We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Newsletter Subscribe
Nevertheless, among the names that gets floated around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around because forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you need to have the ability to determine if GetResponse is powerful enough to use for your business.
What is GetResponse? GetResponse Newsletter Subscribe
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental segmentation, and more. Their complimentary forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also use a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse prices
There are 6 rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an limitless variety of emails to as much as 1,000 subscribers
- Marketing Automation –starting at $59 per month for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 customers.
- Max – customized prices
- Max2 – customized pricing.
As you add more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide sophisticated features (more on these in a moment). With these plans, exact rates depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to call GetResponse to arrange a demonstration, discuss your needs and negotiate prices.
GetResponse ‘Max‘ plans
Good discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for thirty days for free, through a trial that you can access here.
Secret distinctions in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a series of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which enables you to build intricate autoresponder series based on user behaviour) is just completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing function (which immediately sends out pointer emails to your site visitors who do not complete an order) is only available on the ‘Ecommerce Marketing‘ plan or higher.
The very same chooses order verification emails.
- SMS marketing – the alternative to send marketing text messages is just offered on the ‘Max‘ plans.
- Assistance – phone support is only readily available on the Max2 plan, on which you also get a dedicated account manager (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the evaluation– but initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has typically differed from a few of its crucial competitors‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t offer an totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the alternative of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse includes some pretty good features – the plan lets you gain access to core email marketing features, the full range of design templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ However however, the complimentary plan represents a great way to attempt the item out and to get going with email marketing particularly if you have a small list and just want to send newsletters occasionally to it. | Even so, the complimentary plan represents a good way to attempt the product out and to get going with email marketing specifically if you have a little list and just desire to send out newsletters sometimes to it.
GetResponse‘s most important functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Add unique aspects like images, video and products to your e-mails.
- Email templates: GetResponse features 120+ email templates. You can save templates for future usage, design in HTML, or build your own design from scratch.
- Funnel builder: Create total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Create drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately use the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Consumer support: GetResponse has a responsive support group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the details
Now to the part you‘ve been awaiting. We‘re going to examine the core GetResponse features and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to set up my very first email within 10 minutes and it felt truly user-friendly.
Style your very first email with GetResponse.
When you produce a totally free account, you can straight begin developing your real email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Good!
GetResponse has 7 classifications of email templates. For example, you can ‘educate, promote, welcome‘ your consumers. State you like an email template, press “save“ and it appears in ‘My templates‘ tab to reuse later on.
After you select a template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever frustrating. All the editing alternatives are shown when you require them. It‘s all extremely user-friendly.
Traditional HTML code fans can start based upon an HTML design or code it from scratch, however that isn’t needed at all. It is excellent to know that there is also an alternative for custom-made HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the design section, you decide the structure and look of your email. Establish the number of columns you want, standard colors, and so on. The main editing is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and sections. I constantly use the exact same elements for headers, footers, and some text/images combinations. So in my next email, I conserve a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested items‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and select the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, but likewise deals with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive revenue and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email much like regular newsletter designs, however then activate them to be sent as an autoresponder.
The scheduling provides you control over email delivery. You can choose to send the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to develop automation to welcome my new clients. I begin with pre-made automation design template. And after a couple of clicks I already have this:
I know, it looks excellent. When you zoom in on the automation circulation, you realize GetResponse has done half the work for you. It‘s simple to change whatever like you desire it.
The automation editor has conditions and actions. For instance, when a customer buys something from you (condition), you activate an email (action). My first action is sending a welcome email. You can include as lots of e-mails and conditions as you want.
For this email campaign, I‘ve created a flow where my new customers get two e-mails in 2 days. Then, for my benefit, I separate customers who clicked on my email. When the campaign starts, GetResponse monitors all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to develop complete client journeys. Create your own automation, build customer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can build your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse deals. When you have actually chosen your lead magnet, you can develop out your funnel.
The entire funnel structure process is directed. You get tips of what to do at each action and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to create a conversion funnel
As your initial step, you‘ll create a signup landing page. Select the template, tweak your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your essential statistics to monitor your project‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll need to select greater plans.
I love that I can develop a whole funnel in one dashboard, all with the ability to track vital statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few questions and GetResponse will immediately produce a individualized website.
Other website building options consist of:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Including logos and images
After fiddling with the builder for just 5 minutes, I was able to create a decent homepage with minimal effort.
The builder lets you edit everything on the page. You can change fonts, text sizes, add/remove images, reposition components, adjust cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals additional customization when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After choosing your title, you add time, date, and duration of the webinar. Then you select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will create a webinar link to drive people to register for your webinars.
Now you can send invites to your contact list, handle other webinars, and keep track of webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you want to reveal a feature or product you can live-share your screen. If I‘m wanting to sell a item, I can add a call to action directly in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder currently offers 198 templates. Although to be truthful, I ‘d stick to the newest 100 design templates, a few of the older ones … look actually old.
After choosing a landing page template you can start editing. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be labeled. After playing around a bit you‘ll rapidly know what is what and get the right components.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The leading left corner of the page lets you produce as numerous variants as you want, in addition to forms and thank-you pages. GetResponse Newsletter Subscribe
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is probably my preferred part. Similar to your emails, you set up analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Obviously, some specialized landing page software has more elegant functions. If GetResponse can offer their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that should have a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish total funnels to convert visitors into consumers. The story doesn’t end here. To evaluate an email marketing platform you have to look at consumer support and prices plans.
GetResponse: The Great and the Bad
There are many factors to judge email marketing platforms on. GetResponse is a top quality option for a great deal of individuals, however diving into its virtues and flaws will help expose whether it is a good fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you create and carry out impactful email marketing projects in line with your sales strategy. The tool is abundant in features while still being easy to use for individuals with varying skill levels.
Reduce of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and interface are simple to browse and distraction-free. What‘s more, the platform has an outstanding assisted onboarding procedure, strolling you through the procedure of constructing your first email project with practical videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its reps are experienced, handy, and fast to respond to requests. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being much more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is essential if you want to use customization at scale.
GetResponse‘s strategic, consecutive method to email marketing has various advantages for users. Nurture and transform leads with highly targeted campaigns. Develop engagement and consumer commitment through pertinent messaging. And create landing pages to collect tons of interested customers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that nearly anybody can set up an innovative automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation functions also enable innovative segmentation. Create lists of customers with comparable qualities or behaviors, then send out tailored messaging at the recipient‘s preferred time. Naturally, this level of personalization means that receivers are more likely to respond and act.
Flexibility to develop: GetResponse enables you to develop professional-looking emails with ease. Users love the huge variety of email templates readily available, however you can likewise utilize the very smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to find and recycle design elements from emails that have actually succeeded in the past. Either way, it‘s simple to make your emails stand apart, even with restricted or no style skills.
Strong reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way down to the actions of individual subscribers. The tool even builds up comprehensive profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some notable imperfections. Let‘s analyze those so you can judge if any of these are deal breakers for your organization.
Integration limitations: When you carry out a brand-new tool, you desire something that fits into your existing tech stack easily. This is an area where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software, there are some significant omissions, particularly with project management platforms. And some key combinations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as reliable as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a substantial assistance, but GetResponse‘s tool does not automatically produce mobile-friendly versions. Thus, you need to design the landing page view for mobile visitors independently. This appears like a big miss out on, considered that many of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile issues: Furthermore, the drag-and-drop editor is challenging to use on mobile. Aside from making small, primary changes, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s fundamental plan utilized to consist of more automation functions, but ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran customers. To open sophisticated automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional assistance options and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a quick question, you usually don’t want to have to phone someone or complete a kind and await an answer. That‘s why live chat is such a beneficial tool for software application support. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can speak to a genuine human who can solve more complex issues.
Assist
While live chat is the primary assistance alternative available, a quick click of the question mark button on the homepage takes you to the extra help options. You can pick to:
- Complete a quick kind to email GetResponse
- Browse material in the Aid Center
There is no obvious way to phone GetResponse, although you do get a devoted account supervisor if you select the Enterprise plan.
Aside from video tours, the Help Center, and all the customer assistance alternatives, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products don’t just help you get the most out of GetResponse, they also assist you enhance your overall marketing skills. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Essential Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is terrific.
Its marketing automation feature is advanced than many other options on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise rather effective. It likewise lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We checked the 24/7 live chat alternative and while excellent, many company owner would still like to be able to call.
This program also has a standard limit of 500 participants for its webinars feature. This puts a huge restriction on numerous organizations, but especially huge ones. They are more likely to have a large audience that far exceeds 500 people.
Although not a big issue, the truth that many of the GetResponse combinations rely on Zapier is hardly ideal.
We suggest giving the totally free trial a spin. The platform has a lot to offer if you select the ideal plan for you. GetResponse Newsletter Subscribe