We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Vs Aweber
However, among the names that gets floated around when discussing email marketing software is GetResponse.
It‘s one of those tools that has been around considering that permanently however continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its main strengths and weak points.
By the end, you should be able to determine if GetResponse is powerful enough to use for your organization.
What is GetResponse? GetResponse Vs Aweber
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a simple landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard division, and more. Their totally free forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also use a generous 50% discount rate to NGOs.
GetResponse rates
There are 6 pricing plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send out an endless number of emails to approximately 1,000 customers
- Marketing Automation –starting at $59 monthly for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for as much as 1,000 subscribers.
- Max – custom prices
- Max2 – custom-made pricing.
As you add more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer sophisticated functions (more on these in a moment). With these plans, exact pricing depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to contact GetResponse to arrange a demo, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Good discounts are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month totally free, through a trial that you can access here.
Secret differences between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which permits you to build complex autoresponder series based on user behaviour) is only totally available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing feature (which immediately sends out pointer emails to your website visitors who don’t complete an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The same goes for order verification e-mails.
- SMS marketing – the option to send out marketing text messages is only offered on the ‘Max‘ plans.
- Support – phone assistance is only readily available on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these features in more depth as I progress through the review– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally varied from a few of its key competitors‘ offerings because unlike a few of them significantly Mailchimp and AWeber it didn’t provide an completely totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the choice of using the platform totally free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse includes some lovely good features – the plan lets you gain access to core email marketing features, the full range of design templates, a website builder and a landing page builder.
To utilize this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not be able to use any autoresponders or automation features on this plan at all.
{ But even so, the complimentary plan represents a excellent way to try the product out and to get going with email marketing specifically if you have a little list and simply want to send newsletters sometimes to it. | Even so, the totally free plan represents a great way to try the item out and to get going with email marketing specifically if you have a small list and simply want to send out newsletters sometimes to it.
GetResponse‘s crucial functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them straight. Add unique aspects like images, video and items to your e-mails.
- Email templates: GetResponse comes with 120+ email design templates. You can save templates for future usage, style in HTML, or develop your own style from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Produce drip campaigns, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically use the best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Client assistance: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting for. We‘re going to review the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to establish my very first email within 10 minutes and it felt actually user-friendly.
Design your first email with GetResponse.
When you create a free account, you can directly begin developing your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Good!
GetResponse has 7 categories of email design templates. You can ‘ inform, promote, welcome‘ your clients. State you like an email template, press “save“ and it shows up in ‘My templates‘ tab to reuse later on.
After you select a design template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the editing options are revealed when you need them. It‘s all really user-friendly.
Old-fashioned HTML code fans can start based upon an HTML style or code it from scratch, but that isn’t required at all. It is excellent to understand that there is likewise an option for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout area, you choose the structure and appearance of your email. Establish how many columns you want, fundamental colors, and so on. The primary editing is made with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I always use the same elements for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online store. Provided you link with your ecommerce platform like Shopify the products are right there. And even add a ‘ advised items‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and select the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however likewise works with a Google Analytics combination.
With eCommerce tracking you understand which projects drive profits and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email much like normal newsletter styles, however then trigger them to be sent out as an autoresponder.
The scheduling gives you manage over email shipment. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to go out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to produce automation to welcome my new consumers. I start with pre-made automation design template. And after a few clicks I already have this:
I understand, it looks impressive. When you zoom in on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s simple to alter whatever like you want it.
The automation editor has conditions and actions. For instance, when a consumer buys something from you (condition), you activate an email (action). My very first action is sending out a welcome email. You can add as numerous emails and conditions as you want.
For this email campaign, I have actually produced a circulation where my new clients get 2 e-mails in 2 days. For my benefit, I separate consumers who clicked on my email. As soon as the campaign begins, GetResponse tracks all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to build total client journeys. Create your own automation, construct consumer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse offers. Once you have actually chosen your lead magnet, you can build out your funnel.
The whole funnel structure procedure is directed. You get tips of what to do at each step and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight provides a thank you page template. Smart! GetResponse Vs Aweber
How to develop a conversion funnel
As your initial step, you‘ll create a signup landing page. Pick the design template, fine-tune your copy and design, and publish the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your important statistics to monitor your campaign‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll need to opt for greater plans.
I love that I can design a entire funnel in one control panel, all with the ability to track important stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will automatically produce a tailored website.
Other website structure options consist of:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Adding logos and images
After adjusting the builder for simply 5 minutes, I was able to produce a good homepage with very little effort.
The builder lets you modify everything on the page. You can alter font styles, text sizes, add/remove images, reposition elements, change cushioning and more.
There‘s a separate menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further customization when you select a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After picking your title, you add time, date, and duration of the webinar. Then you pick which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and keep track of webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you want to reveal a feature or item you can live-share your screen. If I‘m seeking to sell a item, I can add a call to action directly in the webinar.
People who are already utilizing email marketing and webinars in different platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently provides 198 design templates. Although to be sincere, I ‘d adhere to the newest 100 design templates, some of the older ones … look really old.
After picking a landing page template you can start modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. After playing around a bit you‘ll rapidly understand what is what and grab the right components.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The top left corner of the page lets you produce as numerous variations as you want, along with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What comes next is most likely my preferred part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Of course, some specialized landing page software has more expensive features. If GetResponse can provide their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish total funnels to convert visitors into customers. The story doesn’t end here though. To examine an email marketing platform you need to take a look at consumer support and prices plans.
GetResponse: The Good and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a premium solution for a lot of people, but delving into its virtues and flaws will assist expose whether it is a excellent fit for your service in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you develop and perform impactful email marketing projects in line with your sales technique. The tool is abundant in features while still being easy to use for individuals with varying skill levels.
Ease of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its dashboard and user interface are easy to browse and distraction-free. What‘s more, the platform has an exceptional directed onboarding procedure, walking you through the procedure of building your very first email campaign with helpful videos. Plus, its design templates and drag-and-drop builder make developing e-mails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat support. Its associates are educated, useful, and quick to respond to demands. Newbies and advanced users alike can receive support in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being much more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is key if you want to use customization at scale.
GetResponse‘s strategic, sequential technique to email marketing has various benefits for users. Nurture and convert leads with highly targeted projects. Develop engagement and customer commitment through relevant messaging. And develop landing pages to gather tons of interested customers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that practically any person can set up an sophisticated automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation features also enable sophisticated segmentation. Develop lists of customers with comparable qualities or behaviors, then send out individualized messaging at the recipient‘s preferred time. Naturally, this level of personalization implies that receivers are more likely to respond and do something about it.
Flexibility to create: GetResponse permits you to create professional-looking emails with ease. Users enjoy the large number of email design templates readily available, however you can likewise use the extremely smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise easy to find and reuse design components from emails that have succeeded in the past. Either way, it‘s simple to make your e-mails stick out, even with minimal or no style skills.
Solid reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be super in-depth, all the way to the actions of individual customers. The tool even builds up in-depth profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some significant drawbacks. Let‘s take a look at those so you can judge if any of these are deal breakers for your organization.
Combination restrictions: When you carry out a new tool, you want something that suits your existing tech stack quickly. This is an area where GetResponse falls brief. While it can connect with over 120 different apps and pieces of software application, there are some significant omissions, especially with project management platforms. And some crucial combinations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as trusted as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a huge help, but GetResponse‘s tool does not automatically develop mobile-friendly versions. Therefore, you need to develop the landing page view for mobile visitors individually. This looks like a huge miss out on, given that many of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile problems: Furthermore, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, fundamental changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s fundamental plan used to include more automation functions, but ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time customers. To unlock innovative automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional assistance alternatives and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you generally don’t wish to have to phone someone or submit a form and wait on an answer. That‘s why live chat is such a useful tool for software support. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak to a genuine human who can solve more complex problems.
Assist Center
While live chat is the main assistance option available, a fast click of the question mark button on the homepage takes you to the extra assistance alternatives. You can choose to:
- Fill out a fast form to email GetResponse
- Search material in the Assistance Center
There is no apparent method to phone GetResponse, although you do get a devoted account manager if you choose the Enterprise plan.
Aside from video trips, the Aid Center, and all the client support options, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials don’t simply help you get the most out of GetResponse, they also help you enhance your general marketing skills. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Vital Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is terrific.
Its marketing automation function is advanced than the majority of other options on the market. Its email marketing, reporting, and landing page/form builders are also quite effective. It also lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone assistance. We tested the 24/7 live chat alternative and while excellent, lots of business owners would still like to be able to call.
This program also has a basic limitation of 500 guests for its webinars include. This puts a substantial restraint on numerous companies, but especially huge ones. They are more likely to have a large audience that far exceeds 500 individuals.
Although not a huge issue, the truth that many of the GetResponse combinations rely on Zapier is barely perfect.
We recommend giving the free trial a spin. The platform has a lot to use if you select the best plan for you.GetResponse Vs Aweber