We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Inline Form GetResponse
One of the names that get drifted around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around because forever however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you must be able to figure out if GetResponse is powerful enough to use for your organization.
What is GetResponse? Inline Form GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental segmentation, and more. Their complimentary permanently plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They also use a generous 50% discount rate to NGOs.
GetResponse pricing
There are 6 prices plans:
- Getresponse Free –this complimentary plan lets you use a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an limitless number of e-mails to approximately 1,000 customers
- Marketing Automation – beginning at $59 monthly for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for as much as 1,000 customers.
- Max – custom pricing
- Max2 – custom-made prices.
As you include more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply advanced functions (more on these in a moment). With these plans, exact pricing depends on requirements and list size –if you have an interest in using either of them, you‘ll need to contact GetResponse to arrange a demonstration, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Good discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for one month free of charge, by means of a trial that you can access here.
Key distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which allows you to develop complicated autoresponder series based on user behaviour) is just totally readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery feature (which immediately sends reminder emails to your site visitors who do not complete an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The very same opts for order confirmation e-mails.
- SMS marketing – the option to send out marketing text messages is only available on the ‘Max‘ plans.
- Assistance – phone assistance is just readily available on the Max2 plan, on which you also get a dedicated account manager (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the review– however initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has traditionally differed from some of its key rivals‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t offer an totally complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the option of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse includes some lovely decent features – the plan lets you gain access to core email marketing features, the complete variety of design templates, a website builder and a landing page builder.
However, to use this plan your list should be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t be able to use any autoresponders or automation features on this plan at all.
{ However however, the totally free plan represents a excellent way to attempt the item out and to get going with email marketing specifically if you have a little list and simply want to send newsletters occasionally to it. | Even so, the totally free plan represents a great method to try the product out and to get going with email marketing particularly if you have a small list and just want to send newsletters sometimes to it.
GetResponse‘s most important functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag content blocks on the canvas and modify them straight. Add unique components like images, video and items to your emails.
- Email templates: GetResponse includes 120+ email design templates. You can conserve design templates for future use, style in HTML, or construct your own style from scratch.
- Funnel builder: Create total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Produce drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately use the very best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Consumer support: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Review: the information
Now to the part you‘ve been waiting on. We‘re going to review the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to establish my very first email within 10 minutes and it felt really instinctive.
Style your very first email with GetResponse.
When you develop a complimentary account, you can straight begin designing your real email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 categories of email templates. You can ‘educate, promote, invite‘ your clients. Say you like an email design template, press “ conserve“ and it shows up in ‘My design templates‘ tab to recycle later on.
After you pick a design template, you begin personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever overwhelming. All the editing alternatives are shown when you require them. It‘s all extremely instinctive.
Old-fashioned HTML code enthusiasts can begin based upon an HTML style or code it from scratch, but that isn’t needed at all. It is great to know that there is also an option for custom-made HTML blocks inside the drag and drop template builder.
Drag & drop email editor choices.
In the design area, you decide the structure and appearance of your email. Establish how many columns you desire, fundamental colors, etc. The primary modifying is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I constantly utilize the very same components for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can include items into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the products are right there. And even add a ‘recommended products‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and select the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, but likewise works with a Google Analytics combination.
With eCommerce tracking you know which projects drive earnings and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email much like regular newsletter styles, but then trigger them to be sent out as an autoresponder.
The scheduling provides you control over email delivery. You can choose to send the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t desire the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to create automation to invite my new clients. I start with pre-made automation template. And after a couple of clicks I currently have this:
I understand, it looks impressive. When you zoom in on the automation flow, you understand GetResponse has done half the work for you. It‘s easy to alter whatever like you desire it.
The automation editor has conditions and actions. For example, when a customer purchases something from you (condition), you set off an email (action). My first action is sending a welcome email. You can include as many emails and conditions as you desire.
For this email campaign, I‘ve created a flow where my new customers get two emails in 2 days. Then, for my convenience, I separate customers who clicked on my email. Once the project begins, GetResponse keeps an eye on all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to construct complete client journeys. Produce your own automation, build consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can build your own automation with accuracy.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. Once you have actually chosen your lead magnet, you can build out your funnel.
The entire funnel building process is assisted. You get tips of what to do at each step and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and directly uses a thank you page template. Smart!
How to develop a conversion funnel
As your first step, you‘ll develop a signup landing page. Pick the design template, fine-tune your copy and style, and release the page.
Then you‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important stats to monitor your campaign‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to select greater plans.
I love that I can design a entire funnel in one dashboard, all with the ability to track crucial statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will immediately create a customized website.
Other website building choices consist of:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Adding logo designs and images
After fiddling with the builder for simply 5 minutes, I had the ability to create a good homepage with very little effort.
The builder lets you modify whatever on the page. You can alter typefaces, text sizes, add/remove images, reposition components, adjust padding and more.
There‘s a different menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows more personalization when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After choosing your title, you add time, date, and duration of the webinar. You select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you want to reveal a function or item you can live-share your screen. If I‘m wanting to sell a product, I can include a call to action straight in the webinar.
People who are currently using email marketing and webinars in different platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently uses 198 templates. To be truthful, I ‘d stick to the newest 100 design templates, some of the older ones … look actually old.
After selecting a landing page template you can begin modifying. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be identified. But after messing around a bit you‘ll quickly understand what is what and get the best aspects.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as lots of versions as you want, along with forms and thank-you pages. Inline Form GetResponse
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What comes next is most likely my preferred part. Similar to your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Obviously, some specialized landing page software application has more elegant functions. If GetResponse can give their builder a little a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up complete funnels to convert visitors into consumers. The story does not end here. To examine an email marketing platform you have to take a look at consumer support and rates plans.
GetResponse: The Great and the Bad
There are many factors to judge email marketing platforms on. GetResponse is a top quality option for a lot of individuals, however delving into its virtues and defects will help reveal whether it is a excellent suitable for your service in particular.
What GetResponse Is Good At
GetResponse is created to help you produce and carry out impactful email marketing projects in line with your sales technique. The tool is abundant in functions while still being easy to use for individuals with varying skill levels.
Ease of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and interface are easy to browse and distraction-free. What‘s more, the platform has an exceptional directed onboarding procedure, strolling you through the procedure of developing your very first email project with helpful videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its reps are knowledgeable, helpful, and quick to react to requests. Newbies and advanced users alike can receive assistance in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become much more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you wish to use personalization at scale.
GetResponse‘s tactical, sequential technique to email marketing has various benefits for users. Nurture and convert leads with highly targeted projects. Construct engagement and consumer loyalty through relevant messaging. And produce landing pages to collect tons of interested customers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that nearly anybody can set up an advanced automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation features also permit innovative segmentation. Create lists of subscribers with comparable qualities or habits, then send out individualized messaging at the recipient‘s preferred time. Naturally, this level of customization implies that receivers are more likely to respond and do something about it.
Freedom to develop: GetResponse allows you to create professional-looking emails with ease. Users love the huge variety of email design templates offered, but you can also use the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to discover and reuse design aspects from emails that have succeeded in the past. In any case, it‘s easy to make your e-mails stand out, even with limited or no style skills.
Strong reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way down to the actions of individual customers. The tool even builds up detailed profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some significant drawbacks. Let‘s take a look at those so you can judge if any of these are offer breakers for your organization.
Integration restrictions: When you execute a new tool, you desire something that fits into your existing tech stack easily. Sadly, this is an area where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software application, there are some significant omissions, especially with job management platforms. And some key combinations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as reputable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a big help, but GetResponse‘s tool does not immediately develop mobile-friendly variations. Thus, you have to design the landing page view for mobile visitors independently. This appears like a big miss out on, given that many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile issues: In addition, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, rudimentary modifications, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is really capable at revealing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s standard plan utilized to include more automation functions, however eventually made those only available on higher-cost plans. took this away, much to the dismay of veteran customers. To unlock sophisticated automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional support options and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a fast question, you typically don’t wish to have to phone somebody or fill out a form and wait on an response. That‘s why live chat is such a beneficial tool for software application support. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can talk to a real human who can solve more complex problems.
Assist Center
While live chat is the main assistance alternative on offer, a fast click of the question mark button on the homepage takes you to the extra assistance choices. You can pick to:
- Fill out a quick form to email GetResponse
- Browse product in the Aid
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you choose the Enterprise plan.
Aside from video trips, the Aid Center, and all the customer support options, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products do not just assist you get the most out of GetResponse, they also help you improve your overall marketing skills. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Review – Decision
In general, GetResponse is fantastic.
Its marketing automation feature is more advanced than the majority of other options on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise quite effective. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone assistance. We evaluated the 24/7 live chat alternative and while fantastic, many company owner would still like to be able to call.
This program also has a basic limitation of 500 guests for its webinars include. This places a big constraint on many organizations, however specifically huge ones. They are more likely to have a large audience that far goes beyond 500 individuals.
Finally, although not a big concern, the truth that a number of the GetResponse integrations count on Zapier is barely ideal.
We recommend giving the free trial a spin. The platform has a lot to provide if you pick the ideal plan for you. Inline Form GetResponse