We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Abigale Newman GetResponse
Nevertheless, among the names that gets floated around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around because permanently but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you ought to be able to identify if GetResponse is powerful enough to use for your company.
What is GetResponse? Abigale Newman GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic segmentation, and more. Their totally free forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also use a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse rates
There are six prices plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an unrestricted number of e-mails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for approximately 1,000 subscribers.
- Max – custom rates
- Max2 – custom-made rates.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 each month to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide advanced functions (more on these in a moment). With these plans, precise prices depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to contact GetResponse to arrange a demonstration, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days for free, through a trial that you can access here.
Key differences between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which permits you to construct complicated autoresponder series based upon user behaviour) is just completely available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which instantly sends tip emails to your site visitors who don’t complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or greater.
The same chooses order confirmation e-mails.
- SMS marketing – the option to send marketing text is only available on the ‘Max‘ plans.
- Support – phone assistance is just readily available on the Max2 plan, on which you also get a devoted account supervisor (or ‘Customer Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these features in more depth as I advance through the review– but initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally varied from a few of its key competitors‘ offerings because unlike some of them significantly Mailchimp and AWeber it didn’t provide an completely totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the option of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse features some beautiful good features – the plan lets you gain access to core email marketing functions, the full series of templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not have the ability to utilize any autoresponders or automation features on this plan at all.
{ However nevertheless, the complimentary plan represents a good way to try the product out and to start with email marketing particularly if you have a little list and just wish to send newsletters occasionally to it. | Even so, the totally free plan represents a great way to attempt the item out and to get going with email marketing particularly if you have a small list and just want to send newsletters sometimes to it.
GetResponse‘s most important features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Developing marketing emails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Add special components like images, video and items to your e-mails.
- Email design templates: GetResponse features 120+ email design templates. You can save design templates for future usage, design in HTML, or develop your own style from scratch.
- Funnel builder: Produce complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically utilize the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Consumer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the information
Now to the part you‘ve been waiting for. We‘re going to evaluate the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually thought of the user experience. I was able to set up my first email within 10 minutes and it felt actually instinctive.
Design your first email with GetResponse.
When you create a totally free account, you can straight start designing your real email. Click on ‘Design message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, welcome‘ your customers. State you like an email design template, press “save“ and it appears in ‘My templates‘ tab to reuse later.
After you choose a template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever frustrating. All the modifying choices are revealed when you require them. It‘s all extremely intuitive.
Old-fashioned HTML code fans can begin based on an HTML style or code it from scratch, but that isn’t needed at all. It is excellent to know that there is also an choice for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design area, you decide the structure and look of your email. Set up how many columns you desire, basic colors, and so on. The primary editing is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and sections. I constantly utilize the same components for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the products are right there. And even add a ‘recommended items‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you produce the entire email. Include subject lines, sender email address, and choose the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however also deals with a Google Analytics combination.
With eCommerce tracking you understand which projects drive profits and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email just like typical newsletter styles, however then activate them to be sent as an autoresponder.
The scheduling offers you manage over email delivery. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t want the autoresponder to go out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to produce automation to welcome my brand-new consumers. I start with pre-made automation template. And after a couple of clicks I already have this:
I know, it looks impressive. When you focus on the automation circulation, you recognize GetResponse has actually done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you activate an email (action). My first action is sending out a welcome email. You can include as lots of e-mails and conditions as you want.
For this email campaign, I have actually created a circulation where my brand-new consumers get 2 e-mails in two days. For my convenience, I separate consumers who clicked on my email. As soon as the campaign begins, GetResponse keeps an eye on all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. But once you do, you have the power to construct total client journeys. Develop your own automation, develop client profiles and customize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little tweaking, you can construct your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse deals. Once you have actually chosen your lead magnet, you can build out your funnel.
The whole funnel building process is guided. You get recommendations of what to do at each action and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and directly uses a thank you page template. Smart!
How to develop a conversion funnel
As your first step, you‘ll create a signup landing page. Choose the template, tweak your copy and style, and release the page.
Then you‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your crucial stats to monitor your campaign‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll need to go with higher plans.
I love that I can design a entire funnel in one control panel, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of questions and GetResponse will immediately generate a customized website.
Other website building choices consist of:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Including logos and images
After adjusting the builder for simply 5 minutes, I was able to produce a decent homepage with minimal effort.
The builder lets you modify everything on the page. You can change typefaces, text sizes, add/remove images, rearrange elements, change cushioning and more.
There‘s a separate menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows further customization when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After picking your title, you add time, date, and period of the webinar. You pick which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send invites to your contact list, handle other webinars, and keep an eye on webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you wish to show a function or product you can live-share your screen. If I‘m seeking to sell a item, I can add a call to action directly in the webinar.
Individuals who are currently utilizing email marketing and webinars in various platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently offers 198 design templates. Although to be truthful, I ‘d stick to the newest 100 templates, some of the older ones … look actually old.
After choosing a landing page design template you can begin modifying. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. However after playing around a bit you‘ll rapidly understand what is what and grab the best elements.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The top left corner of the page lets you create as lots of variants as you desire, in addition to forms and thank-you pages. Abigale Newman GetResponse
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What comes next is most likely my preferred part. Just like your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Of course, some specialized landing page software has more elegant functions. If GetResponse can offer their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push notices, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish total funnels to convert visitors into customers. The story does not end here though. To examine an email marketing platform you have to look at customer assistance and pricing plans.
GetResponse: The Good and the Bad
There are lots of aspects to evaluate email marketing platforms on. GetResponse is a high-quality solution for a great deal of individuals, but diving into its virtues and defects will assist expose whether it is a good suitable for your company in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you develop and perform impactful email marketing campaigns in line with your sales strategy. The tool is rich in features while still being easy to use for people with varying skill levels.
Reduce of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and user interface are simple to browse and distraction-free. What‘s more, the platform has actually an excellent assisted onboarding procedure, walking you through the process of building your first email project with practical videos. Plus, its design templates and drag-and-drop builder make developing e-mails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its associates are well-informed, useful, and quick to respond to demands. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become a lot more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is key if you want to utilize personalization at scale.
GetResponse‘s tactical, consecutive method to email marketing has many benefits for users. Nurture and transform leads with highly targeted campaigns. Develop engagement and customer loyalty through appropriate messaging. And develop landing pages to collect lots of interested customers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that practically anybody can set up an innovative automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation features also permit sophisticated segmentation. Produce lists of subscribers with similar qualities or habits, then send out tailored messaging at the recipient‘s chosen time. Naturally, this level of personalization indicates that receivers are most likely to respond and take action.
Freedom to develop: GetResponse allows you to create professional-looking e-mails with ease. Users love the vast number of email design templates readily available, however you can also utilize the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to discover and recycle style components from emails that have achieved success in the past. In either case, it‘s simple to make your e-mails stick out, even with minimal or no style skills.
Strong reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way to the actions of specific customers. The tool even builds up comprehensive profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some significant imperfections. Let‘s analyze those so you can judge if any of these are offer breakers for your company.
Integration limitations: When you execute a brand-new tool, you desire something that suits your existing tech stack easily. This is an area where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software application, there are some significant omissions, particularly with task management platforms. And some crucial combinations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as reputable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a huge help, but GetResponse‘s tool does not automatically develop mobile-friendly versions. Therefore, you have to develop the landing page view for mobile visitors separately. This looks like a huge miss, given that numerous of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: Additionally, the drag-and-drop editor is difficult to use on mobile. Aside from making small, simple changes, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you development and analysis of your projects.
Plan limitations: GetResponse‘s standard plan utilized to consist of more automation features, however ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of long-time consumers. To open sophisticated automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent assistance alternatives and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a quick concern, you normally do not want to have to phone someone or fill out a type and await an response. That‘s why live chat is such a useful tool for software application assistance. GetResponse supplies 24/7 live chat support. And it‘s not just a chatbot, you can speak with a real human who can resolve more complicated problems.
Help
While live chat is the primary support alternative on offer, a quick click of the question mark button on the homepage takes you to the additional aid alternatives. You can pick to:
- Complete a quick type to email GetResponse
- Browse material in the Assistance Center
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you choose the Business plan.
Aside from video tours, the Aid Center, and all the client assistance alternatives, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials don’t just help you get the most out of GetResponse, they also assist you enhance your total marketing skills. Present course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is terrific.
Its marketing automation feature is advanced than many other choices on the market. Its email marketing, reporting, and landing page/form contractors are likewise quite efficient. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We checked the 24/7 live chat choice and while fantastic, lots of company owner would still like to be able to call.
This program likewise has a basic limit of 500 guests for its webinars include. This places a huge restriction on many companies, but particularly big ones. They are most likely to have a big audience that far goes beyond 500 individuals.
Although not a huge concern, the reality that numerous of the GetResponse integrations rely on Zapier is hardly perfect.
We recommend providing the totally free trial a spin. The platform has a lot to offer if you pick the best plan for you. Abigale Newman GetResponse