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Consumer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse features and see if they‘re the right suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to establish my very first email within 10 minutes and it felt truly intuitive.
Style your very first email with GetResponse.
As soon as you develop a complimentary account, you can straight begin developing your real email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 categories of email templates. You can ‘educate, promote, welcome‘ your customers. State you like an email design template, press “save“ and it appears in ‘My templates‘ tab to recycle later.
After you pick a template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never frustrating. All the editing options are shown when you need them. So it‘s all extremely instinctive.
Old-fashioned HTML code lovers can begin based on an HTML design or code it from scratch, however that isn’t required at all. It is great to understand that there is also an option for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout section, you decide the structure and look of your email. Set up the number of columns you desire, standard colors, etc. The primary editing is done with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and sections. I always utilize the exact same aspects for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can add products into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested items‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and choose the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, however also works with a Google Analytics integration.
With eCommerce tracking you understand which projects drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email just like normal newsletter designs, however then activate them to be sent as an autoresponder.
The scheduling gives you manage over email shipment. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to go out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to produce automation to welcome my new clients. I start with pre-made automation design template. And after a few clicks I currently have this:
I understand, it looks remarkable. When you zoom in on the automation circulation, you realize GetResponse has done half the work for you. It‘s simple to change everything like you desire it.
The automation editor has conditions and actions. When a customer buys something from you (condition), you activate an email (action). My first action is sending a welcome email. You can include as many emails and conditions as you want.
For this email campaign, I have actually created a circulation where my brand-new clients get two emails in 2 days. Then, for my convenience, I separate customers who clicked on my email. When the project begins, GetResponse keeps track of all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. When you do, you have the power to construct total customer journeys. Develop your own automation, build customer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can develop your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. As soon as you have actually chosen your lead magnet, you can build out your funnel.
The entire funnel structure procedure is assisted. You get tips of what to do at each step and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and straight provides a thank you page design template. Smart! Integrate Webflow With GetResponse
How to develop a conversion funnel
As your primary step, you‘ll develop a signup landing page. Select the design template, fine-tune your copy and design, and publish the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital stats to monitor your project‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll have to select greater plans.
I love that I can design a entire funnel in one control panel, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will immediately create a tailored website.
Other website building options consist of:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Including logos and images
After fiddling with the builder for simply 5 minutes, I was able to develop a good homepage with very little effort.
The builder lets you edit everything on the page. You can alter fonts, text sizes, add/remove images, reposition elements, adjust padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals further personalization when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After picking your title, you include time, date, and period of the webinar. You select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and track webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to show a feature or item you can live-share your screen. If I‘m seeking to offer a product, I can add a call to action directly in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently offers 198 templates. To be truthful, I ‘d stick to the newest 100 templates, some of the older ones … look truly old.
After choosing a landing page template you can start editing. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be identified. After playing around a bit you‘ll rapidly understand what is what and get the best elements.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The leading left corner of the page lets you produce as lots of variations as you want, along with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What follows is probably my favorite part. Similar to your emails, you set up analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Naturally, some specialized landing page software application has more expensive features. If GetResponse can offer their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up total funnels to transform visitors into clients. The story doesn’t end here however. To examine an email marketing platform you need to look at consumer assistance and prices plans.
GetResponse: The Excellent and the Bad
There are numerous factors to judge email marketing platforms on. GetResponse is a top quality service for a lot of people, however delving into its virtues and defects will help expose whether it is a excellent fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you develop and perform impactful email marketing projects in line with your sales technique. The tool is rich in functions while still being easy to use for people with varying ability levels.
Ease of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and interface are simple to browse and distraction-free. What‘s more, the platform has actually an excellent guided onboarding procedure, strolling you through the process of developing your very first email project with helpful videos. Plus, its design templates and drag-and-drop builder make creating emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat support. Its reps are well-informed, valuable, and quick to react to requests. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being much more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is key if you want to use personalization at scale.
GetResponse‘s strategic, sequential method to email marketing has various advantages for users. Nurture and convert leads with extremely targeted campaigns. Construct engagement and consumer loyalty through appropriate messaging. And develop landing pages to gather tons of interested subscribers and turn one-time visitors into loyal clients.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that practically anybody can establish an advanced automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation functions also enable innovative segmentation. Produce lists of customers with comparable qualities or behaviors, then send out individualized messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that receivers are most likely to respond and take action.
Liberty to design: GetResponse allows you to produce professional-looking emails with ease. Users love the vast variety of email templates readily available, however you can likewise utilize the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to find and recycle design components from emails that have actually succeeded in the past. Either way, it‘s easy to make your e-mails stick out, even with minimal or no design abilities.
Solid reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way to the actions of private customers. The tool even builds up in-depth profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some significant shortcomings. Let‘s examine those so you can judge if any of these are deal breakers for your organization.
Combination limitations: When you execute a brand-new tool, you want something that fits into your existing tech stack quickly. This is an location where GetResponse falls brief. While it can get in touch with over 120 different apps and pieces of software application, there are some significant omissions, particularly with job management platforms. And some essential integrations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as reliable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a substantial aid, however GetResponse‘s tool does not automatically produce mobile-friendly versions. Thus, you need to create the landing page view for mobile visitors individually. This looks like a big miss out on, considered that a lot of of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile issues: Moreover, the drag-and-drop editor is difficult to use on mobile. Aside from making small, fundamental modifications, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s fundamental plan utilized to include more automation features, but ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time customers. To open advanced automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent support choices and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you typically don’t wish to need to phone somebody or fill out a type and wait on an response. That‘s why live chat is such a useful tool for software application support. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can speak to a genuine human who can fix more complex issues.
Help Center
While live chat is the main support option on offer, a fast click of the question mark button on the homepage takes you to the extra help alternatives. You can pick to:
- Submit a quick form to email GetResponse
- Browse product in the Assistance Center
There is no apparent method to phone GetResponse, although you do get a devoted account manager if you choose the Enterprise plan.
Aside from video trips, the Aid Center, and all the client support options, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials don’t simply help you get the most out of GetResponse, they also help you improve your general marketing skills. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is great.
Its marketing automation feature is more advanced than the majority of other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise rather efficient. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone assistance. We tested the 24/7 live chat alternative and while terrific, many entrepreneur would still like to be able to call.
This program also has a basic limit of 500 guests for its webinars feature. This places a substantial constraint on numerous organizations, but especially huge ones. They are most likely to have a large audience that far surpasses 500 individuals.
Finally, although not a big concern, the truth that many of the GetResponse combinations depend on Zapier is hardly ideal.
We recommend giving the complimentary trial a spin. The platform has a lot to offer if you select the ideal plan for you.Integrate Webflow With GetResponse