We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Pixel
However, one of the names that gets floated around when speaking about email marketing software is GetResponse.
It is among those tools that has been around considering that forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you need to have the ability to identify if GetResponse is effective enough to utilize for your organization.
What is GetResponse? GetResponse Pixel
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic segmentation, and more. Their free forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also provide a generous 50% discount rate to NGOs.
GetResponse prices
There are 6 pricing plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an endless variety of e-mails to as much as 1,000 subscribers
- Marketing Automation –starting at $59 per month for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 monthly for as much as 1,000 customers.
- Max – customized rates
- Max2 – customized rates.
As you include more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply advanced features (more on these in a moment). With these plans, specific prices depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to contact GetResponse to schedule a demo, discuss your needs and negotiate prices.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 1 month for free, via a trial that you can access here.
Secret distinctions between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to build complex autoresponder sequences based upon user behaviour) is just fully available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery feature (which immediately sends out suggestion emails to your site visitors who do not complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The very same opts for order verification e-mails.
- SMS marketing – the alternative to send marketing text is just readily available on the ‘Max‘ plans.
- Support – phone support is just offered on the Max2 plan, on which you also get a devoted account supervisor (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these functions in more depth as I advance through the evaluation– but first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from a few of its key competitors‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t offer an entirely totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the option of using the platform free of charge indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse comes with some lovely good features – the plan lets you access core email marketing functions, the complete series of design templates, a website builder and a landing page builder.
To use this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t have the ability to utilize any autoresponders or automation features on this plan at all.
{ However even so, the complimentary plan represents a great way to try the product out and to get going with email marketing specifically if you have a little list and just wish to send out newsletters sometimes to it. | Even so, the complimentary plan represents a excellent way to try the product out and to get going with email marketing particularly if you have a little list and simply desire to send out newsletters occasionally to it.
GetResponse‘s essential features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag material blocks on the canvas and edit them directly. Add special aspects like images, video and items to your e-mails.
- Email design templates: GetResponse includes 120+ email design templates. You can save templates for future usage, style in HTML, or build your own design from scratch.
- Funnel builder: Produce complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Create drip projects, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically utilize the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Consumer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the details
Now to the part you have actually been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually considered the user experience. I had the ability to establish my first email within 10 minutes and it felt truly intuitive.
Design your very first email with GetResponse.
When you create a free account, you can directly start developing your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 categories of email templates. You can ‘ inform, promote, welcome‘ your clients. State you like an email template, press “save“ and it appears in ‘My templates‘ tab to reuse later on.
After you select a template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever overwhelming. All the modifying choices are shown when you need them. It‘s all very instinctive.
Old school HTML code enthusiasts can start based upon an HTML design or code it from scratch, however that isn’t needed at all. It is good to know that there is also an alternative for custom-made HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout section, you choose the structure and look of your email. Establish the number of columns you desire, standard colors, etc. The main editing is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can save blocks and sections. I constantly use the very same components for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add products into your email from your online shop. Provided you link with your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested items‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and pick the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, but likewise works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email similar to normal newsletter styles, however then activate them to be sent as an autoresponder.
The scheduling gives you control over email delivery. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are examining, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to produce automation to welcome my brand-new clients. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I understand, it looks impressive. When you focus on the automation flow, you realize GetResponse has actually done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. For instance, when a client buys something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can add as many e-mails and conditions as you desire.
For this email campaign, I‘ve developed a circulation where my brand-new consumers get 2 emails in 2 days. For my convenience, I separate clients who clicked on my email. When the campaign starts, GetResponse monitors all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to build total consumer journeys. Produce your own automation, build consumer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a bit of tweaking, you can build your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse offers. As soon as you have actually chosen your lead magnet, you can build out your funnel.
The whole funnel structure process is guided. You get suggestions of what to do at each step and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and directly uses a thank you page template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll develop a signup landing page. Choose the template, tweak your copy and design, and publish the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential statistics to monitor your campaign‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll have to opt for higher plans.
I love that I can develop a entire funnel in one dashboard, all with the capability to track crucial statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will instantly produce a individualized website.
Other website building alternatives consist of:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Adding logo designs and images
After fiddling with the builder for simply 5 minutes, I was able to create a decent homepage with very little effort.
The builder lets you modify whatever on the page. You can alter typefaces, text sizes, add/remove images, rearrange components, change cushioning and more.
There‘s a different menu for including and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals additional modification when you select a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After picking your title, you include time, date, and duration of the webinar. You pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to register for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and track webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you wish to show a function or product you can live-share your screen. If I‘m wanting to offer a product, I can include a call to action directly in the webinar.
People who are currently using email marketing and webinars in different platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently provides 198 templates. To be truthful, I ‘d stick to the latest 100 templates, some of the older ones … look really old.
After selecting a landing page design template you can start modifying. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be labeled. However after messing around a bit you‘ll rapidly understand what is what and grab the best components.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The top left corner of the page lets you produce as many variants as you want, in addition to forms and thank-you pages. GetResponse Pixel
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What comes next is probably my preferred part. Similar to your emails, you set up analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Obviously, some specialized landing page software has more elegant features. If GetResponse can offer their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up total funnels to convert visitors into customers. The story does not end here. To evaluate an email marketing platform you need to take a look at client assistance and pricing plans.
GetResponse: The Great and the Bad
There are many aspects to judge email marketing platforms on. GetResponse is a top quality option for a great deal of people, however diving into its virtues and flaws will assist reveal whether it is a excellent fit for your organization in particular.
What GetResponse Is Good At
GetResponse is created to assist you develop and perform impactful email marketing campaigns in line with your sales technique. The tool is rich in features while still being easy to use for individuals with differing skill levels.
Relieve of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and user interface are simple to navigate and distraction-free. What‘s more, the platform has an outstanding guided onboarding procedure, walking you through the process of developing your first email campaign with useful videos. Plus, its design templates and drag-and-drop builder make designing e-mails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its reps are educated, useful, and fast to respond to requests. Newbies and advanced users alike can receive assistance in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become far more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is crucial if you wish to use personalization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has many advantages for users. Nurture and convert leads with extremely targeted campaigns. Develop engagement and customer loyalty through relevant messaging. And create landing pages to gather lots of interested customers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that practically anybody can set up an advanced automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation features also enable sophisticated division. Produce lists of customers with similar qualities or habits, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of customization implies that recipients are more likely to react and act.
Freedom to create: GetResponse enables you to produce professional-looking emails with ease. Users love the vast number of email templates readily available, however you can also utilize the super smooth drag-and-drop editor to customize emails to match your branding. It‘s also easy to discover and recycle style aspects from emails that have actually succeeded in the past. In any case, it‘s easy to make your e-mails stick out, even with minimal or no style skills.
Solid reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be very comprehensive, all the way to the actions of private subscribers. The tool even builds up in-depth profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some notable drawbacks. Let‘s analyze those so you can evaluate if any of these are offer breakers for your company.
Integration restrictions: When you carry out a new tool, you want something that suits your existing tech stack easily. This is an location where GetResponse falls brief. While it can connect with over 120 different apps and pieces of software, there are some significant omissions, especially with project management platforms. And some key integrations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as reliable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a substantial help, but GetResponse‘s tool does not automatically produce mobile-friendly variations. Therefore, you have to design the landing page view for mobile visitors separately. This looks like a big miss, considered that so many of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile issues: Additionally, the drag-and-drop editor is hard to use on mobile. Aside from making small, rudimentary changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your projects.
Plan constraints: GetResponse‘s basic plan used to include more automation features, but ultimately made those only available on higher-cost plans. took this away, much to the discouragement of veteran customers. To open sophisticated automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding assistance alternatives and – notably you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick question, you typically do not wish to have to phone someone or fill out a type and await an answer. That‘s why live chat is such a helpful tool for software application support. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can talk to a genuine human who can solve more complex issues.
Assist Center
While live chat is the primary support alternative available, a fast click of the enigma button on the homepage takes you to the additional help options. You can pick to:
- Submit a fast kind to email GetResponse
- Search product in the Aid
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you select the Business plan.
Aside from video trips, the Aid Center, and all the customer assistance alternatives, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products don’t just help you get the most out of GetResponse, they also help you enhance your total marketing abilities. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Vital Landing Page Course
GetResponse Review – Decision
In general, GetResponse is terrific.
Its marketing automation feature is advanced than the majority of other choices on the marketplace. Its email marketing, reporting, and landing page/form builders are also rather efficient. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We checked the 24/7 live chat option and while terrific, many entrepreneur would still like to be able to call.
This program likewise has a standard limit of 500 guests for its webinars include. This positions a substantial constraint on numerous services, however especially big ones. They are more likely to have a large audience that far goes beyond 500 people.
Finally, although not a big problem, the fact that a number of the GetResponse integrations depend on Zapier is barely ideal.
We recommend offering the free trial a spin. The platform has a lot to provide if you choose the right plan for you. GetResponse Pixel