We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Using GetResponse With Squarespace
One of the names that get floated around when talking about email marketing software application is GetResponse.
It is among those tools that has been around considering that permanently but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weak points.
By the end, you ought to have the ability to figure out if GetResponse is effective enough to utilize for your service.
What is GetResponse? Using GetResponse With Squarespace
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, basic division, and more. Their free permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise offer a generous 50% discount to NGOs.
GetResponse rates
There are six prices plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send an unrestricted number of e-mails to as much as 1,000 customers
- Marketing Automation –starting at $59 per month for as much as 1,000 customers.
- Ecommerce Marketing – starting at $119 monthly for approximately 1,000 customers.
- Max – custom-made prices
- Max2 – custom pricing.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply sophisticated functions (more on these in a moment). With these plans, specific rates depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll require to call GetResponse to schedule a demonstration, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 1 month totally free, by means of a trial that you can access here.
Secret distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which allows you to construct intricate autoresponder series based upon user behaviour) is only completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery feature (which instantly sends out reminder emails to your website visitors who don’t finish an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The same chooses order verification e-mails.
- SMS marketing – the alternative to send marketing text is only available on the ‘Max‘ plans.
- Assistance – phone support is just readily available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these functions in more depth as I advance through the review– however initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from a few of its key competitors‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t use an entirely complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the choice of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse comes with some lovely good features – the plan lets you gain access to core email marketing functions, the full series of templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not be able to use any autoresponders or automation features on this plan at all.
{ However however, the complimentary plan represents a good way to attempt the product out and to start with email marketing specifically if you have a little list and simply wish to send newsletters periodically to it. | Even so, the free plan represents a excellent way to attempt the item out and to get going with email marketing specifically if you have a little list and just want to send out newsletters sometimes to it.
GetResponse‘s crucial features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag material blocks on the canvas and modify them directly. Include unique elements like images, video and items to your emails.
- Email templates: GetResponse features 120+ email templates. You can save design templates for future usage, design in HTML, or construct your own design from scratch.
- Funnel builder: Produce complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically utilize the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Consumer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought about the user experience. I was able to establish my very first email within 10 minutes and it felt actually instinctive.
Style your very first email with GetResponse.
When you create a complimentary account, you can directly start developing your real email. Click ‘Design message‘, and you‘re greeted by over 120+ email design templates. Good!
GetResponse has 7 classifications of email templates. For instance, you can ‘ inform, promote, welcome‘ your clients. Say you like an email design template, press “ conserve“ and it appears in ‘My templates‘ tab to reuse later.
After you select a template, you begin tailoring your email in the email builder.
The GetResponse email editor is packed with features, yet never ever frustrating. All the modifying choices are revealed when you require them. So it‘s all extremely user-friendly.
Traditional HTML code enthusiasts can start based upon an HTML design or code it from scratch, however that isn’t required at all. It is great to understand that there is likewise an choice for custom-made HTML blocks inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the design area, you decide the structure and look of your email. Establish how many columns you desire, standard colors, and so on. The primary modifying is done with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always use the same components for headers, footers, and some text/images combos. So in my next email, I save a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include items into your email from your online store. Provided you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested items‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and select the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, however likewise deals with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive profits and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email much like typical newsletter styles, however then activate them to be sent out as an autoresponder.
The scheduling offers you manage over email delivery. You can choose to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to produce automation to welcome my new clients. I start with pre-made automation design template. And after a couple of clicks I already have this:
I know, it looks impressive. When you focus on the automation flow, you understand GetResponse has done half the work for you. It‘s easy to change whatever like you desire it.
The automation editor has conditions and actions. For example, when a customer purchases something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can add as numerous e-mails and conditions as you want.
For this email campaign, I‘ve produced a circulation where my brand-new clients get two e-mails in 2 days. For my benefit, I separate customers who clicked on my email. When the campaign starts, GetResponse tracks all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. When you do, you have the power to construct complete customer journeys. Create your own automation, build customer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a bit of tweaking, you can develop your own automation with accuracy.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse offers. As soon as you‘ve picked your lead magnet, you can build out your funnel.
The whole funnel building procedure is directed. You get recommendations of what to do at each action and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and directly offers a thank you page template. Smart! Using GetResponse With Squarespace
How to develop a conversion funnel
As your first step, you‘ll produce a signup landing page. Pick the template, fine-tune your copy and design, and release the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your crucial stats to monitor your project‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll need to go with greater plans.
I adore that I can develop a whole funnel in one control panel, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will instantly produce a customized website.
Other website building choices consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Including logo designs and images
After adjusting the builder for simply 5 minutes, I had the ability to produce a decent homepage with very little effort.
The builder lets you modify everything on the page. You can alter fonts, text sizes, add/remove images, rearrange aspects, change cushioning and more.
There‘s a different menu for adding and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals more personalization when you pick a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After selecting your title, you add time, date, and duration of the webinar. Then you select which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to show a feature or product you can live-share your screen. If I‘m aiming to offer a item, I can include a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in various platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently provides 198 templates. Although to be honest, I ‘d stay with the most recent 100 design templates, some of the older ones … look truly old.
After selecting a landing page design template you can start modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be labeled. However after messing around a bit you‘ll quickly know what is what and grab the ideal components.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The leading left corner of the page lets you develop as many variants as you want, along with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What follows is probably my preferred part. As with your emails, you set up analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Naturally, some specialized landing page software application has more expensive features. If GetResponse can provide their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up total funnels to convert visitors into clients. The story does not end here however. To evaluate an email marketing platform you need to take a look at customer assistance and pricing plans.
GetResponse: The Good and the Bad
There are numerous aspects to judge email marketing platforms on. GetResponse is a premium option for a lot of people, but diving into its virtues and defects will assist expose whether it is a great fit for your service in particular.
What GetResponse Is Proficient at
GetResponse is designed to help you develop and perform impactful email marketing campaigns in line with your sales strategy. The tool is abundant in features while still being easy to use for people with differing skill levels.
Alleviate of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and user interface are easy to browse and distraction-free. What‘s more, the platform has actually an excellent assisted onboarding process, walking you through the procedure of constructing your first email project with practical videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its associates are educated, handy, and fast to react to requests. Newbies and advanced users alike can receive help in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has become far more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is key if you wish to use customization at scale.
GetResponse‘s tactical, consecutive method to email marketing has various advantages for users. Support and convert leads with extremely targeted projects. Develop engagement and consumer loyalty through relevant messaging. And develop landing pages to collect lots of interested subscribers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that almost anyone can set up an advanced automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation features likewise enable innovative segmentation. Develop lists of customers with similar qualities or behaviors, then send out customized messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that receivers are more likely to react and do something about it.
Flexibility to design: GetResponse allows you to create professional-looking e-mails with ease. Users love the huge variety of email templates readily available, but you can also utilize the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise easy to find and recycle style components from emails that have actually succeeded in the past. In either case, it‘s easy to make your emails stand apart, even with minimal or no style abilities.
Strong reporting: GetResponse has first-rate analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be very comprehensive, all the way down to the actions of specific subscribers. The tool even builds up detailed profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some significant drawbacks. Let‘s examine those so you can judge if any of these are deal breakers for your company.
Combination limitations: When you carry out a new tool, you desire something that suits your existing tech stack quickly. This is an area where GetResponse falls brief. While it can connect with over 120 different apps and pieces of software application, there are some noteworthy omissions, especially with task management platforms. And some crucial combinations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as dependable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a substantial assistance, however GetResponse‘s tool doesn’t automatically create mobile-friendly versions. Therefore, you need to design the landing page view for mobile visitors separately. This looks like a huge miss, given that so many of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile concerns: Furthermore, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, basic modifications, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you development and analysis of your projects.
Plan restrictions: GetResponse‘s standard plan utilized to include more automation functions, however eventually made those only available on higher-cost plans. took this away, much to the discouragement of long-time consumers. To open advanced automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding support choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast concern, you generally do not wish to need to phone someone or fill out a kind and wait for an answer. That‘s why live chat is such a useful tool for software application assistance. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can talk with a real human who can solve more complicated issues.
Assist Center
While live chat is the main support option on offer, a quick click of the enigma button on the homepage takes you to the extra assistance choices. You can pick to:
- Complete a fast kind to email GetResponse
- Search material in the Help Center
There is no apparent way to phone GetResponse, although you do get a devoted account supervisor if you pick the Enterprise plan.
Aside from video tours, the Assistance Center, and all the customer support options, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products don’t just assist you get the most out of GetResponse, they also assist you improve your general marketing skills. Existing course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is fantastic.
Its marketing automation feature is advanced than a lot of other options on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise rather effective. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We checked the 24/7 live chat choice and while terrific, numerous business owners would still like to be able to call.
This program also has a standard limitation of 500 guests for its webinars include. This puts a substantial restriction on numerous services, however especially big ones. They are most likely to have a big audience that far exceeds 500 individuals.
Lastly, although not a big problem, the fact that much of the GetResponse integrations rely on Zapier is barely ideal.
We recommend offering the free trial a spin. The platform has a lot to use if you select the best plan for you.Using GetResponse With Squarespace