We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Install GetResponse Form Smugmug
However, one of the names that gets drifted around when speaking about email marketing software is GetResponse.
It‘s one of those tools that has been around considering that forever however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you must be able to identify if GetResponse is effective enough to use for your business.
What is GetResponse? Install GetResponse Form Smugmug
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic division, and more. Their free forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and endless email sends.They also use a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse prices
There are six rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send an unrestricted variety of emails to up to 1,000 customers
- Marketing Automation –starting at $59 each month for as much as 1,000 customers.
- Ecommerce Marketing – starting at $119 monthly for approximately 1,000 customers.
- Max – custom-made prices
- Max2 – custom prices.
As you add more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer innovative features (more on these in a moment). With these plans, exact rates depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to call GetResponse to arrange a demo, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for thirty days for free, by means of a trial that you can access here.
Secret distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which allows you to develop complex autoresponder sequences based upon user behaviour) is just fully available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the rates ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery feature (which immediately sends suggestion emails to your site visitors who don’t finish an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The same goes for order verification emails.
- SMS marketing – the choice to send out marketing text messages is only offered on the ‘Max‘ plans.
- Assistance – phone support is only available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these features in more depth as I advance through the review– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from some of its essential rivals‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t use an totally complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the choice of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse includes some pretty good functions – the plan lets you access core email marketing features, the full variety of design templates, a website builder and a landing page builder.
However, to use this plan your list need to be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not be able to use any autoresponders or automation features on this plan at all.
{ But even so, the complimentary plan represents a great way to try the item out and to start with email marketing particularly if you have a little list and simply wish to send newsletters periodically to it. | Even so, the totally free plan represents a good method to attempt the product out and to get going with email marketing particularly if you have a small list and simply want to send newsletters occasionally to it.
GetResponse‘s crucial features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them straight. Add special elements like images, video and items to your e-mails.
- Email design templates: GetResponse includes 120+ email templates. You can save templates for future use, style in HTML, or construct your own style from scratch.
- Funnel builder: Create total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Develop drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately utilize the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Customer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting for. We‘re going to review the core GetResponse features and see if they‘re the right suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to establish my very first email within 10 minutes and it felt truly intuitive.
Style your very first email with GetResponse.
Once you produce a complimentary account, you can straight begin developing your actual email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Great!
GetResponse has 7 categories of email design templates. For instance, you can ‘ inform, promote, invite‘ your consumers. State you like an email design template, press “save“ and it appears in ‘My design templates‘ tab to recycle later.
After you pick a template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never frustrating. All the modifying options are shown when you require them. It‘s all really intuitive.
Old school HTML code lovers can start based on an HTML style or code it from scratch, but that isn’t needed at all. It is excellent to understand that there is likewise an option for customized HTML blocks inside the drag and drop template builder.
Drag & drop email editor options.
In the design area, you choose the structure and look of your email. Establish the number of columns you want, standard colors, and so on. The main editing is finished with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always use the very same components for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include items into your email from your online store. Offered you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ advised items‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and choose the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however likewise works with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive income and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email just like typical newsletter styles, but then trigger them to be sent out as an autoresponder.
The scheduling gives you manage over email shipment. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not desire the autoresponder to head out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to develop automation to welcome my new customers. I begin with pre-made automation design template. And after a few clicks I already have this:
I know, it looks excellent. When you zoom in on the automation circulation, you understand GetResponse has done half the work for you. It‘s simple to alter everything like you want it.
The automation editor has conditions and actions. For example, when a consumer purchases something from you (condition), you activate an email (action). My first action is sending out a welcome email. You can add as many emails and conditions as you desire.
For this email campaign, I have actually created a flow where my new customers get two emails in two days. Then, for my benefit, I separate clients who clicked on my email. As soon as the project starts, GetResponse keeps an eye on all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. As soon as you do, you have the power to construct complete client journeys. Create your own automation, build consumer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can develop your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse offers. Once you‘ve picked your lead magnet, you can construct out your funnel.
The entire funnel building process is guided. You get ideas of what to do at each action and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and directly provides a thank you page design template. Smart!
How to create a conversion funnel
As your initial step, you‘ll develop a signup landing page. Select the design template, fine-tune your copy and style, and publish the page.
Then you‘ll develop the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential stats to monitor your campaign‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to opt for greater plans.
I adore that I can develop a whole funnel in one control panel, all with the capability to track vital statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of concerns and GetResponse will immediately produce a tailored website.
Other website building options include:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and themes
Adding logos and images
After adjusting the builder for simply 5 minutes, I was able to create a good homepage with very little effort.
The builder lets you edit whatever on the page. You can change typefaces, text sizes, add/remove images, reposition elements, adjust cushioning and more.
There‘s a separate menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows additional personalization when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After selecting your title, you add time, date, and duration of the webinar. You select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you wish to show a function or item you can live-share your screen. If I‘m wanting to offer a product, I can include a call to action directly in the webinar.
People who are currently using email marketing and webinars in various platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder currently offers 198 design templates. Although to be honest, I ‘d adhere to the newest 100 templates, a few of the older ones … look actually old.
After choosing a landing page design template you can start editing. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be identified. However after playing around a bit you‘ll rapidly understand what is what and grab the ideal elements.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you create as numerous variations as you want, together with forms and thank-you pages. Install GetResponse Form Smugmug
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What follows is most likely my preferred part. Similar to your emails, you set up analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Naturally, some specialized landing page software has more fancy features. If GetResponse can offer their builder a bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story doesn’t end here however. To examine an email marketing platform you need to look at client support and prices plans.
GetResponse: The Great and the Bad
There are many elements to evaluate email marketing platforms on. GetResponse is a high-quality solution for a great deal of individuals, but diving into its virtues and defects will help expose whether it is a great fit for your company in particular.
What GetResponse Is Proficient at
GetResponse is created to help you produce and carry out impactful email marketing campaigns in line with your sales method. The tool is rich in features while still being easy to use for people with differing ability levels.
Ease of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and user interface are simple to browse and distraction-free. What‘s more, the platform has actually an excellent directed onboarding procedure, strolling you through the process of developing your very first email project with helpful videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat support. Its reps are experienced, useful, and fast to respond to demands. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has become far more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is crucial if you want to utilize personalization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has many benefits for users. Support and transform leads with extremely targeted projects. Develop engagement and customer commitment through appropriate messaging. And develop landing pages to collect lots of interested customers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that almost anyone can establish an sophisticated automation tree in minutes. Adjust pre-built sequences or develop your own from scratch.
The automation functions likewise allow for advanced division. Produce lists of subscribers with similar qualities or behaviors, then send out personalized messaging at the recipient‘s chosen time. Naturally, this level of personalization indicates that recipients are more likely to react and act.
Freedom to develop: GetResponse permits you to produce professional-looking emails with ease. Users love the large number of email templates offered, however you can likewise utilize the incredibly smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise easy to find and recycle style elements from emails that have actually succeeded in the past. In either case, it‘s simple to make your emails stand apart, even with restricted or no design abilities.
Solid reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way down to the actions of specific customers. The tool even develops detailed profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable imperfections. Let‘s examine those so you can evaluate if any of these are offer breakers for your organization.
Combination constraints: When you implement a brand-new tool, you want something that suits your existing tech stack easily. Regrettably, this is an location where GetResponse fails. While it can get in touch with over 120 various apps and pieces of software, there are some notable omissions, particularly with project management platforms. And some key integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a big assistance, however GetResponse‘s tool does not immediately develop mobile-friendly variations. Thus, you need to create the landing page view for mobile visitors individually. This seems like a big miss out on, considered that numerous of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile problems: In addition, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, fundamental changes, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan used to include more automation functions, however ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran clients. To open advanced automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding support choices and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a quick question, you normally do not want to need to phone someone or complete a kind and await an response. That‘s why live chat is such a beneficial tool for software application assistance. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can speak to a real human who can fix more complicated issues.
Assist Center
While live chat is the main support alternative available, a quick click of the question mark button on the homepage takes you to the extra help alternatives. You can pick to:
- Submit a fast type to email GetResponse
- Browse product in the Assistance
There is no apparent way to phone GetResponse, although you do get a devoted account manager if you pick the Business plan.
Aside from video tours, the Aid Center, and all the consumer support choices, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not just assist you get the most out of GetResponse, they also help you enhance your overall marketing skills. Present course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Vital Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is great.
Its marketing automation feature is advanced than many other options on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise rather effective. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone assistance. We tested the 24/7 live chat option and while excellent, many company owner would still like to be able to call.
This program likewise has a standard limitation of 500 guests for its webinars include. This places a huge restraint on many services, but specifically big ones. They are most likely to have a big audience that far surpasses 500 people.
Lastly, although not a big problem, the reality that much of the GetResponse integrations depend on Zapier is hardly perfect.
We suggest providing the totally free trial a spin. The platform has a lot to use if you choose the right plan for you. Install GetResponse Form Smugmug