We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse & Clickfunnels
One of the names that get floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around because permanently however continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you need to have the ability to figure out if GetResponse is powerful enough to use for your service.
What is GetResponse? GetResponse & Clickfunnels
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, fundamental segmentation, and more. Their free permanently plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise offer a generous 50% discount rate to NGOs.
Try GetResponse free of charge
GetResponse prices
There are six prices plans:
- Getresponse Free –this totally free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an unrestricted number of e-mails to up to 1,000 customers
- Marketing Automation – beginning at $59 per month for up to 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for as much as 1,000 customers.
- Max – custom prices
- Max2 – customized pricing.
As you include more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer innovative features (more on these in a moment). With these plans, specific prices depends upon requirements and list size –if you‘re interested in using either of them, you‘ll need to get in touch with GetResponse to arrange a demonstration, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 1 month totally free, by means of a trial that you can access here.
Secret distinctions in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which permits you to construct complex autoresponder sequences based on user behaviour) is only fully offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which immediately sends reminder emails to your site visitors who do not complete an order) is only available on the ‘Ecommerce Marketing‘ plan or higher.
The very same goes for order confirmation emails.
- SMS marketing – the alternative to send out marketing text messages is just offered on the ‘Max‘ plans.
- Support – phone support is only offered on the Max2 plan, on which you also get a dedicated account supervisor (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll go over these features in more depth as I progress through the review– but initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from a few of its crucial rivals‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t offer an totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the choice of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse features some beautiful good features – the plan lets you access core email marketing features, the complete range of templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not be able to utilize any autoresponders or automation features on this plan at all.
{ However however, the totally free plan represents a excellent way to attempt the item out and to get going with email marketing specifically if you have a little list and simply wish to send out newsletters periodically to it. | Even so, the complimentary plan represents a great method to try the product out and to get going with email marketing particularly if you have a small list and simply want to send out newsletters sometimes to it.
GetResponse‘s most important features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag material blocks on the canvas and modify them directly. Include special elements like images, video and products to your e-mails.
- Email design templates: GetResponse includes 120+ email templates. You can save design templates for future usage, style in HTML, or construct your own design from scratch.
- Funnel builder: Develop complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately use the best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Consumer support: GetResponse has a responsive assistance team. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Review: the details
Now to the part you‘ve been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve considered the user experience. I was able to set up my first email within 10 minutes and it felt truly instinctive.
Design your very first email with GetResponse.
Once you produce a complimentary account, you can directly begin designing your real email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 categories of email templates. For instance, you can ‘ inform, promote, invite‘ your consumers. State you like an email template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later.
After you choose a design template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever frustrating. All the editing options are shown when you need them. It‘s all really intuitive.
Old school HTML code lovers can begin based on an HTML style or code it from scratch, but that isn’t needed at all. It is excellent to know that there is also an option for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design section, you choose the structure and appearance of your email. Establish the number of columns you desire, basic colors, etc. The main modifying is made with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and sections. I constantly utilize the same aspects for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add products into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘recommended items‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and select the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, but also deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive profits and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email much like regular newsletter designs, but then activate them to be sent out as an autoresponder.
The scheduling gives you manage over email shipment. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to produce automation to welcome my new customers. I start with pre-made automation template. And after a few clicks I already have this:
I understand, it looks outstanding. When you focus on the automation flow, you realize GetResponse has actually done half the work for you. It‘s easy to alter everything like you desire it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you activate an email (action). My first action is sending a welcome email. You can include as many e-mails and conditions as you desire.
For this email campaign, I‘ve developed a circulation where my new clients get two emails in 2 days. For my convenience, I separate consumers who clicked on my email. Once the project begins, GetResponse keeps an eye on all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. As soon as you do, you have the power to construct total client journeys. Produce your own automation, construct consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can develop your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse offers. As soon as you‘ve chosen your lead magnet, you can construct out your funnel.
The whole funnel structure process is assisted. You get suggestions of what to do at each step and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and directly provides a thank you page design template. Smart! GetResponse & Clickfunnels
How to develop a conversion funnel
As your primary step, you‘ll develop a signup landing page. Select the design template, modify your copy and style, and release the page.
Then you‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your project‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll need to choose greater plans.
I adore that I can develop a entire funnel in one dashboard, all with the ability to track crucial statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of concerns and GetResponse will instantly generate a individualized website.
Other website structure choices include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Including logos and images
After fiddling with the builder for just 5 minutes, I was able to create a good homepage with minimal effort.
The builder lets you edit everything on the page. You can alter typefaces, text sizes, add/remove images, reposition elements, change padding and more.
There‘s a different menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals more modification when you choose a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After picking your title, you include time, date, and period of the webinar. Then you choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to show a feature or item you can live-share your screen. If I‘m wanting to sell a product, I can add a call to action directly in the webinar.
Individuals who are already using email marketing and webinars in various platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder presently uses 198 design templates. To be sincere, I ‘d stick to the latest 100 design templates, some of the older ones … look truly old.
After selecting a landing page design template you can begin editing. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be labeled. But after messing around a bit you‘ll quickly know what is what and get the ideal aspects.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you create as lots of variants as you want, together with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What follows is most likely my preferred part. Similar to your emails, you set up analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software application has more elegant features. If GetResponse can offer their builder a bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into clients. The story doesn’t end here though. To examine an email marketing platform you have to look at customer support and pricing plans.
GetResponse: The Excellent and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a premium option for a great deal of people, but diving into its virtues and flaws will assist expose whether it is a great fit for your company in particular.
What GetResponse Is Good At
GetResponse is created to help you produce and carry out impactful email marketing projects in line with your sales method. The tool is abundant in features while still being easy to use for people with differing skill levels.
Reduce of use: GetResponse is especially kind to newcomers to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has an outstanding guided onboarding process, strolling you through the process of building your very first email project with helpful videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are educated, useful, and fast to react to requests. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being far more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is crucial if you wish to use personalization at scale.
GetResponse‘s strategic, consecutive approach to email marketing has many benefits for users. Nurture and convert leads with extremely targeted projects. Develop engagement and client loyalty through relevant messaging. And develop landing pages to collect lots of interested customers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that almost anybody can establish an advanced automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation features likewise enable advanced division. Create lists of subscribers with comparable qualities or behaviors, then send tailored messaging at the recipient‘s chosen time. Naturally, this level of personalization suggests that recipients are most likely to react and do something about it.
Liberty to develop: GetResponse permits you to create professional-looking e-mails with ease. Users like the huge variety of email templates available, however you can likewise utilize the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to discover and reuse design elements from emails that have been successful in the past. Either way, it‘s simple to make your e-mails stand out, even with minimal or no style abilities.
Strong reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be super in-depth, all the way to the actions of private customers. The tool even builds up in-depth profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s analyze those so you can judge if any of these are deal breakers for your company.
Integration limitations: When you execute a new tool, you desire something that fits into your existing tech stack easily. This is an area where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software, there are some noteworthy omissions, especially with job management platforms. And some crucial integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as reputable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a huge aid, however GetResponse‘s tool does not automatically create mobile-friendly variations. Thus, you have to create the landing page view for mobile visitors individually. This seems like a huge miss out on, considered that a lot of of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile problems: In addition, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, rudimentary modifications, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s basic plan used to consist of more automation functions, however ultimately made those only available on higher-cost plans. took this away, much to the discouragement of veteran customers. To open innovative automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has excellent support choices and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a quick question, you normally do not wish to have to phone someone or submit a form and wait for an answer. That‘s why live chat is such a useful tool for software assistance. GetResponse provides 24/7 live chat assistance. And it‘s not just a chatbot, you can talk to a real human who can fix more complicated issues.
Assist
While live chat is the main assistance alternative on offer, a quick click of the question mark button on the homepage takes you to the extra aid alternatives. You can pick to:
- Fill out a quick form to email GetResponse
- Search product in the Assistance Center
There is no apparent way to phone GetResponse, although you do get a devoted account manager if you pick the Enterprise plan.
Aside from video trips, the Assistance Center, and all the consumer support choices, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products do not just assist you get the most out of GetResponse, they likewise assist you enhance your general marketing skills. Existing course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is fantastic.
Its marketing automation feature is more advanced than a lot of other options on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise rather efficient. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone assistance. We evaluated the 24/7 live chat alternative and while great, numerous business owners would still like to be able to call.
This program likewise has a standard limitation of 500 guests for its webinars feature. This places a substantial constraint on numerous services, however specifically huge ones. They are most likely to have a large audience that far goes beyond 500 people.
Lastly, although not a big issue, the truth that a number of the GetResponse integrations count on Zapier is barely ideal.
We suggest giving the complimentary trial a spin. The platform has a lot to use if you pick the best plan for you.GetResponse & Clickfunnels