We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Make GetResponse Form Submission Open In New Window
However, one of the names that gets drifted around when discussing email marketing software application is GetResponse.
It‘s one of those tools that has actually been around since permanently but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its main strengths and weak points.
By the end, you should have the ability to determine if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? Make GetResponse Form Submission Open In New Window
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, fundamental division, and more. Their complimentary permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise use a generous 50% discount rate to NGOs.
GetResponse pricing
There are 6 pricing plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an unrestricted variety of e-mails to up to 1,000 customers
- Marketing Automation –starting at $59 monthly for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for approximately 1,000 subscribers.
- Max – custom-made rates
- Max2 – custom prices.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide innovative features (more on these in a moment). With these plans, specific pricing depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll need to get in touch with GetResponse to set up a demo, discuss your requirements and work out prices.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days for free, via a trial that you can access here.
Secret distinctions between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which allows you to build complicated autoresponder series based upon user behaviour) is only fully available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery feature (which automatically sends suggestion emails to your site visitors who don’t complete an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The very same goes for order verification emails.
- SMS marketing – the alternative to send marketing text is only offered on the ‘Max‘ plans.
- Support – phone support is just readily available on the Max2 plan, on which you likewise get a devoted account manager (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the evaluation– however first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally differed from some of its essential rivals‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t use an entirely totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the choice of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse comes with some beautiful decent functions – the plan lets you access core email marketing features, the complete variety of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not be able to use any autoresponders or automation features on this plan at all.
{ However however, the totally free plan represents a great way to attempt the item out and to get going with email marketing specifically if you have a small list and simply wish to send newsletters sometimes to it. | Even so, the complimentary plan represents a great method to attempt the item out and to get going with email marketing especially if you have a little list and just want to send out newsletters occasionally to it.
GetResponse‘s essential features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and modify them straight. Include unique components like images, video and products to your e-mails.
- Email templates: GetResponse comes with 120+ email templates. You can conserve design templates for future usage, design in HTML, or construct your own style from scratch.
- Funnel builder: Produce complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Create drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly utilize the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Customer support: GetResponse has a responsive assistance group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Review: the details
Now to the part you‘ve been waiting for. We‘re going to evaluate the core GetResponse features and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve considered the user experience. I was able to establish my very first email within 10 minutes and it felt actually instinctive.
Design your very first email with GetResponse.
When you create a free account, you can straight start designing your actual email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 categories of email templates. For instance, you can ‘ inform, promote, invite‘ your consumers. Say you like an email design template, press “ conserve“ and it shows up in ‘My templates‘ tab to reuse later on.
After you pick a template, you begin tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never overwhelming. All the editing choices are shown when you require them. It‘s all extremely intuitive.
Traditional HTML code fans can start based upon an HTML design or code it from scratch, however that isn’t needed at all. It is good to know that there is also an alternative for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design section, you choose the structure and appearance of your email. Set up the number of columns you desire, fundamental colors, and so on. The main modifying is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and sections. I constantly utilize the very same elements for headers, footers, and some text/images combinations. So in my next email, I conserve a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘recommended products‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you develop the whole email. Include subject lines, sender email address, and choose the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, however also deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email just like typical newsletter designs, however then trigger them to be sent as an autoresponder.
The scheduling offers you manage over email shipment. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you do not desire the autoresponder to go out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to develop automation to invite my new clients. I start with pre-made automation template. And after a few clicks I already have this:
I know, it looks impressive. When you focus on the automation flow, you realize GetResponse has actually done half the work for you. It‘s simple to change whatever like you want it.
The automation editor has conditions and actions. When a client buys something from you (condition), you set off an email (action). My first action is sending a welcome email. You can add as lots of emails and conditions as you want.
For this email campaign, I‘ve created a flow where my brand-new customers get 2 e-mails in two days. For my convenience, I separate clients who clicked on my email. Once the project begins, GetResponse keeps track of all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. Once you do, you have the power to construct complete client journeys. Create your own automation, develop consumer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can develop your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse offers. As soon as you‘ve selected your lead magnet, you can construct out your funnel.
The entire funnel structure procedure is guided. You get suggestions of what to do at each action and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and directly provides a thank you page design template. Smart!
How to create a conversion funnel
As your first step, you‘ll produce a signup landing page. Select the template, modify your copy and style, and release the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential statistics to monitor your project‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll have to go with greater plans.
I love that I can create a entire funnel in one control panel, all with the capability to track crucial statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will instantly create a tailored website.
Other website building options include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Adding logos and images
After fiddling with the builder for just 5 minutes, I had the ability to create a good homepage with minimal effort.
The builder lets you modify everything on the page. You can alter fonts, text sizes, add/remove images, rearrange elements, adjust padding and more.
There‘s a different menu for adding and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows more personalization when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After choosing your title, you include time, date, and duration of the webinar. You pick which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send invites to your contact list, handle other webinars, and track webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you want to show a feature or item you can live-share your screen. If I‘m looking to offer a item, I can add a call to action straight in the webinar.
People who are already using email marketing and webinars in various platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently offers 198 templates. Although to be truthful, I ‘d stay with the newest 100 design templates, a few of the older ones … look really old.
After choosing a landing page design template you can start modifying. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be labeled. After playing around a bit you‘ll quickly know what is what and grab the right components.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The top left corner of the page lets you produce as lots of variants as you desire, along with forms and thank-you pages. Make GetResponse Form Submission Open In New Window
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What follows is probably my favorite part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Obviously, some specialized landing page software has more fancy functions. If GetResponse can offer their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish total funnels to convert visitors into clients. The story doesn’t end here though. To review an email marketing platform you have to look at consumer support and prices plans.
GetResponse: The Excellent and the Bad
There are lots of factors to evaluate email marketing platforms on. GetResponse is a top quality service for a great deal of people, however diving into its virtues and flaws will assist reveal whether it is a great fit for your company in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you produce and perform impactful email marketing campaigns in line with your sales technique. The tool is rich in features while still being easy to use for individuals with differing skill levels.
Alleviate of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and interface are easy to browse and distraction-free. What‘s more, the platform has an exceptional directed onboarding process, walking you through the process of developing your first email project with useful videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat support. Its associates are well-informed, valuable, and fast to respond to requests. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has ended up being a lot more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is key if you want to utilize customization at scale.
GetResponse‘s strategic, sequential approach to email marketing has various advantages for users. Nurture and transform leads with highly targeted campaigns. Develop engagement and client commitment through pertinent messaging. And produce landing pages to collect tons of interested customers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that nearly any person can set up an innovative automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions likewise allow for advanced segmentation. Develop lists of subscribers with similar qualities or habits, then send out personalized messaging at the recipient‘s chosen time. Naturally, this level of personalization suggests that receivers are more likely to react and take action.
Liberty to create: GetResponse permits you to create professional-looking emails with ease. Users like the vast number of email templates available, but you can likewise use the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to discover and recycle design elements from emails that have actually succeeded in the past. In either case, it‘s easy to make your e-mails stick out, even with limited or no design skills.
Solid reporting: GetResponse has first-rate analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way to the actions of individual subscribers. The tool even builds up in-depth profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s take a look at those so you can judge if any of these are deal breakers for your company.
Integration limitations: When you implement a brand-new tool, you desire something that fits into your existing tech stack easily. Unfortunately, this is an area where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software, there are some significant omissions, particularly with project management platforms. And some key combinations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as trusted as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a huge assistance, but GetResponse‘s tool does not instantly produce mobile-friendly versions. Thus, you have to create the landing page view for mobile visitors separately. This appears like a huge miss out on, considered that numerous of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile problems: Moreover, the drag-and-drop editor is tough to use on mobile. Aside from making small, rudimentary modifications, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your projects.
Plan limitations: GetResponse‘s standard plan utilized to consist of more automation features, however ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran customers. To open sophisticated automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional support alternatives and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a fast concern, you usually do not want to have to phone somebody or complete a type and wait on an answer. That‘s why live chat is such a beneficial tool for software support. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak with a real human who can resolve more complicated issues.
Assist
While live chat is the primary support choice on offer, a fast click of the question mark button on the homepage takes you to the additional assistance options. You can choose to:
- Submit a quick type to email GetResponse
- Search product in the Aid Center
There is no apparent way to phone GetResponse, although you do get a devoted account manager if you choose the Business plan.
Aside from video tours, the Assistance Center, and all the client support options, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products do not just assist you get the most out of GetResponse, they likewise assist you enhance your general marketing skills. Current course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is terrific.
Its marketing automation feature is more advanced than the majority of other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are also quite efficient. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone support. We evaluated the 24/7 live chat alternative and while terrific, numerous company owner would still like to be able to call.
This program also has a standard limitation of 500 attendees for its webinars include. This positions a big restraint on lots of businesses, but specifically huge ones. They are more likely to have a big audience that far goes beyond 500 individuals.
Lastly, although not a huge concern, the truth that much of the GetResponse combinations count on Zapier is hardly perfect.
We suggest giving the totally free trial a spin. The platform has a lot to offer if you choose the ideal plan for you. Make GetResponse Form Submission Open In New Window