We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Autoresponder Features
One of the names that get drifted around when talking about email marketing software is GetResponse.
It is among those tools that has been around because forever but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you must have the ability to identify if GetResponse is powerful enough to use for your business.
What is GetResponse? GetResponse Autoresponder Features
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, fundamental segmentation, and more. Their free forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise use a generous 50% discount rate to NGOs.
GetResponse prices
There are 6 pricing plans:
- Getresponse Free –this totally free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send an unrestricted variety of e-mails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 each month for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for approximately 1,000 customers.
- Max – custom rates
- Max2 – customized rates.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer innovative features (more on these in a moment). With these plans, exact prices depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to contact GetResponse to arrange a demonstration, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 1 month free of charge, by means of a trial that you can access here.
Secret distinctions between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which enables you to build complicated autoresponder series based on user behaviour) is only totally offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery feature (which automatically sends pointer emails to your website visitors who don’t complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or higher.
The very same opts for order verification emails.
- SMS marketing – the alternative to send out marketing text is just readily available on the ‘Max‘ plans.
- Support – phone support is just offered on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I progress through the evaluation– but initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from some of its crucial competitors‘ offerings because unlike a few of them significantly Mailchimp and AWeber it didn’t use an entirely free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the alternative of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse comes with some lovely good functions – the plan lets you gain access to core email marketing functions, the full range of templates, a website builder and a landing page builder.
However, to use this plan your list should be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you won’t have the ability to utilize any autoresponders or automation functions on this plan at all.
{ However however, the totally free plan represents a great way to try the product out and to get going with email marketing particularly if you have a little list and just want to send newsletters periodically to it. | Even so, the complimentary plan represents a great way to try the product out and to get going with email marketing particularly if you have a small list and simply desire to send out newsletters periodically to it.
GetResponse‘s crucial features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and edit them directly. Include special aspects like images, video and items to your emails.
- Email design templates: GetResponse includes 120+ email templates. You can conserve design templates for future usage, design in HTML, or develop your own design from scratch.
- Funnel builder: Develop complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Produce drip campaigns, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately use the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Client assistance: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting for. We‘re going to review the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually thought of the user experience. I was able to set up my very first email within 10 minutes and it felt truly instinctive.
Design your first email with GetResponse.
Once you create a totally free account, you can directly begin designing your actual email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 categories of email templates. For instance, you can ‘educate, promote, invite‘ your customers. State you like an email design template, press “save“ and it appears in ‘My templates‘ tab to recycle later.
After you select a template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever overwhelming. All the editing choices are shown when you need them. So it‘s all extremely intuitive.
Traditional HTML code fans can begin based on an HTML style or code it from scratch, however that isn’t needed at all. It is good to know that there is also an choice for custom-made HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the design section, you decide the structure and look of your email. Set up the number of columns you desire, standard colors, etc. The main modifying is finished with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can save blocks and areas. I constantly utilize the same elements for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll appear embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online shop. Provided you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ advised products‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you develop the entire email. Add subject lines, sender email address, and pick the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, however likewise deals with a Google Analytics combination.
With eCommerce tracking you understand which projects drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email just like regular newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling provides you control over email delivery. You can choose to send the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t want the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Since we are examining, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to create automation to welcome my brand-new consumers. I begin with pre-made automation template. And after a few clicks I already have this:
I know, it looks impressive. When you focus on the automation flow, you understand GetResponse has done half the work for you. It‘s easy to change everything like you desire it.
The automation editor has conditions and actions. When a client buys something from you (condition), you trigger an email (action). My very first action is sending out a welcome email. You can include as lots of e-mails and conditions as you desire.
For this email campaign, I have actually produced a circulation where my new customers get two emails in two days. For my convenience, I separate clients who clicked on my email. Once the project starts, GetResponse monitors all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to develop complete customer journeys. Develop your own automation, build client profiles and customize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can build your own automation with accuracy.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse offers. As soon as you‘ve picked your lead magnet, you can build out your funnel.
The whole funnel building process is guided. You get ideas of what to do at each action and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to produce a conversion funnel
As your first step, you‘ll develop a signup landing page. Choose the template, tweak your copy and style, and release the page.
Then you‘ll develop the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial stats to monitor your project‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to opt for greater plans.
I love that I can design a entire funnel in one control panel, all with the ability to track important statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of concerns and GetResponse will automatically generate a individualized website.
Other website building alternatives include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Adding logos and images
After adjusting the builder for just 5 minutes, I was able to develop a decent homepage with minimal effort.
The builder lets you edit whatever on the page. You can change typefaces, text sizes, add/remove images, rearrange components, adjust cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals more customization when you choose a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After choosing your title, you include time, date, and duration of the webinar. You select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send invites to your contact list, handle other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you want to reveal a feature or product you can live-share your screen. If I‘m aiming to offer a item, I can include a call to action directly in the webinar.
Individuals who are currently using email marketing and webinars in various platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently offers 198 design templates. To be truthful, I ‘d stick to the most recent 100 templates, some of the older ones … look really old.
After selecting a landing page design template you can begin editing. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be labeled. After playing around a bit you‘ll quickly understand what is what and get the right aspects.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as lots of variations as you want, together with forms and thank-you pages. GetResponse Autoresponder Features
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my preferred part. As with your emails, you set up analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Naturally, some specialized landing page software has more fancy functions. If GetResponse can provide their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push notices, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up total funnels to convert visitors into consumers. The story does not end here. To examine an email marketing platform you have to look at consumer support and prices plans.
GetResponse: The Good and the Bad
There are numerous factors to judge email marketing platforms on. GetResponse is a top quality solution for a lot of people, however diving into its virtues and flaws will assist expose whether it is a good suitable for your organization in particular.
What GetResponse Is Proficient at
GetResponse is created to help you develop and carry out impactful email marketing campaigns in line with your sales strategy. The tool is abundant in features while still being easy to use for individuals with varying skill levels.
Ease of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its dashboard and user interface are simple to navigate and distraction-free. What‘s more, the platform has actually an exceptional guided onboarding procedure, strolling you through the process of developing your first email campaign with handy videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its representatives are well-informed, valuable, and quick to react to demands. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become much more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is crucial if you wish to use customization at scale.
GetResponse‘s tactical, sequential method to email marketing has many advantages for users. Nurture and convert leads with highly targeted projects. Construct engagement and client commitment through pertinent messaging. And develop landing pages to gather tons of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that almost anyone can establish an advanced automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation features likewise allow for advanced division. Develop lists of customers with comparable qualities or habits, then send individualized messaging at the recipient‘s preferred time. Naturally, this level of customization implies that receivers are more likely to react and act.
Flexibility to develop: GetResponse enables you to develop professional-looking emails with ease. Users enjoy the vast variety of email templates readily available, but you can also utilize the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to discover and recycle design aspects from emails that have actually succeeded in the past. Either way, it‘s easy to make your emails stick out, even with restricted or no style abilities.
Strong reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way to the actions of specific customers. The tool even builds up in-depth profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on project efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s examine those so you can evaluate if any of these are offer breakers for your organization.
Combination limitations: When you implement a brand-new tool, you want something that fits into your existing tech stack easily. Sadly, this is an area where GetResponse falls short. While it can connect with over 120 different apps and pieces of software application, there are some notable omissions, particularly with job management platforms. And some key combinations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a huge aid, however GetResponse‘s tool does not immediately develop mobile-friendly variations. Therefore, you need to create the landing page view for mobile visitors separately. This seems like a big miss out on, considered that numerous of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile concerns: Moreover, the drag-and-drop editor is difficult to use on mobile. Aside from making small, primary modifications, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s fundamental plan utilized to include more automation features, however ultimately made those only available on higher-cost plans. took this away, much to the dismay of veteran customers. To open advanced automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional support alternatives and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick question, you normally do not want to need to phone somebody or submit a kind and wait on an response. That‘s why live chat is such a useful tool for software application assistance. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can talk to a genuine human who can fix more complicated problems.
Assist
While live chat is the primary support alternative available, a fast click of the question mark button on the homepage takes you to the additional assistance choices. You can pick to:
- Fill out a quick kind to email GetResponse
- Search material in the Aid Center
There is no apparent way to phone GetResponse, although you do get a dedicated account supervisor if you choose the Business plan.
Aside from video tours, the Aid Center, and all the client assistance choices, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials don’t just assist you get the most out of GetResponse, they also help you improve your overall marketing abilities. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Essential Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is excellent.
Its marketing automation feature is more advanced than a lot of other choices on the market. Its email marketing, reporting, and landing page/form builders are likewise quite efficient. It also lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We tested the 24/7 live chat option and while excellent, lots of business owners would still like to be able to call.
This program likewise has a basic limit of 500 attendees for its webinars feature. This places a substantial restriction on many companies, but specifically huge ones. They are more likely to have a large audience that far surpasses 500 individuals.
Although not a big concern, the reality that many of the GetResponse combinations rely on Zapier is barely perfect.
We suggest giving the free trial a spin. The platform has a lot to offer if you select the right plan for you. GetResponse Autoresponder Features