We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Street Address Displayed GetResponse
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has been around since permanently but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you ought to have the ability to determine if GetResponse is effective enough to use for your company.
What is GetResponse? Street Address Displayed GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard segmentation, and more. Their totally free permanently plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also use a generous 50% discount to NGOs.
GetResponse rates
There are six prices plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send out an limitless number of e-mails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for up to 1,000 customers.
- Ecommerce Marketing – starting at $119 each month for as much as 1,000 subscribers.
- Max – custom-made pricing
- Max2 – customized pricing.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer innovative functions (more on these in a moment). With these plans, exact pricing depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll require to call GetResponse to set up a demo, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 1 month free of charge, by means of a trial that you can access here.
Key distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which permits you to construct complex autoresponder sequences based upon user behaviour) is only fully readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the number of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing feature (which immediately sends tip emails to your website visitors who do not finish an order) is only offered on the ‘Ecommerce Marketing‘ plan or higher.
The same chooses order confirmation emails.
- SMS marketing – the choice to send out marketing text is just readily available on the ‘Max‘ plans.
- Support – phone assistance is only readily available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the evaluation– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically varied from some of its key competitors‘ offerings because unlike a few of them significantly Mailchimp and AWeber it didn’t provide an entirely complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the choice of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse comes with some pretty decent functions – the plan lets you gain access to core email marketing features, the full range of templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list should be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you won’t be able to use any autoresponders or automation functions on this plan at all.
{ But even so, the free plan represents a good way to attempt the item out and to get going with email marketing specifically if you have a little list and just want to send out newsletters periodically to it. | Even so, the free plan represents a great way to attempt the item out and to get going with email marketing especially if you have a small list and simply want to send out newsletters occasionally to it.
GetResponse‘s most important functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag content blocks on the canvas and edit them directly. Add unique elements like images, video and products to your emails.
- Email templates: GetResponse features 120+ email templates. You can save design templates for future use, style in HTML, or construct your own style from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation features. Produce drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly use the very best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Client support: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting on. We‘re going to examine the core GetResponse functions and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought about the user experience. I was able to set up my very first email within 10 minutes and it felt truly intuitive.
Style your first email with GetResponse.
As soon as you produce a complimentary account, you can directly begin designing your actual email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Great!
GetResponse has 7 categories of email design templates. For instance, you can ‘ inform, promote, invite‘ your customers. State you like an email design template, press “save“ and it appears in ‘My design templates‘ tab to recycle later.
After you choose a template, you start customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the editing options are shown when you require them. So it‘s all very user-friendly.
Traditional HTML code fans can begin based upon an HTML style or code it from scratch, however that isn’t required at all. It is good to know that there is likewise an alternative for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout section, you decide the structure and appearance of your email. Set up the number of columns you want, basic colors, etc. The primary modifying is finished with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and sections. I always utilize the same elements for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll appear ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can add products into your email from your online store. Offered you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested products‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you create the whole email. Include subject lines, sender email address, and choose the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, however also works with a Google Analytics integration.
With eCommerce tracking you understand which projects drive earnings and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email much like normal newsletter styles, however then activate them to be sent out as an autoresponder.
The scheduling offers you control over email delivery. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to develop automation to invite my new consumers. I start with pre-made automation design template. And after a few clicks I currently have this:
I know, it looks outstanding. When you focus on the automation flow, you understand GetResponse has actually done half the work for you. It‘s simple to alter everything like you want it.
The automation editor has conditions and actions. For instance, when a customer purchases something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can include as many emails and conditions as you desire.
For this email campaign, I have actually produced a flow where my new consumers get 2 emails in two days. For my convenience, I separate consumers who clicked on my email. When the campaign starts, GetResponse monitors all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to develop complete consumer journeys. Develop your own automation, construct consumer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can develop your own automation with precision.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse offers. When you‘ve selected your lead magnet, you can construct out your funnel.
The entire funnel structure procedure is directed. You get tips of what to do at each step and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight provides a thank you page design template. Smart! Street Address Displayed GetResponse
How to create a conversion funnel
As your initial step, you‘ll develop a signup landing page. Choose the design template, tweak your copy and style, and publish the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your project‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll have to go with greater plans.
I love that I can develop a whole funnel in one control panel, all with the ability to track vital statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will automatically produce a personalized website.
Other website building alternatives consist of:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and themes
Adding logo designs and images
After adjusting the builder for simply 5 minutes, I had the ability to create a good homepage with minimal effort.
The builder lets you edit everything on the page. You can alter font styles, text sizes, add/remove images, reposition elements, adjust padding and more.
There‘s a different menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further personalization when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After picking your title, you include time, date, and period of the webinar. Then you choose which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive individuals to register for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you want to reveal a feature or item you can live-share your screen. If I‘m looking to offer a item, I can add a call to action directly in the webinar.
People who are already utilizing email marketing and webinars in various platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder currently provides 198 templates. Although to be honest, I ‘d stick to the newest 100 design templates, a few of the older ones … look truly old.
After picking a landing page template you can start editing. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll quickly know what is what and get the right aspects.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The top left corner of the page lets you develop as many versions as you want, in addition to forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. As with your emails, you set up analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Naturally, some specialized landing page software application has more expensive features. If GetResponse can offer their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notices, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up complete funnels to transform visitors into clients. The story doesn’t end here however. To evaluate an email marketing platform you need to look at client support and rates plans.
GetResponse: The Good and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a high-quality option for a lot of people, but delving into its virtues and defects will help reveal whether it is a great fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you produce and perform impactful email marketing projects in line with your sales technique. The tool is rich in features while still being easy to use for people with varying ability levels.
Relieve of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its dashboard and interface are simple to browse and distraction-free. What‘s more, the platform has an excellent directed onboarding process, walking you through the procedure of developing your first email campaign with practical videos. Plus, its design templates and drag-and-drop builder make creating emails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its reps are experienced, valuable, and quick to react to demands. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being far more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is essential if you want to use personalization at scale.
GetResponse‘s tactical, sequential approach to email marketing has many advantages for users. Support and transform leads with extremely targeted campaigns. Build engagement and consumer commitment through appropriate messaging. And develop landing pages to collect lots of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that practically any person can establish an innovative automation tree in minutes. Adapt pre-built sequences or construct your own from scratch.
The automation features likewise allow for advanced segmentation. Develop lists of customers with similar qualities or behaviors, then send out personalized messaging at the recipient‘s chosen time. Naturally, this level of customization means that recipients are more likely to respond and take action.
Liberty to develop: GetResponse permits you to produce professional-looking e-mails with ease. Users like the vast variety of email templates readily available, but you can likewise utilize the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to find and reuse style elements from emails that have actually achieved success in the past. In either case, it‘s simple to make your emails stand apart, even with restricted or no style abilities.
Solid reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way to the actions of private customers. The tool even develops comprehensive profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some notable shortcomings. Let‘s take a look at those so you can judge if any of these are deal breakers for your company.
Combination restrictions: When you implement a new tool, you want something that suits your existing tech stack easily. This is an location where GetResponse falls brief. While it can get in touch with over 120 various apps and pieces of software, there are some notable omissions, particularly with task management platforms. And some crucial integrations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as trustworthy as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a big assistance, but GetResponse‘s tool doesn’t immediately develop mobile-friendly variations. Thus, you need to design the landing page view for mobile visitors individually. This looks like a huge miss, considered that many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile problems: Additionally, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, primary changes, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at revealing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s basic plan utilized to consist of more automation features, but ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of long-time consumers. To open innovative automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding support choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you generally don’t want to need to phone somebody or fill out a form and await an answer. That‘s why live chat is such a beneficial tool for software support. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can talk with a genuine human who can fix more complex problems.
Assist Center
While live chat is the primary assistance choice available, a quick click of the enigma button on the homepage takes you to the extra assistance options. You can choose to:
- Submit a quick type to email GetResponse
- Browse material in the Assistance Center
There is no apparent way to phone GetResponse, although you do get a dedicated account manager if you pick the Business plan.
Aside from video trips, the Aid Center, and all the consumer support choices, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products don’t simply help you get the most out of GetResponse, they likewise help you enhance your total marketing abilities. Existing course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is excellent.
Its marketing automation function is advanced than the majority of other choices on the marketplace. Its email marketing, reporting, and landing page/form builders are likewise rather effective. It also lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We checked the 24/7 live chat choice and while fantastic, numerous business owners would still like to be able to call.
This program also has a basic limit of 500 participants for its webinars include. This positions a substantial constraint on numerous services, however particularly huge ones. They are more likely to have a big audience that far surpasses 500 individuals.
Although not a big issue, the reality that many of the GetResponse integrations rely on Zapier is barely perfect.
We suggest providing the totally free trial a spin. The platform has a lot to offer if you choose the right plan for you.Street Address Displayed GetResponse