We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Problem
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has been around considering that forever but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weak points.
By the end, you need to have the ability to figure out if GetResponse is powerful enough to use for your business.
What is GetResponse? GetResponse Problem
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental segmentation, and more. Their free permanently plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also offer a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse pricing
There are 6 rates plans:
- Getresponse Free –this complimentary plan lets you use a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send out an unrestricted variety of e-mails to approximately 1,000 customers
- Marketing Automation – beginning at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 per month for up to 1,000 customers.
- Max – customized pricing
- Max2 – custom-made prices.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer advanced features (more on these in a moment). With these plans, specific pricing depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll require to get in touch with GetResponse to set up a demo, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Good discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month free of charge, via a trial that you can access here.
Key distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which allows you to construct complex autoresponder series based upon user behaviour) is just fully offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the pricing ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing function (which automatically sends out reminder emails to your website visitors who do not complete an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same goes for order verification e-mails.
- SMS marketing – the alternative to send out marketing text messages is just available on the ‘Max‘ plans.
- Assistance – phone assistance is just available on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I advance through the review– however first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally differed from some of its crucial rivals‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t provide an totally totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the choice of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse features some beautiful decent features – the plan lets you gain access to core email marketing features, the complete series of design templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ But even so, the complimentary plan represents a excellent way to try the product out and to start with email marketing especially if you have a small list and simply wish to send out newsletters periodically to it. | Even so, the free plan represents a excellent way to try the item out and to get going with email marketing especially if you have a little list and simply want to send out newsletters sometimes to it.
GetResponse‘s most important features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Add special elements like images, video and items to your emails.
- Email templates: GetResponse includes 120+ email templates. You can save design templates for future use, style in HTML, or develop your own design from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Produce drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly use the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Customer support: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the details
Now to the part you have actually been awaiting. We‘re going to review the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to set up my very first email within 10 minutes and it felt truly instinctive.
Design your very first email with GetResponse.
When you produce a complimentary account, you can straight begin developing your real email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email templates. Nice!
GetResponse has 7 classifications of email design templates. For instance, you can ‘educate, promote, invite‘ your clients. Say you like an email design template, press “save“ and it appears in ‘My design templates‘ tab to reuse later.
After you pick a template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever overwhelming. All the modifying alternatives are revealed when you need them. It‘s all very user-friendly.
Old-fashioned HTML code fans can begin based upon an HTML style or code it from scratch, but that isn’t needed at all. It is excellent to know that there is also an choice for customized HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout area, you choose the structure and look of your email. Establish the number of columns you want, fundamental colors, and so on. The primary editing is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always utilize the very same aspects for headers, footers, and some text/images combinations. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll appear ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can include products into your email from your online shop. Provided you link with your ecommerce platform like Shopify the products are right there. And even add a ‘ advised items‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you produce the entire email. Include subject lines, sender email address, and pick the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however likewise works with a Google Analytics combination.
With eCommerce tracking you know which projects drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email just like regular newsletter designs, however then trigger them to be sent as an autoresponder.
The scheduling offers you manage over email shipment. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are examining, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to develop automation to welcome my new customers. I begin with pre-made automation design template. And after a few clicks I currently have this:
I understand, it looks excellent. When you zoom in on the automation circulation, you understand GetResponse has actually done half the work for you. It‘s easy to change whatever like you want it.
The automation editor has conditions and actions. For instance, when a client purchases something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can include as numerous emails and conditions as you desire.
For this email project, I have actually produced a circulation where my new clients get 2 emails in two days. For my convenience, I separate consumers who clicked on my email. As soon as the campaign begins, GetResponse monitors all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. Once you do, you have the power to build total customer journeys. Develop your own automation, develop client profiles and customize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can construct your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse deals. Once you have actually selected your lead magnet, you can construct out your funnel.
The entire funnel structure process is guided. You get tips of what to do at each action and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and straight uses a thank you page design template. Smart!
How to create a conversion funnel
As your initial step, you‘ll produce a signup landing page. Pick the template, modify your copy and style, and publish the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your crucial stats to monitor your project‘s progress. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll need to choose higher plans.
I adore that I can design a whole funnel in one control panel, all with the capability to track crucial statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will immediately produce a customized website.
Other website building alternatives include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Adding logos and images
After fiddling with the builder for simply 5 minutes, I was able to develop a decent homepage with very little effort.
The builder lets you modify whatever on the page. You can change typefaces, text sizes, add/remove images, rearrange elements, change padding and more.
There‘s a separate menu for adding and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals additional personalization when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After selecting your title, you add time, date, and duration of the webinar. Then you choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and monitor webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you wish to show a feature or product you can live-share your screen. If I‘m looking to sell a product, I can include a call to action straight in the webinar.
People who are currently using email marketing and webinars in different platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder currently uses 198 templates. Although to be sincere, I ‘d adhere to the newest 100 templates, a few of the older ones … look really old.
After selecting a landing page design template you can start modifying. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be identified. However after messing around a bit you‘ll rapidly understand what is what and grab the right aspects.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The leading left corner of the page lets you produce as numerous variations as you want, together with forms and thank-you pages. GetResponse Problem
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. Similar to your emails, you set up analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Obviously, some specialized landing page software has more expensive features. If GetResponse can provide their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish total funnels to transform visitors into clients. The story doesn’t end here. To evaluate an email marketing platform you need to look at customer support and rates plans.
GetResponse: The Good and the Bad
There are numerous elements to judge email marketing platforms on. GetResponse is a premium solution for a lot of individuals, however delving into its virtues and flaws will assist reveal whether it is a good suitable for your business in particular.
What GetResponse Is Good At
GetResponse is designed to help you create and carry out impactful email marketing campaigns in line with your sales strategy. The tool is abundant in features while still being easy to use for individuals with differing skill levels.
Ease of use: GetResponse is especially kind to beginners to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has actually an exceptional assisted onboarding procedure, walking you through the process of developing your first email project with practical videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat support. Its associates are well-informed, useful, and fast to respond to demands. Newbies and advanced users alike can receive assistance in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually become far more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is key if you wish to use personalization at scale.
GetResponse‘s strategic, sequential method to email marketing has numerous advantages for users. Support and convert leads with highly targeted campaigns. Build engagement and consumer loyalty through pertinent messaging. And develop landing pages to collect lots of interested subscribers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that almost any person can establish an innovative automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions also permit innovative division. Produce lists of customers with comparable qualities or habits, then send customized messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that receivers are most likely to react and take action.
Flexibility to create: GetResponse allows you to develop professional-looking e-mails with ease. Users like the vast variety of email templates available, however you can likewise utilize the extremely smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to discover and recycle style elements from emails that have actually succeeded in the past. In any case, it‘s easy to make your e-mails stand out, even with limited or no design skills.
Strong reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way down to the actions of private customers. The tool even develops in-depth profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some notable imperfections. Let‘s examine those so you can evaluate if any of these are deal breakers for your company.
Integration restrictions: When you implement a new tool, you desire something that fits into your existing tech stack quickly. This is an location where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software, there are some notable omissions, especially with project management platforms. And some key combinations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as reliable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a substantial aid, however GetResponse‘s tool does not immediately create mobile-friendly versions. Hence, you have to develop the landing page view for mobile visitors independently. This looks like a huge miss, given that many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile problems: Furthermore, the drag-and-drop editor is hard to use on mobile. Aside from making small, fundamental modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s standard plan used to consist of more automation functions, however eventually made those only available on higher-cost plans. took this away, much to the dismay of veteran clients. To unlock innovative automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has exceptional assistance choices and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you typically do not wish to need to phone someone or submit a type and await an answer. That‘s why live chat is such a beneficial tool for software application support. GetResponse offers 24/7 live chat support. And it‘s not simply a chatbot, you can speak to a genuine human who can resolve more complex issues.
Assist Center
While live chat is the primary support choice available, a fast click of the enigma button on the homepage takes you to the extra aid alternatives. You can pick to:
- Submit a quick form to email GetResponse
- Browse material in the Help
There is no apparent way to phone GetResponse, although you do get a dedicated account manager if you choose the Business plan.
Aside from video tours, the Assistance Center, and all the client assistance options, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials don’t just assist you get the most out of GetResponse, they likewise help you enhance your total marketing skills. Present course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is terrific.
Its marketing automation function is advanced than many other alternatives on the market. Its email marketing, reporting, and landing page/form builders are also quite efficient. It also lets you host webinars internally and develop dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We checked the 24/7 live chat choice and while terrific, many business owners would still like to be able to call.
This program also has a standard limitation of 500 attendees for its webinars include. This places a substantial restriction on numerous companies, but specifically big ones. They are more likely to have a big audience that far exceeds 500 people.
Finally, although not a huge problem, the fact that a lot of the GetResponse combinations rely on Zapier is barely ideal.
We recommend offering the totally free trial a spin. The platform has a lot to provide if you select the ideal plan for you. GetResponse Problem