We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Exit Popup Optin GetResponse
One of the names that get floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around since permanently but continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you must have the ability to identify if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? Exit Popup Optin GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard division, and more. Their free forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They also use a generous 50% discount to NGOs.
GetResponse prices
There are 6 prices plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send an endless number of emails to approximately 1,000 customers
- Marketing Automation –starting at $59 monthly for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 per month for approximately 1,000 subscribers.
- Max – custom-made prices
- Max2 – customized pricing.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide sophisticated functions (more on these in a moment). With these plans, specific prices depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to call GetResponse to schedule a demonstration, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Good discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days free of charge, through a trial that you can access here.
Key differences between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which allows you to construct complex autoresponder sequences based on user behaviour) is just completely offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the rates ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which instantly sends reminder emails to your website visitors who do not complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The exact same goes for order verification e-mails.
- SMS marketing – the choice to send marketing text is just available on the ‘Max‘ plans.
- Assistance – phone assistance is just offered on the Max2 plan, on which you also get a devoted account manager (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the review– but initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from a few of its key competitors‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t use an completely totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the option of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse features some pretty good features – the plan lets you access core email marketing functions, the full range of design templates, a website builder and a landing page builder.
To use this plan your list should be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not be able to use any autoresponders or automation functions on this plan at all.
{ However however, the free plan represents a good way to try the item out and to get going with email marketing particularly if you have a little list and simply wish to send out newsletters periodically to it. | Even so, the complimentary plan represents a good way to attempt the item out and to get going with email marketing particularly if you have a small list and just desire to send out newsletters periodically to it.
GetResponse‘s crucial functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and edit them straight. Include unique components like images, video and items to your emails.
- Email templates: GetResponse comes with 120+ email templates. You can save templates for future usage, design in HTML, or build your own style from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Create drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically utilize the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Customer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the information
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve thought of the user experience. I had the ability to set up my very first email within 10 minutes and it felt truly intuitive.
Design your very first email with GetResponse.
When you produce a complimentary account, you can straight begin designing your actual email. Click on ‘Design message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email templates. For instance, you can ‘educate, promote, invite‘ your consumers. State you like an email template, press “ conserve“ and it appears in ‘My design templates‘ tab to reuse later on.
After you pick a template, you start customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the editing options are revealed when you require them. So it‘s all extremely user-friendly.
Old school HTML code fans can begin based on an HTML design or code it from scratch, but that isn’t needed at all. It is excellent to understand that there is also an alternative for custom-made HTML blocks inside the drag and drop template builder.
Drag & drop email editor choices.
In the design section, you decide the structure and look of your email. Set up the number of columns you want, standard colors, etc. The main modifying is made with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always utilize the exact same aspects for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can add products into your email from your online store. Supplied you link with your ecommerce platform like Shopify the items are right there. And even add a ‘recommended items‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and choose the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, but likewise deals with a Google Analytics combination.
With eCommerce tracking you know which projects drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email just like typical newsletter designs, however then activate them to be sent as an autoresponder.
The scheduling provides you manage over email delivery. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to develop automation to invite my brand-new customers. I begin with pre-made automation design template. And after a couple of clicks I already have this:
I understand, it looks outstanding. When you focus on the automation flow, you realize GetResponse has actually done half the work for you. It‘s easy to alter everything like you desire it.
The automation editor has conditions and actions. For instance, when a consumer purchases something from you (condition), you trigger an email (action). My very first action is sending out a welcome email. You can add as numerous emails and conditions as you desire.
For this email project, I have actually produced a flow where my brand-new consumers get 2 e-mails in two days. For my benefit, I separate clients who clicked on my email. When the project starts, GetResponse monitors all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. But once you do, you have the power to construct complete customer journeys. Create your own automation, construct consumer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can develop your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse deals. As soon as you have actually selected your lead magnet, you can build out your funnel.
The whole funnel structure process is guided. You get tips of what to do at each action and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and directly provides a thank you page design template. Smart!
How to develop a conversion funnel
As your initial step, you‘ll create a signup landing page. Select the design template, tweak your copy and style, and publish the page.
Then you‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital stats to monitor your campaign‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to select higher plans.
I adore that I can design a entire funnel in one control panel, all with the ability to track important statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few questions and GetResponse will automatically generate a personalized website.
Other website structure options include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Including logo designs and images
After adjusting the builder for simply 5 minutes, I was able to create a good homepage with very little effort.
The builder lets you edit whatever on the page. You can change typefaces, text sizes, add/remove images, rearrange aspects, adjust cushioning and more.
There‘s a separate menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows more customization when you choose a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After picking your title, you include time, date, and duration of the webinar. You choose which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will create a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and keep track of webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you want to show a function or product you can live-share your screen. If I‘m looking to sell a product, I can include a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in various platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently offers 198 design templates. To be honest, I ‘d stick to the newest 100 design templates, some of the older ones … look actually old.
After choosing a landing page design template you can start editing. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be identified. After playing around a bit you‘ll quickly understand what is what and grab the right components.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The top left corner of the page lets you develop as many variations as you want, together with forms and thank-you pages. Exit Popup Optin GetResponse
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What follows is probably my favorite part. Just like your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Naturally, some specialized landing page software application has more fancy functions. If GetResponse can provide their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story does not end here however. To examine an email marketing platform you have to take a look at consumer support and rates plans.
GetResponse: The Great and the Bad
There are numerous aspects to judge email marketing platforms on. GetResponse is a premium solution for a lot of individuals, but diving into its virtues and defects will help reveal whether it is a good suitable for your organization in particular.
What GetResponse Is Good At
GetResponse is designed to assist you produce and perform impactful email marketing projects in line with your sales strategy. The tool is rich in functions while still being easy to use for people with differing ability levels.
Relieve of use: GetResponse is especially kind to newbies to the world of email marketing. Its dashboard and interface are easy to navigate and distraction-free. What‘s more, the platform has actually an outstanding assisted onboarding process, walking you through the process of developing your very first email campaign with practical videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat support. Its representatives are well-informed, valuable, and fast to react to demands. Newbies and advanced users alike can receive support in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has become a lot more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is key if you want to utilize personalization at scale.
GetResponse‘s strategic, consecutive technique to email marketing has numerous benefits for users. Nurture and convert leads with highly targeted campaigns. Construct engagement and customer loyalty through relevant messaging. And create landing pages to collect tons of interested customers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that nearly any person can set up an sophisticated automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation features also enable sophisticated segmentation. Create lists of customers with comparable qualities or habits, then send personalized messaging at the recipient‘s chosen time. Naturally, this level of customization means that recipients are more likely to react and do something about it.
Flexibility to design: GetResponse allows you to produce professional-looking e-mails with ease. Users love the huge number of email templates readily available, but you can likewise use the very smooth drag-and-drop editor to customize emails to match your branding. It‘s also simple to find and recycle design components from emails that have actually succeeded in the past. Either way, it‘s easy to make your emails stick out, even with minimal or no design skills.
Solid reporting: GetResponse has first-rate analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way to the actions of private customers. The tool even develops detailed profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some significant imperfections. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your organization.
Integration restrictions: When you carry out a new tool, you want something that fits into your existing tech stack quickly. Sadly, this is an area where GetResponse fails. While it can connect with over 120 various apps and pieces of software, there are some noteworthy omissions, especially with project management platforms. And some essential combinations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a big help, but GetResponse‘s tool does not immediately create mobile-friendly variations. Hence, you have to develop the landing page view for mobile visitors independently. This looks like a huge miss out on, considered that many of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile issues: Furthermore, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, basic modifications, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your projects.
Plan limitations: GetResponse‘s basic plan used to consist of more automation features, however ultimately made those only available on higher-cost plans. took this away, much to the discouragement of veteran customers. To unlock advanced automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent assistance alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a fast concern, you usually do not wish to have to phone someone or complete a kind and wait on an answer. That‘s why live chat is such a helpful tool for software support. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak to a genuine human who can fix more complex issues.
Assist Center
While live chat is the primary assistance option available, a quick click of the enigma button on the homepage takes you to the extra help choices. You can pick to:
- Complete a fast form to email GetResponse
- Search product in the Help
There is no apparent method to phone GetResponse, although you do get a devoted account manager if you choose the Business plan.
Aside from video trips, the Assistance Center, and all the customer support options, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials don’t just help you get the most out of GetResponse, they likewise assist you enhance your total marketing abilities. Present course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Vital Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is great.
Its marketing automation function is advanced than many other choices on the market. Its email marketing, reporting, and landing page/form builders are also quite efficient. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We checked the 24/7 live chat choice and while fantastic, lots of company owner would still like to be able to call.
This program also has a standard limit of 500 participants for its webinars include. This places a huge constraint on lots of organizations, however specifically big ones. They are more likely to have a large audience that far surpasses 500 individuals.
Although not a huge problem, the truth that many of the GetResponse integrations rely on Zapier is hardly ideal.
We recommend offering the complimentary trial a spin. The platform has a lot to use if you choose the best plan for you. Exit Popup Optin GetResponse