We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Landing
One of the names that get drifted around when talking about email marketing software is GetResponse.
It is among those tools that has been around given that permanently however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you must be able to figure out if GetResponse is powerful enough to utilize for your company.
What is GetResponse? GetResponse Landing
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, fundamental segmentation, and more. Their free forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They also use a generous 50% discount to NGOs.
GetResponse prices
There are 6 rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send an limitless variety of e-mails to up to 1,000 subscribers
- Marketing Automation – beginning at $59 per month for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 customers.
- Max – customized rates
- Max2 – custom rates.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide innovative functions (more on these in a moment). With these plans, specific pricing depends upon requirements and list size –if you have an interest in using either of them, you‘ll need to get in touch with GetResponse to set up a demo, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for one month free of charge, through a trial that you can access here.
Secret differences in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which permits you to develop complicated autoresponder sequences based on user behaviour) is only totally available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the rates ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which instantly sends out reminder emails to your website visitors who do not complete an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The very same goes for order verification emails.
- SMS marketing – the option to send marketing text messages is only available on the ‘Max‘ plans.
- Support – phone assistance is just offered on the Max2 plan, on which you likewise get a devoted account manager (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll go over these functions in more depth as I advance through the evaluation– but initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually traditionally varied from a few of its essential rivals‘ offerings in that unlike some of them especially Mailchimp and AWeber it didn’t offer an entirely totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the alternative of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse includes some pretty good functions – the plan lets you access core email marketing functions, the full variety of templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you won’t be able to use any autoresponders or automation functions on this plan at all.
{ But however, the free plan represents a great way to attempt the item out and to start with email marketing specifically if you have a small list and just wish to send newsletters periodically to it. | Even so, the totally free plan represents a good way to attempt the product out and to get going with email marketing specifically if you have a little list and just want to send newsletters periodically to it.
GetResponse‘s most important functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag material blocks on the canvas and modify them directly. Include unique aspects like images, video and products to your emails.
- Email design templates: GetResponse comes with 120+ email templates. You can conserve templates for future use, design in HTML, or build your own design from scratch.
- Funnel builder: Develop complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Produce drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately utilize the very best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Customer assistance: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the details
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to establish my very first email within 10 minutes and it felt actually user-friendly.
Style your very first email with GetResponse.
Once you produce a free account, you can directly start designing your real email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 classifications of email templates. For example, you can ‘ inform, promote, welcome‘ your customers. Say you like an email template, press “save“ and it appears in ‘My templates‘ tab to reuse later on.
After you choose a design template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever overwhelming. All the editing options are shown when you need them. It‘s all really intuitive.
Traditional HTML code enthusiasts can begin based upon an HTML style or code it from scratch, however that isn’t required at all. It is excellent to know that there is likewise an alternative for custom HTML obstructs inside the drag and drop template builder.
Drag & drop email editor choices.
In the design area, you decide the structure and appearance of your email. Set up the number of columns you desire, basic colors, etc. The primary editing is done with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and areas. I always utilize the very same components for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include items into your email from your online store. Offered you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ advised items‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and choose the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, but also works with a Google Analytics integration.
With eCommerce tracking you understand which projects drive revenue and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email much like regular newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling gives you manage over email delivery. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to create automation to welcome my new consumers. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I know, it looks outstanding. When you zoom in on the automation flow, you realize GetResponse has actually done half the work for you. It‘s easy to alter whatever like you want it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can add as many e-mails and conditions as you desire.
For this email project, I‘ve created a flow where my brand-new clients get two e-mails in 2 days. Then, for my benefit, I separate customers who clicked on my email. As soon as the project begins, GetResponse keeps an eye on all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. But once you do, you have the power to develop complete client journeys. Create your own automation, construct customer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can construct your own automation with accuracy.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse deals. Once you have actually chosen your lead magnet, you can construct out your funnel.
The whole funnel building process is directed. You get ideas of what to do at each step and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and straight provides a thank you page design template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll develop a signup landing page. Select the template, fine-tune your copy and style, and release the page.
Then you‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential stats to monitor your project‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll have to go with higher plans.
I adore that I can design a whole funnel in one control panel, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will immediately generate a individualized website.
Other website building options consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and styles
Including logo designs and images
After adjusting the builder for simply 5 minutes, I was able to develop a decent homepage with very little effort.
The builder lets you edit whatever on the page. You can change typefaces, text sizes, add/remove images, reposition elements, adjust padding and more.
There‘s a different menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals additional modification when you choose a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After choosing your title, you add time, date, and period of the webinar. Then you choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send invites to your contact list, handle other webinars, and keep an eye on webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you wish to reveal a function or product you can live-share your screen. If I‘m looking to sell a product, I can include a call to action directly in the webinar.
Individuals who are already using email marketing and webinars in different platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder presently provides 198 design templates. To be sincere, I ‘d stick to the most recent 100 design templates, some of the older ones … look truly old.
After selecting a landing page design template you can begin modifying. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be identified. After playing around a bit you‘ll quickly know what is what and grab the best elements.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The leading left corner of the page lets you develop as numerous variants as you desire, along with forms and thank-you pages. GetResponse Landing
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What comes next is probably my preferred part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software application has more fancy functions. If GetResponse can give their builder a little a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story doesn’t end here however. To review an email marketing platform you need to look at customer assistance and pricing plans.
GetResponse: The Good and the Bad
There are lots of factors to evaluate email marketing platforms on. GetResponse is a premium option for a lot of people, however delving into its virtues and defects will help expose whether it is a excellent suitable for your service in particular.
What GetResponse Is Good At
GetResponse is created to assist you produce and perform impactful email marketing campaigns in line with your sales technique. The tool is rich in functions while still being easy to use for people with differing skill levels.
Relieve of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and user interface are simple to navigate and distraction-free. What‘s more, the platform has an exceptional guided onboarding process, walking you through the procedure of building your very first email project with helpful videos. Plus, its design templates and drag-and-drop builder make designing e-mails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat support. Its representatives are experienced, helpful, and fast to react to requests. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become much more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is crucial if you wish to use personalization at scale.
GetResponse‘s tactical, sequential technique to email marketing has numerous benefits for users. Support and convert leads with extremely targeted campaigns. Develop engagement and consumer commitment through appropriate messaging. And produce landing pages to gather tons of interested subscribers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that almost anyone can establish an advanced automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation features likewise enable innovative division. Create lists of subscribers with similar qualities or habits, then send personalized messaging at the recipient‘s chosen time. Naturally, this level of personalization suggests that recipients are more likely to react and take action.
Freedom to design: GetResponse allows you to develop professional-looking emails with ease. Users love the vast number of email templates offered, however you can likewise utilize the extremely smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to discover and reuse style aspects from emails that have actually succeeded in the past. In either case, it‘s simple to make your emails stand apart, even with limited or no design skills.
Strong reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way down to the actions of private customers. The tool even builds up comprehensive profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some significant drawbacks. Let‘s take a look at those so you can judge if any of these are offer breakers for your organization.
Combination limitations: When you implement a brand-new tool, you desire something that suits your existing tech stack easily. Regrettably, this is an location where GetResponse fails. While it can connect with over 120 various apps and pieces of software application, there are some significant omissions, especially with project management platforms. And some essential combinations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as reputable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a substantial aid, however GetResponse‘s tool does not automatically produce mobile-friendly versions. Hence, you have to create the landing page view for mobile visitors independently. This appears like a huge miss, given that so many of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile concerns: Additionally, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, simple changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s basic plan utilized to consist of more automation features, however ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran clients. To open innovative automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional support options and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a fast concern, you typically do not wish to need to phone someone or complete a form and wait for an answer. That‘s why live chat is such a helpful tool for software support. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can speak with a real human who can fix more complex problems.
Assist
While live chat is the main assistance alternative available, a quick click of the question mark button on the homepage takes you to the additional aid choices. You can choose to:
- Fill out a fast type to email GetResponse
- Browse material in the Aid
There is no apparent method to phone GetResponse, although you do get a dedicated account supervisor if you select the Enterprise plan.
Aside from video tours, the Aid Center, and all the customer support options, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials don’t just assist you get the most out of GetResponse, they likewise help you enhance your total marketing skills. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Necessary Landing Page Course
GetResponse Review – Decision
In general, GetResponse is fantastic.
Its marketing automation function is advanced than many other alternatives on the marketplace. Its email marketing, reporting, and landing page/form home builders are also rather efficient. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We checked the 24/7 live chat alternative and while terrific, many entrepreneur would still like to be able to call.
This program likewise has a basic limitation of 500 guests for its webinars feature. This positions a huge constraint on many companies, however especially big ones. They are more likely to have a big audience that far exceeds 500 individuals.
Although not a big issue, the fact that many of the GetResponse integrations rely on Zapier is barely ideal.
We suggest giving the complimentary trial a spin. The platform has a lot to use if you select the right plan for you. GetResponse Landing