We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Mobile Version
One of the names that get drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around since permanently however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you must have the ability to determine if GetResponse is effective enough to utilize for your organization.
What is GetResponse? GetResponse Mobile Version
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental division, and more. Their complimentary permanently plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They also offer a generous 50% discount to NGOs.
GetResponse pricing
There are six prices plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an unlimited number of emails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 each month for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 per month for as much as 1,000 customers.
- Max – customized rates
- Max2 – custom-made rates.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer sophisticated functions (more on these in a moment). With these plans, exact prices depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll require to get in touch with GetResponse to set up a demo, discuss your requirements and work out prices.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for thirty days free of charge, via a trial that you can access here.
Key distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which allows you to develop complex autoresponder sequences based upon user behaviour) is just completely readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing feature (which instantly sends pointer emails to your website visitors who don’t finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The same chooses order verification e-mails.
- SMS marketing – the option to send marketing text is only available on the ‘Max‘ plans.
- Support – phone assistance is only readily available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the evaluation– however first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from a few of its essential competitors‘ offerings because unlike a few of them especially Mailchimp and AWeber it didn’t use an completely totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has altered – you now have the choice of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse includes some beautiful decent functions – the plan lets you gain access to core email marketing features, the complete series of templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list should be smaller than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not have the ability to utilize any autoresponders or automation functions on this plan at all.
{ However however, the free plan represents a excellent way to try the item out and to start with email marketing particularly if you have a small list and just wish to send out newsletters occasionally to it. | Even so, the complimentary plan represents a good method to try the product out and to get going with email marketing especially if you have a little list and just desire to send out newsletters occasionally to it.
GetResponse‘s most important functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and edit them directly. Add special components like images, video and items to your e-mails.
- Email design templates: GetResponse features 120+ email design templates. You can save templates for future use, style in HTML, or construct your own design from scratch.
- Funnel builder: Produce complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Create drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately utilize the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Customer support: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Review: the details
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the right suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to establish my very first email within 10 minutes and it felt really instinctive.
Style your very first email with GetResponse.
Once you develop a totally free account, you can straight start creating your actual email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Good!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, welcome‘ your consumers. Say you like an email design template, press “ conserve“ and it appears in ‘My design templates‘ tab to recycle later.
After you select a template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never frustrating. All the editing alternatives are shown when you need them. So it‘s all very intuitive.
Old school HTML code fans can start based on an HTML style or code it from scratch, but that isn’t needed at all. It is great to understand that there is also an option for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the layout section, you decide the structure and look of your email. Set up the number of columns you desire, standard colors, and so on. The primary modifying is finished with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I constantly utilize the very same aspects for headers, footers, and some text/images combos. So in my next email, I conserve a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested products‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you produce the entire email. Include subject lines, sender email address, and choose the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, however also works with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive earnings and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email just like regular newsletter styles, but then activate them to be sent out as an autoresponder.
The scheduling provides you control over email shipment. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t want the autoresponder to go out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to produce automation to welcome my new consumers. I begin with pre-made automation template. And after a few clicks I currently have this:
I know, it looks excellent. When you focus on the automation flow, you understand GetResponse has actually done half the work for you. It‘s simple to change whatever like you want it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you activate an email (action). My first action is sending out a welcome email. You can add as many emails and conditions as you desire.
For this email project, I have actually produced a flow where my new customers get 2 e-mails in 2 days. For my convenience, I separate customers who clicked on my email. When the campaign starts, GetResponse tracks all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to build total client journeys. Produce your own automation, develop consumer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can construct your own automation with accuracy.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse deals. When you have actually picked your lead magnet, you can build out your funnel.
The whole funnel building procedure is assisted. You get tips of what to do at each action and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and directly provides a thank you page design template. Smart!
How to develop a conversion funnel
As your initial step, you‘ll produce a signup landing page. Pick the template, fine-tune your copy and design, and publish the page.
You‘ll produce the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your project‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll have to opt for higher plans.
I love that I can create a entire funnel in one dashboard, all with the capability to track important stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will automatically create a tailored website.
Other website building alternatives include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Adding logos and images
After adjusting the builder for just 5 minutes, I had the ability to develop a decent homepage with very little effort.
The builder lets you edit whatever on the page. You can change fonts, text sizes, add/remove images, rearrange components, adjust padding and more.
There‘s a different menu for including and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals further modification when you pick a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After picking your title, you include time, date, and period of the webinar. Then you select which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you want to reveal a feature or product you can live-share your screen. If I‘m wanting to offer a product, I can include a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in various platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently uses 198 design templates. To be sincere, I ‘d stick to the newest 100 templates, some of the older ones … look really old.
After picking a landing page template you can begin editing. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be identified. After playing around a bit you‘ll rapidly know what is what and get the best aspects.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The leading left corner of the page lets you develop as numerous variants as you want, in addition to forms and thank-you pages. GetResponse Mobile Version
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Obviously, some specialized landing page software application has more expensive features. If GetResponse can give their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story doesn’t end here however. To review an email marketing platform you need to take a look at client support and rates plans.
GetResponse: The Excellent and the Bad
There are lots of elements to judge email marketing platforms on. GetResponse is a top quality service for a lot of people, however diving into its virtues and flaws will help reveal whether it is a good fit for your organization in particular.
What GetResponse Is Good At
GetResponse is developed to help you create and perform impactful email marketing projects in line with your sales method. The tool is abundant in functions while still being easy to use for individuals with differing ability levels.
Reduce of use: GetResponse is especially kind to newbies to the world of email marketing. Its dashboard and user interface are simple to navigate and distraction-free. What‘s more, the platform has actually an exceptional directed onboarding process, strolling you through the procedure of constructing your first email project with useful videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat support. Its reps are knowledgeable, valuable, and quick to respond to requests. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being far more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is crucial if you want to use personalization at scale.
GetResponse‘s strategic, consecutive approach to email marketing has various benefits for users. Nurture and transform leads with highly targeted campaigns. Construct engagement and consumer commitment through relevant messaging. And produce landing pages to gather lots of interested subscribers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that almost anybody can set up an innovative automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation features likewise allow for advanced segmentation. Create lists of customers with similar qualities or habits, then send out personalized messaging at the recipient‘s chosen time. Naturally, this level of personalization indicates that receivers are more likely to respond and do something about it.
Liberty to design: GetResponse permits you to develop professional-looking e-mails with ease. Users like the large number of email design templates available, but you can also utilize the extremely smooth drag-and-drop editor to customize emails to match your branding. It‘s also simple to find and reuse style components from emails that have actually succeeded in the past. In any case, it‘s easy to make your e-mails stick out, even with minimal or no style abilities.
Strong reporting: GetResponse has first-rate analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be very in-depth, all the way down to the actions of specific subscribers. The tool even builds up in-depth profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s analyze those so you can judge if any of these are offer breakers for your organization.
Combination limitations: When you implement a brand-new tool, you want something that fits into your existing tech stack quickly. Regrettably, this is an location where GetResponse falls short. While it can connect with over 120 various apps and pieces of software, there are some significant omissions, especially with task management platforms. And some key combinations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as reputable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a substantial aid, but GetResponse‘s tool does not instantly produce mobile-friendly versions. Therefore, you need to create the landing page view for mobile visitors individually. This seems like a huge miss, given that numerous of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile problems: In addition, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, simple changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s standard plan utilized to include more automation functions, but ultimately made those only available on higher-cost plans. took this away, much to the discouragement of veteran clients. To open sophisticated automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent assistance choices and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick concern, you normally don’t want to have to phone someone or fill out a kind and await an answer. That‘s why live chat is such a beneficial tool for software assistance. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can talk with a real human who can resolve more complicated issues.
Assist
While live chat is the primary assistance alternative available, a fast click of the enigma button on the homepage takes you to the additional aid alternatives. You can choose to:
- Submit a quick type to email GetResponse
- Search material in the Assistance Center
There is no obvious method to phone GetResponse, although you do get a devoted account manager if you pick the Enterprise plan.
Aside from video tours, the Aid Center, and all the consumer assistance options, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products don’t just assist you get the most out of GetResponse, they likewise help you enhance your general marketing abilities. Current course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Essential Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is terrific.
Its marketing automation feature is advanced than the majority of other options on the marketplace. Its email marketing, reporting, and landing page/form builders are likewise rather effective. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone assistance. We tested the 24/7 live chat choice and while terrific, lots of entrepreneur would still like to be able to call.
This program also has a basic limit of 500 guests for its webinars include. This places a substantial restraint on lots of organizations, but specifically big ones. They are more likely to have a big audience that far surpasses 500 people.
Although not a big problem, the fact that many of the GetResponse combinations rely on Zapier is hardly perfect.
We suggest offering the free trial a spin. The platform has a lot to offer if you select the right plan for you. GetResponse Mobile Version