We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Spam Score GetResponse
One of the names that get floated around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around considering that permanently however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you should have the ability to figure out if GetResponse is powerful enough to use for your service.
What is GetResponse? Spam Score GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic division, and more. Their free forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise provide a generous 50% discount to NGOs.
GetResponse prices
There are six prices plans:
- Getresponse Free –this complimentary plan lets you use a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an endless number of e-mails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 each month for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 monthly for as much as 1,000 customers.
- Max – custom-made pricing
- Max2 – custom prices.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply advanced features (more on these in a moment). With these plans, exact pricing depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to call GetResponse to set up a demo, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Decent discounts are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 1 month for free, via a trial that you can access here.
Secret differences between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which allows you to construct complicated autoresponder series based on user behaviour) is only fully readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the pricing ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which automatically sends out reminder emails to your site visitors who don’t finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or greater.
The same opts for order verification emails.
- SMS marketing – the choice to send marketing text is only readily available on the ‘Max‘ plans.
- Assistance – phone assistance is only readily available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll go over these features in more depth as I advance through the review– but initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally differed from a few of its key rivals‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t provide an entirely complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the alternative of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse comes with some lovely good functions – the plan lets you access core email marketing functions, the full range of templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t have the ability to use any autoresponders or automation functions on this plan at all.
{ But nevertheless, the complimentary plan represents a good way to attempt the item out and to start with email marketing especially if you have a little list and simply want to send newsletters sometimes to it. | Even so, the totally free plan represents a excellent method to try the product out and to get going with email marketing specifically if you have a small list and simply desire to send out newsletters sometimes to it.
GetResponse‘s essential functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag material blocks on the canvas and modify them straight. Add unique elements like images, video and items to your e-mails.
- Email design templates: GetResponse features 120+ email design templates. You can conserve templates for future use, design in HTML, or construct your own style from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Create drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately utilize the very best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Customer assistance: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Review: the details
Now to the part you‘ve been awaiting. We‘re going to evaluate the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought of the user experience. I had the ability to set up my very first email within 10 minutes and it felt actually intuitive.
Design your very first email with GetResponse.
When you develop a free account, you can directly begin creating your actual email. Click ‘ Style message‘, and you‘re greeted by over 120+ email templates. Nice!
GetResponse has 7 classifications of email templates. You can ‘ inform, promote, welcome‘ your clients. Say you like an email template, press “save“ and it appears in ‘My design templates‘ tab to recycle later.
After you pick a design template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever frustrating. All the editing alternatives are revealed when you need them. It‘s all very user-friendly.
Traditional HTML code fans can begin based on an HTML style or code it from scratch, however that isn’t required at all. It is great to understand that there is also an option for customized HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the design section, you choose the structure and appearance of your email. Establish how many columns you want, fundamental colors, and so on. The primary editing is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I constantly utilize the same aspects for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll appear embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the items are right there. And even include a ‘recommended items‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you develop the whole email. Include subject lines, sender email address, and pick the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however likewise deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email just like typical newsletter styles, however then trigger them to be sent out as an autoresponder.
The scheduling offers you manage over email delivery. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to go out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Because we are examining, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to develop automation to welcome my new customers. I start with pre-made automation template. And after a few clicks I currently have this:
I understand, it looks impressive. When you zoom in on the automation flow, you realize GetResponse has done half the work for you. It‘s easy to alter whatever like you desire it.
The automation editor has conditions and actions. For instance, when a consumer purchases something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can include as numerous emails and conditions as you want.
For this email project, I have actually created a flow where my brand-new consumers get two emails in 2 days. Then, for my convenience, I separate consumers who clicked on my email. Once the project starts, GetResponse monitors all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to develop complete customer journeys. Develop your own automation, develop consumer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with precision.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse offers. As soon as you have actually selected your lead magnet, you can develop out your funnel.
The entire funnel building process is guided. You get recommendations of what to do at each action and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to create a conversion funnel
As your primary step, you‘ll develop a signup landing page. Choose the template, fine-tune your copy and style, and release the page.
Then you‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital stats to monitor your campaign‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll have to select greater plans.
I adore that I can develop a entire funnel in one control panel, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of concerns and GetResponse will instantly create a individualized website.
Other website structure options consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and themes
Including logos and images
After adjusting the builder for just 5 minutes, I had the ability to produce a decent homepage with very little effort.
The builder lets you modify whatever on the page. You can alter font styles, text sizes, add/remove images, rearrange components, adjust padding and more.
There‘s a separate menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals further modification when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After choosing your title, you include time, date, and duration of the webinar. You select which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and track webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to reveal a feature or product you can live-share your screen. If I‘m wanting to offer a item, I can include a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in various platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently offers 198 design templates. Although to be truthful, I ‘d stick to the latest 100 design templates, a few of the older ones … look truly old.
After selecting a landing page template you can start editing. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. After playing around a bit you‘ll rapidly understand what is what and get the best elements.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The leading left corner of the page lets you develop as many variations as you desire, along with forms and thank-you pages. Spam Score GetResponse
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What follows is most likely my preferred part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Obviously, some specialized landing page software application has more elegant features. If GetResponse can provide their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up complete funnels to transform visitors into customers. The story does not end here though. To examine an email marketing platform you need to look at consumer support and rates plans.
GetResponse: The Excellent and the Bad
There are lots of aspects to evaluate email marketing platforms on. GetResponse is a top quality option for a great deal of people, however delving into its virtues and defects will help reveal whether it is a excellent suitable for your service in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you create and perform impactful email marketing campaigns in line with your sales strategy. The tool is abundant in functions while still being easy to use for people with differing skill levels.
Alleviate of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and user interface are simple to browse and distraction-free. What‘s more, the platform has actually an excellent assisted onboarding process, strolling you through the process of constructing your very first email campaign with useful videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its associates are educated, handy, and quick to react to requests. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has become far more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you want to utilize customization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has numerous advantages for users. Support and transform leads with extremely targeted projects. Build engagement and customer loyalty through appropriate messaging. And create landing pages to gather lots of interested subscribers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that nearly anyone can establish an advanced automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation features likewise permit advanced segmentation. Create lists of customers with comparable qualities or habits, then send personalized messaging at the recipient‘s chosen time. Naturally, this level of customization means that recipients are more likely to respond and take action.
Flexibility to design: GetResponse allows you to create professional-looking e-mails with ease. Users love the large variety of email design templates readily available, however you can likewise utilize the extremely smooth drag-and-drop editor to customize emails to match your branding. It‘s also easy to find and reuse style components from emails that have achieved success in the past. In either case, it‘s simple to make your e-mails stand apart, even with minimal or no design abilities.
Strong reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way to the actions of specific customers. The tool even develops in-depth profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some notable shortcomings. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your organization.
Integration constraints: When you implement a new tool, you desire something that fits into your existing tech stack quickly. This is an area where GetResponse falls short. While it can connect with over 120 different apps and pieces of software application, there are some significant omissions, particularly with task management platforms. And some key combinations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as trustworthy as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a huge aid, however GetResponse‘s tool doesn’t automatically produce mobile-friendly versions. Therefore, you have to create the landing page view for mobile visitors independently. This appears like a huge miss, given that a lot of of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile issues: Additionally, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, simple modifications, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is really capable at showing you development and analysis of your campaigns.
Plan constraints: GetResponse‘s basic plan utilized to consist of more automation functions, but eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time clients. To open sophisticated automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding assistance options and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a fast question, you generally don’t wish to need to phone somebody or fill out a form and wait for an answer. That‘s why live chat is such a useful tool for software support. GetResponse supplies 24/7 live chat assistance. And it‘s not just a chatbot, you can speak to a real human who can resolve more complicated issues.
Assist
While live chat is the main support choice on offer, a quick click of the enigma button on the homepage takes you to the additional aid choices. You can choose to:
- Fill out a fast kind to email GetResponse
- Search product in the Assistance
There is no apparent method to phone GetResponse, although you do get a dedicated account supervisor if you select the Enterprise plan.
Aside from video trips, the Help Center, and all the customer support alternatives, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials don’t just help you get the most out of GetResponse, they also help you improve your overall marketing abilities. Present course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is terrific.
Its marketing automation function is advanced than many other options on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise quite efficient. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We checked the 24/7 live chat option and while excellent, many business owners would still like to be able to call.
This program likewise has a standard limitation of 500 participants for its webinars include. This positions a substantial constraint on lots of services, but especially huge ones. They are most likely to have a large audience that far surpasses 500 people.
Lastly, although not a huge concern, the truth that a number of the GetResponse integrations count on Zapier is barely perfect.
We recommend offering the totally free trial a spin. The platform has a lot to offer if you choose the best plan for you. Spam Score GetResponse