We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Shopify Abandoned Cart Email GetResponse
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around considering that forever but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you must have the ability to identify if GetResponse is powerful enough to use for your organization.
What is GetResponse? Shopify Abandoned Cart Email GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard division, and more. Their complimentary permanently plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise use a generous 50% discount to NGOs.
GetResponse rates
There are six rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an limitless variety of e-mails to as much as 1,000 customers
- Marketing Automation –starting at $59 each month for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 per month for approximately 1,000 subscribers.
- Max – custom rates
- Max2 – custom prices.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply sophisticated functions (more on these in a moment). With these plans, specific rates depends on requirements and list size –if you‘re interested in using either of them, you‘ll require to get in touch with GetResponse to schedule a demonstration, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Good discounts are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for thirty days free of charge, via a trial that you can access here.
Key distinctions in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which permits you to build complex autoresponder sequences based upon user behaviour) is only completely offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing feature (which automatically sends suggestion emails to your website visitors who don’t complete an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The very same chooses order verification emails.
- SMS marketing – the choice to send out marketing text messages is just readily available on the ‘Max‘ plans.
- Assistance – phone support is just offered on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the evaluation– but first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from some of its essential competitors‘ offerings because unlike a few of them especially Mailchimp and AWeber it didn’t use an entirely totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the option of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse features some pretty good functions – the plan lets you gain access to core email marketing functions, the full series of templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you won’t be able to utilize any autoresponders or automation features on this plan at all.
{ But even so, the free plan represents a great way to attempt the item out and to get going with email marketing particularly if you have a small list and simply wish to send out newsletters sometimes to it. | Even so, the free plan represents a great way to try the item out and to get going with email marketing specifically if you have a little list and simply want to send newsletters sometimes to it.
GetResponse‘s essential functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Creating marketing emails and newsletters is simple. Drag material blocks on the canvas and modify them directly. Add unique elements like images, video and items to your emails.
- Email design templates: GetResponse features 120+ email templates. You can conserve templates for future usage, style in HTML, or build your own style from scratch.
- Funnel builder: Produce complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Produce drip projects, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically use the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Consumer support: GetResponse has a responsive assistance group. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting on. We‘re going to examine the core GetResponse functions and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to set up my very first email within 10 minutes and it felt actually intuitive.
Style your very first email with GetResponse.
When you develop a free account, you can directly begin creating your actual email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, invite‘ your clients. Say you like an email design template, press “save“ and it appears in ‘My templates‘ tab to recycle later on.
After you select a template, you start customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever overwhelming. All the modifying alternatives are shown when you require them. It‘s all extremely instinctive.
Old-fashioned HTML code fans can begin based upon an HTML style or code it from scratch, however that isn’t required at all. It is excellent to know that there is also an option for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout section, you decide the structure and look of your email. Set up the number of columns you desire, standard colors, etc. The main editing is finished with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I constantly utilize the very same aspects for headers, footers, and some text/images combinations. So in my next email, I save a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll appear embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online shop. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘recommended items‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and select the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however likewise works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email just like typical newsletter designs, but then activate them to be sent out as an autoresponder.
The scheduling provides you control over email delivery. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to go out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to develop automation to invite my brand-new customers. I start with pre-made automation design template. And after a couple of clicks I already have this:
I know, it looks excellent. When you zoom in on the automation flow, you realize GetResponse has actually done half the work for you. It‘s simple to alter everything like you desire it.
The automation editor has conditions and actions. For example, when a client purchases something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can include as lots of e-mails and conditions as you desire.
For this email campaign, I have actually created a flow where my brand-new customers get two e-mails in two days. Then, for my convenience, I separate consumers who clicked on my email. When the campaign starts, GetResponse tracks all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to develop complete client journeys. Produce your own automation, develop client profiles and customize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can construct your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse offers. Once you‘ve picked your lead magnet, you can construct out your funnel.
The entire funnel structure procedure is directed. You get recommendations of what to do at each action and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and straight uses a thank you page design template. Smart!
How to create a conversion funnel
As your primary step, you‘ll produce a signup landing page. Select the design template, tweak your copy and style, and publish the page.
Then you‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital statistics to monitor your campaign‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll have to choose higher plans.
I love that I can design a entire funnel in one control panel, all with the ability to track vital statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few questions and GetResponse will immediately produce a personalized website.
Other website structure choices consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and themes
Including logo designs and images
After fiddling with the builder for just 5 minutes, I had the ability to produce a decent homepage with very little effort.
The builder lets you edit everything on the page. You can alter fonts, text sizes, add/remove images, rearrange elements, adjust padding and more.
There‘s a separate menu for adding and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows additional personalization when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After selecting your title, you include time, date, and duration of the webinar. Then you choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to reveal a feature or item you can live-share your screen. If I‘m looking to sell a item, I can add a call to action directly in the webinar.
People who are currently utilizing email marketing and webinars in various platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently provides 198 design templates. Although to be truthful, I ‘d stick to the latest 100 design templates, some of the older ones … look actually old.
After choosing a landing page design template you can begin editing. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be labeled. But after playing around a bit you‘ll rapidly know what is what and grab the ideal aspects.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you create as many variations as you want, in addition to forms and thank-you pages. Shopify Abandoned Cart Email GetResponse
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Of course, some specialized landing page software application has more expensive functions. If GetResponse can give their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to convert visitors into clients. The story doesn’t end here however. To review an email marketing platform you need to take a look at client assistance and rates plans.
GetResponse: The Good and the Bad
There are numerous aspects to evaluate email marketing platforms on. GetResponse is a high-quality service for a lot of people, but diving into its virtues and defects will help reveal whether it is a great fit for your organization in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you create and carry out impactful email marketing campaigns in line with your sales method. The tool is rich in functions while still being easy to use for people with varying skill levels.
Reduce of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and user interface are easy to browse and distraction-free. What‘s more, the platform has actually an exceptional guided onboarding procedure, walking you through the process of developing your very first email campaign with useful videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its representatives are educated, practical, and fast to react to requests. Newbies and advanced users alike can get help in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being much more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is key if you want to use customization at scale.
GetResponse‘s strategic, sequential method to email marketing has various advantages for users. Nurture and convert leads with highly targeted campaigns. Build engagement and consumer loyalty through appropriate messaging. And develop landing pages to collect lots of interested subscribers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that practically anybody can set up an advanced automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation features likewise allow for innovative segmentation. Produce lists of subscribers with similar qualities or habits, then send out tailored messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that recipients are most likely to react and do something about it.
Flexibility to develop: GetResponse allows you to create professional-looking e-mails with ease. Users love the huge variety of email templates offered, but you can likewise utilize the super smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise easy to find and reuse style components from emails that have actually succeeded in the past. In any case, it‘s easy to make your emails stand apart, even with minimal or no style abilities.
Strong reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way to the actions of specific customers. The tool even develops comprehensive profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable imperfections. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your organization.
Integration constraints: When you carry out a brand-new tool, you desire something that suits your existing tech stack quickly. Regrettably, this is an area where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software, there are some noteworthy omissions, especially with project management platforms. And some essential integrations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as trustworthy as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a substantial aid, but GetResponse‘s tool does not automatically develop mobile-friendly variations. Hence, you have to develop the landing page view for mobile visitors individually. This appears like a big miss out on, considered that many of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile problems: Moreover, the drag-and-drop editor is challenging to use on mobile. Aside from making small, rudimentary modifications, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s fundamental plan used to consist of more automation functions, however ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time clients. To open advanced automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has exceptional assistance options and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick question, you normally do not wish to have to phone someone or submit a kind and await an answer. That‘s why live chat is such a useful tool for software application assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak with a genuine human who can solve more complicated issues.
Help
While live chat is the main assistance alternative on offer, a quick click of the enigma button on the homepage takes you to the additional help options. You can choose to:
- Submit a fast kind to email GetResponse
- Browse material in the Help Center
There is no apparent method to phone GetResponse, although you do get a dedicated account manager if you choose the Business plan.
Aside from video trips, the Assistance Center, and all the consumer support options, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products do not simply help you get the most out of GetResponse, they likewise help you improve your general marketing abilities. Present course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Essential Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is terrific.
Its marketing automation feature is more advanced than most other choices on the market. Its email marketing, reporting, and landing page/form home builders are likewise rather efficient. It also lets you host webinars internally and develop dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We evaluated the 24/7 live chat option and while terrific, numerous business owners would still like to be able to call.
This program also has a basic limit of 500 participants for its webinars include. This positions a big constraint on lots of businesses, but specifically huge ones. They are more likely to have a large audience that far surpasses 500 individuals.
Lastly, although not a big concern, the fact that much of the GetResponse integrations depend on Zapier is barely perfect.
We suggest offering the totally free trial a spin. The platform has a lot to offer if you pick the ideal plan for you. Shopify Abandoned Cart Email GetResponse