We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Aweber GetResponse
However, among the names that gets drifted around when discussing email marketing software application is GetResponse.
It‘s one of those tools that has actually been around since forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you ought to be able to figure out if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? Aweber GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, basic segmentation, and more. Their complimentary forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They also use a generous 50% discount rate to NGOs.
GetResponse pricing
There are 6 pricing plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an limitless variety of emails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 each month for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for as much as 1,000 customers.
- Max – customized pricing
- Max2 – custom rates.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply innovative features (more on these in a moment). With these plans, specific prices depends on requirements and list size –if you have an interest in using either of them, you‘ll need to contact GetResponse to schedule a demo, discuss your needs and work out pricing.
GetResponse ‘Max‘ plans
Good discounts are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for thirty days for free, by means of a trial that you can access here.
Key distinctions between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which allows you to build complicated autoresponder sequences based upon user behaviour) is just fully readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery feature (which automatically sends out reminder emails to your site visitors who do not complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The same opts for order verification e-mails.
- SMS marketing – the alternative to send marketing text is just readily available on the ‘Max‘ plans.
- Support – phone assistance is just offered on the Max2 plan, on which you also get a dedicated account supervisor (or ‘ Client Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the evaluation– however initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally differed from some of its essential rivals‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t offer an totally complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the choice of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse comes with some lovely good functions – the plan lets you access core email marketing functions, the full range of design templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ However even so, the totally free plan represents a great way to attempt the item out and to get going with email marketing particularly if you have a little list and just want to send out newsletters periodically to it. | Even so, the free plan represents a excellent way to attempt the item out and to get going with email marketing especially if you have a small list and just desire to send out newsletters periodically to it.
GetResponse‘s crucial functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag content blocks on the canvas and modify them directly. Add unique aspects like images, video and products to your e-mails.
- Email design templates: GetResponse comes with 120+ email design templates. You can save templates for future usage, style in HTML, or construct your own design from scratch.
- Funnel builder: Produce complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Create drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically utilize the very best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Consumer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Evaluation: the information
Now to the part you have actually been awaiting. We‘re going to evaluate the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to set up my first email within 10 minutes and it felt really instinctive.
Design your very first email with GetResponse.
As soon as you produce a free account, you can directly start developing your real email. Click on ‘Design message‘, and you‘re greeted by over 120+ email templates. Great!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, invite‘ your consumers. Say you like an email template, press “ conserve“ and it appears in ‘My templates‘ tab to recycle later on.
After you choose a design template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever overwhelming. All the editing options are revealed when you need them. So it‘s all very instinctive.
Old school HTML code fans can begin based upon an HTML style or code it from scratch, but that isn’t required at all. It is good to know that there is also an alternative for customized HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design area, you decide the structure and look of your email. Establish the number of columns you want, basic colors, etc. The main modifying is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and sections. I always use the very same aspects for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can include items into your email from your online store. Offered you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘recommended products‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you produce the whole email. Include subject lines, sender email address, and pick the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, but likewise deals with a Google Analytics integration.
With eCommerce tracking you understand which projects drive profits and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email similar to regular newsletter styles, but then trigger them to be sent as an autoresponder.
The scheduling offers you control over email delivery. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not want the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to produce automation to welcome my brand-new customers. I start with pre-made automation template. And after a few clicks I already have this:
I understand, it looks outstanding. When you zoom in on the automation circulation, you understand GetResponse has done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. When a customer buys something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can include as lots of emails and conditions as you want.
For this email campaign, I have actually developed a flow where my new consumers get two e-mails in 2 days. For my convenience, I separate customers who clicked on my email. As soon as the project starts, GetResponse tracks all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to develop complete client journeys. Develop your own automation, develop customer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can construct your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse deals. When you have actually chosen your lead magnet, you can develop out your funnel.
The entire funnel structure procedure is guided. You get ideas of what to do at each action and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and directly provides a thank you page design template. Smart!
How to develop a conversion funnel
As your first step, you‘ll produce a signup landing page. Pick the design template, modify your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial stats to monitor your project‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll have to select greater plans.
I adore that I can design a whole funnel in one control panel, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will immediately generate a personalized website.
Other website building choices consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Adding logos and images
After adjusting the builder for just 5 minutes, I was able to produce a decent homepage with very little effort.
The builder lets you modify everything on the page. You can change fonts, text sizes, add/remove images, rearrange components, adjust padding and more.
There‘s a different menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows further customization when you select a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After choosing your title, you add time, date, and period of the webinar. You pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, manage other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you wish to reveal a function or item you can live-share your screen. If I‘m seeking to offer a product, I can add a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently offers 198 design templates. Although to be truthful, I ‘d stick to the most recent 100 templates, a few of the older ones … look really old.
After selecting a landing page design template you can start editing. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be labeled. After playing around a bit you‘ll rapidly know what is what and grab the right elements.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you develop as lots of variants as you want, together with forms and thank-you pages. Aweber GetResponse
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What follows is most likely my preferred part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Naturally, some specialized landing page software has more elegant functions. If GetResponse can give their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a reference are:
SMS marketing, Web push notices, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story doesn’t end here however. To examine an email marketing platform you need to take a look at consumer assistance and prices plans.
GetResponse: The Good and the Bad
There are numerous aspects to judge email marketing platforms on. GetResponse is a high-quality option for a great deal of people, however diving into its virtues and defects will assist reveal whether it is a excellent suitable for your business in particular.
What GetResponse Is Proficient at
GetResponse is designed to help you produce and carry out impactful email marketing campaigns in line with your sales technique. The tool is rich in features while still being easy to use for people with differing skill levels.
Reduce of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and user interface are simple to browse and distraction-free. What‘s more, the platform has an outstanding directed onboarding procedure, walking you through the procedure of constructing your first email project with valuable videos. Plus, its templates and drag-and-drop builder make creating e-mails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its reps are well-informed, useful, and quick to respond to demands. Newbies and advanced users alike can get help in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has ended up being much more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is crucial if you want to utilize customization at scale.
GetResponse‘s strategic, sequential approach to email marketing has numerous benefits for users. Support and convert leads with extremely targeted projects. Construct engagement and customer commitment through relevant messaging. And develop landing pages to gather lots of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that nearly anyone can establish an sophisticated automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation features also permit sophisticated segmentation. Develop lists of customers with comparable qualities or behaviors, then send tailored messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that recipients are most likely to respond and act.
Freedom to create: GetResponse enables you to create professional-looking e-mails with ease. Users enjoy the huge number of email design templates offered, however you can also use the incredibly smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise easy to find and recycle style elements from emails that have actually achieved success in the past. In either case, it‘s simple to make your e-mails stand out, even with restricted or no design skills.
Solid reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way to the actions of individual customers. The tool even develops in-depth profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s analyze those so you can judge if any of these are deal breakers for your organization.
Combination constraints: When you implement a brand-new tool, you want something that suits your existing tech stack quickly. This is an area where GetResponse falls brief. While it can connect with over 120 various apps and pieces of software application, there are some significant omissions, particularly with project management platforms. And some essential combinations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as reliable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a substantial aid, but GetResponse‘s tool does not instantly create mobile-friendly versions. Hence, you have to develop the landing page view for mobile visitors individually. This appears like a huge miss, given that so many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile issues: Additionally, the drag-and-drop editor is hard to use on mobile. Aside from making small, rudimentary changes, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s fundamental plan utilized to include more automation features, however ultimately made those only available on higher-cost plans. took this away, much to the dismay of veteran consumers. To open advanced automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has excellent support alternatives and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a fast question, you normally don’t want to have to phone someone or fill out a type and await an answer. That‘s why live chat is such a useful tool for software support. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk to a genuine human who can fix more complex issues.
Assist Center
While live chat is the primary support choice available, a quick click of the enigma button on the homepage takes you to the additional aid options. You can select to:
- Complete a quick form to email GetResponse
- Browse material in the Assistance Center
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you select the Enterprise plan.
Aside from video trips, the Help Center, and all the consumer assistance options, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products do not simply help you get the most out of GetResponse, they likewise assist you improve your general marketing abilities. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Necessary Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is great.
Its marketing automation feature is advanced than most other alternatives on the market. Its email marketing, reporting, and landing page/form contractors are also quite effective. It also lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We checked the 24/7 live chat choice and while excellent, numerous entrepreneur would still like to be able to call.
This program likewise has a standard limit of 500 guests for its webinars include. This positions a huge restraint on lots of businesses, but specifically huge ones. They are more likely to have a big audience that far surpasses 500 people.
Although not a big issue, the fact that numerous of the GetResponse integrations rely on Zapier is barely perfect.
We suggest giving the totally free trial a spin. The platform has a lot to use if you pick the ideal plan for you. Aweber GetResponse