We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Digistore24
One of the names that get drifted around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around given that forever but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you ought to have the ability to figure out if GetResponse is effective enough to utilize for your organization.
What is GetResponse? GetResponse Digistore24
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, basic division, and more. Their totally free permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also offer a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse prices
There are 6 prices plans:
- Getresponse Free –this totally free plan lets you use a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send out an unrestricted number of e-mails to as much as 1,000 customers
- Marketing Automation – beginning at $59 per month for approximately 1,000 subscribers.
- Ecommerce Marketing – starting at $119 per month for as much as 1,000 subscribers.
- Max – custom-made pricing
- Max2 – custom-made pricing.
As you include more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer advanced functions (more on these in a moment). With these plans, exact prices depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to call GetResponse to arrange a demo, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Good discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days free of charge, by means of a trial that you can access here.
Key distinctions in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which enables you to develop intricate autoresponder sequences based on user behaviour) is only totally offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which instantly sends out suggestion emails to your site visitors who don’t finish an order) is only offered on the ‘Ecommerce Marketing‘ plan or higher.
The exact same chooses order verification emails.
- SMS marketing – the option to send out marketing text is just offered on the ‘Max‘ plans.
- Assistance – phone support is just offered on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll go over these features in more depth as I advance through the evaluation– but initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally varied from some of its essential competitors‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t use an totally totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the alternative of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse features some pretty decent functions – the plan lets you gain access to core email marketing features, the complete range of templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t have the ability to utilize any autoresponders or automation functions on this plan at all.
{ But nevertheless, the complimentary plan represents a excellent way to try the item out and to get going with email marketing particularly if you have a small list and simply wish to send newsletters periodically to it. | Even so, the totally free plan represents a good way to attempt the item out and to get going with email marketing especially if you have a little list and simply desire to send newsletters sometimes to it.
GetResponse‘s most important functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and modify them straight. Add special elements like images, video and products to your e-mails.
- Email design templates: GetResponse features 120+ email design templates. You can save design templates for future use, design in HTML, or construct your own style from scratch.
- Funnel builder: Produce complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately utilize the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Client support: GetResponse has a responsive assistance team. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse features and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought about the user experience. I was able to establish my very first email within 10 minutes and it felt truly instinctive.
Design your very first email with GetResponse.
When you produce a free account, you can straight start developing your real email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Great!
GetResponse has 7 classifications of email templates. You can ‘educate, promote, invite‘ your clients. State you like an email template, press “save“ and it appears in ‘My templates‘ tab to recycle later.
After you pick a design template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever overwhelming. All the modifying alternatives are revealed when you need them. So it‘s all very instinctive.
Old school HTML code lovers can start based on an HTML style or code it from scratch, however that isn’t required at all. It is good to understand that there is likewise an alternative for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout section, you decide the structure and look of your email. Establish the number of columns you desire, basic colors, and so on. The primary modifying is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always utilize the same aspects for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Offered you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ advised products‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you create the whole email. Include subject lines, sender email address, and choose the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, however likewise deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive income and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email just like regular newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling provides you manage over email delivery. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are examining, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to produce automation to welcome my new clients. I start with pre-made automation template. And after a couple of clicks I currently have this:
I understand, it looks excellent. When you focus on the automation flow, you understand GetResponse has done half the work for you. It‘s easy to alter whatever like you desire it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can add as numerous e-mails and conditions as you desire.
For this email campaign, I have actually developed a flow where my new consumers get 2 emails in two days. For my convenience, I separate consumers who clicked on my email. As soon as the campaign begins, GetResponse keeps an eye on all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. As soon as you do, you have the power to build total customer journeys. Create your own automation, develop customer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can build your own automation with accuracy.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse deals. Once you have actually selected your lead magnet, you can build out your funnel.
The entire funnel building process is assisted. You get recommendations of what to do at each step and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and directly uses a thank you page template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll create a signup landing page. Select the template, tweak your copy and style, and publish the page.
Then you‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital stats to monitor your campaign‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll have to opt for greater plans.
I adore that I can create a whole funnel in one dashboard, all with the ability to track vital statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will immediately generate a personalized website.
Other website building options consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and styles
Including logo designs and images
After adjusting the builder for simply 5 minutes, I was able to create a decent homepage with minimal effort.
The builder lets you edit everything on the page. You can change typefaces, text sizes, add/remove images, rearrange aspects, adjust padding and more.
There‘s a different menu for including and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further personalization when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After choosing your title, you add time, date, and duration of the webinar. Then you choose which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you wish to reveal a function or item you can live-share your screen. If I‘m looking to offer a item, I can include a call to action straight in the webinar.
Individuals who are already utilizing email marketing and webinars in different platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder currently uses 198 templates. Although to be honest, I ‘d stick to the latest 100 templates, a few of the older ones … look really old.
After picking a landing page design template you can start modifying. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be identified. However after messing around a bit you‘ll rapidly know what is what and grab the right elements.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The top left corner of the page lets you develop as many variations as you desire, together with forms and thank-you pages. GetResponse Digistore24
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is most likely my preferred part. Just like your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Of course, some specialized landing page software application has more elegant features. If GetResponse can provide their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish total funnels to convert visitors into consumers. The story does not end here though. To examine an email marketing platform you have to look at consumer assistance and rates plans.
GetResponse: The Excellent and the Bad
There are lots of factors to judge email marketing platforms on. GetResponse is a high-quality option for a great deal of people, but diving into its virtues and defects will help reveal whether it is a great suitable for your company in particular.
What GetResponse Is Good At
GetResponse is developed to assist you create and perform impactful email marketing projects in line with your sales technique. The tool is abundant in functions while still being easy to use for people with varying ability levels.
Alleviate of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding process, walking you through the process of building your first email campaign with helpful videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its reps are educated, valuable, and fast to respond to requests. Newbies and advanced users alike can get help in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you want to utilize customization at scale.
GetResponse‘s tactical, consecutive method to email marketing has many benefits for users. Nurture and transform leads with extremely targeted campaigns. Construct engagement and client commitment through pertinent messaging. And create landing pages to collect lots of interested customers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that almost anybody can set up an innovative automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions also enable advanced division. Create lists of subscribers with similar qualities or behaviors, then send out individualized messaging at the recipient‘s preferred time. Naturally, this level of customization implies that receivers are most likely to react and act.
Flexibility to develop: GetResponse enables you to create professional-looking e-mails with ease. Users like the vast number of email templates available, but you can also use the incredibly smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to find and recycle design components from emails that have achieved success in the past. In either case, it‘s simple to make your e-mails stick out, even with limited or no design skills.
Solid reporting: GetResponse has first-rate analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way down to the actions of private subscribers. The tool even develops comprehensive profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some notable imperfections. Let‘s examine those so you can judge if any of these are deal breakers for your company.
Integration limitations: When you carry out a brand-new tool, you desire something that fits into your existing tech stack quickly. Unfortunately, this is an location where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software application, there are some notable omissions, especially with task management platforms. And some key combinations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as dependable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a big aid, however GetResponse‘s tool doesn’t immediately create mobile-friendly versions. Therefore, you have to develop the landing page view for mobile visitors separately. This seems like a big miss, considered that many of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile issues: Moreover, the drag-and-drop editor is difficult to use on mobile. Aside from making small, rudimentary changes, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s fundamental plan utilized to consist of more automation features, however ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of long-time clients. To unlock innovative automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent support alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast question, you typically don’t want to need to phone somebody or submit a type and wait for an answer. That‘s why live chat is such a helpful tool for software application support. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk with a genuine human who can resolve more complicated issues.
Help
While live chat is the main support alternative available, a fast click of the question mark button on the homepage takes you to the additional aid alternatives. You can choose to:
- Submit a fast form to email GetResponse
- Browse material in the Help Center
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you select the Enterprise plan.
Aside from video trips, the Help Center, and all the consumer support alternatives, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products do not just assist you get the most out of GetResponse, they also help you improve your overall marketing skills. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Important Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is great.
Its marketing automation function is more advanced than the majority of other options on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise rather efficient. It also lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat choice and while excellent, numerous company owner would still like to be able to call.
This program likewise has a standard limitation of 500 attendees for its webinars feature. This places a big restraint on numerous services, however especially huge ones. They are more likely to have a big audience that far surpasses 500 people.
Finally, although not a big issue, the fact that a number of the GetResponse integrations rely on Zapier is barely perfect.
We suggest offering the free trial a spin. The platform has a lot to offer if you pick the best plan for you. GetResponse Digistore24