We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Shopify GetResponse
Nevertheless, one of the names that gets floated around when speaking about email marketing software application is GetResponse.
It‘s one of those tools that has been around considering that forever however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its main strengths and weak points.
By the end, you must have the ability to determine if GetResponse is effective enough to utilize for your business.
What is GetResponse? Shopify GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard division, and more. Their totally free permanently plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise offer a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse pricing
There are six prices plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an unlimited variety of e-mails to up to 1,000 customers
- Marketing Automation – beginning at $59 monthly for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 monthly for approximately 1,000 subscribers.
- Max – custom pricing
- Max2 – custom-made pricing.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to utilize GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer advanced functions (more on these in a moment). With these plans, precise pricing depends upon requirements and list size –if you‘re interested in using either of them, you‘ll need to get in touch with GetResponse to schedule a demo, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days for free, via a trial that you can access here.
Secret distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which enables you to build intricate autoresponder sequences based upon user behaviour) is just fully readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery feature (which automatically sends pointer emails to your site visitors who don’t complete an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The very same chooses order confirmation e-mails.
- SMS marketing – the choice to send marketing text is only available on the ‘Max‘ plans.
- Assistance – phone assistance is just available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the review– however first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically differed from a few of its crucial competitors‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t use an entirely complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the choice of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse features some pretty decent features – the plan lets you gain access to core email marketing functions, the full range of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t have the ability to use any autoresponders or automation features on this plan at all.
{ But however, the complimentary plan represents a great way to attempt the item out and to get going with email marketing especially if you have a little list and just wish to send out newsletters occasionally to it. | Even so, the free plan represents a excellent way to attempt the product out and to get going with email marketing especially if you have a small list and simply desire to send newsletters periodically to it.
GetResponse‘s essential functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them straight. Add unique aspects like images, video and products to your emails.
- Email templates: GetResponse comes with 120+ email design templates. You can conserve templates for future use, style in HTML, or construct your own style from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Produce drip projects, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately utilize the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Client assistance: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the details
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the right suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought of the user experience. I had the ability to set up my very first email within 10 minutes and it felt actually intuitive.
Design your very first email with GetResponse.
When you produce a free account, you can directly start creating your actual email. Click ‘Design message‘, and you‘re greeted by over 120+ email design templates. Great!
GetResponse has 7 classifications of email design templates. For instance, you can ‘ inform, promote, welcome‘ your consumers. Say you like an email design template, press “save“ and it appears in ‘My design templates‘ tab to reuse later on.
After you choose a template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever frustrating. All the editing options are revealed when you require them. So it‘s all very instinctive.
Old school HTML code lovers can begin based on an HTML design or code it from scratch, but that isn’t needed at all. It is excellent to know that there is likewise an option for custom-made HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout area, you decide the structure and look of your email. Set up how many columns you want, fundamental colors, etc. The primary editing is finished with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and areas. I constantly use the same aspects for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can include items into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and pick the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, but also deals with a Google Analytics integration.
With eCommerce tracking you know which projects drive income and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email just like normal newsletter designs, but then trigger them to be sent out as an autoresponder.
The scheduling offers you control over email delivery. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are examining, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to create automation to welcome my brand-new customers. I start with pre-made automation template. And after a couple of clicks I currently have this:
I know, it looks remarkable. When you zoom in on the automation circulation, you understand GetResponse has actually done half the work for you. It‘s simple to change everything like you desire it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can add as lots of emails and conditions as you want.
For this email project, I have actually developed a circulation where my brand-new clients get 2 emails in two days. Then, for my benefit, I separate customers who clicked on my email. Once the campaign starts, GetResponse tracks all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to construct complete client journeys. Develop your own automation, develop consumer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can construct your own automation with accuracy.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse offers. When you‘ve selected your lead magnet, you can build out your funnel.
The whole funnel structure procedure is assisted. You get ideas of what to do at each step and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and directly provides a thank you page template. Smart! Shopify GetResponse
How to produce a conversion funnel
As your initial step, you‘ll develop a signup landing page. Pick the template, modify your copy and style, and release the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your essential statistics to monitor your project‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll need to go with greater plans.
I adore that I can create a entire funnel in one dashboard, all with the capability to track essential stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will immediately generate a customized website.
Other website structure choices include:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Including logos and images
After adjusting the builder for simply 5 minutes, I was able to develop a decent homepage with very little effort.
The builder lets you edit everything on the page. You can change typefaces, text sizes, add/remove images, reposition components, change cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows more modification when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After selecting your title, you add time, date, and period of the webinar. Then you choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and monitor webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to reveal a feature or item you can live-share your screen. If I‘m aiming to sell a product, I can add a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in various platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently offers 198 templates. To be truthful, I ‘d stick to the newest 100 design templates, some of the older ones … look truly old.
After choosing a landing page template you can start editing. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be identified. After playing around a bit you‘ll quickly understand what is what and get the right components.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The top left corner of the page lets you produce as numerous variations as you want, in addition to forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my preferred part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Naturally, some specialized landing page software application has more elegant functions. If GetResponse can give their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push notices, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up total funnels to convert visitors into clients. The story doesn’t end here however. To evaluate an email marketing platform you need to take a look at client support and rates plans.
GetResponse: The Good and the Bad
There are numerous aspects to evaluate email marketing platforms on. GetResponse is a premium solution for a lot of people, but delving into its virtues and defects will assist expose whether it is a good suitable for your business in particular.
What GetResponse Is Good At
GetResponse is designed to assist you develop and perform impactful email marketing campaigns in line with your sales technique. The tool is abundant in features while still being easy to use for people with varying skill levels.
Reduce of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its dashboard and user interface are simple to navigate and distraction-free. What‘s more, the platform has an exceptional directed onboarding procedure, walking you through the procedure of constructing your very first email campaign with handy videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat support. Its associates are educated, useful, and fast to react to demands. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become much more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you want to use personalization at scale.
GetResponse‘s strategic, sequential approach to email marketing has various advantages for users. Nurture and convert leads with extremely targeted projects. Build engagement and customer commitment through relevant messaging. And develop landing pages to gather tons of interested subscribers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that almost anybody can set up an innovative automation tree in minutes. Adjust pre-built series or construct your own from scratch.
The automation features also allow for advanced segmentation. Develop lists of subscribers with comparable qualities or habits, then send out personalized messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that recipients are more likely to respond and act.
Flexibility to develop: GetResponse allows you to develop professional-looking emails with ease. Users like the huge number of email templates available, but you can likewise use the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to find and reuse design elements from emails that have actually succeeded in the past. In either case, it‘s easy to make your e-mails stand apart, even with restricted or no design abilities.
Solid reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way down to the actions of specific subscribers. The tool even develops detailed profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on project efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable shortcomings. Let‘s take a look at those so you can judge if any of these are deal breakers for your organization.
Integration restrictions: When you execute a new tool, you want something that fits into your existing tech stack quickly. This is an location where GetResponse falls short. While it can connect with over 120 various apps and pieces of software application, there are some noteworthy omissions, especially with task management platforms. And some essential combinations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as trusted as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a substantial aid, but GetResponse‘s tool does not automatically create mobile-friendly variations. Therefore, you need to create the landing page view for mobile visitors independently. This looks like a huge miss, given that many of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile problems: In addition, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, simple changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your projects.
Plan limitations: GetResponse‘s fundamental plan utilized to consist of more automation features, however eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time clients. To unlock innovative automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Working with GetResponse‘s support
GetReponse has exceptional support choices and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you generally do not wish to have to phone somebody or fill out a form and wait on an response. That‘s why live chat is such a helpful tool for software support. GetResponse offers 24/7 live chat support. And it‘s not simply a chatbot, you can speak with a real human who can resolve more complex issues.
Help Center
While live chat is the primary assistance alternative available, a quick click of the question mark button on the homepage takes you to the extra aid alternatives. You can choose to:
- Fill out a fast form to email GetResponse
- Search product in the Aid
There is no apparent method to phone GetResponse, although you do get a devoted account supervisor if you pick the Business plan.
Aside from video trips, the Help Center, and all the consumer support choices, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials do not just help you get the most out of GetResponse, they also assist you enhance your general marketing skills. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Important Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is terrific.
Its marketing automation feature is advanced than most other alternatives on the marketplace. Its email marketing, reporting, and landing page/form builders are likewise rather efficient. It also lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone assistance. We tested the 24/7 live chat choice and while excellent, many company owner would still like to be able to call.
This program also has a basic limit of 500 guests for its webinars feature. This positions a huge constraint on numerous companies, but specifically big ones. They are most likely to have a big audience that far surpasses 500 people.
Finally, although not a huge problem, the fact that many of the GetResponse combinations depend on Zapier is hardly ideal.
We recommend providing the free trial a spin. The platform has a lot to provide if you pick the ideal plan for you.Shopify GetResponse