We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Create Email Series GetResponse
However, one of the names that gets drifted around when speaking about email marketing software is GetResponse.
It‘s one of those tools that has been around because forever however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its main strengths and weak points.
By the end, you must be able to determine if GetResponse is effective enough to use for your organization.
What is GetResponse? Create Email Series GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental segmentation, and more. Their free forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They also offer a generous 50% discount rate to NGOs.
Attempt GetResponse totally free
GetResponse pricing
There are 6 prices plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send an endless variety of emails to approximately 1,000 customers
- Marketing Automation – beginning at $59 per month for up to 1,000 customers.
- Ecommerce Marketing – starting at $119 monthly for up to 1,000 subscribers.
- Max – customized rates
- Max2 – custom-made prices.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer advanced functions (more on these in a moment). With these plans, specific rates depends upon requirements and list size –if you‘re interested in using either of them, you‘ll require to get in touch with GetResponse to arrange a demonstration, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for one month totally free, via a trial that you can access here.
Key differences in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which permits you to develop complex autoresponder sequences based upon user behaviour) is only totally offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the pricing ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which automatically sends out suggestion emails to your site visitors who do not complete an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The very same goes for order verification e-mails.
- SMS marketing – the option to send marketing text messages is only readily available on the ‘Max‘ plans.
- Assistance – phone support is only offered on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll go over these functions in more depth as I advance through the review– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from some of its crucial competitors‘ offerings because unlike a few of them significantly Mailchimp and AWeber it didn’t provide an totally totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the choice of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse includes some lovely decent functions – the plan lets you gain access to core email marketing functions, the full variety of design templates, a website builder and a landing page builder.
To utilize this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ However even so, the complimentary plan represents a good way to attempt the item out and to get going with email marketing especially if you have a little list and simply want to send newsletters occasionally to it. | Even so, the free plan represents a good way to attempt the product out and to get going with email marketing especially if you have a small list and simply want to send out newsletters sometimes to it.
GetResponse‘s most important features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Creating marketing emails and newsletters is easy. Drag material blocks on the canvas and modify them directly. Include unique components like images, video and items to your emails.
- Email design templates: GetResponse comes with 120+ email design templates. You can save templates for future use, design in HTML, or develop your own style from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Produce drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately use the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Client support: GetResponse has a responsive assistance group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting on. We‘re going to examine the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve considered the user experience. I was able to set up my first email within 10 minutes and it felt really instinctive.
Design your first email with GetResponse.
Once you create a free account, you can directly start designing your real email. Click on ‘Design message‘, and you‘re greeted by over 120+ email templates. Nice!
GetResponse has 7 classifications of email design templates. You can ‘educate, promote, invite‘ your customers. State you like an email template, press “ conserve“ and it shows up in ‘My templates‘ tab to recycle later.
After you pick a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever overwhelming. All the modifying options are shown when you need them. It‘s all very instinctive.
Old-fashioned HTML code enthusiasts can begin based on an HTML design or code it from scratch, however that isn’t required at all. It is great to know that there is also an alternative for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout section, you choose the structure and appearance of your email. Establish the number of columns you desire, basic colors, and so on. The primary modifying is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always use the same aspects for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online shop. Provided you link with your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested products‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and pick the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, however also deals with a Google Analytics integration.
With eCommerce tracking you know which projects drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email similar to normal newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling provides you control over email delivery. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you do not want the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are examining, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to produce automation to welcome my brand-new consumers. I begin with pre-made automation design template. And after a few clicks I currently have this:
I understand, it looks excellent. When you zoom in on the automation flow, you recognize GetResponse has done half the work for you. It‘s easy to change whatever like you desire it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can include as lots of emails and conditions as you desire.
For this email project, I have actually created a flow where my brand-new customers get 2 e-mails in 2 days. For my convenience, I separate clients who clicked on my email. When the project starts, GetResponse monitors all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. Once you do, you have the power to develop complete consumer journeys. Create your own automation, build consumer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse deals. As soon as you‘ve chosen your lead magnet, you can develop out your funnel.
The entire funnel building procedure is guided. You get ideas of what to do at each step and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and directly uses a thank you page design template. Smart!
How to produce a conversion funnel
As your first step, you‘ll develop a signup landing page. Select the design template, fine-tune your copy and design, and release the page.
Then you‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your crucial stats to monitor your project‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll need to choose higher plans.
I love that I can develop a entire funnel in one dashboard, all with the ability to track important statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few questions and GetResponse will automatically produce a tailored website.
Other website structure options consist of:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and themes
Adding logo designs and images
After fiddling with the builder for simply 5 minutes, I had the ability to develop a good homepage with very little effort.
The builder lets you edit everything on the page. You can alter fonts, text sizes, add/remove images, reposition components, adjust cushioning and more.
There‘s a different menu for adding and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows further modification when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After selecting your title, you include time, date, and duration of the webinar. Then you pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive individuals to register for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and track webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you want to show a feature or item you can live-share your screen. If I‘m wanting to sell a product, I can include a call to action directly in the webinar.
Individuals who are currently using email marketing and webinars in various platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently uses 198 templates. To be honest, I ‘d stick to the latest 100 design templates, some of the older ones … look actually old.
After selecting a landing page template you can start editing. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be labeled. After playing around a bit you‘ll rapidly understand what is what and grab the ideal components.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you produce as many versions as you desire, in addition to forms and thank-you pages. Create Email Series GetResponse
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What comes next is most likely my favorite part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Obviously, some specialized landing page software has more fancy functions. If GetResponse can provide their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that should have a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up complete funnels to transform visitors into clients. The story doesn’t end here though. To review an email marketing platform you need to take a look at customer assistance and pricing plans.
GetResponse: The Good and the Bad
There are numerous aspects to judge email marketing platforms on. GetResponse is a high-quality option for a great deal of people, however diving into its virtues and defects will help expose whether it is a great fit for your organization in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you produce and perform impactful email marketing campaigns in line with your sales strategy. The tool is rich in features while still being easy to use for individuals with varying ability levels.
Ease of use: GetResponse is especially kind to newbies to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has actually an exceptional directed onboarding process, walking you through the process of constructing your very first email campaign with useful videos. Plus, its design templates and drag-and-drop builder make developing e-mails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat support. Its associates are experienced, valuable, and fast to respond to requests. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become a lot more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is essential if you want to use personalization at scale.
GetResponse‘s strategic, consecutive approach to email marketing has various benefits for users. Nurture and convert leads with highly targeted campaigns. Construct engagement and client commitment through relevant messaging. And develop landing pages to gather tons of interested subscribers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that practically any person can establish an sophisticated automation tree in minutes. Adjust pre-built series or construct your own from scratch.
The automation features also enable sophisticated segmentation. Create lists of customers with comparable qualities or behaviors, then send customized messaging at the recipient‘s preferred time. Naturally, this level of customization indicates that recipients are most likely to respond and do something about it.
Freedom to develop: GetResponse permits you to produce professional-looking e-mails with ease. Users love the large variety of email templates available, however you can likewise use the incredibly smooth drag-and-drop editor to customize emails to match your branding. It‘s also easy to find and recycle style elements from emails that have achieved success in the past. In any case, it‘s easy to make your emails stick out, even with limited or no style skills.
Solid reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way to the actions of individual subscribers. The tool even builds up comprehensive profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some notable drawbacks. Let‘s analyze those so you can evaluate if any of these are deal breakers for your company.
Integration limitations: When you carry out a new tool, you desire something that suits your existing tech stack quickly. This is an area where GetResponse falls brief. While it can get in touch with over 120 various apps and pieces of software application, there are some notable omissions, especially with job management platforms. And some crucial integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as dependable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a substantial aid, however GetResponse‘s tool does not instantly produce mobile-friendly versions. Therefore, you need to create the landing page view for mobile visitors independently. This seems like a huge miss, given that a lot of of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile problems: Furthermore, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, basic modifications, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your projects.
Plan restrictions: GetResponse‘s standard plan used to include more automation features, but eventually made those only available on higher-cost plans. took this away, much to the discouragement of long-time customers. To open innovative automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has exceptional support alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick question, you usually do not want to have to phone someone or submit a form and wait for an response. That‘s why live chat is such a useful tool for software assistance. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can talk with a real human who can resolve more complicated problems.
Assist Center
While live chat is the primary support alternative on offer, a fast click of the enigma button on the homepage takes you to the extra help options. You can pick to:
- Fill out a quick form to email GetResponse
- Search product in the Aid
There is no apparent way to phone GetResponse, although you do get a dedicated account supervisor if you pick the Business plan.
Aside from video trips, the Help Center, and all the consumer support options, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products do not just help you get the most out of GetResponse, they likewise help you improve your overall marketing abilities. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is fantastic.
Its marketing automation function is more advanced than most other choices on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise quite effective. It also lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We checked the 24/7 live chat alternative and while terrific, lots of company owner would still like to be able to call.
This program also has a standard limit of 500 guests for its webinars feature. This puts a huge restraint on lots of services, however particularly huge ones. They are more likely to have a big audience that far exceeds 500 people.
Finally, although not a big concern, the fact that a number of the GetResponse combinations depend on Zapier is hardly perfect.
We suggest providing the complimentary trial a spin. The platform has a lot to use if you choose the best plan for you. Create Email Series GetResponse