We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse, Template, Undo
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has actually been around because forever but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you must be able to determine if GetResponse is effective enough to use for your organization.
What is GetResponse? GetResponse, Template, Undo
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, fundamental segmentation, and more. Their complimentary forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also provide a generous 50% discount rate to NGOs.
GetResponse rates
There are 6 pricing plans:
- Getresponse Free –this totally free plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an unrestricted number of emails to up to 1,000 customers
- Marketing Automation – beginning at $59 per month for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for approximately 1,000 customers.
- Max – customized rates
- Max2 – customized rates.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer sophisticated features (more on these in a moment). With these plans, exact pricing depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to contact GetResponse to arrange a demo, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Good discounts are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 30 days for free, through a trial that you can access here.
Secret distinctions in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which permits you to construct intricate autoresponder series based upon user behaviour) is just totally offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing feature (which automatically sends out tip emails to your website visitors who do not complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The same opts for order confirmation e-mails.
- SMS marketing – the choice to send out marketing text messages is only offered on the ‘Max‘ plans.
- Support – phone assistance is just available on the Max2 plan, on which you also get a devoted account supervisor (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I advance through the review– but first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from a few of its crucial rivals‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t offer an totally totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the choice of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse includes some lovely good features – the plan lets you access core email marketing functions, the full variety of design templates, a website builder and a landing page builder.
To utilize this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ But even so, the free plan represents a great way to try the product out and to start with email marketing especially if you have a small list and just wish to send newsletters periodically to it. | Even so, the free plan represents a great method to attempt the item out and to get going with email marketing particularly if you have a little list and simply want to send newsletters periodically to it.
GetResponse‘s most important features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them straight. Add unique aspects like images, video and items to your emails.
- Email templates: GetResponse features 120+ email templates. You can save design templates for future use, style in HTML, or construct your own design from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Develop drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and instantly use the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client assistance: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to establish my very first email within 10 minutes and it felt truly user-friendly.
Design your first email with GetResponse.
When you develop a complimentary account, you can directly start developing your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, welcome‘ your consumers. State you like an email template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later.
After you select a template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never frustrating. All the modifying alternatives are shown when you need them. It‘s all extremely instinctive.
Old school HTML code lovers can begin based on an HTML style or code it from scratch, however that isn’t needed at all. It is great to understand that there is likewise an option for customized HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the design section, you choose the structure and appearance of your email. Set up the number of columns you desire, fundamental colors, etc. The primary modifying is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I always use the same elements for headers, footers, and some text/images combinations. So in my next email, I conserve a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you link with your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you create the whole email. Include subject lines, sender email address, and choose the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however likewise deals with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive earnings and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email similar to typical newsletter styles, but then activate them to be sent out as an autoresponder.
The scheduling offers you control over email shipment. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not desire the autoresponder to head out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to produce automation to welcome my new customers. I start with pre-made automation template. And after a few clicks I currently have this:
I know, it looks outstanding. When you zoom in on the automation flow, you understand GetResponse has done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. For example, when a client buys something from you (condition), you set off an email (action). My first action is sending a welcome email. You can add as many e-mails and conditions as you desire.
For this email campaign, I have actually produced a circulation where my new clients get two emails in two days. For my benefit, I separate clients who clicked on my email. When the campaign begins, GetResponse keeps track of all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. But once you do, you have the power to develop complete consumer journeys. Create your own automation, construct customer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little tweaking, you can build your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse offers. Once you have actually picked your lead magnet, you can develop out your funnel.
The whole funnel structure process is directed. You get ideas of what to do at each step and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and straight provides a thank you page design template. Smart!
How to create a conversion funnel
As your primary step, you‘ll develop a signup landing page. Select the design template, modify your copy and style, and publish the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential stats to monitor your project‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll have to opt for greater plans.
I adore that I can develop a whole funnel in one control panel, all with the capability to track important stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of questions and GetResponse will automatically generate a tailored website.
Other website structure choices include:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Adding logos and images
After fiddling with the builder for just 5 minutes, I was able to produce a good homepage with minimal effort.
The builder lets you modify everything on the page. You can alter fonts, text sizes, add/remove images, reposition aspects, change cushioning and more.
There‘s a separate menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals additional personalization when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After choosing your title, you include time, date, and period of the webinar. Then you pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send invites to your contact list, manage other webinars, and keep track of webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you wish to reveal a function or product you can live-share your screen. If I‘m aiming to offer a product, I can add a call to action directly in the webinar.
Individuals who are currently using email marketing and webinars in various platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently uses 198 templates. To be honest, I ‘d stick to the newest 100 design templates, some of the older ones … look actually old.
After choosing a landing page design template you can begin editing. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be labeled. After playing around a bit you‘ll rapidly know what is what and get the ideal elements.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as numerous variants as you want, in addition to forms and thank-you pages. GetResponse, Template, Undo
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my preferred part. As with your emails, you set up analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Of course, some specialized landing page software application has more elegant functions. If GetResponse can provide their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up total funnels to convert visitors into consumers. The story doesn’t end here though. To examine an email marketing platform you have to look at client assistance and rates plans.
GetResponse: The Great and the Bad
There are many factors to judge email marketing platforms on. GetResponse is a top quality service for a lot of people, however delving into its virtues and flaws will help expose whether it is a great fit for your organization in particular.
What GetResponse Is Good At
GetResponse is designed to assist you create and perform impactful email marketing projects in line with your sales strategy. The tool is abundant in features while still being easy to use for individuals with varying skill levels.
Reduce of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and user interface are easy to browse and distraction-free. What‘s more, the platform has actually an exceptional guided onboarding procedure, strolling you through the process of building your first email project with useful videos. Plus, its templates and drag-and-drop builder make creating e-mails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat support. Its associates are educated, handy, and quick to respond to demands. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become far more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is key if you wish to use customization at scale.
GetResponse‘s strategic, sequential approach to email marketing has many benefits for users. Nurture and transform leads with highly targeted projects. Construct engagement and consumer commitment through pertinent messaging. And create landing pages to gather tons of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that nearly anyone can set up an advanced automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation functions likewise permit advanced division. Create lists of customers with similar qualities or behaviors, then send customized messaging at the recipient‘s preferred time. Naturally, this level of customization indicates that receivers are most likely to react and do something about it.
Flexibility to create: GetResponse enables you to develop professional-looking emails with ease. Users like the large variety of email design templates available, however you can also use the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to find and recycle style aspects from emails that have actually been successful in the past. In any case, it‘s simple to make your e-mails stand apart, even with restricted or no design abilities.
Strong reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly detailed, all the way to the actions of specific subscribers. The tool even develops in-depth profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on project efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your organization.
Integration restrictions: When you implement a brand-new tool, you want something that fits into your existing tech stack easily. This is an location where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software application, there are some noteworthy omissions, especially with project management platforms. And some key integrations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as reliable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a big assistance, however GetResponse‘s tool does not immediately produce mobile-friendly versions. Thus, you have to develop the landing page view for mobile visitors individually. This appears like a big miss out on, given that many of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile issues: Moreover, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, fundamental modifications, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s fundamental plan used to consist of more automation functions, but ultimately made those only available on higher-cost plans. took this away, much to the dismay of long-time consumers. To unlock advanced automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding assistance alternatives and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick concern, you typically do not wish to need to phone someone or fill out a form and await an answer. That‘s why live chat is such a helpful tool for software assistance. GetResponse provides 24/7 live chat assistance. And it‘s not just a chatbot, you can talk to a genuine human who can resolve more complicated problems.
Assist Center
While live chat is the primary support choice available, a quick click of the question mark button on the homepage takes you to the extra help choices. You can pick to:
- Complete a fast form to email GetResponse
- Browse material in the Aid Center
There is no apparent way to phone GetResponse, although you do get a dedicated account manager if you select the Enterprise plan.
Aside from video tours, the Assistance Center, and all the consumer support alternatives, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials do not just help you get the most out of GetResponse, they likewise assist you improve your total marketing skills. Present course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Necessary Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is fantastic.
Its marketing automation feature is more advanced than many other alternatives on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise rather effective. It also lets you host webinars internally and develop dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We checked the 24/7 live chat alternative and while excellent, lots of business owners would still like to be able to call.
This program also has a basic limit of 500 participants for its webinars include. This puts a big restriction on numerous services, but specifically huge ones. They are most likely to have a large audience that far surpasses 500 individuals.
Finally, although not a huge problem, the fact that many of the GetResponse combinations depend on Zapier is barely ideal.
We suggest providing the free trial a spin. The platform has a lot to use if you choose the ideal plan for you. GetResponse, Template, Undo