We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Facebook Lead Ads GetResponse
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has been around because forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you should have the ability to determine if GetResponse is effective enough to use for your company.
What is GetResponse? Facebook Lead Ads GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic segmentation, and more. Their free permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They also provide a generous 50% discount rate to NGOs.
GetResponse prices
There are 6 pricing plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an endless number of emails to approximately 1,000 customers
- Marketing Automation –starting at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for approximately 1,000 customers.
- Max – custom-made rates
- Max2 – custom-made pricing.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide innovative features (more on these in a moment). With these plans, specific pricing depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll need to get in touch with GetResponse to set up a demo, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for one month for free, by means of a trial that you can access here.
Secret distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to construct intricate autoresponder sequences based on user behaviour) is only fully offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery feature (which automatically sends suggestion emails to your site visitors who don’t finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or greater.
The very same opts for order confirmation e-mails.
- SMS marketing – the alternative to send out marketing text is only offered on the ‘Max‘ plans.
- Assistance – phone support is just readily available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Client Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these features in more depth as I progress through the review– however first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally varied from some of its crucial rivals‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t use an entirely totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the option of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse includes some beautiful good features – the plan lets you gain access to core email marketing functions, the full series of design templates, a website builder and a landing page builder.
However, to utilize this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you won’t have the ability to use any autoresponders or automation functions on this plan at all.
{ However nevertheless, the complimentary plan represents a excellent way to attempt the item out and to get going with email marketing specifically if you have a little list and just wish to send out newsletters periodically to it. | Even so, the totally free plan represents a great method to try the product out and to get going with email marketing particularly if you have a small list and simply desire to send out newsletters periodically to it.
GetResponse‘s essential functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag content blocks on the canvas and modify them directly. Add unique components like images, video and products to your emails.
- Email design templates: GetResponse comes with 120+ email templates. You can conserve templates for future use, style in HTML, or build your own design from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Create drip campaigns, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and instantly use the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Customer support: GetResponse has a responsive support group. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you have actually been awaiting. We‘re going to evaluate the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to set up my first email within 10 minutes and it felt actually intuitive.
Design your first email with GetResponse.
As soon as you produce a complimentary account, you can directly begin developing your actual email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 categories of email design templates. For example, you can ‘ inform, promote, welcome‘ your customers. State you like an email design template, press “save“ and it shows up in ‘My templates‘ tab to recycle later on.
After you choose a design template, you start customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever overwhelming. All the editing options are revealed when you need them. It‘s all very intuitive.
Old school HTML code fans can start based on an HTML design or code it from scratch, but that isn’t required at all. It is great to know that there is likewise an choice for customized HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout area, you choose the structure and appearance of your email. Set up the number of columns you desire, fundamental colors, and so on. The primary editing is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and areas. I constantly use the same aspects for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll appear embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can include items into your email from your online store. Provided you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ advised products‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and select the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, but likewise works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive earnings and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email much like normal newsletter styles, but then activate them to be sent out as an autoresponder.
The scheduling offers you manage over email shipment. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to create automation to welcome my new customers. I begin with pre-made automation template. And after a couple of clicks I already have this:
I know, it looks outstanding. When you zoom in on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s easy to change whatever like you desire it.
The automation editor has conditions and actions. For instance, when a consumer buys something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can include as numerous e-mails and conditions as you desire.
For this email project, I‘ve created a flow where my new clients get two emails in two days. For my benefit, I separate customers who clicked on my email. Once the campaign starts, GetResponse keeps track of all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to construct complete consumer journeys. Create your own automation, develop consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can develop your own automation with accuracy.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse deals. Once you have actually selected your lead magnet, you can construct out your funnel.
The entire funnel building process is assisted. You get ideas of what to do at each action and do not forget anything. GetResponse for example informs you not to forget a thank you page, and directly uses a thank you page template. Smart!
How to produce a conversion funnel
As your first step, you‘ll produce a signup landing page. Select the template, tweak your copy and design, and publish the page.
Then you‘ll develop the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential statistics to monitor your project‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll need to select higher plans.
I love that I can design a whole funnel in one dashboard, all with the capability to track important statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will automatically generate a tailored website.
Other website structure alternatives consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Adding logos and images
After adjusting the builder for just 5 minutes, I had the ability to produce a decent homepage with very little effort.
The builder lets you modify whatever on the page. You can alter font styles, text sizes, add/remove images, rearrange components, adjust cushioning and more.
There‘s a different menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows more customization when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After selecting your title, you include time, date, and period of the webinar. Then you pick which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and keep track of webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to show a function or item you can live-share your screen. If I‘m seeking to sell a product, I can add a call to action straight in the webinar.
People who are already using email marketing and webinars in different platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder presently uses 198 design templates. To be truthful, I ‘d stick to the newest 100 templates, some of the older ones … look really old.
After picking a landing page design template you can start modifying. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be labeled. However after messing around a bit you‘ll rapidly understand what is what and get the right aspects.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you produce as numerous variations as you desire, together with forms and thank-you pages. Facebook Lead Ads GetResponse
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Obviously, some specialized landing page software has more elegant functions. If GetResponse can give their builder a little a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish total funnels to transform visitors into customers. The story does not end here however. To review an email marketing platform you need to look at customer support and rates plans.
GetResponse: The Great and the Bad
There are lots of elements to evaluate email marketing platforms on. GetResponse is a top quality solution for a great deal of people, but delving into its virtues and defects will help expose whether it is a good suitable for your business in particular.
What GetResponse Is Proficient at
GetResponse is created to help you develop and carry out impactful email marketing campaigns in line with your sales method. The tool is rich in features while still being easy to use for people with varying skill levels.
Alleviate of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and user interface are easy to browse and distraction-free. What‘s more, the platform has an excellent directed onboarding procedure, walking you through the procedure of constructing your first email project with useful videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat support. Its associates are well-informed, handy, and fast to react to requests. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has ended up being far more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you wish to use personalization at scale.
GetResponse‘s tactical, consecutive method to email marketing has various advantages for users. Support and convert leads with extremely targeted campaigns. Construct engagement and customer loyalty through pertinent messaging. And create landing pages to gather lots of interested subscribers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that nearly anyone can set up an innovative automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions also permit sophisticated division. Create lists of subscribers with similar qualities or behaviors, then send out tailored messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that receivers are more likely to react and act.
Liberty to design: GetResponse permits you to create professional-looking e-mails with ease. Users like the large number of email design templates readily available, but you can likewise use the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to discover and recycle style components from emails that have actually been successful in the past. In any case, it‘s simple to make your e-mails stick out, even with restricted or no design abilities.
Solid reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way to the actions of private subscribers. The tool even builds up in-depth profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some notable imperfections. Let‘s examine those so you can evaluate if any of these are offer breakers for your organization.
Integration restrictions: When you implement a new tool, you desire something that fits into your existing tech stack quickly. This is an location where GetResponse falls brief. While it can connect with over 120 various apps and pieces of software, there are some significant omissions, especially with job management platforms. And some key integrations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as dependable as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a huge aid, however GetResponse‘s tool does not instantly produce mobile-friendly versions. Thus, you need to develop the landing page view for mobile visitors independently. This seems like a big miss, given that numerous of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile problems: In addition, the drag-and-drop editor is challenging to use on mobile. Aside from making small, primary changes, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your projects.
Plan restrictions: GetResponse‘s basic plan used to include more automation features, but ultimately made those only available on higher-cost plans. took this away, much to the dismay of long-time customers. To open advanced automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding assistance choices and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a quick question, you typically do not wish to need to phone somebody or fill out a form and wait for an response. That‘s why live chat is such a useful tool for software application assistance. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can speak to a genuine human who can resolve more complex issues.
Assist Center
While live chat is the main support option on offer, a quick click of the question mark button on the homepage takes you to the extra assistance alternatives. You can select to:
- Complete a quick kind to email GetResponse
- Search material in the Assistance Center
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you pick the Business plan.
Aside from video trips, the Aid Center, and all the consumer assistance options, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products don’t simply assist you get the most out of GetResponse, they likewise assist you enhance your general marketing skills. Current course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Vital Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is terrific.
Its marketing automation function is more advanced than a lot of other options on the market. Its email marketing, reporting, and landing page/form home builders are also quite efficient. It also lets you host webinars internally and create dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone assistance. We tested the 24/7 live chat choice and while great, numerous company owner would still like to be able to call.
This program also has a standard limit of 500 participants for its webinars include. This puts a huge restriction on lots of companies, however especially big ones. They are most likely to have a big audience that far goes beyond 500 individuals.
Although not a big concern, the reality that many of the GetResponse combinations rely on Zapier is hardly ideal.
We recommend providing the free trial a spin. The platform has a lot to provide if you pick the right plan for you. Facebook Lead Ads GetResponse