We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. How To Tag Subscribers In GetResponse
One of the names that get drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around considering that forever but continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you should have the ability to identify if GetResponse is powerful enough to utilize for your company.
What is GetResponse? How To Tag Subscribers In GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, standard division, and more. Their totally free permanently plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise provide a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse rates
There are six pricing plans:
- Getresponse Free –this free plan lets you utilize a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send an limitless number of emails to approximately 1,000 customers
- Marketing Automation –starting at $59 each month for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for as much as 1,000 customers.
- Max – custom rates
- Max2 – customized pricing.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide advanced features (more on these in a moment). With these plans, precise rates depends on requirements and list size –if you have an interest in using either of them, you‘ll require to get in touch with GetResponse to schedule a demo, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for thirty days free of charge, through a trial that you can access here.
Secret differences in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a series of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which permits you to build complex autoresponder sequences based on user behaviour) is only completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the rates ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which instantly sends suggestion emails to your website visitors who don’t complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The same goes for order verification emails.
- SMS marketing – the option to send marketing text messages is just readily available on the ‘Max‘ plans.
- Support – phone assistance is only readily available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Client Experience Manager‘, to utilize the GetResponse term).
I‘ll go over these functions in more depth as I progress through the evaluation– however first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally differed from some of its key competitors‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t use an entirely complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the alternative of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse features some beautiful good functions – the plan lets you gain access to core email marketing features, the complete variety of templates, a website builder and a landing page builder.
To use this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t be able to use any autoresponders or automation functions on this plan at all.
{ However nevertheless, the free plan represents a great way to attempt the product out and to start with email marketing particularly if you have a little list and simply wish to send out newsletters periodically to it. | Even so, the complimentary plan represents a good way to attempt the product out and to get going with email marketing specifically if you have a small list and just want to send newsletters occasionally to it.
GetResponse‘s most important features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them straight. Include unique components like images, video and items to your e-mails.
- Email templates: GetResponse comes with 120+ email templates. You can conserve design templates for future usage, design in HTML, or construct your own design from scratch.
- Funnel builder: Produce complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Produce drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately use the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Consumer assistance: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting for. We‘re going to review the core GetResponse features and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve thought of the user experience. I had the ability to establish my very first email within 10 minutes and it felt actually user-friendly.
Design your first email with GetResponse.
As soon as you develop a complimentary account, you can directly start developing your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 classifications of email templates. You can ‘ inform, promote, invite‘ your clients. State you like an email template, press “ conserve“ and it shows up in ‘My design templates‘ tab to recycle later.
After you select a template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never frustrating. All the editing alternatives are shown when you need them. It‘s all very instinctive.
Old-fashioned HTML code fans can start based on an HTML design or code it from scratch, however that isn’t required at all. It is good to understand that there is likewise an option for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the layout section, you choose the structure and look of your email. Establish how many columns you desire, fundamental colors, and so on. The primary editing is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always use the very same elements for headers, footers, and some text/images combinations. So in my next email, I save a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online shop. Provided you link with your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested items‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you develop the entire email. Add subject lines, sender email address, and pick the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, however likewise deals with a Google Analytics combination.
With eCommerce tracking you know which projects drive earnings and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email similar to regular newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling offers you control over email delivery. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t desire the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to develop automation to welcome my brand-new customers. I begin with pre-made automation design template. And after a couple of clicks I currently have this:
I understand, it looks impressive. When you focus on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s simple to change everything like you desire it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you trigger an email (action). My very first action is sending out a welcome email. You can add as lots of emails and conditions as you want.
For this email campaign, I‘ve developed a circulation where my brand-new consumers get two emails in 2 days. Then, for my convenience, I separate clients who clicked on my email. As soon as the project begins, GetResponse monitors all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to construct total consumer journeys. Create your own automation, develop consumer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can construct your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse offers. As soon as you‘ve selected your lead magnet, you can develop out your funnel.
The entire funnel building procedure is guided. You get recommendations of what to do at each action and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to create a conversion funnel
As your primary step, you‘ll develop a signup landing page. Pick the template, modify your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important statistics to monitor your project‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll have to opt for higher plans.
I love that I can develop a entire funnel in one control panel, all with the capability to track crucial statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will automatically produce a tailored website.
Other website structure alternatives consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and themes
Adding logos and images
After fiddling with the builder for simply 5 minutes, I had the ability to produce a decent homepage with minimal effort.
The builder lets you modify everything on the page. You can alter font styles, text sizes, add/remove images, reposition elements, change cushioning and more.
There‘s a separate menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows further personalization when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After selecting your title, you add time, date, and period of the webinar. You pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will produce a webinar link to drive individuals to register for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you wish to show a function or item you can live-share your screen. If I‘m aiming to sell a item, I can add a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently uses 198 templates. To be honest, I ‘d stick to the most recent 100 templates, some of the older ones … look really old.
After choosing a landing page template you can begin modifying. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be identified. But after messing around a bit you‘ll rapidly know what is what and grab the right components.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as many variants as you desire, in addition to forms and thank-you pages. How To Tag Subscribers In GetResponse
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. As with your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Of course, some specialized landing page software has more expensive features. If GetResponse can provide their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to convert visitors into clients. The story doesn’t end here though. To examine an email marketing platform you have to take a look at client support and pricing plans.
GetResponse: The Great and the Bad
There are lots of factors to judge email marketing platforms on. GetResponse is a top quality solution for a lot of people, however diving into its virtues and defects will assist reveal whether it is a great fit for your business in particular.
What GetResponse Is Good At
GetResponse is created to assist you develop and perform impactful email marketing projects in line with your sales technique. The tool is abundant in features while still being easy to use for individuals with varying skill levels.
Alleviate of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has an exceptional guided onboarding process, strolling you through the procedure of developing your first email campaign with handy videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat support. Its associates are well-informed, handy, and fast to react to demands. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has ended up being much more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is crucial if you want to use personalization at scale.
GetResponse‘s strategic, consecutive approach to email marketing has various benefits for users. Nurture and transform leads with highly targeted projects. Develop engagement and client commitment through appropriate messaging. And develop landing pages to gather lots of interested customers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that practically anyone can set up an innovative automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation features also permit innovative segmentation. Produce lists of customers with comparable qualities or behaviors, then send out customized messaging at the recipient‘s chosen time. Naturally, this level of customization implies that recipients are most likely to react and act.
Flexibility to design: GetResponse allows you to create professional-looking e-mails with ease. Users like the vast number of email templates available, however you can also utilize the incredibly smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise easy to find and reuse design aspects from emails that have been successful in the past. In any case, it‘s easy to make your emails stand apart, even with limited or no design abilities.
Solid reporting: GetResponse has premium analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way down to the actions of specific customers. The tool even develops comprehensive profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s analyze those so you can evaluate if any of these are deal breakers for your company.
Combination restrictions: When you carry out a brand-new tool, you desire something that suits your existing tech stack easily. This is an location where GetResponse falls short. While it can connect with over 120 different apps and pieces of software, there are some notable omissions, especially with task management platforms. And some crucial combinations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as reliable as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a substantial help, but GetResponse‘s tool doesn’t automatically produce mobile-friendly variations. Thus, you need to design the landing page view for mobile visitors separately. This seems like a big miss out on, given that many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile problems: Additionally, the drag-and-drop editor is tough to use on mobile. Aside from making small, basic modifications, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at revealing you development and analysis of your projects.
Plan limitations: GetResponse‘s standard plan utilized to consist of more automation features, however ultimately made those only available on higher-cost plans. took this away, much to the dismay of veteran consumers. To open advanced automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has exceptional support choices and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a fast question, you usually don’t want to have to phone somebody or complete a type and wait on an answer. That‘s why live chat is such a helpful tool for software support. GetResponse offers 24/7 live chat support. And it‘s not simply a chatbot, you can speak with a genuine human who can solve more complicated issues.
Assist
While live chat is the main assistance alternative available, a fast click of the enigma button on the homepage takes you to the extra help choices. You can choose to:
- Submit a fast kind to email GetResponse
- Search product in the Assistance Center
There is no apparent way to phone GetResponse, although you do get a dedicated account supervisor if you choose the Enterprise plan.
Aside from video trips, the Assistance Center, and all the client support alternatives, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials don’t simply help you get the most out of GetResponse, they likewise help you improve your overall marketing abilities. Present course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Essential Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is terrific.
Its marketing automation function is more advanced than many other alternatives on the market. Its email marketing, reporting, and landing page/form home builders are likewise rather efficient. It also lets you host webinars internally and develop dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We evaluated the 24/7 live chat choice and while terrific, numerous company owner would still like to be able to call.
This program likewise has a basic limit of 500 guests for its webinars include. This positions a substantial restraint on numerous services, however especially big ones. They are more likely to have a big audience that far surpasses 500 individuals.
Finally, although not a huge concern, the truth that a number of the GetResponse combinations count on Zapier is barely perfect.
We recommend providing the free trial a spin. The platform has a lot to offer if you choose the best plan for you. How To Tag Subscribers In GetResponse