We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Terminology
Nevertheless, among the names that gets drifted around when discussing email marketing software is GetResponse.
It is among those tools that has actually been around because permanently but continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you should be able to determine if GetResponse is powerful enough to use for your business.
What is GetResponse? GetResponse Terminology
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic division, and more. Their complimentary permanently plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise provide a generous 50% discount rate to NGOs.
GetResponse prices
There are six rates plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send out an limitless number of e-mails to up to 1,000 subscribers
- Marketing Automation – beginning at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for approximately 1,000 subscribers.
- Max – customized pricing
- Max2 – custom-made prices.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply sophisticated functions (more on these in a moment). With these plans, exact prices depends on requirements and list size –if you‘re interested in using either of them, you‘ll require to call GetResponse to arrange a demonstration, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month totally free, by means of a trial that you can access here.
Secret distinctions in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which permits you to construct intricate autoresponder series based on user behaviour) is just fully offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the rates ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which immediately sends out tip emails to your website visitors who don’t finish an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same opts for order verification e-mails.
- SMS marketing – the choice to send out marketing text messages is only readily available on the ‘Max‘ plans.
- Support – phone assistance is only offered on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Client Experience Manager‘, to utilize the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the evaluation– however first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from a few of its crucial rivals‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t offer an completely totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the choice of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse comes with some pretty good features – the plan lets you access core email marketing features, the complete series of templates, a website builder and a landing page builder.
However, to use this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ However however, the free plan represents a great way to try the item out and to start with email marketing specifically if you have a little list and simply wish to send newsletters occasionally to it. | Even so, the free plan represents a great way to attempt the product out and to get going with email marketing specifically if you have a little list and simply desire to send newsletters occasionally to it.
GetResponse‘s most important functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and edit them directly. Add special aspects like images, video and items to your e-mails.
- Email design templates: GetResponse features 120+ email templates. You can conserve templates for future use, design in HTML, or develop your own design from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Produce drip projects, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and instantly utilize the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Client support: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Review: the information
Now to the part you have actually been waiting for. We‘re going to evaluate the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to set up my very first email within 10 minutes and it felt truly user-friendly.
Design your first email with GetResponse.
Once you produce a totally free account, you can straight start creating your real email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 categories of email templates. You can ‘ inform, promote, invite‘ your clients. State you like an email template, press “ conserve“ and it appears in ‘My templates‘ tab to reuse later.
After you choose a design template, you start customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever overwhelming. All the editing options are revealed when you require them. So it‘s all really user-friendly.
Traditional HTML code fans can begin based on an HTML style or code it from scratch, but that isn’t needed at all. It is excellent to understand that there is likewise an choice for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout area, you choose the structure and appearance of your email. Set up the number of columns you desire, basic colors, and so on. The primary editing is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and areas. I always use the same components for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll appear embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can add products into your email from your online store. Provided you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested items‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and choose the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, however also deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive earnings and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email much like typical newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling provides you manage over email delivery. You can select to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to create automation to invite my brand-new consumers. I begin with pre-made automation design template. And after a couple of clicks I currently have this:
I understand, it looks outstanding. When you zoom in on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s easy to alter whatever like you desire it.
The automation editor has conditions and actions. When a customer buys something from you (condition), you set off an email (action). My first action is sending a welcome email. You can include as many emails and conditions as you want.
For this email project, I have actually produced a circulation where my brand-new customers get two emails in 2 days. Then, for my convenience, I separate clients who clicked my email. When the campaign starts, GetResponse keeps track of all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to develop total client journeys. Develop your own automation, build client profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can build your own automation with accuracy.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse offers. When you‘ve chosen your lead magnet, you can develop out your funnel.
The entire funnel building process is guided. You get tips of what to do at each step and do not forget anything. GetResponse for example tells you not to forget a thank you page, and directly offers a thank you page design template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll produce a signup landing page. Choose the template, fine-tune your copy and style, and publish the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential stats to monitor your project‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to go with higher plans.
I love that I can develop a entire funnel in one control panel, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of questions and GetResponse will instantly create a tailored website.
Other website building choices consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Adding logo designs and images
After adjusting the builder for just 5 minutes, I was able to create a decent homepage with minimal effort.
The builder lets you edit everything on the page. You can alter font styles, text sizes, add/remove images, rearrange aspects, change padding and more.
There‘s a different menu for including and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows more customization when you select a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After picking your title, you include time, date, and duration of the webinar. Then you choose which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you wish to show a function or item you can live-share your screen. If I‘m wanting to offer a product, I can include a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently provides 198 templates. To be honest, I ‘d stick to the latest 100 design templates, some of the older ones … look actually old.
After picking a landing page design template you can begin editing. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll rapidly know what is what and get the right components.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The top left corner of the page lets you produce as many variants as you want, together with forms and thank-you pages. GetResponse Terminology
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What follows is probably my preferred part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Naturally, some specialized landing page software application has more fancy functions. If GetResponse can give their builder a little a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to convert visitors into customers. The story doesn’t end here. To evaluate an email marketing platform you have to take a look at client assistance and pricing plans.
GetResponse: The Great and the Bad
There are numerous factors to judge email marketing platforms on. GetResponse is a premium option for a great deal of people, however delving into its virtues and defects will assist expose whether it is a excellent fit for your business in particular.
What GetResponse Is Good At
GetResponse is created to assist you develop and carry out impactful email marketing projects in line with your sales technique. The tool is rich in functions while still being easy to use for individuals with differing skill levels.
Reduce of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its dashboard and user interface are simple to browse and distraction-free. What‘s more, the platform has an outstanding directed onboarding process, strolling you through the process of building your first email campaign with valuable videos. Plus, its templates and drag-and-drop builder make creating e-mails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its reps are educated, valuable, and fast to respond to demands. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you wish to utilize customization at scale.
GetResponse‘s strategic, sequential technique to email marketing has various advantages for users. Nurture and convert leads with extremely targeted projects. Build engagement and client commitment through pertinent messaging. And develop landing pages to collect lots of interested subscribers and turn one-time visitors into loyal clients.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that nearly anyone can set up an advanced automation tree in minutes. Adjust pre-built series or construct your own from scratch.
The automation functions also permit innovative segmentation. Create lists of subscribers with similar qualities or behaviors, then send tailored messaging at the recipient‘s chosen time. Naturally, this level of personalization means that receivers are more likely to respond and take action.
Liberty to design: GetResponse allows you to produce professional-looking emails with ease. Users enjoy the huge number of email templates available, but you can likewise use the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to find and reuse style aspects from emails that have achieved success in the past. In any case, it‘s easy to make your emails stand apart, even with minimal or no design abilities.
Solid reporting: GetResponse has premium analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way to the actions of specific customers. The tool even builds up in-depth profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some notable imperfections. Let‘s analyze those so you can evaluate if any of these are deal breakers for your company.
Integration constraints: When you carry out a brand-new tool, you desire something that suits your existing tech stack quickly. Regrettably, this is an area where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software application, there are some noteworthy omissions, particularly with job management platforms. And some key integrations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as trusted as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a huge help, but GetResponse‘s tool does not instantly create mobile-friendly versions. Thus, you need to develop the landing page view for mobile visitors independently. This appears like a big miss out on, given that so many of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile problems: Furthermore, the drag-and-drop editor is tough to use on mobile. Aside from making small, fundamental modifications, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is really capable at showing you development and analysis of your projects.
Plan restrictions: GetResponse‘s basic plan used to consist of more automation features, however eventually made those only available on higher-cost plans. took this away, much to the discouragement of veteran clients. To open sophisticated automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has exceptional support options and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you normally do not want to need to phone somebody or fill out a kind and await an response. That‘s why live chat is such a beneficial tool for software assistance. GetResponse offers 24/7 live chat support. And it‘s not simply a chatbot, you can talk to a genuine human who can solve more complex issues.
Help Center
While live chat is the main support option available, a quick click of the enigma button on the homepage takes you to the additional assistance alternatives. You can choose to:
- Submit a quick type to email GetResponse
- Browse material in the Assistance
There is no apparent way to phone GetResponse, although you do get a dedicated account manager if you pick the Business plan.
Aside from video trips, the Assistance Center, and all the consumer assistance alternatives, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products don’t simply assist you get the most out of GetResponse, they also assist you improve your overall marketing abilities. Present course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is great.
Its marketing automation feature is more advanced than most other choices on the marketplace. Its email marketing, reporting, and landing page/form contractors are also rather efficient. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We evaluated the 24/7 live chat alternative and while great, numerous business owners would still like to be able to call.
This program also has a standard limit of 500 participants for its webinars feature. This places a substantial restriction on numerous companies, but specifically huge ones. They are more likely to have a large audience that far goes beyond 500 people.
Although not a big problem, the reality that numerous of the GetResponse combinations rely on Zapier is hardly ideal.
We suggest offering the totally free trial a spin. The platform has a lot to use if you choose the best plan for you. GetResponse Terminology