We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Home Office
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has been around given that forever however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its main strengths and weak points.
By the end, you must be able to identify if GetResponse is effective enough to utilize for your company.
What is GetResponse? GetResponse Home Office
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, basic division, and more. Their free permanently plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They also use a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse rates
There are 6 rates plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an endless number of emails to up to 1,000 customers
- Marketing Automation –starting at $59 monthly for as much as 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for approximately 1,000 subscribers.
- Max – custom prices
- Max2 – customized pricing.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer sophisticated functions (more on these in a moment). With these plans, exact pricing depends upon requirements and list size –if you have an interest in using either of them, you‘ll require to get in touch with GetResponse to schedule a demonstration, discuss your requirements and work out prices.
GetResponse ‘Max‘ plans
Decent discounts are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for one month for free, through a trial that you can access here.
Key distinctions between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a series of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which permits you to develop complicated autoresponder sequences based on user behaviour) is only completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which instantly sends reminder emails to your site visitors who don’t finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The very same goes for order verification emails.
- SMS marketing – the option to send marketing text messages is only readily available on the ‘Max‘ plans.
- Support – phone support is just offered on the Max2 plan, on which you also get a dedicated account manager (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I progress through the review– but initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally varied from some of its key rivals‘ offerings because unlike some of them significantly Mailchimp and AWeber it didn’t provide an totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the option of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse features some beautiful decent functions – the plan lets you gain access to core email marketing functions, the full variety of design templates, a website builder and a landing page builder.
To use this plan your list should be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you won’t have the ability to utilize any autoresponders or automation functions on this plan at all.
{ But nevertheless, the totally free plan represents a excellent way to attempt the product out and to start with email marketing especially if you have a little list and simply wish to send out newsletters occasionally to it. | Even so, the complimentary plan represents a excellent way to try the item out and to get going with email marketing particularly if you have a little list and just desire to send out newsletters occasionally to it.
GetResponse‘s crucial features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag material blocks on the canvas and edit them straight. Add unique components like images, video and items to your e-mails.
- Email design templates: GetResponse includes 120+ email design templates. You can conserve templates for future usage, design in HTML, or construct your own style from scratch.
- Funnel builder: Develop complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Create drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically utilize the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Client assistance: GetResponse has a responsive support team. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting for. We‘re going to review the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to set up my very first email within 10 minutes and it felt truly user-friendly.
Design your first email with GetResponse.
Once you produce a complimentary account, you can directly begin creating your actual email. Click ‘Design message‘, and you‘re greeted by over 120+ email design templates. Good!
GetResponse has 7 classifications of email design templates. For example, you can ‘ inform, promote, invite‘ your customers. Say you like an email design template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later on.
After you choose a design template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the editing choices are shown when you require them. So it‘s all really instinctive.
Traditional HTML code enthusiasts can begin based on an HTML style or code it from scratch, but that isn’t needed at all. It is great to know that there is likewise an alternative for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout area, you choose the structure and appearance of your email. Establish the number of columns you desire, basic colors, and so on. The main modifying is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can save blocks and sections. I always utilize the very same aspects for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can include items into your email from your online shop. Provided you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘recommended items‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and select the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, but also deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive earnings and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email similar to regular newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling provides you control over email delivery. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to create automation to invite my brand-new consumers. I begin with pre-made automation design template. And after a few clicks I already have this:
I understand, it looks remarkable. When you focus on the automation flow, you understand GetResponse has done half the work for you. It‘s simple to alter everything like you desire it.
The automation editor has conditions and actions. For instance, when a customer purchases something from you (condition), you set off an email (action). My very first action is sending a welcome email. You can include as numerous emails and conditions as you desire.
For this email campaign, I have actually developed a flow where my new customers get 2 e-mails in two days. For my benefit, I separate consumers who clicked on my email. As soon as the project begins, GetResponse keeps track of all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. But once you do, you have the power to build total client journeys. Develop your own automation, build client profiles and customize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse offers. When you‘ve picked your lead magnet, you can build out your funnel.
The entire funnel building process is directed. You get suggestions of what to do at each action and do not forget anything. GetResponse for example informs you not to forget a thank you page, and directly uses a thank you page design template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll create a signup landing page. Select the template, modify your copy and design, and release the page.
Then you‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital statistics to monitor your project‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll have to opt for higher plans.
I adore that I can design a entire funnel in one control panel, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will immediately generate a customized website.
Other website building options consist of:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Adding logo designs and images
After fiddling with the builder for just 5 minutes, I was able to create a decent homepage with very little effort.
The builder lets you modify whatever on the page. You can alter typefaces, text sizes, add/remove images, reposition elements, adjust padding and more.
There‘s a different menu for including and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further personalization when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After choosing your title, you include time, date, and period of the webinar. Then you choose which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to show a feature or product you can live-share your screen. If I‘m wanting to sell a product, I can include a call to action directly in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder currently offers 198 design templates. To be sincere, I ‘d stick to the newest 100 design templates, some of the older ones … look actually old.
After choosing a landing page design template you can begin modifying. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be labeled. After playing around a bit you‘ll rapidly know what is what and grab the ideal components.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you create as lots of versions as you desire, together with forms and thank-you pages. GetResponse Home Office
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Naturally, some specialized landing page software has more expensive functions. If GetResponse can provide their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a reference are:
SMS marketing, Web push notices, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish total funnels to convert visitors into consumers. The story doesn’t end here. To examine an email marketing platform you need to look at client assistance and pricing plans.
GetResponse: The Good and the Bad
There are numerous factors to evaluate email marketing platforms on. GetResponse is a premium solution for a great deal of people, but delving into its virtues and flaws will assist expose whether it is a excellent fit for your service in particular.
What GetResponse Is Good At
GetResponse is designed to help you create and perform impactful email marketing projects in line with your sales technique. The tool is rich in functions while still being easy to use for people with differing ability levels.
Ease of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and user interface are simple to browse and distraction-free. What‘s more, the platform has actually an excellent guided onboarding procedure, walking you through the procedure of building your very first email project with valuable videos. Plus, its templates and drag-and-drop builder make creating emails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are well-informed, useful, and fast to respond to requests. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become a lot more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you wish to use personalization at scale.
GetResponse‘s strategic, consecutive technique to email marketing has various benefits for users. Support and transform leads with extremely targeted projects. Develop engagement and customer commitment through appropriate messaging. And develop landing pages to gather lots of interested customers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that practically anybody can establish an sophisticated automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation features also enable sophisticated division. Produce lists of subscribers with similar qualities or habits, then send out individualized messaging at the recipient‘s chosen time. Naturally, this level of customization suggests that receivers are most likely to respond and take action.
Liberty to develop: GetResponse permits you to produce professional-looking e-mails with ease. Users love the vast variety of email templates readily available, but you can likewise utilize the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to find and reuse style elements from emails that have actually achieved success in the past. In any case, it‘s easy to make your emails stick out, even with minimal or no style skills.
Solid reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way to the actions of individual subscribers. The tool even develops in-depth profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some notable shortcomings. Let‘s examine those so you can evaluate if any of these are offer breakers for your organization.
Integration restrictions: When you carry out a brand-new tool, you desire something that fits into your existing tech stack easily. This is an area where GetResponse falls short. While it can connect with over 120 various apps and pieces of software application, there are some significant omissions, especially with job management platforms. And some key integrations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as trusted as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a big help, however GetResponse‘s tool doesn’t automatically create mobile-friendly versions. Hence, you have to design the landing page view for mobile visitors individually. This looks like a huge miss out on, given that numerous of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile problems: Furthermore, the drag-and-drop editor is challenging to use on mobile. Aside from making small, primary modifications, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your projects.
Plan constraints: GetResponse‘s standard plan used to consist of more automation features, but ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of veteran customers. To open sophisticated automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has excellent assistance options and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick question, you usually do not wish to need to phone somebody or fill out a type and wait for an response. That‘s why live chat is such a helpful tool for software application assistance. GetResponse supplies 24/7 live chat support. And it‘s not just a chatbot, you can speak to a real human who can resolve more complicated problems.
Assist
While live chat is the main support option on offer, a fast click of the enigma button on the homepage takes you to the additional help choices. You can pick to:
- Submit a fast form to email GetResponse
- Search product in the Help Center
There is no obvious method to phone GetResponse, although you do get a dedicated account supervisor if you choose the Business plan.
Aside from video trips, the Aid Center, and all the client support options, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products do not just help you get the most out of GetResponse, they likewise assist you improve your overall marketing skills. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Essential Landing Page Course
GetResponse Review – Decision
In general, GetResponse is excellent.
Its marketing automation function is more advanced than most other options on the market. Its email marketing, reporting, and landing page/form home builders are also rather effective. It also lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone assistance. We tested the 24/7 live chat choice and while fantastic, many company owner would still like to be able to call.
This program also has a basic limit of 500 guests for its webinars include. This places a big constraint on lots of organizations, however especially huge ones. They are most likely to have a large audience that far surpasses 500 individuals.
Finally, although not a big problem, the fact that much of the GetResponse combinations count on Zapier is hardly perfect.
We recommend offering the complimentary trial a spin. The platform has a lot to use if you pick the right plan for you. GetResponse Home Office