We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Easy Digital Downloads GetResponse Addon
One of the names that get drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around given that permanently however continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you should be able to identify if GetResponse is effective enough to utilize for your organization.
What is GetResponse? Easy Digital Downloads GetResponse Addon
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental division, and more. Their complimentary forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise provide a generous 50% discount rate to NGOs.
GetResponse pricing
There are 6 rates plans:
- Getresponse Free –this complimentary plan lets you use a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send an endless variety of e-mails to as much as 1,000 customers
- Marketing Automation –starting at $59 per month for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for up to 1,000 subscribers.
- Max – custom rates
- Max2 – customized rates.
As you include more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide sophisticated functions (more on these in a moment). With these plans, exact rates depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll require to call GetResponse to schedule a demo, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 30 days for free, via a trial that you can access here.
Secret distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which permits you to develop complex autoresponder sequences based upon user behaviour) is only completely offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the pricing ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing function (which immediately sends out suggestion emails to your website visitors who don’t complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or greater.
The exact same goes for order confirmation e-mails.
- SMS marketing – the alternative to send marketing text messages is just offered on the ‘Max‘ plans.
- Support – phone assistance is just available on the Max2 plan, on which you also get a devoted account supervisor (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I progress through the review– however initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from a few of its essential rivals‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t provide an completely free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the choice of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse features some lovely good functions – the plan lets you gain access to core email marketing functions, the complete variety of templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you will not be able to utilize any autoresponders or automation features on this plan at all.
{ But however, the free plan represents a good way to try the item out and to get going with email marketing specifically if you have a little list and simply want to send newsletters occasionally to it. | Even so, the free plan represents a great method to attempt the item out and to get going with email marketing particularly if you have a small list and just want to send newsletters sometimes to it.
GetResponse‘s essential functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag material blocks on the canvas and modify them directly. Add unique aspects like images, video and items to your e-mails.
- Email design templates: GetResponse features 120+ email design templates. You can conserve templates for future usage, design in HTML, or develop your own design from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately utilize the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Consumer support: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the details
Now to the part you have actually been waiting for. We‘re going to review the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to establish my first email within 10 minutes and it felt actually intuitive.
Style your very first email with GetResponse.
When you create a complimentary account, you can straight begin developing your actual email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 categories of email templates. For instance, you can ‘ inform, promote, invite‘ your consumers. State you like an email design template, press “save“ and it shows up in ‘My design templates‘ tab to reuse later on.
After you pick a design template, you start customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the modifying choices are shown when you require them. It‘s all extremely user-friendly.
Old-fashioned HTML code lovers can start based on an HTML design or code it from scratch, however that isn’t needed at all. It is good to know that there is also an choice for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout area, you decide the structure and appearance of your email. Establish the number of columns you desire, standard colors, etc. The primary editing is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and areas. I always use the exact same elements for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online store. Offered you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘recommended items‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and select the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, however likewise deals with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email just like typical newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling provides you control over email delivery. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not desire the autoresponder to go out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to develop automation to welcome my brand-new clients. I start with pre-made automation design template. And after a few clicks I currently have this:
I understand, it looks outstanding. When you focus on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s simple to alter everything like you want it.
The automation editor has conditions and actions. For example, when a consumer purchases something from you (condition), you activate an email (action). My first action is sending a welcome email. You can add as lots of emails and conditions as you desire.
For this email project, I have actually developed a flow where my new consumers get 2 e-mails in 2 days. For my convenience, I separate customers who clicked on my email. As soon as the project starts, GetResponse keeps an eye on all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. When you do, you have the power to develop complete consumer journeys. Create your own automation, construct customer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse deals. When you have actually picked your lead magnet, you can develop out your funnel.
The whole funnel building process is directed. You get tips of what to do at each step and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and directly provides a thank you page design template. Smart!
How to create a conversion funnel
As your primary step, you‘ll create a signup landing page. Pick the template, modify your copy and style, and publish the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your vital stats to monitor your project‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll have to go with higher plans.
I love that I can design a whole funnel in one dashboard, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will automatically generate a tailored website.
Other website structure options include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and themes
Adding logos and images
After fiddling with the builder for just 5 minutes, I had the ability to develop a good homepage with very little effort.
The builder lets you modify everything on the page. You can change fonts, text sizes, add/remove images, rearrange components, adjust padding and more.
There‘s a different menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows additional customization when you choose a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After selecting your title, you include time, date, and period of the webinar. You select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and monitor webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you wish to reveal a function or product you can live-share your screen. If I‘m seeking to offer a item, I can include a call to action directly in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder presently offers 198 design templates. Although to be honest, I ‘d stay with the latest 100 design templates, some of the older ones … look really old.
After choosing a landing page design template you can begin editing. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be labeled. However after messing around a bit you‘ll quickly know what is what and grab the ideal elements.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The top left corner of the page lets you produce as numerous variants as you want, together with forms and thank-you pages. Easy Digital Downloads GetResponse Addon
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Naturally, some specialized landing page software has more expensive features. If GetResponse can offer their builder a little a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story does not end here though. To evaluate an email marketing platform you need to take a look at customer support and rates plans.
GetResponse: The Great and the Bad
There are many aspects to evaluate email marketing platforms on. GetResponse is a high-quality service for a lot of people, but diving into its virtues and flaws will assist expose whether it is a good fit for your service in particular.
What GetResponse Is Good At
GetResponse is developed to help you produce and perform impactful email marketing projects in line with your sales method. The tool is abundant in functions while still being easy to use for individuals with varying ability levels.
Alleviate of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and interface are easy to navigate and distraction-free. What‘s more, the platform has actually an outstanding directed onboarding process, strolling you through the procedure of developing your very first email project with helpful videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat support. Its associates are educated, valuable, and fast to respond to demands. Newbies and advanced users alike can get support in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is essential if you wish to utilize customization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has various advantages for users. Support and transform leads with extremely targeted campaigns. Develop engagement and client loyalty through appropriate messaging. And create landing pages to gather lots of interested customers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that nearly any person can establish an innovative automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation features also enable sophisticated segmentation. Create lists of customers with similar qualities or behaviors, then send out personalized messaging at the recipient‘s preferred time. Naturally, this level of customization implies that recipients are most likely to respond and do something about it.
Flexibility to create: GetResponse allows you to create professional-looking emails with ease. Users enjoy the large number of email design templates offered, however you can also utilize the very smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to find and recycle style elements from emails that have achieved success in the past. In either case, it‘s simple to make your emails stand out, even with minimal or no style skills.
Solid reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be very in-depth, all the way down to the actions of specific subscribers. The tool even builds up detailed profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s take a look at those so you can judge if any of these are offer breakers for your organization.
Integration limitations: When you implement a new tool, you desire something that fits into your existing tech stack easily. This is an location where GetResponse falls short. While it can connect with over 120 various apps and pieces of software, there are some notable omissions, particularly with task management platforms. And some key combinations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as trusted as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a huge help, however GetResponse‘s tool doesn’t instantly produce mobile-friendly variations. Hence, you have to create the landing page view for mobile visitors individually. This looks like a huge miss out on, considered that a lot of of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile issues: Moreover, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, simple changes, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your campaigns.
Plan constraints: GetResponse‘s standard plan used to include more automation functions, but eventually made those only available on higher-cost plans. took this away, much to the discouragement of veteran clients. To open innovative automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding assistance choices and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast question, you usually do not wish to need to phone someone or fill out a type and await an answer. That‘s why live chat is such a beneficial tool for software assistance. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can speak with a genuine human who can resolve more complex issues.
Help Center
While live chat is the main support option on offer, a fast click of the enigma button on the homepage takes you to the extra assistance choices. You can choose to:
- Complete a fast type to email GetResponse
- Browse material in the Aid Center
There is no apparent method to phone GetResponse, although you do get a dedicated account manager if you pick the Enterprise plan.
Aside from video trips, the Help Center, and all the consumer support alternatives, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials do not just assist you get the most out of GetResponse, they also assist you enhance your total marketing skills. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is great.
Its marketing automation function is more advanced than many other options on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise rather efficient. It likewise lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat choice and while great, lots of company owner would still like to be able to call.
This program likewise has a basic limit of 500 guests for its webinars include. This puts a substantial restriction on lots of businesses, but specifically big ones. They are most likely to have a big audience that far goes beyond 500 people.
Lastly, although not a big issue, the fact that much of the GetResponse integrations depend on Zapier is hardly perfect.
We suggest offering the totally free trial a spin. The platform has a lot to provide if you choose the ideal plan for you. Easy Digital Downloads GetResponse Addon