We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Creating Forms In GetResponse
Nevertheless, one of the names that gets floated around when speaking about email marketing software is GetResponse.
It is among those tools that has actually been around since forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you should be able to determine if GetResponse is effective enough to use for your company.
What is GetResponse? Creating Forms In GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, standard segmentation, and more. Their complimentary forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise provide a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse pricing
There are 6 pricing plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send an endless number of emails to up to 1,000 customers
- Marketing Automation –starting at $59 each month for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 subscribers.
- Max – customized prices
- Max2 – custom-made rates.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply advanced features (more on these in a moment). With these plans, precise pricing depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to call GetResponse to schedule a demo, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Decent discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for thirty days for free, by means of a trial that you can access here.
Secret differences in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which permits you to develop intricate autoresponder series based upon user behaviour) is just fully offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which instantly sends out reminder emails to your site visitors who don’t complete an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The same chooses order confirmation e-mails.
- SMS marketing – the choice to send marketing text messages is just offered on the ‘Max‘ plans.
- Assistance – phone assistance is only available on the Max2 plan, on which you also get a dedicated account supervisor (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the evaluation– however first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has typically differed from a few of its key competitors‘ offerings because unlike some of them significantly Mailchimp and AWeber it didn’t use an completely totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has changed – you now have the option of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse features some lovely good features – the plan lets you gain access to core email marketing functions, the full variety of design templates, a website builder and a landing page builder.
To use this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you will not have the ability to utilize any autoresponders or automation functions on this plan at all.
{ However even so, the totally free plan represents a excellent way to attempt the item out and to start with email marketing especially if you have a small list and simply wish to send out newsletters periodically to it. | Even so, the totally free plan represents a great way to try the item out and to get going with email marketing particularly if you have a little list and simply desire to send newsletters occasionally to it.
GetResponse‘s essential features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag material blocks on the canvas and modify them directly. Add unique components like images, video and products to your e-mails.
- Email templates: GetResponse includes 120+ email design templates. You can save templates for future usage, style in HTML, or develop your own design from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly utilize the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Client support: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you‘ve been awaiting. We‘re going to review the core GetResponse functions and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought about the user experience. I had the ability to set up my very first email within 10 minutes and it felt actually user-friendly.
Style your very first email with GetResponse.
Once you create a free account, you can straight start developing your real email. Click on ‘Design message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email design templates. For instance, you can ‘ inform, promote, invite‘ your consumers. Say you like an email design template, press “save“ and it appears in ‘My design templates‘ tab to recycle later.
After you pick a design template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never overwhelming. All the modifying options are shown when you require them. So it‘s all very user-friendly.
Old school HTML code lovers can start based upon an HTML design or code it from scratch, but that isn’t required at all. It is good to know that there is likewise an alternative for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the design area, you decide the structure and appearance of your email. Establish how many columns you desire, fundamental colors, etc. The main modifying is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and sections. I constantly utilize the same elements for headers, footers, and some text/images combinations. So in my next email, I save a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can include items into your email from your online shop. Provided you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘ suggested items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and select the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, but likewise works with a Google Analytics integration.
With eCommerce tracking you understand which projects drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email much like normal newsletter styles, but then trigger them to be sent as an autoresponder.
The scheduling provides you manage over email delivery. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to develop automation to invite my brand-new clients. I start with pre-made automation design template. And after a few clicks I currently have this:
I understand, it looks remarkable. When you focus on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s simple to alter whatever like you want it.
The automation editor has conditions and actions. For instance, when a consumer purchases something from you (condition), you trigger an email (action). My very first action is sending out a welcome email. You can include as many e-mails and conditions as you desire.
For this email project, I‘ve produced a flow where my brand-new clients get two emails in 2 days. For my convenience, I separate consumers who clicked on my email. When the project starts, GetResponse tracks all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. As soon as you do, you have the power to develop complete customer journeys. Create your own automation, construct client profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can develop your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse offers. When you‘ve selected your lead magnet, you can construct out your funnel.
The entire funnel building process is assisted. You get suggestions of what to do at each step and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight provides a thank you page template. Smart!
How to create a conversion funnel
As your first step, you‘ll develop a signup landing page. Select the design template, tweak your copy and style, and release the page.
Then you‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital stats to monitor your project‘s development. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll have to opt for higher plans.
I love that I can create a entire funnel in one dashboard, all with the capability to track vital stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will automatically generate a customized website.
Other website building choices include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Adding logo designs and images
After adjusting the builder for simply 5 minutes, I had the ability to develop a decent homepage with minimal effort.
The builder lets you modify whatever on the page. You can change typefaces, text sizes, add/remove images, rearrange elements, adjust padding and more.
There‘s a different menu for including and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals more customization when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After picking your title, you include time, date, and duration of the webinar. You select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send out invites to your contact list, handle other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you want to show a function or item you can live-share your screen. If I‘m aiming to offer a item, I can add a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in different platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently provides 198 templates. Although to be truthful, I ‘d adhere to the newest 100 templates, some of the older ones … look really old.
After selecting a landing page design template you can begin modifying. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be labeled. After playing around a bit you‘ll rapidly understand what is what and get the right elements.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The leading left corner of the page lets you develop as lots of versions as you desire, along with forms and thank-you pages. Creating Forms In GetResponse
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What follows is probably my preferred part. Similar to your emails, you set up analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Naturally, some specialized landing page software has more expensive functions. If GetResponse can offer their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that should have a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into clients. The story does not end here however. To evaluate an email marketing platform you need to look at client assistance and pricing plans.
GetResponse: The Excellent and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a high-quality option for a lot of people, but diving into its virtues and flaws will help reveal whether it is a excellent fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you create and carry out impactful email marketing campaigns in line with your sales method. The tool is rich in features while still being easy to use for people with varying skill levels.
Alleviate of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has an excellent guided onboarding process, strolling you through the process of constructing your very first email project with practical videos. Plus, its design templates and drag-and-drop builder make designing e-mails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its associates are well-informed, useful, and quick to react to requests. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being a lot more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is crucial if you wish to utilize personalization at scale.
GetResponse‘s strategic, sequential technique to email marketing has numerous advantages for users. Support and convert leads with highly targeted campaigns. Construct engagement and client loyalty through pertinent messaging. And create landing pages to gather tons of interested customers and turn one-time visitors into loyal clients.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that nearly anyone can establish an innovative automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation features also enable sophisticated segmentation. Produce lists of customers with comparable qualities or behaviors, then send tailored messaging at the recipient‘s chosen time. Naturally, this level of personalization indicates that recipients are most likely to react and do something about it.
Freedom to design: GetResponse enables you to develop professional-looking emails with ease. Users like the huge variety of email design templates readily available, but you can likewise utilize the very smooth drag-and-drop editor to customize emails to match your branding. It‘s also simple to find and recycle style components from emails that have achieved success in the past. In any case, it‘s easy to make your emails stick out, even with limited or no design skills.
Solid reporting: GetResponse has premium analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way to the actions of private subscribers. The tool even builds up comprehensive profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s analyze those so you can judge if any of these are offer breakers for your organization.
Integration restrictions: When you carry out a brand-new tool, you want something that suits your existing tech stack easily. This is an location where GetResponse falls short. While it can connect with over 120 various apps and pieces of software application, there are some significant omissions, especially with project management platforms. And some key integrations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as dependable as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a substantial assistance, however GetResponse‘s tool doesn’t automatically produce mobile-friendly variations. Thus, you need to develop the landing page view for mobile visitors separately. This looks like a huge miss, considered that so many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile issues: Moreover, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, rudimentary changes, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s basic plan used to include more automation features, but eventually made those only available on higher-cost plans. took this away, much to the discouragement of long-time clients. To open sophisticated automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has excellent support alternatives and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a quick question, you normally don’t want to need to phone somebody or fill out a form and wait on an answer. That‘s why live chat is such a useful tool for software assistance. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can talk to a real human who can resolve more complex problems.
Assist Center
While live chat is the main support choice available, a fast click of the enigma button on the homepage takes you to the extra assistance options. You can choose to:
- Submit a quick kind to email GetResponse
- Browse material in the Assistance
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you select the Enterprise plan.
Aside from video trips, the Aid Center, and all the customer support alternatives, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t just help you get the most out of GetResponse, they likewise help you enhance your general marketing skills. Present course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is great.
Its marketing automation feature is advanced than a lot of other choices on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise rather effective. It also lets you host webinars internally and develop dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We checked the 24/7 live chat choice and while great, numerous entrepreneur would still like to be able to call.
This program likewise has a basic limit of 500 attendees for its webinars include. This puts a huge restraint on numerous companies, however particularly big ones. They are most likely to have a big audience that far surpasses 500 individuals.
Finally, although not a big concern, the reality that a lot of the GetResponse combinations count on Zapier is hardly perfect.
We suggest offering the complimentary trial a spin. The platform has a lot to offer if you pick the right plan for you. Creating Forms In GetResponse