We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Abigale Newman GetResponse
Nevertheless, one of the names that gets drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around because forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you need to have the ability to determine if GetResponse is effective enough to utilize for your organization.
What is GetResponse? Abigale Newman GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic division, and more. Their totally free permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They also provide a generous 50% discount rate to NGOs.
Attempt GetResponse totally free
GetResponse prices
There are six prices plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send out an unlimited number of e-mails to up to 1,000 customers
- Marketing Automation –starting at $59 monthly for approximately 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for up to 1,000 customers.
- Max – custom-made prices
- Max2 – custom-made prices.
As you include more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide innovative features (more on these in a moment). With these plans, specific prices depends upon requirements and list size –if you‘re interested in using either of them, you‘ll need to get in touch with GetResponse to set up a demo, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Good discount rates are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 1 month for free, via a trial that you can access here.
Key distinctions between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a series of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to build complex autoresponder series based on user behaviour) is only fully available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery feature (which immediately sends out tip emails to your website visitors who don’t complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same goes for order confirmation e-mails.
- SMS marketing – the choice to send out marketing text messages is only offered on the ‘Max‘ plans.
- Support – phone support is just readily available on the Max2 plan, on which you also get a devoted account manager (or ‘Customer Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these features in more depth as I advance through the review– but first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from a few of its crucial competitors‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t use an entirely free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the choice of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse features some beautiful good features – the plan lets you access core email marketing features, the complete range of templates, a website builder and a landing page builder.
However, to utilize this plan your list need to be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you won’t have the ability to use any autoresponders or automation features on this plan at all.
{ However nevertheless, the complimentary plan represents a good way to try the item out and to start with email marketing particularly if you have a little list and simply wish to send out newsletters periodically to it. | Even so, the complimentary plan represents a great way to try the item out and to get going with email marketing especially if you have a little list and just want to send out newsletters sometimes to it.
GetResponse‘s crucial functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Creating marketing emails and newsletters is easy. Drag content blocks on the canvas and edit them straight. Add unique elements like images, video and products to your e-mails.
- Email design templates: GetResponse includes 120+ email design templates. You can conserve templates for future usage, style in HTML, or develop your own style from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Create drip campaigns, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and instantly utilize the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Customer support: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Review: the details
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse functions and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to establish my first email within 10 minutes and it felt really user-friendly.
Style your very first email with GetResponse.
When you produce a free account, you can straight start designing your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 categories of email design templates. You can ‘ inform, promote, invite‘ your customers. State you like an email template, press “ conserve“ and it appears in ‘My templates‘ tab to recycle later.
After you choose a design template, you start customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never overwhelming. All the modifying options are revealed when you need them. It‘s all very intuitive.
Old school HTML code enthusiasts can begin based on an HTML design or code it from scratch, but that isn’t required at all. It is excellent to know that there is likewise an choice for custom-made HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design section, you decide the structure and appearance of your email. Set up how many columns you desire, fundamental colors, and so on. The main editing is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always use the same elements for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Provided you link with your ecommerce platform like Shopify the items are right there. And even include a ‘ advised products‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you develop the whole email. Include subject lines, sender email address, and select the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, however likewise works with a Google Analytics integration.
With eCommerce tracking you know which projects drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email much like normal newsletter styles, but then activate them to be sent as an autoresponder.
The scheduling provides you manage over email delivery. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to develop automation to welcome my new customers. I begin with pre-made automation template. And after a few clicks I currently have this:
I understand, it looks remarkable. When you focus on the automation circulation, you recognize GetResponse has actually done half the work for you. It‘s easy to change whatever like you desire it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can add as lots of emails and conditions as you want.
For this email project, I have actually created a flow where my brand-new clients get two e-mails in two days. For my convenience, I separate consumers who clicked on my email. As soon as the project starts, GetResponse keeps an eye on all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. But once you do, you have the power to construct complete client journeys. Create your own automation, construct client profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a bit of tweaking, you can build your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse deals. When you have actually chosen your lead magnet, you can build out your funnel.
The whole funnel building procedure is assisted. You get ideas of what to do at each action and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to produce a conversion funnel
As your first step, you‘ll develop a signup landing page. Choose the template, tweak your copy and style, and release the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your project‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll have to go with higher plans.
I adore that I can develop a entire funnel in one control panel, all with the capability to track vital stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of concerns and GetResponse will automatically produce a tailored website.
Other website building alternatives include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and styles
Including logo designs and images
After fiddling with the builder for simply 5 minutes, I had the ability to create a good homepage with very little effort.
The builder lets you edit everything on the page. You can alter font styles, text sizes, add/remove images, reposition elements, change cushioning and more.
There‘s a different menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows more customization when you pick a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After picking your title, you add time, date, and duration of the webinar. Then you select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and keep an eye on webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you want to reveal a feature or item you can live-share your screen. If I‘m looking to sell a product, I can include a call to action straight in the webinar.
People who are currently using email marketing and webinars in different platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently uses 198 design templates. To be sincere, I ‘d stick to the most recent 100 design templates, some of the older ones … look really old.
After selecting a landing page template you can begin modifying. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be labeled. But after playing around a bit you‘ll quickly understand what is what and grab the ideal elements.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The top left corner of the page lets you develop as numerous variants as you desire, together with forms and thank-you pages. Abigale Newman GetResponse
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What follows is probably my preferred part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Naturally, some specialized landing page software application has more elegant functions. If GetResponse can give their builder a little a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up total funnels to convert visitors into consumers. The story doesn’t end here however. To evaluate an email marketing platform you have to take a look at consumer assistance and prices plans.
GetResponse: The Good and the Bad
There are numerous aspects to evaluate email marketing platforms on. GetResponse is a high-quality option for a great deal of people, but delving into its virtues and defects will assist reveal whether it is a excellent suitable for your organization in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you create and perform impactful email marketing campaigns in line with your sales strategy. The tool is abundant in features while still being easy to use for individuals with varying ability levels.
Reduce of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has an exceptional assisted onboarding process, strolling you through the procedure of constructing your first email project with helpful videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat support. Its representatives are experienced, practical, and fast to react to requests. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being much more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you want to utilize customization at scale.
GetResponse‘s strategic, sequential approach to email marketing has numerous advantages for users. Nurture and transform leads with extremely targeted projects. Build engagement and client loyalty through pertinent messaging. And develop landing pages to collect lots of interested subscribers and turn one-time visitors into loyal clients.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that almost any person can establish an advanced automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation features also permit sophisticated segmentation. Produce lists of customers with similar qualities or habits, then send personalized messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that recipients are more likely to respond and act.
Flexibility to design: GetResponse enables you to produce professional-looking emails with ease. Users like the large number of email design templates available, however you can also use the very smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to find and recycle style elements from emails that have achieved success in the past. In any case, it‘s easy to make your emails stand apart, even with limited or no style abilities.
Solid reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way down to the actions of individual customers. The tool even develops in-depth profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s take a look at those so you can judge if any of these are deal breakers for your organization.
Integration limitations: When you execute a new tool, you want something that fits into your existing tech stack quickly. This is an location where GetResponse falls brief. While it can get in touch with over 120 different apps and pieces of software application, there are some notable omissions, particularly with task management platforms. And some crucial integrations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as trustworthy as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a substantial help, however GetResponse‘s tool doesn’t immediately produce mobile-friendly variations. Hence, you have to create the landing page view for mobile visitors separately. This looks like a huge miss out on, given that many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: Moreover, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, simple modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is very capable at revealing you development and analysis of your projects.
Plan limitations: GetResponse‘s basic plan utilized to include more automation features, but ultimately made those only available on higher-cost plans. took this away, much to the discouragement of veteran customers. To open innovative automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding support alternatives and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you usually do not want to need to phone somebody or complete a form and await an answer. That‘s why live chat is such a helpful tool for software support. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk with a real human who can fix more complex issues.
Help Center
While live chat is the primary support option available, a fast click of the question mark button on the homepage takes you to the extra assistance options. You can pick to:
- Complete a fast kind to email GetResponse
- Browse material in the Assistance Center
There is no obvious method to phone GetResponse, although you do get a dedicated account supervisor if you pick the Business plan.
Aside from video tours, the Aid Center, and all the consumer support options, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products do not just help you get the most out of GetResponse, they also help you enhance your general marketing skills. Present course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is excellent.
Its marketing automation feature is more advanced than the majority of other options on the market. Its email marketing, reporting, and landing page/form home builders are also rather efficient. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone assistance. We evaluated the 24/7 live chat choice and while excellent, lots of business owners would still like to be able to call.
This program also has a basic limitation of 500 attendees for its webinars feature. This puts a big constraint on lots of services, however especially huge ones. They are more likely to have a big audience that far exceeds 500 individuals.
Although not a huge concern, the truth that many of the GetResponse integrations rely on Zapier is barely ideal.
We recommend providing the totally free trial a spin. The platform has a lot to use if you pick the right plan for you. Abigale Newman GetResponse