We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. How To Use GetResponse API For Email Marketing
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around given that forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you should be able to determine if GetResponse is effective enough to use for your company.
What is GetResponse? How To Use GetResponse API For Email Marketing
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic division, and more. Their complimentary forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise provide a generous 50% discount to NGOs.
GetResponse rates
There are six prices plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send an limitless variety of emails to as much as 1,000 customers
- Marketing Automation –starting at $59 per month for up to 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 monthly for approximately 1,000 customers.
- Max – customized pricing
- Max2 – custom-made rates.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide innovative features (more on these in a moment). With these plans, precise rates depends on requirements and list size –if you have an interest in using either of them, you‘ll require to call GetResponse to arrange a demo, discuss your needs and negotiate prices.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 1 month free of charge, by means of a trial that you can access here.
Key distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which allows you to build complex autoresponder series based on user behaviour) is only completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing feature (which instantly sends tip emails to your website visitors who don’t finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The same goes for order confirmation emails.
- SMS marketing – the option to send marketing text is only available on the ‘Max‘ plans.
- Support – phone support is only offered on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘Customer Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I progress through the evaluation– however first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from some of its key competitors‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t use an totally complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the alternative of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse includes some beautiful decent functions – the plan lets you gain access to core email marketing functions, the full series of templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ However nevertheless, the totally free plan represents a great way to try the product out and to start with email marketing particularly if you have a little list and simply want to send newsletters occasionally to it. | Even so, the totally free plan represents a good method to try the product out and to get going with email marketing specifically if you have a little list and simply desire to send newsletters periodically to it.
GetResponse‘s essential features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag material blocks on the canvas and edit them straight. Add special elements like images, video and products to your e-mails.
- Email design templates: GetResponse features 120+ email design templates. You can conserve templates for future usage, style in HTML, or build your own style from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Develop drip campaigns, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically use the very best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Client assistance: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the information
Now to the part you‘ve been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve considered the user experience. I was able to establish my very first email within 10 minutes and it felt really instinctive.
Style your very first email with GetResponse.
Once you develop a totally free account, you can directly start designing your real email. Click ‘Design message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email templates. For example, you can ‘ inform, promote, welcome‘ your consumers. State you like an email template, press “ conserve“ and it shows up in ‘My templates‘ tab to recycle later on.
After you pick a design template, you begin personalizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever overwhelming. All the editing choices are revealed when you need them. So it‘s all very user-friendly.
Old-fashioned HTML code lovers can begin based upon an HTML style or code it from scratch, but that isn’t required at all. It is excellent to understand that there is likewise an alternative for customized HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout section, you choose the structure and appearance of your email. Establish the number of columns you desire, fundamental colors, etc. The main editing is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and areas. I constantly utilize the exact same elements for headers, footers, and some text/images combinations. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll appear ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can include items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ advised products‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and select the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, but likewise deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive income and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email similar to normal newsletter styles, but then activate them to be sent as an autoresponder.
The scheduling provides you control over email delivery. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Since we are examining, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to produce automation to welcome my new consumers. I start with pre-made automation template. And after a couple of clicks I already have this:
I understand, it looks remarkable. When you focus on the automation flow, you realize GetResponse has actually done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you activate an email (action). My very first action is sending out a welcome email. You can add as lots of emails and conditions as you want.
For this email campaign, I‘ve created a circulation where my brand-new customers get 2 emails in two days. Then, for my convenience, I separate customers who clicked on my email. When the project starts, GetResponse keeps an eye on all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. But once you do, you have the power to develop complete client journeys. Develop your own automation, build customer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse deals. When you have actually chosen your lead magnet, you can develop out your funnel.
The whole funnel structure process is directed. You get tips of what to do at each action and do not forget anything. GetResponse for example tells you not to forget a thank you page, and directly provides a thank you page design template. Smart!
How to develop a conversion funnel
As your first step, you‘ll produce a signup landing page. Select the design template, tweak your copy and design, and release the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your important stats to monitor your campaign‘s development. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll need to select greater plans.
I adore that I can develop a whole funnel in one control panel, all with the capability to track important statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will immediately create a customized website.
Other website building alternatives consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Including logos and images
After fiddling with the builder for simply 5 minutes, I was able to create a good homepage with very little effort.
The builder lets you edit everything on the page. You can change fonts, text sizes, add/remove images, rearrange components, adjust padding and more.
There‘s a different menu for including and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows more customization when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After choosing your title, you add time, date, and period of the webinar. Then you pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and track webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to reveal a function or product you can live-share your screen. If I‘m aiming to sell a product, I can include a call to action directly in the webinar.
Individuals who are currently using email marketing and webinars in various platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder currently offers 198 templates. Although to be truthful, I ‘d stick to the most recent 100 templates, a few of the older ones … look really old.
After selecting a landing page template you can start modifying. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be labeled. After playing around a bit you‘ll rapidly understand what is what and get the best components.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The leading left corner of the page lets you develop as lots of versions as you want, together with forms and thank-you pages. How To Use GetResponse API For Email Marketing
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What follows is probably my favorite part. Just like your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Obviously, some specialized landing page software application has more expensive features. If GetResponse can provide their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up total funnels to convert visitors into consumers. The story does not end here. To examine an email marketing platform you have to take a look at client assistance and rates plans.
GetResponse: The Great and the Bad
There are lots of elements to judge email marketing platforms on. GetResponse is a high-quality solution for a great deal of people, but diving into its virtues and defects will assist reveal whether it is a excellent fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you develop and carry out impactful email marketing campaigns in line with your sales technique. The tool is abundant in functions while still being easy to use for people with varying ability levels.
Relieve of use: GetResponse is especially kind to newcomers to the world of email marketing. Its control panel and user interface are simple to browse and distraction-free. What‘s more, the platform has an outstanding guided onboarding procedure, strolling you through the procedure of developing your first email project with handy videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat support. Its associates are well-informed, useful, and fast to respond to demands. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being far more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you want to use personalization at scale.
GetResponse‘s tactical, sequential approach to email marketing has many advantages for users. Nurture and convert leads with extremely targeted projects. Develop engagement and client commitment through pertinent messaging. And create landing pages to collect tons of interested subscribers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that almost any person can set up an advanced automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation features likewise permit advanced division. Produce lists of subscribers with comparable qualities or behaviors, then send out customized messaging at the recipient‘s chosen time. Naturally, this level of personalization means that recipients are most likely to react and do something about it.
Freedom to design: GetResponse permits you to develop professional-looking emails with ease. Users love the huge number of email design templates readily available, however you can likewise use the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to discover and reuse design components from emails that have actually succeeded in the past. In either case, it‘s simple to make your emails stick out, even with limited or no design skills.
Solid reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way to the actions of specific subscribers. The tool even develops in-depth profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your company.
Integration restrictions: When you carry out a new tool, you want something that fits into your existing tech stack easily. Regrettably, this is an area where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software, there are some noteworthy omissions, especially with project management platforms. And some key integrations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as reliable as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a big aid, however GetResponse‘s tool does not instantly create mobile-friendly versions. Therefore, you need to develop the landing page view for mobile visitors independently. This looks like a big miss out on, given that a lot of of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile concerns: Additionally, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, simple modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your projects.
Plan limitations: GetResponse‘s standard plan used to include more automation functions, however eventually made those only available on higher-cost plans. took this away, much to the dismay of long-time consumers. To unlock sophisticated automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Working with GetResponse‘s support
GetReponse has excellent support choices and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast concern, you generally do not want to need to phone someone or complete a type and await an response. That‘s why live chat is such a useful tool for software application assistance. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can speak with a genuine human who can resolve more complicated problems.
Help Center
While live chat is the primary assistance alternative on offer, a fast click of the question mark button on the homepage takes you to the extra assistance alternatives. You can pick to:
- Submit a fast form to email GetResponse
- Browse material in the Aid
There is no obvious method to phone GetResponse, although you do get a dedicated account supervisor if you choose the Business plan.
Aside from video tours, the Aid Center, and all the consumer assistance alternatives, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials do not simply assist you get the most out of GetResponse, they also assist you enhance your general marketing abilities. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Necessary Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is great.
Its marketing automation feature is more advanced than the majority of other alternatives on the market. Its email marketing, reporting, and landing page/form builders are likewise rather effective. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We tested the 24/7 live chat alternative and while fantastic, many company owner would still like to be able to call.
This program also has a basic limitation of 500 guests for its webinars include. This places a substantial restriction on many organizations, but specifically big ones. They are more likely to have a large audience that far exceeds 500 people.
Finally, although not a huge concern, the fact that much of the GetResponse integrations depend on Zapier is barely perfect.
We suggest giving the complimentary trial a spin. The platform has a lot to provide if you choose the ideal plan for you. How To Use GetResponse API For Email Marketing